What Fashion For Good does

Fashion for Good is a Dutch non-profit innovation platform (Stichting) founded in 2017 in Amsterdam, with Laudes Foundation as its founding partner. The organization operates a pre-competitive collaboration model that convenes fashion brands, material innovators, manufacturers, and investors to accelerate the adoption of sustainable textile innovations across the global fashion industry. It functions not as a technology developer but as a neutral orchestrator running an innovation pipeline from scouting (3,500+ innovations screened) through validation (consortium-based pilots with brand partners) to scaling and commercialization support (187+ innovators supported, 421 implementation cases facilitated). Its core offerings include the Innovation Platform (scouting, validation, scaling), the Good Fashion Fund (a $60M target debt-financed vehicle for textile manufacturing innovation in Asia, managed by FOUNT and now fully invested at €12.5M deployed), the Intelligence Hub (reports, frameworks, and digital tools like the World of Waste mapping tool), and a portfolio of thematic project initiatives spanning footwear circularity, next-gen materials, textile recycling, and tier 2 decarbonization.

The business model combines multiple revenue streams: corporate partnership/membership fees from 20+ enterprise brand partners (adidas, Target, Zalando, Inditex, PVH, CHANEL, Levi Strauss, Ralph Lauren, BESTSELLER, Reformation, ON Running, C&A, Kering, Patagonia, Lululemon, and others), catalytic funding and grants from Laudes Foundation and institutional donors, and management/facilitation fees from the Good Fashion Fund. The innovator engagement model is freemium — qualifying innovators receive targeted brand introductions, validation support, investor connections, and mentorship at no cost and with no equity taken. Geographic operations are headquartered in Amsterdam with on-the-ground Asia Innovation Programme presence serving India, Bangladesh, and Vietnam. The platform claims to have catalyzed €2.31 billion+ in capital commitments through its network and made approximately €5 million in direct investments across 50 companies.

Name

Fashion For Good

Legal name

Stichting Fashion for Good

Website

https://fashionforgood.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Fashion for Good is a Dutch non-profit innovation platform founded in 2017 that convenes fashion brands, material innovators, manufacturers, and investors to accelerate sustainable textile innovation through pre-competitive collaboration, consortium validation, and capital catalysis.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Partnership and membership fees (implied): Corporate partners pay to join Fashion for Good's platform, gaining access to innovation pipelines, pilot programs, and the broader network. This represents the primary sustainable funding mechanism alongside grant-based catalytic funding.
2. Catalytic funding and grants: Fashion for Good receives funding from foundations (Laudes Foundation as founding partner), catalytic funders, and institutional donors to support its platform operations and innovation programs.
3. Good Fashion Fund management fees: The Good Fashion Fund, managed by FOUNT, provides financing to textile manufacturers for sustainable technology implementation. Fashion for Good receives management or facilitation fees from this initiative.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Fashion for Good operates a global collaborative innovation platform that scouts, validates, and scales next-generation sustainable textile innovations for the fashion and footwear industry. It connects material and process innovators with corporate brand partners and manufacturers through pre-competitive consortium pilots, and complements this with the Good Fashion Fund (debt-financed investments into Asian textile manufacturers), knowledge resources via the Intelligence Hub, and digital tools such as the World of Waste textile waste mapping tool and the Price Parity Toolkit.

Product overview

Fashion for Good operates as a collaborative innovation platform with multiple interconnected offerings: the core Innovation Platform connects innovators with brand partners for scouting, validation, and scaling; the Good Fashion Fund provides investment capital for textile manufacturing innovation; the Intelligence Hub offers reports, tools and knowledge resources; and specialized project initiatives (Closing the Footwear Loop, The Next Stride, Mass Balance Demonstrator, Stretching Circularity, Feedstock Activation Europe, Future Forward Factories, T-REX) deliver focused programs addressing specific sustainability challenges from footwear circularity to textile recycling. Products like World of Waste (digital mapping tool) and Price Parity Toolkit (financing framework) support these initiatives.

Differentiator

Problem solved

Functional benefit

Brands

• Good Fashion Fund: The first investment fund focused solely on driving implementation of innovative and sustainable solutions in the fashion industry, targeting textile manufacturers in Asia.

Products and services

• Innovation Platform Digital platform that connects material and process innovators with brand partners and manufacturers, providing scouting, collaborative validation, and scaling support for sustainable fashion and footwear innovations. Innovators apply through a rolling intake and receive bespoke mentorship, pilot facilitation, and investor connections at no cost and with no equity taken.
• Good Fashion Fund First-of-its-kind investment fund providing long-term debt financing to textile manufacturers in Asia for implementation of sustainable production technologies. Initiated by Fashion for Good in collaboration with Laudes Foundation, The Mills Fabrica, and FOUNT.eu, with Rabobank joining as lender.
• World of Waste Free online digital tool mapping global textile waste hotspots, providing aggregated regional data on waste volume, composition, and type to support textile-to-textile recycling infrastructure planning.
• Intelligence Hub Knowledge platform providing open-source reports, explainers, focus area insights, and tools for sustainable fashion innovation. Includes content on Next-Gen Materials, Tier 2 Decarbonisation, Footwear Circularity, Textile Waste, and Transparency & Traceability.
• Price Parity Toolkit Framework introducing an innovative financing approach (premium decoupling) to remove price premiums from the supply chain and unlock faster adoption of lower-impact materials by fashion brands and manufacturers.
• Closing the Footwear Loop Collaborative initiative transforming the footwear industry's linear model to circular through waste stream mapping, circular design roadmaps, and end-of-use innovation validation with fashion and footwear brand partners.
• The Next Stride 12-month collaborative project testing and validating bio-based polymers as alternatives to fossil fuel-derived footwear sole materials, involving adidas, Target, and Zalando as brand partners alongside material innovators.
• Mass Balance Demonstrator Collaborative project implementing the mass balance attribution chain-of-custody model for biomass-attributed PET in textiles, involving partners Indorama Ventures and UPM Biochemicals.
• Stretching Circularity Collaborative initiative to test and validate lower-impact bio-based and recycled elastane alternatives compatible with circular textile supply chains through pilot-scale testing and demonstrator garments.
• Feedstock Activation Europe Project developing sorting and pre-processing infrastructure to channel post-consumer textiles into textile-to-textile recycling at scale in Europe.
• Future Forward Factories Blueprint for near-net-zero textile manufacturing offering Tier 2 manufacturers pathways to reduce carbon emissions by up to 93%, implemented with manufacturing partners including Arvind Limited in India.
• T-REX Project EU-funded project demonstrating the full recycling process of polyester, polyamide 6, and cellulosic materials from textile waste into new garments to validate textile-to-textile recycling at scale.
• T2T Pre-Assessment Questionnaire Standardised due diligence framework for brands and recyclers to assess textile-to-textile recycling technologies prior to investment or pilot commitment.

Quantifiable outcome

• €2.31 billion+ capital committed through platform network
• +4 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

45 partnerships are on record, tiered project, core and ecosystem.

• Indorama VenturesprojectTechnology or Integration · 31 March 2026Industry partner in the Mass Balance Demonstrator project for biomass-attributed PET in textiles.
• UPM BiochemicalsprojectTechnology or Integration · 31 March 2026Partner in Mass Balance Demonstrator project providing bio-based feedstocks for the mass balance attribution chain-of-custody model.
• SpinnovaprojectTechnology or Integration · 16 December 2025Fashion for Good backs Spinnova's efforts to scale its fiber technology, building a multi-stakeholder ecosystem to increase market availability of sustainable Spinnova fibers.
• Evoco Ltd.projectTechnology or Integration · 18 September 2025Evoco was selected for 'The Next Stride' initiative to test FATES Bio-Foam as a bio-based alternative for footwear soles. Testing conducted with adidas, Target, and Zalando.
• Dr. MartensprojectStrategic or Co-development Partner · 19 February 2025One of 14 footwear brands participating in the Closing the Footwear Loop initiative for circular economy transformation.
• PumaprojectStrategic or Co-development Partner · 19 February 2025Participating brand in Closing the Footwear Loop initiative alongside Fashion for Good and other major footwear companies.
• Circle EconomycoreStrategic or Co-development Partner · 10 January 2025Collaborated on the Closing the Footwear Loop project, developing methodology for analyzing discarded footwear and creating circular economy blueprints.
• Ralph LaurencoreStrategic or Co-development Partner · 1 January 2025Ralph Lauren joined as Fashion for Good partner in 2025, expanding the corporate partner network.
• Textile ExchangecoreStrategic or Co-development Partner · 17 July 2024Fashion for Good and Textile Exchange launched the Tracing Textile Waste Project in July 2024, a two-year initiative to standardize data collection and transparency in the textile waste supply chain.
• PDS LimitedcoreStrategic or Co-development Partner · 1 January 2024PDS Limited joined Fashion for Good in 2024, participating in sustainable textile and fashion initiatives.
• ONcoreStrategic or Co-development Partner · 1 January 2023ON (On Running) partnered with Fashion for Good in 2023 and is active in footwear circularity and bio-based materials initiatives.
• Paradise TextilescoreStrategic or Co-development Partner · 1 January 2022Paradise Textiles joined as partner in 2022, contributing to textile innovation and sustainability programs.
• ReformationcoreStrategic or Co-development Partner · 1 January 2022Reformation partnered with Fashion for Good in 2022, collaborating on circular fashion and sustainable materials including MIRUM by Natural Fiber Welding.
• Shahi ExportscoreStrategic or Co-development Partner · 1 January 2022Shahi Exports joined in 2022 as a key manufacturing partner for sustainable textile initiatives.
• InditexcoreStrategic or Co-development Partner · 1 January 2021Inditex (owner of Zara) partnered with Fashion for Good in 2021, participating in footwear circularity projects and textile waste initiatives including Sorting for Circularity Europe.
• Levi Strauss & Co.coreStrategic or Co-development Partner · 1 January 2021Levi Strauss & Co. joined Fashion for Good in 2021, collaborating on sustainable supply chain and materials innovation.
• Teijin Frontier Co., Ltd.coreStrategic or Co-development Partner · 1 January 2021Teijin Frontier joined as partner in 2021, contributing to sustainable textile and materials initiatives.
• Birla CellulosecoreStrategic or Co-development Partner · 1 January 2020Birla Cellulose joined in 2020 and collaborates on sustainable cellulosic fiber initiatives including the Full Circle Textiles Project.
• Arvind LimitedcoreStrategic or Co-development Partner · 1 January 2019Arvind Limited partnered with Fashion for Good in 2019 and is a key participant in the Future Forward Factories initiative for sustainable textile manufacturing in India.
• TargetcoreStrategic or Co-development Partner · 1 January 2018Target has partnered with Fashion for Good since 2018, actively participating in footwear circularity initiatives, bio-based material projects, and the Fast Feet Grinded collaborative pilot.
• BESTSELLERcoreStrategic or Co-development Partner · 1 January 2018BESTSELLER joined in 2018 and is active in denim innovation through the Beyond50 Denim project combining cottonised hemp and green chemistry, as well as the Mass Balance Demonstrator initiative.
• PVH Corp.coreStrategic or Co-development Partner · 1 January 2018PVH Corp. has been a Fashion for Good partner since 2018, contributing to initiatives including the Full Circle Textiles Project for cellulosics and various sustainable fiber programs.
• CHANELcoreStrategic or Co-development Partner · 1 January 2018CHANEL joined Fashion for Good as a partner in 2018, collaborating on sustainable fashion innovation initiatives.
• Otto GroupcoreStrategic or Co-development Partner · 1 January 2018Otto Group has partnered with Fashion for Good since 2018, contributing to sustainable fashion innovation.
• NorrønacoreStrategic or Co-development Partner · 1 January 2018Norrøna joined Fashion for Good in 2018 as an outdoor/fashion brand focused on sustainability.
• adidascoreStrategic or Co-development Partner · 1 January 2017adidas has been a Fashion for Good partner since 2017, participating in multiple initiatives including footwear circularity projects, mass balance demonstrator, and Fast Feet Grinded pilot. Represents one of the longest-standing corporate partnerships.
• ZalandocoreStrategic or Co-development Partner · 1 January 2017Zalando has been a Fashion for Good partner since 2017. The company participates in footwear circularity projects and has launched initiatives including the First Collection featuring Circ lyocell.
• C&AcoreStrategic or Co-development Partner · 1 January 2017C&A has partnered with Fashion for Good since 2017, participating in sustainable materials and circular fashion initiatives.
• Ellen MacArthur FoundationecosystemStrategic or Co-development PartnerEcosystem partner contributing to circular economy frameworks and fashion industry transformation initiatives.
• BCG (Boston Consulting Group)ecosystemStrategic or Co-development PartnerCollaborated on reports including 'Financing the Transformation in Fashion' and 'Scaling Next-Gen Materials in Fashion: An Executive Guide'.
• Apparel Impact InstituteecosystemStrategic or Co-development PartnerCo-authored 'Unlocking the Trillion-Dollar Fashion Decarbonisation Opportunity' report and collaborates on industry transformation initiatives.
• LululemonprojectStrategic or Co-development PartnerProject and Technology Partner participating in Fashion for Good footwear circularity and sustainability initiatives.
• KeringprojectStrategic or Co-development PartnerProject and Technology Partner collaborating on sustainable fashion innovation through Fashion for Good ecosystem.
• PatagoniaprojectStrategic or Co-development PartnerProject and Technology Partner with active involvement in Fashion for Good sustainable fashion initiatives.
• Arc'teryxprojectStrategic or Co-development PartnerProject and Technology Partner in Fashion for Good ecosystem focused on sustainable outdoor/fashion apparel.
• SATRAprojectTechnology or IntegrationTechnology partner conducting comprehensive performance testing for bio-based materials in The Next Stride project.
• Algenesis LabsprojectTechnology or IntegrationMaterial innovator in The Next Stride project developing biodegradable polyurethane alternatives for footwear.
• BalenaprojectTechnology or IntegrationMaterial innovator partner in The Next Stride project contributing bio-based polymer solutions for footwear soles.
• KUORIprojectTechnology or IntegrationMaterial innovator in The Next Stride project developing biodegradable outersoles from food waste.
• YulexprojectTechnology or IntegrationMaterial innovator in The Next Stride project contributing bio-based material solutions.
• BiofabricateecosystemStrategic or Co-development PartnerEcosystem partner representing the biofabricated materials community, collaborated on bio-material primer report.
• nova-InstituteecosystemTechnology or Integrationnova-Institute serves as industry expert for the Biosynthetic Feedstock Evaluation project analyzing alternatives to fossil-fuel polymers.
• CETIAprojectTechnology or IntegrationConducts hands-on analysis of discarded footwear at facility in Hendaye, France for Closing the Footwear Loop project.
• circular.fashionprojectTechnology or IntegrationCollaborates on developing circular design principles and roadmap for the Closing the Footwear Loop initiative.
• The Mills FabricaecosystemStrategic or Co-development PartnerCo-initiator of Good Fashion Fund and ecosystem partner supporting fashion/sustainability innovation scaling.

Scale indicators11 records

Recent moves10 records

Expansion highlights5 records

Emerging players

• Biofabricate: Consultancy and community platform for biofabricated and next-generation materials in fashion. Comparable in focusing on next-gen materials and providing convening/events infrastructure for the fashion innovation ecosystem; existing partner of Fashion for Good.
• Closed Loop Partners: Investment firm and platform dedicated to the circular economy, including textile and apparel funds. Comparable in combining a fund-based financing model (like the Good Fashion Fund) with industry convening and innovation support.
• The Microfibre Consortium: Industry research initiative addressing microfibre pollution from textiles. Comparable as a non-profit industry consortium convening brands around a specific sustainability research agenda; has partnered with Fashion for Good on the Behind the Break project.

Direct peers

• ZDHC Foundation: Multi-stakeholder non-profit governing sustainable chemistry management in the textile, apparel, and footwear industries. Comparable as a foundation-led platform convening brands and suppliers around common sustainability standards and implementation.
• Textile Exchange: Non-profit standards body for sustainable fibers and materials in the textile industry. Highly comparable as a B2B platform that convenes brands, suppliers, and other stakeholders to drive industry-wide adoption of preferred materials and practices.
• Bluesign Technologies: Swiss-based sustainability solutions provider for the textile industry, offering standards, services, and software. Comparable as a B2B platform helping brands and manufacturers implement more sustainable chemistry and material practices across the value chain.
• Circle Economy: Circular economy impact organization publishing the Circularity Gap Report and operating programs across multiple industries. Comparable in being a circular economy-focused non-profit that partners with corporates and publishes industry intelligence; existing ecosystem partner of Fashion for Good.
• Ellen MacArthur Foundation: Charity promoting circular economy principles, including a major Make Fashion Circular initiative. Closely aligned mission and non-profit model; in fact an ecosystem partner of Fashion for Good, making it both collaborator and structural peer.
• Cascale (formerly Sustainable Apparel Coalition): Global non-profit alliance of 280+ fashion, apparel, and footwear stakeholders driving sustainability through the Higg Index tools. Most direct peer in terms of industry-wide convening function and broad brand membership base.
• Apparel Impact Institute (Aii): Non-profit organization focused on apparel industry decarbonization and impact measurement. Highly comparable mission, non-profit structure, and B2B convening model; has co-authored reports with Fashion for Good on fashion decarbonization.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/fashion-for-good
• Xx.com/fashionforgood

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments33 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fashion For Good