@apoiesp

What @apoiesp does

APOIE (Associação para Profissionalização, Orientação e Integração do Excepcional) is a São Paulo-based nonprofit founded in 1979 that provides professional training, daily structure, and social inclusion to people with moderate to mild intellectual disabilities, from age 16 through adulthood and into elderly years. The organization's mission centers on adultization and autonomy development rather than infantilization, delivered through a multi-disciplinary team covering occupational therapy, physiotherapy, psychology, physical education, and specialized education. Operating from a single facility at Avenida Prefeito Fábio Prado 17 in the Vila Mariana district, APOIE runs paper recycling, paper quilling, marble paper (marmorizado), and loom-weaving workshops that employ participants using individualized adaptive tools such as color-coded looms and step-by-step templates.

The organization's commercial output is a catalog of handmade paper stationery and games — notebooks, notepads (Bloco PP, P, G), personalized annual agendas, bookmarks with literary quotes, photo albums, and board games (domino, memory game, tic-tac-toe, Quick super domino) — plus accessories such as quilling paper earrings and ecological photo frames. Production integrates a paper recycling workshop that supplies raw material for unique hand-painted covers, with each piece non-replicable due to its handmade nature. Product pricing spans R$4 to R$42 per unit, with corporate-customized items (logo printing, custom branding) quoted on request.

APOIE's revenue model combines four streams: (1) direct-to-consumer sales through a permanent physical bazar open Monday–Friday 10am–4pm, (2) e-commerce via apoie.org.br with WhatsApp checkout, (3) two flagship annual bazaars — Mother's Day (last Saturday of April) and Christmas (last Saturday of November) — plus participation in external events, and (4) corporate bulk gifting orders with custom logo branding supported by WhatsApp consultation. The organization also accepts monetary donations and holds Public Utility status at the Municipal and State levels in Brazil along with CEBAS social welfare certification (235874.0020846/2020). Geographic scope is regional São Paulo, with the e-commerce channel extending reach to a national Brazilian audience.

Name

@apoiesp

Legal name

Associação p/ Profissionalização, Orientação e Integração do Excepcional

Website

https://apoie.org.br

Company type

Private

Founded year

1979

Operating status

Operating

Headcount range

1–10 employees

Short description

APOIE is a São Paulo nonprofit founded in 1979 that provides professional training and social inclusion to adults with intellectual disabilities through artisanal paper workshops, selling handmade stationery, games, and corporate gifts via e-commerce, a physical bazar, and seasonal events.

Ownership category

akta.pro rank

Product category

Artisanal Stationery and Social-Impact Handicrafts

NAICS

Vocational Rehabilitation Services (6243), Services for the Elderly and Persons with Disabilities (624120), Vocational Rehabilitation Services (624310)

SIC

Services-Social Services (8300), Miscellaneous Publishing (2741)

akta.pro industry

PRIMARYEDAKAFAE

Activities of Daily Living (ADL) & Self-Care Skills Training

Education/Special Education & Learning Support Services/Occupational Therapy (OT) & Sensory Integration Services

SECONDARYEDAGAMAJ

Functional Life Skills & Transition-to-Adulthood Curriculum (ADL, Vocational, Community)

Education/Educational Publishing & Learning Content/Instructional Materials for Special Education

SECONDARYEDAGAMAG

Occupational Therapy & Fine-Motor / Sensory Integration Instructional Materials

Education/Educational Publishing & Learning Content/Instructional Materials for Special Education

Keywords

• Artisanal paper products
• Handmade stationery
• Social inclusion crafts
• Corporate branded gifts
• Disability vocational training

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Artisanal Product Sales: Sale of handmade paper products including notebooks, blocks, bookmarks, albums, games (domino, memory games, tic-tac-toe, Quick domino), and decorative items. Products sold through e-commerce, physical bazar, and corporate orders.
2. Corporate Branded Gifts: Custom corporate gifts and branded products manufactured by APOIE members, with company logos printed on products. Over 20 years of experience in corporate branding.
3. Donations: Monetary donations from individuals and organizations to support APOIE's mission of professional training for people with intellectual disabilities.
4. Annual Bazar Events: Revenue from two major annual bazars - Mother's Day and Christmas Bazaar - held at the APOIE facility with the entire product catalog available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

APOIE is a nonprofit association that produces and sells handmade artisanal paper products and stationery created by people with intellectual disabilities. Its product catalog includes notebooks, notepads, bookmarks, photo albums, personalized annual agendas, board games (domino, memory, tic-tac-toe, Quick super domino), and decorative items using techniques such as paper recycling, quilling, marble-effect painting, and loom weaving. Beyond its commercial activity, the organization delivers vocational training, social inclusion, and multidisciplinary therapeutic support (occupational therapy, psychology, physiotherapy, physical education) for young people and adults with moderate to mild intellectual disabilities.

Product overview

APOIE operates as an artisanal goods producer specializing in handmade paper products and stationery created by individuals with intellectual disabilities. The product portfolio includes various notepad sizes (PP, P, M, G), notebooks (Anotação), personalized annual agendas, bookmarks with famous quotes, board games (domino, tic-tac-toe, memory game, Quick super domino), and decorative items. Products are characterized by recycled paper materials, quilling techniques, marble-effect painting, and handcraft production. The offerings are available through an e-commerce platform, a permanent bazaar at the facility, and seasonal bazaar events. The organization also produces corporate gifts and custom orders for events.

Differentiator

Problem solved

Functional benefit

Products and services

• Bloco PP Flor do Campo – Papelaria Criativa

Named customers3 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• CastelãcoreStrategic or Co-development Partner · 1 January 2023Strategic partnership for community events and activities. Castelã collaborated with APOIE on the 2023 June Festival (Festa Junina), including sponsorship of the event celebrating the inauguration of APOIE's outdoor sports court.
• Instituto SerendipidademinorStrategic or Co-development PartnerPartnership with institute founded by Henri Zylbrstajn focused on supporting families and individuals with autism spectrum disorder (TEA) and intellectual disabilities.
• Dr. Marcelo Altona (Geriatrician)coreStrategic or Co-development PartnerVolunteer medical services from Dr. Marcelo Altona, geriatrician at Hospital Albert Einstein, providing specialized care for APOIE's elderly population as part of the Aging Study Group.
• Group of Study on Aging (Apoie, Adere, Nosso Lar, Apabex, Adid)coreStrategic or Co-development PartnerMulti-organization collaborative study group focused on understanding the aging process of people with intellectual disabilities and developing best care practices. Includes organizations such as Apoie, Adere, Nosso Lar, Apabex, and Adid.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Market position

Strengths4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/apoiesp
• LinkedInlinkedin.com/company/apoie---associa%C3%A7%C3%A3o-para-profissionaliza%C3%A7%C3%A3o-orienta%C3%A7%C3%A3o-e-integra%C3%A7%C3%A3o-do-excepcional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about @apoiesp