Hirsch Apotheke OHG

What Hirsch Apotheke OHG does

Hirsch Apotheke OHG, operating under the registered legal name Hirsch Apotheke Farndau e.K., is a German neighborhood pharmacy (Apotheke) headquartered at Hirschplatz 5, 73035 Göppingen, Baden-Württemberg, structured as a sole proprietorship under German commercial law (Einzelkaufmann/e.K.). The business operates a single physical storefront with weekday hours of 08:30–18:30 and Saturday hours of 08:30–13:00, and serves general healthcare consumers in the Göppingen catchment with a broad assortment of prescription and over-the-counter medications, medical devices, and wellness products organized across approximately 25 condition-led categories (Allergie & Asthma, Beauty & Pflege, Diabetes, Erkältung & Grippe, Frauengesundheit, Mutter & Kind, etc.). Branded product lines from manufacturers including 1A PHARMA, ASPIRIN, AVÈNE, BIODERMA, NUROFEN, Pure Encapsulations, and WELEDA are stocked alongside generic pharmaceuticals.

The company runs an e-commerce online shop at deinehirschapotheke.de that extends the physical pharmacy with prescription redemption via photo upload, personal consultation requests, and a Botendienst home-delivery service, supported by a newsletter channel and a set of themed microshops (Themenshops) for specific health needs. Payment is processed via PayPal and the store is integrated into the PAYBACK loyalty program. There is no mobile app, no public API, no disclosed AI/ML capabilities, no parent company, and no institutional investors; the firm is independently owned and bootstrapped with 6 employees and operates exclusively in the local German market.

Revenue mechanics are standard pharmacy retail: prescription dispensing at regulated pharmacy pricing, OTC and wellness product sales at published unit prices (e.g., Naratriptan HEUMANN 2.5 mg at €7.97 for 2 tablets, Aspirin Complex Granulat at €19.29 for 20 sachets, Magnesium Verla 300 at €10.55), and ancillary service revenue from personal consultation and home delivery. No revenue figure, headcount trend, or growth data is disclosed.

Name

Hirsch Apotheke OHG

Legal name

Hirsch Apotheke Farndau e.K.

Website

https://apofaurndau.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hirsch Apotheke OHG is a sole-proprietor German pharmacy in Göppingen operating a single physical storefront and an e-commerce online shop, serving local healthcare consumers with prescription and OTC medications, themed wellness assortments, prescription photo-upload redemption, and a home delivery (Botendienst) service.

Ownership category

akta.pro rank

Product category

Retail Pharmacy

NAICS

Pharmacies and Drug Retailers (456110)

SIC

Retail-Drug Stores And Proprietary Stores (5912)

akta.pro primary industry

Health & Pharmacy Omnichannel (CRAFAEAK)

akta.pro secondary industry

Pharmacy & Health Essentials Delivery (CRAFAFAI)

Keywords

• Retail pharmacy services
• Prescription medications
• Health and wellness products
• Online pharmacy shop
• Medication home delivery

Headquarters

HQ city

Göppingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Distribution channels3 records

Marketing channels3 records

Core offering

Hirsch Apotheke OHG operates a German retail pharmacy dispensing over-the-counter and prescription medications, health and wellness products, beauty and personal care items across approximately 25 categories. It offers in-person health consultation at its Göppingen storefront, an online shop with prescription photo upload, and a local home delivery service (Botendienst) for medications and health products.

Product overview

Hirsch Apotheke Farndau e.K. operates a German pharmacy offering both physical storefront and online e-commerce services. The core offering is the Online-Shop, which provides prescription redemption via photo upload, personal consultation services, and home delivery (Botendienst). The pharmacy stocks a comprehensive range of pharmaceutical products organized into approximately 25 main categories including Allergie & Asthma, Beauty & Pflege, Diabetes, Erkältung & Grippe, Ernährung, Family & Baby, Frauengesundheit, Herz/Kreislauf & Gefäße, Haut/Haare & Nägel, Muskeln/Knochen & Gelenke, Schmerzmittel, and Sanitätshaus, alongside branded product lines from manufacturers like 1A PHARMA, ASPIRIN, AVÉNE, BIODERMA, NUROFEN, Pure Encapsulations®, and WELEDA.

Differentiator

Problem solved

Functional benefit

Products and services

• Online-Shop
• Persönliche Beratung (Personal Consultation) Individual health consultation services for customers seeking professional pharmacy advice on medications, wellness products, and health conditions, available in-person at the Göppingen storefront and via phone.
• Botendienst (Delivery Service) Local home delivery service (Botendienst) bringing medications and health products directly to customers' homes in the Göppingen area, for those who cannot or prefer not to visit the physical pharmacy.
• Rezept einlösen (Prescription Redemption) Prescription redemption service allowing customers to submit prescriptions remotely via a simple photo upload through the online shop, eliminating the need for an in-person pharmacy visit.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

One partnership is on record.

• PaybackminorGTM or Marketing PartnerPayback is integrated as a loyalty rewards program partner. Customers can earn PAYBACK points on purchases. Note: The source indicates issues with Payback card number validation in the system.

Recent moves4 records

Expansion highlights2 records

Broad incumbents

• Redcare Pharmacy (Shop Apotheke): One of the largest online pharmacies in Europe, listed on the Frankfurt Stock Exchange, operating a multi-country e-commerce platform. Comparable as a direct competitor in online pharmacy retail with home delivery across Germany.
• DocMorris: Leading pan-European online pharmacy headquartered in the Netherlands with a strong German footprint, offering prescription mail-order and OTC via a digital-only model. Directly comparable because both sell prescription and OTC drugs via e-commerce with delivery, but at vastly larger scale.
• DocMorris Norge / apo.com: Online pharmacy platform within the larger DocMorris group offering German mail-order pharmacy. Comparable as a scaled e-commerce pharmacy competing for the same online OTC and prescription basket.

Direct peers

• Apotal: German online pharmacy offering prescription mail-order, OTC, and beauty products with themed shops. Comparable in e-commerce-driven retail pharmacy merchandising approach.
• Medpex: German online pharmacy with broad OTC and prescription fulfillment plus themed category merchandising and delivery. Comparable as a direct competitor in the German online pharmacy mid-market.
• Aponeo: Germany-based online pharmacy offering a broad OTC, beauty, and prescription portfolio with home delivery. Comparable as a similarly positioned mid-sized online pharmacy competing for the same German consumer mail-order basket.
• Besamex: German online pharmacy focused on mail-order prescription and OTC fulfillment. Comparable as a German-market e-commerce pharmacy peer of similar mid-tier scale.
• Sanicare: Established German online pharmacy with mail-order prescription and OTC fulfillment and home delivery. Comparable in service mix and German-only go-to-market focus.
• EasyApotheke: Hybrid pharmacy operator combining physical stores with a strong online shop and themed category merchandising. Closely comparable to Hirsch Apotheke's omnichannel retail pharmacy model.

Regional players

• Linden Apotheke (Vereinigte Apotheken): Independent German pharmacy group combining local brick-and-mortar operations with online shops. Comparable to Hirsch Apotheke as a similarly structured independent local pharmacy with a digital channel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/hirsch-apotheke-ohg

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hirsch Apotheke OHG