Leonardo Royal Hotel Den Haag Promenade

What Leonardo Royal Hotel Den Haag Promenade does

Leonardo Royal Hotel Den Haag Promenade is a single hotel property located in Den Haag, Netherlands, operating as part of the Royal Hotels premium sub-brand under the Leonardo Hotels Group, which is owned by the Fattal Hotel Group (an Israel-based conglomerate). The property is operated with a 33-employee team and serves two primary customer segments: individual leisure travelers and families seeking upscale urban accommodations, and business travelers and corporate clients requiring meeting rooms, conference facilities, and event venues. The hotel participates in the group's AdvantageCLUB loyalty program, which offers 10% discounts on direct online bookings, 15% off food and beverage, complimentary room upgrades (subject to availability), free late checkout, and points accumulation across the broader Leonardo Hotels portfolio.

The underlying offering is a traditional hotel operation — rooms, food and beverage, and Meetings & Events services — rather than a technology platform; no proprietary technology, AI/ML capabilities, APIs, or patents are disclosed. The property benefits from being distributed through Leonardo Hotels' direct booking platform and the group's network of 315+ hotels across 137+ destinations in Europe, the UK, and Israel, providing access to the group's corporate accounts, GDS connectivity, and cross-brand marketing initiatives (such as City Breaks and Resort Getaways curated collections).

The revenue model is per-room-night pricing on a transactional basis, supplemented by F&B and Meetings & Events revenue. Pricing is not publicly disclosed at the property level, though Leonardo Hotels' broader European portfolio is priced in the €56–€107 per night range. No property-level revenue, occupancy, or ADR figures are available, and the property does not appear to disclose any certifications, partnerships, or named enterprise customers in the source material.

Name

Leonardo Royal Hotel Den Haag Promenade

Website

https://apollohotels.nl

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Leonardo Royal Hotel Den Haag Promenade is a 33-employee upscale hotel property in Den Haag, Netherlands, operating under the Royal Hotels sub-brand of Leonardo Hotels Group (owned by Fattal Hotel Group). It serves leisure and business travelers with accommodations, F&B, and Meetings & Events services.

Ownership category

akta.pro rank

Product category

Hotel Accommodation

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Luxury MICE & Conference Resorts (THAGACAN)

akta.pro secondary industries

Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodation
• Meetings and events
• Hospitality services
• Loyalty programme
• Business travel lodging

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Distribution channels1 record

Marketing channels4 records

Core offering

Leonardo Royal Hotel Den Haag Promenade operates an upper-midscale hotel in The Hague, Netherlands, selling overnight guest room accommodation, on-site food and beverage service, and Meetings & Events facilities for conferences, banquets and private functions. The property operates under the Leonardo Royal sub-brand within the Fattal Hotel Group portfolio and serves both individual leisure and corporate/event guests.

Product overview

Leonardo Hotels operates as a multi-brand hotel platform with over 315 hotels across Europe, UK, and Israel. The portfolio is organized into six sub-brands: Boutique Hotels (design-focused properties), Leonardo Hotels (core brand), Limited Edition Hotels (heritage properties), Royal Hotels (premium/upscale segment including Leonardo Royal Hotel Den Haag Promenade), NYX Hotels (urban/modern), and master (distinctive properties). The company also offers a loyalty program (AdvantageCLUB) providing discounts and perks, and meeting/event services for business travelers. The brands span different market segments from budget-friendly to luxury accommodations.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Hotels: Luxury hotel brand under Leonardo Hotels Group
• NYX Hotels
• Limited Edition Hotels
• Boutique Hotels
• Master

Products and services

• Hotel Guest Room Accommodation Overnight stay in branded guest rooms at an upper-midscale hotel in The Hague, sold to individual leisure and business travellers at nightly rates between €56 and €107.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Direct peers

• NH Hotels: European upper-midscale/premium hotel group with strong Dutch presence and active MICE offering. Closest peer by geography, segment, and mid-luxury positioning; comparable business model and meeting-and-events revenue mix.
• Hotel Des Indes The Hague: A landmark luxury hotel in the center of The Hague operating as the historic flagship in the city. Directly comparable as a premium full-service urban hotel competing for the same leisure, government, and diplomatic MICE demand.
• Hilton The Hague: A premium international-brand hotel in central The Hague with MICE facilities and Hilton Honors loyalty. Directly competes for corporate and government travelers in the same micro-market as the Leonardo Royal property.
• CitizenM Hotels: Dutch-born premium-tech lifestyle hotel brand operating across Europe and the US. Comparable as a tech-forward, design-led premium brand in major European city centers, sharing the Dutch/European operational DNA with Leonardo.
• Van der Valk Hotels: Largest Dutch family-owned hotel chain with broad full-service and MICE capabilities across the Netherlands. Direct comparable in segment, customer base, and Dutch-centric distribution; includes properties in The Hague/Randstad competing for the same demand.
• Sofitel Legend The Hague: Luxury French-flagged hotel directly in The Hague under Accor's premium tier. Competes head-to-head for the diplomatic, government, and luxury-leisure guest in the same city.

Regional players

• Bastion Hotels: Dutch mid-market hotel chain with strong Randstad coverage. Comparable as a domestic competitor vying for the same Dutch business and leisure demand pool, although positioned a tier below Royal on pricing and amenities.
• Fletcher Hotels: Largest Dutch hotel chain by property count, focused on mid-market and family leisure with growing MICE. Comparable as a Dutch-domiciled multi-property operator serving the same domestic corporate and leisure market.

Broad incumbents

• Marriott International: Global hotel incumbent operating multiple luxury and premium tiers (Ritz-Carlton, Marriott, Autograph) across European cities. Comparable as the benchmark multi-brand full-service competitor for premium city-center inventory and MICE.
• Accor Hotels: Europe's largest hotel group with deep MICE, luxury (Sofitel, MGallery), and premium (Pullman, Novotel) presence across the continent. Comparable as a multi-brand platform operator with overlapping MICE and loyalty capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/leonardo-royal-denhaag-promenade

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonardo Royal Hotel Den Haag Promenade