Apna Ghar Ashram

What Apna Ghar Ashram does

Apna Ghar Ashram, formally registered as MAA MADHURI BRIJ VARIS SEWA SADAN APNA GHAR SANSTHA, is a non-profit charitable organization founded in 1999 and headquartered in Bharatpur, Rajasthan, India. It operates residential care facilities for India's homeless, mentally ill, and destitute population, referred to internally as Prabhuji. The organization runs 63 ashrams across 12 Indian states and one international location in Kathmandu, Nepal, currently housing 14,000+ residents and having served 61,000+ individuals cumulatively, of whom 21,000+ have been rehabilitated and reintegrated. The flagship Bharatpur campus spans 44+ acres with over 12 lakh square feet of built area and houses 6,600+ residents supported by 500+ staff, 50+ ambulances, and a daily operating cost of Rs 88 per resident.

The organization is supported by a volunteer and donor ecosystem of more than 10 lakh (1 million) members organized through local Sewa Samiti committees. Technology infrastructure includes a proprietary resident data management platform developed in-house and an E-Clinic telemedicine service for remote medical consultations; the organization also partnered with Hitachi Vantara to digitize records and operations. Funding is diversified across individual donations, CSR grants from corporate partners including Azim Premji Foundation, Todi Foundation, SBI, GAIL India, LIC, Kotak Mahindra, and Hitachi Vantara, and government partnerships, most notably with the Government of Rajasthan, which has provided buildings for branches in Ajmer, Kota, and Pali. Operating expenditure across all ashrams runs above Rs 30 lakhs per day, implying annualized outflows of approximately Rs 109.5 crores (~USD 13 million).

The business model is a high-volume, low-margin residential care operation: 517 direct employees deliver services at a stated Rs 88/day per resident unit cost, funded entirely by charitable contributions rather than user fees. Expansion follows a templated replicate/branch model in which partner organizations provide land or buildings and the central organization deploys its operating playbook to bring a new ashram online in approximately 60 days. This franchise-style scaling, combined with grassroots volunteer mobilization, enables geographic expansion without proportional central headcount growth.

Name

Apna Ghar Ashram

Legal name

MAA MADHURI BRIJ VARIS SEWA SADAN APNA GHAR SANSTHA

Website

https://apnagharashram.org

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

Apna Ghar Ashram is a non-profit operating 63 residential care facilities across 12 Indian states and Nepal, serving 14,000+ homeless, mentally ill, and destitute individuals daily, funded via donations, CSR grants, and government partnerships.

Ownership category

akta.pro rank

Product category

Humanitarian Shelter and Care Services

NAICS

Other Residential Care Facilities (623990), Temporary Shelters (624221), Residential Mental Health and Substance Abuse Facilities (623220), Other Residential Care Facilities (62399)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Social Services (8300), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Rural, Tribal & Special-Population Housing Programs (FSALAKAL)

akta.pro secondary industries

Residential Mental Health Treatment Centers (HLAFACAC), Facility-Based Respite (Assisted Living/SNF/Memory Care Short Stays) (HLADAKAB)

Keywords

• Homeless shelter services
• Destitute rehabilitation care
• Animal welfare shelter
• Telemedicine medical services
• Nonprofit elderly care

Headquarters

HQ city

Bharatpur

HQ country

India

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Donations from Individuals: Donations received from individuals, national and international supporters. The organization does not go for collection of donations outside but receives them when people visit the ashram and fulfill requirements written on the 'Letter to God' board.
2. Corporate Social Responsibility (CSR) Funding: Corporate partners provide CSR funding and support. Multiple companies listed as CSR partners including Azim Premji Foundation, Todi Foundation, and various Indian corporations.
3. Government Partnerships: Partial support from Rajasthan Government for Ajmer and Kota Ashrams. Buildings provided by government at Ajmer, Kota, and Pali locations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Apna Ghar Ashram operates a network of 63 residential ashrams across 12 Indian states and one in Kathmandu, Nepal, providing free rescue, shelter, food, clothing, medical treatment, and rehabilitation services to homeless, helpless, sick, abandoned, mentally and physically challenged destitute persons. The flagship Bharatpur facility is described as the world's largest home for Prabhuji (residents), housing 6,600+ residents on 44+ acres with 27 categorised home types, on-site hospital, E-Clinic telemedicine, school, Gaushala and other facilities. Operating cost is ~Rs 88 / $1 per day per resident, supported entirely through donations and CSR funding.

Product overview

Apna Ghar Ashram is a charitable organization operating a network of 63 residential homes across India and Nepal, providing shelter, food, medical care, and rehabilitation services to homeless, helpless, and destitute persons. The core offering is the Residential Homes for Prabhuji system, which includes 27 types of specialized homes classified by disease, age, region, and other factors. The service portfolio includes an E-Clinic for telemedicine medical consultations, an on-site Hospital with primary health centre, an Apna Ghar School for education, a Gaushala with 1,700+ cows for animal welfare, a Multispeciality Kitchen for meals, Theatre for entertainment, Training Centre for staff development, and an internally developed Software System for managing resident data and operations. The flagship Bharatpur Ashram houses 6,600+ residents on 44+ acres with 500+ staff.

Differentiator

Problem solved

Functional benefit

Brands

• Letter to God (Thakur Ji Ki Chitthi): The organization's unique fundraising ideology where needs of residents are submitted to God through written letters at every Ashram.
• Prabhuji
• Jeev Sewa
• Gaushala
• Maanji Babuji Ka Ghar

Products and services

• Residential Homes for Prabhuji (Ashram Network) Free-of-charge residential care service for homeless, helpless, destitute and sick persons, comprising 27 categorised home types differentiated by disease, age, region, language and religion. Includes rescue from streets/railway stations/bus stands, shelter, nutritious food (breakfast/lunch/refreshment/dinner), clothing, medical treatment and rehabilitation to families or mainstream society. Current census is 14,000+ Prabhuji residing across the network.
• E-Clinic Telemedicine Service Super-specialist medical consultation service delivered via telemedicine, providing free medical opinions to Prabhuji from doctors in USA, England, Bangalore and Amritsar for 16 days per month to 400+ residents.
• Apna Ghar Hospital and Primary Health Centre On-site hospital and primary healthcare facility within the Bharatpur Ashram providing treatment, surgery and emergency care services to residents free of charge.
• Apna Ghar School Educational facility at the Bharatpur Ashram providing learning and skill development opportunities to children and residents within the community.
• Apna Ghar Lohagarh Gaushala (Cow Shelter) Animal shelter and care service under the Jeev Seva initiative, providing treatment, shelter, food and protection to 1,700+ cows and other rescued animals including dogs, monkeys, peacocks, horses and Nilgai.
• Maanji Babuji Ka Ghar (Senior Care) Dedicated residential care service for elderly senior citizens (Maa Ji / Babu Ji) who need shelter, daily care and companionship, delivered within the Ashram network.
• Veterinary Sub Centre Veterinary medical service providing treatment to rescued sick cows, animals and birds within the Jeev Seva initiative.
• Open Apna Ghar in Your City (Branch Replication Programme) Franchise-style branch replication programme enabling motivated individuals or organisations to launch Apna Ghar Ashrams in any city, with parent-organisation-provided system, technology, training and operational support to establish the home within 60 days.

Quantifiable outcome

• 61,000+ destitutes rescued and served
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Azim Premji FoundationcoreStrategic or Co-development PartnerCSR partner providing support to Apna Ghar Ashram operations
• Todi Foundation, MumbaicoreStrategic or Co-development PartnerNational partner and CSR supporter of Apna Ghar Ashram
• Rajasthan GovernmentcoreOthersGovernment partnership for Ajmer and Kota Ashrams with partial support. Buildings provided at Ajmer, Kota and Pali locations.
• Apna Ghar Ashram Nepal, KathmanducoreStrategic or Co-development PartnerInternational branch of Apna Ghar operating in Nepal with 163 residents as of data collection
• Pushpanjali Hospital And Research Centre Pvt LtdminorStrategic or Co-development PartnerHealthcare partner providing medical services support

Scale indicators13 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Maharogi Sewa Samiti (Anandwan): Founded by Baba Amte, this Maharashtra-based NGO operates a large residential community in Warora providing shelter, medical care, and rehabilitation for leprosy-affected and disabled persons. Closely comparable residential care model with on-site hospital, vocational training, and self-sustaining ecosystem.
• HelpAge India: National NGO focused on elder care and rights, operating elder helplines, mobile healthcare units, and supported residential programs for destitute senior citizens. Directly comparable on the elderly-care segment of Apna Ghar's beneficiary mix.
• Missionaries of Charity: Mother Teresa-founded Catholic organization operating residential homes for the destitute, sick, and dying across India and globally. Directly comparable residential-care model serving similar vulnerable populations with voluntary-staffed operations.
• Goonj: Large Indian NGO addressing poverty and homelessness through clothing, shelter material, and community development across India. Comparable in mission scope, volunteer-driven replication model, and pan-India scale serving urban destitute populations.

Broad incumbents

• Akshaya Patra Foundation: Largest NGO-run mid-day meal program feeding millions of children daily across India with centralized mega-kitchens. Comparable as a high-scale Indian non-profit operating in social services, CSR-funded, with on-site kitchen infrastructure analogous to Apna Ghar's multispeciality kitchen.
• CRY (Child Rights and You): Pan-Indian child welfare NGO supporting underprivileged children through donor-funded programs with corporate CSR engagement. Comparable in operating structure (NGO, CSR-funded, pan-India, donor-driven) and the children segment of Apna Ghar's served population.

Emerging players

• Smile Foundation: Indian NGO working across education, healthcare, and livelihood for underprivileged children and families, with significant CSR-funded project delivery. Comparable as a mid-tier Indian social-services NGO leveraging CSR funding at scale.
• Habitat for Humanity India: International NGO's India arm providing housing and shelter solutions for low-income and vulnerable families. Comparable mission (shelter for vulnerable populations) though operates via home-building model rather than residential campus model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/apna-ghar-ashram

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Apna Ghar Ashram