Asia Pacific Masters Games 2023 Jeonbuk

What Asia Pacific Masters Games 2023 Jeonbuk does

Asia Pacific Masters Games 2023 Jeonbuk is a non-profit organizing committee constituted to stage a single edition of the Asia Pacific Masters Games, an international multi-sport competition for masters-age athletes (typically aged 30 and above). The committee operated under license from the International Masters Games Association (IMGA), the international governing body that sanctions masters-level multi-sport events. Its core "product" was a 9-day competition delivered May 12-20, 2023, comprising 26 sports across 42 venues distributed across 14 cities and counties within Jeollabuk-do Province, South Korea. The event attracted approximately 10,000 athletes from across the Asia-Pacific region and beyond, making it one of the largest gatherings in the series' history.

The business model is non-commercial and event-bound rather than recurring. Revenue mechanics combine three streams: athlete registration and participation fees paid by entrants, corporate sponsorship from regional and national brands, and direct public funding and in-kind support from Jeollabuk-do Province as host jurisdiction. Distribution of the games across 14 municipalities was a deliberate strategy to maximize regional economic spillover and use the event as a catalyst for provincial sports-tourism infrastructure. The committee coordinated with municipal governments, national sport federations, and venue operators to deliver competition logistics, accreditation, accommodation, and transport for participating masters athletes.

The entity is not a technology or product company; its operations are operational and event-delivery focused, with 5 listed employees and status recorded as "closed" following the conclusion of the games. There is no recurring revenue base, no proprietary technology platform, and no continuous customer relationship beyond the 9-day event window. The organizing committee's value lies in the one-time execution of a large-scale international sporting event and the reputational and tourism benefits accruing to the host region, rather than in any durable commercial franchise.

Name

Asia Pacific Masters Games 2023 Jeonbuk

Legal name

Asia Pacific Masters Games 2023 Jeonbuk KOREA Organizing Committee

Website

https://apmg2023.kr

Company type

Private

Founded year

2023

Operating status

Closed

Short description

The non-profit organizing committee for the 2023 Asia Pacific Masters Games, a one-time international multi-sport competition for masters-age athletes held May 12-20, 2023 across 42 venues in Jeollabuk-do Province, South Korea, under license from the International Masters Games Association.

Ownership category

akta.pro rank

Product category

International Multi-Sport Event Organization

NAICS

Other Spectator Sports (711219), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro industry

PRIMARYMPAKADAJ

International Multi-Sport Games Organizing Committees (e.g., Olympics, Commonwealth)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Event & Tournament Organizers (Tours, Championships, Meets)

SECONDARYMPAKAFAB

International Sport Federations (IFs)

Media, Entertainment & Sports/Sports (Leagues, Teams, Events, Venues)/Sports Rights Holders & Governing Bodies (Federations, Associations, Sanctioning Bodies)

Keywords

• International multi-sport events
• Masters athletic competitions
• Sports event organization
• International sports tournaments
• Amateur sports tournaments

Headquarters

HQ city

Jeonju

HQ country

South Korea

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Participation Registration Fees: Primary revenue from participation fees - Athletes from South Korea: 120,000 KRW; Athletes from foreign countries: 250,000 KRW; Directors/Coaches from South Korea: 60,000 KRW; Directors/Coaches from foreign countries: 120,000 KRW; Supporters: free with some services
2. Extra Sports Fees: Additional fees for specific sports - Golf extra fee of 180,000 KRW for course and cart usage; Shooting (foreign participants) extra fee of 65,000 KRW for customs clearance
3. Sponsorship Revenue: Revenue from official sponsors including Prospecs (Official Sponsor), Jeonbuk Bank (Official Supplier), and various Official Supporters (Jeonju Paper, Hyosung, Victory Sports, Cloit, LOTTE Insurance, ymart)

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

The Asia Pacific Masters Games 2023 Jeonbuk Korea Organizing Committee hosted and operated a 9-day international multi-sport event from May 12-20, 2023 in Jeollabuk-do Province, South Korea, for masters athletes aged 30 and older. The event featured 26 sports across 42 competition venues in 14 cities and counties, including opening and closing ceremonies, cultural programs, and integrated tourism services. It was the 2nd edition of the Asia-Pacific Masters Games sanctioned by the International Masters Games Association (IMGA) and held every four years.

Product overview

The Asia Pacific Masters Games 2023 Jeonbuk Korea is a single major multi-sport event, not a platform with multiple products. It is organized by the APMG Organizing Committee under the International Masters Games Association (IMGA) and offers participation in 26 sports across 14 cities in Jeollabuk-do Province, South Korea. Supporting services include the Jeonbuk Tour Pass for tourism, the GIS (Games Information System) for online registration, transportation services for participants, and cultural events including opening and closing ceremonies.

Differentiator

Problem solved

Functional benefit

Products and services

• Asia Pacific Masters Games 2023 Jeonbuk Korea Participation

Quantifiable outcome

• 26 official sports and 2 demonstration sports across 14 cities/counties in Jeollabuk-do Province
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

14 partnerships are on record, tiered core, major and minor.

• Australian Masters Games (Confederation of Australian Sport)coreStrategic or Co-development Partner · 6 March 2023MOU signed between APMG 2023 and 19th Australian Masters Games (October 7-14, 2023 in Adelaide) for mutual promotion, co-marketing through websites, newsletters, and social media. Includes exchanging games information and observation program for Australian staff to attend APMG. First time working so closely together. Rob Bradley (CEO of Confederation of Australian Sport) and Lee Kang Oh (Secretary General of APMG) signed in Sydney.
• IMGA (International Masters Games Association)coreStrategic or Co-development PartnerOfficial host organization - IMGA is the world governing body for Masters sport and organizes World Masters Games. Founded 1995, recognized by International Olympic Committee. Current acting president is Sergey Bubka. IMGA sanctions the Asia-Pacific Masters Games as part of their multi-sport event portfolio.
• ProspecsmajorGTM or Marketing PartnerOfficial Sponsor of the event
• Jeonbuk BankminorGTM or Marketing PartnerOfficial Supplier providing banking/sponsorship support
• Jeonju PaperminorGTM or Marketing PartnerOfficial Supporter providing product/material support
• HyosungminorGTM or Marketing PartnerOfficial Supporter providing corporate sponsorship
• Victory SportsminorGTM or Marketing PartnerOfficial Supporter - sports equipment support
• CloitminorGTM or Marketing PartnerOfficial Supporter providing corporate sponsorship
• LOTTE InsuranceminorGTM or Marketing PartnerOfficial Supporter providing insurance-related support
• ymartminorGTM or Marketing PartnerOfficial Supporter providing retail/mart sponsorship
• Ministry of Culture, Sports and Tourism (South Korea)coreStrategic or Co-development PartnerGovernment ministry providing official support and backing for the event as national-level sports initiative
• Korea Sports Promotion FoundationmajorStrategic or Co-development PartnerSports promotion organization providing institutional support for the event
• Korean Sport & Olympic CommitteemajorStrategic or Co-development PartnerNational sports governing body providing official support and Olympic-level credibility
• Korea Tourism OrganizationmajorStrategic or Co-development PartnerNational tourism organization supporting event as tourism/marketing initiative for Jeollabuk-do Province

Scale indicators7 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• World Masters Games: Flagship quadrennial multi-sport event organized by IMGA for masters athletes aged 30+; directly comparable to APMG in governing body (IMGA), age policy, sport breadth, and open-access participation model, but on a global rather than Asia-Pacific scope.
• Australian Masters Games: Biennial multi-sport event for masters athletes organized by the Confederation of Australian Sport; comparable in target audience (30+ athletes), sport mix, and event-driven revenue model, and a formal MOU partner of APMG 2023 for cross-promotion.
• European Masters Games: IMGA-sanctioned regional multi-sport event for masters athletes in Europe; same IMGA governance, similar sport count, age threshold, and open-access philosophy as APMG, serving a different regional participant base.
• Pan-American Masters Games: IMGA-affiliated regional multi-sport event for masters athletes across the Americas; comparable in event cadence, sport diversity, and IMGA governance framework to APMG, addressing a different geographic participant pool.
• Winter World Masters Games: IMGA-sanctioned winter-season counterpart to the World Masters Games for masters athletes in cold-weather sports; shares IMGA governance, masters age policy, and multi-sport structure with APMG but on a winter/seasonal basis.
• Asia-Pacific Masters Games (1st edition, Penang 2018): The inaugural APMG edition held in Penang, Malaysia in 2018; identical event brand, IMGA sanction, 4-year cycle, and Asia-Pacific scope as APMG 2023, effectively the same recurring franchise.
• National Senior Games (USA): Largest multi-sport event in the United States for athletes aged 50+, held biennially by the National Senior Games Association; comparable in masters athlete targeting, broad sport offering, and event-driven revenue model, though with a higher minimum age and US-only scope.

Emerging players

• Invictus Games: International adaptive multi-sport event for wounded, injured, and sick service personnel founded by the Invictus Games Foundation; comparable in international multi-sport event format, IMGA-style multi-sport structure, and Olympic-style opening/closing ceremonies, but with a narrower adaptive-athlete participant base.
• World Transplant Games: Biennial international multi-sport event organized by the World Transplant Games Federation for transplant recipients; overlaps with APMG in international multi-sport staging, age-inclusive amateur participation, and ceremonial event format, but for a specific medical-community segment.

Broad incumbents

• Maccabiah Games: Quadrennial international multi-sport event for Jewish athletes often called the 'Jewish Olympics,' recognized by the IOC and held in Israel; comparable in large multi-sport international staging, age-bracketed masters categories, and quadrennial cycle, but community-scoped rather than open to all masters athletes.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@apmg2023
• Facebookfacebook.com/apmg2023
• Instagraminstagram.com/apmg2023
• Xx.com/apmg2023

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asia Pacific Masters Games 2023 Jeonbuk