Apnalaya
Apnalaya is a Mumbai-based nonprofit founded in 1973 that addresses multi-dimensional urban poverty through an Integrated Community Development model spanning health, education, livelihoods, and civic entitlements, serving 184,973 individuals annually via 4,900+ community volunteers and corporate CSR partnerships.
- Company typePrivate
- Founded1973
- HeadquartersMumbai, India
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Apnalaya does
Apnalaya is a Mumbai-based nonprofit organization founded in 1973 that addresses multi-dimensional urban poverty through an Integrated Community Development model spanning four interconnected pillars: health and well-being, education and economic empowerment, livelihoods, and civic entitlements. The organization serves marginalized populations in Mumbai's urban slums, reaching 184,973 individuals in fiscal year 2024-2025, including 14,783 pregnant women, 12,665 lactating mothers, 18,486 children, and 4,247 persons with disabilities. Service delivery is community-led, executed through 4,900+ volunteers drawn directly from the communities served, supplemented by 83 paid staff and partnerships with government health systems (1,244 government stakeholders engaged).
The operating technology is human-centered rather than software-based: program delivery relies on trained community volunteers, field staff, and partnerships with local organizations, government agencies, and corporate CSR initiatives. Notable programmatic technology components include a SEHAT maternal health program with P&G Health that achieves a 99.54% institutional delivery rate across 700+ high-risk pregnancies using technology-driven antenatal care tracking, and an E3 Programme with Sony Pictures Network targeting youth employability. The organization produces evidence through 13+ research publications and SROI studies, with a quantified ₹11.19 social return per ₹1 invested.
Apnalaya's revenue model is donation-based across three streams: individual donations (entry tiers from ₹1,000 to ₹5,000 plus a campaign-style ₹16,00,000 Nourish Mumbai goal), CSR partnerships with corporations (P&G Health, Sony Pictures Network), and international foundation grants (Wilde Ganzen - GSRD Fund since 2022). It holds GuideStar India Platinum and Give Assured Gold certifications. Detailed financial figures are not publicly disclosed, and the organization has no app, no software product, no patents, and no recorded funding rounds.
Apnalaya firmographics
Firmographics- Name
- Apnalaya
- Legal name
- Apnalaya India
- Website
- https://apnalaya.org
- Company type
- Private
- Founded year
- 1973
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Apnalaya is a Mumbai-based nonprofit founded in 1973 that addresses multi-dimensional urban poverty through an Integrated Community Development model spanning health, education, livelihoods, and civic entitlements, serving 184,973 individuals annually via 4,900+ community volunteers and corporate CSR partnerships.
- Ownership category
- akta.pro rank
Apnalaya industry classification
Industry- Product category
- Community Development Nonprofit Services
- NAICS
- Civic and Social Organizations (81341), Religious, Grantmaking, Civic, Professional, and Similar Organizations (813), Social Advocacy Organizations (81331)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Community Health, Prevention & Health Education (BPAGACAC)
- akta.pro secondary industries
- Maternal, Child & Family Health Organizations (BPAGACAF), Infrastructure, Housing & Community Development (BPAGABAL), NGO/Nonprofit Education Programs & Service Delivery (EDADALAC)
Keywords
Where Apnalaya is headquartered
LocationHeadquarters
- HQ city
- Mumbai
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
Apnalaya business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: One-time and monthly donations from individuals supporting healthcare, education, and livelihoods programs for Mumbai's urban poor.
- CSR Partnerships: Corporate Social Responsibility funding from companies like P&G Health (SEHAT maternal health program) and Sony Pictures Network (E3 youth education program) supporting specific programmatic initiatives.
- Foundation Grants: Funding from international foundations like Wilde Ganzen - GSRD Fund supporting youth empowerment and education programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | One time | ₹1,000 donation |
| Other | One time | ₹2,000 donation |
| Other | One time | ₹5,000 donation |
| Other | One time | ₹16,00,000 (₹1,600 per mother-child pair) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Apnalaya product offering
Product offeringCore offering
Apnalaya is a Mumbai-based nonprofit that runs an Integrated Community Development model delivering grassroots interventions across health (including maternal, child, and disability programs), education and economic empowerment, livelihoods, and civic entitlements for urban poor communities. Programs are executed by trained community volunteers and field staff, often co-funded through corporate CSR partnerships and foundation grants, and supplemented by thought-leadership, donor engagement, and volunteer mobilization activities.
Product overview
Apnalaya is a non-governmental organization (NGO) focused on urban poverty alleviation in Mumbai, India. Founded in 1972, it operates through community-based programs rather than a traditional software product. The organization delivers services through its website as a communication and donation platform, enabling volunteers and donors to engage with its community development initiatives in health, education, livelihoods, and civic entitlements. Apnalaya does not offer a distinct branded software product or SaaS platform.
Differentiator
Problem solved
Functional benefit
Products and services
- Integrated Community Development Program
- SEHAT Maternal & Child Health Project
- E3 Programme (Education, Employability & Ecosystems)
- Disability Inclusion Programme
- Apnalaya Inspires Thought-Leadership Platform
Quantifiable outcome
- 184,973 individuals reached in 2024-2025
- +4 more outcomes
Companies that use Apnalaya
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles3 records
Apnalaya technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Apnalaya partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- P&G HealthcoreCSR partnership under 'SEHAT' program - Procter & Gamble Health Limited's initiative to reduce infant and maternal mortality by enhancing antenatal care through technology-driven interventions in collaboration with government healthcare providers. Successfully managed 700+ high-risk pregnancies with 99.54% institutional delivery rate.
- Sony Pictures NetworkcorePartnership for E3 Programme (Education, Employability & Ecosystems) addressing rising school dropout rates, youth unemployment, and lack of essential life and career skills among adolescents. Provides critical social support to help young individuals complete education and improve chances of securing meaningful employment.
Scale indicators11 records
Recent moves6 records
Expansion highlights5 records
Apnalaya competitors and assessment
Company assessmentBroad incumbents
- Save the Children India: Indian arm of global INGO working on child rights, education, health, and urban poverty across multiple states. Functions as a broad incumbent with overlapping verticals and similar donor base; comparable at scale but operates nationally vs. Apnalaya's Mumbai-only footprint.
- Piramal Swasthya (Piramal Foundation): Large health systems strengthening organization of the Piramal Group operating across seven Indian states, including maternal and child health programs comparable to Apnalaya's SEHAT. Functions as a broader incumbent and potential strategic partner (also represented on Apnalaya's board).
Direct peers
- SNEHA (Society for Nutrition, Education and Health Action): Mumbai-based nonprofit working on urban health, maternal and child health, and community empowerment in slums. Direct peer with overlapping program verticals (maternal health, child nutrition, livelihood) and similar beneficiary base in Mumbai's urban poor communities.
- CRY (Child Rights and You): One of India's largest children's rights and child development nonprofits, also funded through individual donations and corporate CSR. Direct peer in target beneficiary base (urban poor children), funding model, and scale; also a previous employer of Apnalaya's CEO.
- Concern India Foundation: Indian nonprofit that channels corporate CSR funding to grassroots NGOs and runs community programs in health, education, and livelihoods. Direct peer in CSR-driven funding model and integrated community development approach; also connected via Apnalaya board leadership.
- Pratham Education Foundation: One of India's largest education-focused NGOs working with urban and rural underprivileged children on literacy and learning outcomes. Direct peer in education program vertical, urban poor beneficiary segment, and CSR/individual donor funding model.
- CHILDLINE India Foundation: National 24-hour child helpline and child protection NGO operating across India with government and CSR support. Direct peer in child welfare mission and large-scale volunteer-driven delivery; also linked to Apnalaya through board leadership overlap.
- Magic Bus India Foundation: National youth-focused livelihood and education NGO that operates community-led programs for adolescents and youth. Direct peer in mission (livelihoods, education, life skills) and approach (community volunteer model), and notably shares former-employer links with Apnalaya's CEO.
Market position
Strengths5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Apnalaya social profiles
Digital presenceApnalaya financial estimates
Financial estimateRevenue estimate
Valuation estimate
Apnalaya leadership team
Management profileNumber of profiles
Profiles14 records
Apnalaya funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Apnalaya M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Apnalaya
What does Apnalaya do?
Apnalaya is a Mumbai-based nonprofit that runs an Integrated Community Development model delivering grassroots interventions across health (including maternal, child, and disability programs), education and economic empowerment, livelihoods, and civic entitlements for urban poor communities. Programs are executed by trained community volunteers and field staff, often co-funded through corporate CSR partnerships and foundation grants, and supplemented by thought-leadership, donor engagement, and volunteer mobilization activities.
Is Apnalaya a public or private company?
Apnalaya is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Apnalaya founded?
Apnalaya was founded in 1973. It employs 51 to 100 people.
Where is Apnalaya based?
Apnalaya is headquartered in Mumbai, India, in the Asia region.
How does Apnalaya make money?
Three revenue lines are on record. Individual Donations are the primary driver. The others are CSR Partnerships and foundation Grants.
Who are Apnalaya's main competitors?
Broad incumbents on record are Save the Children India and Piramal Swasthya (Piramal Foundation). Direct peers are SNEHA (Society for Nutrition, Education and Health Action), CRY (Child Rights and You), Concern India Foundation, Pratham Education Foundation, CHILDLINE India Foundation and Magic Bus India Foundation.
Does Apnalaya have an API?
No public API is recorded for Apnalaya.
What industry is Apnalaya in?
Apnalaya's product category is Community Development Nonprofit Services. Its primary akta.pro industry code is BPAGACAC, Community Health, Prevention & Health Education, with a secondary code of BPAGACAF, Maternal, Child & Family Health Organizations. Its NAICS code is 81341 and its SIC code is 8300.