APK Groep B.V.

What APK Groep B.V. does

APK Groep B.V. is a Dutch organizational development and coaching consultancy founded in 2017 and headquartered in Amsterdam. The firm delivers B2B professional services through five core tracks — organizational development, team programs, leadership coaching, entrepreneur strategic advisory, and individual coaching — supplemented by a Preventive Medical Examination (PMO) service delivered in partnership with Preptic. Its service portfolio is anchored by proprietary intellectual property, including the trademarked APK-Methodiek, the Model van Eenheid framework, and the APK-Business Scan diagnostic, integrated with the Deep Democracy methodology. The firm operates a hybrid delivery model combining a small core staff of approximately seven employees with a distributed network of approximately twenty certified coaches operating under the APK-Community brand.

Name

APK Groep B.V.

Legal name

APK Groep B.V.

Website

https://apkgroep.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

APK Groep B.V. is an Amsterdam-based Dutch organizational development and coaching consultancy that delivers B2B services via proprietary methodology and a network of certified coaches to 50+ client organizations across government, education, healthcare, and other sectors.

Ownership category

akta.pro rank

Product category

Organizational Development Consulting

SIC

Services-Management Services (8741)

akta.pro primary industry

Program & Project Management (PMO) Consulting (BPAHACAL)

Keywords

• Organizational development
• Leadership coaching
• Team coaching
• Business consulting
• Preventive health screening

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Professional Coaching and Consulting Services: Custom trajectory-based professional services including organizational development, team trajectories, leadership coaching, and individual coaching. Services are tailored to client needs and delivered by certified APK coaches.
2. PMO (Preventief Medisch Onderzoek): Preventive Medical Examination services offered in partnership with Preptic, providing comprehensive health assessments including biometrics, blood testing, and medical consultations.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

APK Groep B.V. delivers organizational development, leadership coaching, team programs, and personal development services in the Netherlands through its proprietary APK-Methodiek. The company also offers a Preventive Medical Examination (PMO) service in partnership with Preptic. Services are delivered by a network of certified coaches (the APK-Community) and tailored to each client through custom trajectories.

Product overview

APK Groep B.V. offers a single unified product called the APK-Meting (APK Measurement), which serves as an organizational assessment and ritual for sustainable development. The company provides complementary service tracks including Organization Development (Organisatieontwikkeling), Team Programs (Teamtrajecten), Leadership Programs and Coaching (Leiderschapstrajecten en -coaching), Strategic Input for Entrepreneurs (Strategische Input voor Ondernemers), Personal Development (Persoonlijke Ontwikkeling), and PMO (Preventief Medisch Onderzoek). The core methodology is supported by proprietary tools and frameworks including the APK-Business Scan, the APK Individual and Team Analysis, the Model van Eenheid (Model of Unity), and Deep Democracy methodology. The company also offers downloadable resources like the APK-meting booklet and Circulair Veranderen booklet.

Differentiator

Problem solved

Functional benefit

Products and services

• Organisatieontwikkeling (Organization Development)
• Teamtrajecten (Team Programs) Team development programs using the APK Business Scan and team analysis methodologies, helping teams experience how effectiveness, enjoyment and talent together ensure a clear result.
• Leiderschapstrajecten en -coaching (Leadership Programs and Coaching) Leadership programs and coaching services for directors, management and boards, focused on defining unity and vision, gaining insight into the organization's overall picture, and creating cohesion.
• Strategische Input voor Ondernemers (Strategic Input for Entrepreneurs) Strategic advisory services for entrepreneurs who want to get more out of their business and their own talent, focused on creating cohesion within the company and aligning business strategy with personal leadership.
• Persoonlijke Ontwikkeling (Personal Development) Individual development coaching for people seeking insight into personal qualities, pitfalls, and development space, supporting self-awareness, career direction, and personal growth.
• PMO (Preventief Medisch Onderzoek) Preventive Medical Examination service delivered in partnership with Preptic, providing a total picture of sustainably deployable employees with more comprehensive blood testing, biometrics, and lifestyle-related measurements than standard PMO, including medical consultation with practical advice.

Quantifiable outcome

• Sustainable organizational change through awareness of current state and future potential
• +3 more outcomes

Named customers10 records

Segments6 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• PrepticcoreStrategic or Co-development PartnerPreptic is a strategic partner for the PMO (Preventief Medisch Onderzoek) services. APK Groep uses Preptic's proven approach for comprehensive preventive medical examinations that go beyond standard PMO offerings, including extended blood testing and lifestyle-related value measurements.
• Off CourseminorOthersOff Course is shown as a partner logo on the APK Groep partners page. The nature of the partnership appears to be collaborative/supportive but specific details are not provided.
• House of CoherencecoreStrategic or Co-development PartnerHouse of Coherence is referenced in APK's methodology as part of the philosophical approaches used in their team and organizational trajectories. The partnership involves integration of strategic assignments methodology.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• GITP: Dutch HR, leadership, and organizational consulting firm providing assessments, coaching, and development programs. Comparable to APK Groep in team analysis, leadership coaching, and individual assessment offerings.
• Boer & Croon: Dutch management consulting and interim management firm focused on leadership and organizational transformation. Comparable to APK Groep in serving Dutch mid-market and public sector with leadership and change consulting.
• TwynstraGudde: Large Dutch management consulting firm focused on organizational development, public sector, and people & change advisory. Directly comparable to APK Groep in organizational consulting and leadership development services for Dutch enterprises and government.
• Baak: Dutch leadership development center providing executive programs, team coaching, and organizational learning. Comparable to APK Groep in leadership development and team effectiveness offerings in the Dutch market.
• Lysias: Dutch organizational consulting firm specializing in people, teams, and change. Comparable to APK Groep in organizational development and team effectiveness services for Dutch clients.
• Schouten & Nelissen: Dutch training, coaching, and organizational development provider offering leadership, team, and personal development programs. Directly comparable to APK Groep in leadership and team trajectory services across the Netherlands.
• Berenschot: Dutch consultancy specializing in organizational development, HR, and management advisory. Comparable to APK Groep in serving Dutch organizations with consulting and team/leadership development offerings.

Broad incumbents

• Bain & Company: Global management consulting firm with organizational practice serving large Dutch and multinational clients. Comparable as a broad incumbent with overlapping change management and leadership advisory offerings.
• McKinsey & Company: Global management consulting firm with a broad organizational transformation and leadership practice. Comparable as a broad incumbent serving Dutch enterprises with overlapping organizational consulting capabilities.
• IMD Business School: Swiss-based business school offering executive education, leadership development, and organizational learning programs. Comparable as a broad incumbent in leadership and organizational development, though delivered via executive education format.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutu.be/emD2CD3dhZ0
• LinkedInlinkedin.com/company/apkgroep

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APK Groep B.V.