NRStor
NRStor is a privately held Toronto-based energy storage project developer founded in 2012, serving utilities, grid operators, and commercial energy off-takers with a small team led by Chair and CEO Annette Verschuren.
- Company typePrivate
- Founded2012
- HeadquartersToronto, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NRStor does
NRStor is a privately held Toronto-based energy storage project developer founded in 2012. The company sits within the Canadian clean-energy value chain, focused on developing energy storage projects rather than manufacturing storage hardware or selling storage-as-a-software products. Its addressable customer base includes utilities, grid operators, and commercial or industrial off-takers requiring storage capacity for grid services, peak shaving, renewable integration, or reliability — though no specific customer logos, project offtake agreements, or pipeline disclosures are present in the source material.
The company operates with a small team of 11 to 50 employees and is led by Annette Verschuren as Chair and CEO, with Richard Medal serving as Director of Engineering. Verschuren is a prominent Canadian business figure, and her involvement provides NRStor with senior leadership credibility and network access that is uncommon for a developer of this size. NRStor's technology positioning is not detailed in the available data: there is no documentation of proprietary storage hardware, software platform, control systems, or patent portfolio in the source material.
NRStor's business model is project development, which typically generates revenue through development fees, milestone payments, equity returns from owned projects, or asset-sale gains upon commissioning or financial close. The company received $2.1 million in funding from Sustainable Development Technology Canada (SDTC) in November 2017, with SDTC acting as lead investor — a non-dilutive, government-backed capital injection that signals technology validation and alignment with Canadian cleantech policy priorities. No subsequent funding rounds, customer wins, product launches, or commercial milestones are documented in the input data.
NRStor firmographics
Firmographics- Name
- NRStor
- Website
- https://nrstor.com
- Company type
- Private
- Founded year
- 2012
- Headcount range
- 11–50 employees
- Short description
- NRStor is a privately held Toronto-based energy storage project developer founded in 2012, serving utilities, grid operators, and commercial energy off-takers with a small team led by Chair and CEO Annette Verschuren.
- Ownership category
- akta.pro rank
NRStor industry classification
Industry- Product category
- Energy Storage Project Development
- NAICS
- Electric Power Generation (22111), Electric Power Generation, Transmission and Distribution (2211)
- SIC
- Cogeneration Services & Small Power Producers (4991)
- akta.pro primary industry
- Energy Storage Asset Management (BESS/PCS/EMS) (EUAEAMAE)
- akta.pro secondary industries
- Energy Storage & Microgrid Electrical Infrastructure (BESS, Controls) (IMAFAHAE), Project Finance & Capital Structuring (Debt/Tax Equity/Project Bonds) (EUAMAAAD)
Keywords
Where NRStor is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Markets served
NRStor business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D
NRStor product offering
Product offeringCore offering
NRStor is a Toronto-based energy storage project developer that plans, develops, and deploys utility-scale and grid-connected energy storage projects. The company develops battery energy storage systems and provides project development expertise for clean energy storage deployments serving utility and commercial customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Energy Storage Project Development
Companies that use NRStor
Customer profileIdeal customer profiles2 records
NRStor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
NRStor partnerships and signals
Strategic signalRecent moves2 records
Expansion highlights3 records
NRStor competitors and assessment
Company assessmentBroad incumbents
- Stem Inc. Smart energy storage and AI-driven analytics provider with both behind-the-meter and front-of-meter storage offerings. Adjacent competitor in the North American BESS market with broader software-led positioning.
- Tesla Energy (Megapack business): Tesla's utility-scale energy storage business (Megapack) is a global BESS incumbent that competes for the same utility RFPs as NRStor, with massive balance sheet and vertically integrated cell supply.
- EDF Renewables: Global renewable energy and storage developer with significant Canadian operations. Competes for the same utility-scale storage RFPs as NRStor but operates across a much broader wind/solar/storage portfolio with substantially greater capital.
Direct peers
- Hydrostor: Toronto-based long-duration energy storage developer using compressed air energy storage (CAES). Canadian peer in the same city, focused on utility-scale storage project development — comparable geography, customer base (utilities), and business model.
- Powin Energy: Global BESS integrator and project developer competing for utility-scale storage projects across North America. Comparable focus on project development and integration services to NRStor.
- Fluence Energy: A leading global energy storage integrator and project developer offering utility-scale BESS solutions. Direct competitor to NRStor in the North American storage IPP/developer market, with much larger scale and public-company capital.
- Convergent Energy + Power: A North American energy storage project developer and asset owner that originates, develops, and operates BESS projects. Closely comparable business model to NRStor as a developer/owner of behind-the-meter and front-of-meter storage assets.
- Plus Power: U.S.-based independent power producer focused exclusively on standalone battery energy storage projects. Comparable developer/asset-owner model in North American utility-scale BESS RFPs.
Regional players
- Opus One Solutions: Toronto-based grid optimization and DER orchestration software firm serving Canadian utilities and storage developers. Adjacent Canadian peer in the distributed energy/storage value chain, sharing customer base (IESO, local LDCs).
- AESI (Alternate Energy Storage Inc.) / Energy Storage Canada members: Canadian-focused energy storage trade group whose member developers and integrators operate in the same provincial RFP markets (IESO, AESO) as NRStor, with comparable regulatory exposure and customer base.
Market position
Strengths3 records
Weaknesses3 records
Competitive moat3 records
Key risks4 records
Key highlights4 records
Customer concentration
NRStor social profiles
Digital presenceNRStor financial estimates
Financial estimateRevenue estimate
Valuation estimate
NRStor leadership team
Management profileNumber of profiles
Profiles2 records
NRStor funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NRStor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NRStor
What does NRStor do?
NRStor is a Toronto-based energy storage project developer that plans, develops, and deploys utility-scale and grid-connected energy storage projects. The company develops battery energy storage systems and provides project development expertise for clean energy storage deployments serving utility and commercial customers.
When was NRStor founded?
NRStor was founded in 2012. It employs 11 to 50 people.
Where is NRStor based?
NRStor is headquartered in Toronto, Canada, in the North America region.
Who are NRStor's main competitors?
Broad incumbents on record are Stem Inc., Tesla Energy (Megapack business) and EDF Renewables. Direct peers are Hydrostor, Powin Energy, Fluence Energy, Convergent Energy + Power and Plus Power. Regional players are Opus One Solutions and AESI (Alternate Energy Storage Inc.) / Energy Storage Canada members.
Does NRStor have an API?
No public API is recorded for NRStor.
What industry is NRStor in?
NRStor's product category is Energy Storage Project Development. Its primary akta.pro industry code is EUAEAMAE, Energy Storage Asset Management (BESS/PCS/EMS), with a secondary code of IMAFAHAE, Energy Storage & Microgrid Electrical Infrastructure (BESS, Controls). Its NAICS code is 22111 and its SIC code is 4991.