Best Western Plus Apollo International

Name

Best Western Plus Apollo International

Legal name

Best Western Plus Apollo International Hotel

Website

https://apollointernational.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Best Western Plus Apollo International is a 4.5-star, 95-room franchise hotel in Charlestown, NSW serving leisure travelers, families, business guests, and event clients with on-site dining, conference facilities, and wedding venues.

Ownership category

akta.pro rank

Headquarters

HQ city

Charlestown

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Hotel Room Accommodations: Overnight and extended stay accommodations across 95 rooms including Deluxe Queen, Superior King/Twin, Executive King, King Spa Suite, Hunter Suite, Family Suite, and Two Bedroom Apartment. Revenue based on nightly rates with parking included in most bookings.
2. Food & Beverage (Babbingtons Restaurant and Bar): Award-winning dining open 7 days a week for breakfast, lunch, and dinner. Room service available. Floor-to-ceiling glass wall overlooking bushland reserve.
3. Conference, Function & Wedding Facilities: Four versatile function rooms with natural light, breakout areas, and modern technology. Catering services for corporate events, weddings, and intimate gatherings.
4. Best Western Rewards Program: Loyalty program driving repeat bookings and brand affiliation through Best Western's global hotel network.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

Best Western Plus Apollo International is a 4.5-star, newly renovated 95-room hotel in Charlestown, NSW offering seven distinct room categories from Deluxe Queen Rooms through Two Bedroom Apartments, complemented by Babbingtons Restaurant and Bar, four conference and function rooms, and wedding venue services. The property markets itself as offering the largest guest rooms in Newcastle (36sqm standard), with premium bedding, complimentary Wi-Fi, free in-room movies, on-site dining, and ample parking including EV charging.

Product overview

Best Western Plus Apollo International is a 4.5-star, newly renovated 95-room hotel comprising diverse accommodation options including Deluxe Queen Rooms, Superior King/Twin Rooms, Executive King Rooms, King Spa Suites, The Hunter Suite, Family Suites, and Two Bedroom Apartments. The property features award-winning Babbingtons Restaurant and Bar, conference and event facilities across four versatile function rooms, and wedding services. All rooms include amenities such as 55" smart TVs with free movies, complimentary Wi-Fi, and most offer balconies with bushland views.

Differentiator

Problem solved

Functional benefit

Brands

• Babbingtons Restaurant and Bar: Award-winning on-site restaurant and bar serving breakfast 7 days a week with floor-to-ceiling glass wall overlooking the floodlit bushland reserve.

Products and services

• Deluxe Queen Room Spacious, contemporary 36sqm renovated room featuring a King Coil Queen-size pillow-top bed, high ceilings, sitting area, climate-controlled air-conditioning, 55-inch smart TV, complimentary Wi-Fi, balcony with outdoor seating (in 98% of rooms), and luxurious bathroom with adjustable shower head. Target: leisure and business travelers seeking oversized standard accommodation.
• Superior King/Twin Room Spacious 36sqm upper-level room available in King or two King single-bedded configurations with elevated views over the bushland reserve. Includes King Coil pillow-top bed, 55-inch smart TV, complimentary Wi-Fi, and balcony with outdoor setting (in 98% of rooms). Target: leisure travelers and business guests preferring upper-level views.
• Executive King Room Newly-built extra-large top-level room in the new accommodation wing overlooking the bushland reserve. Features King Coil King-size pillow-top bed, luxurious bathroom with walk-in shower and bathrobes, 55-inch smart TV with free movies, work desk, and complimentary Wi-Fi, broadband, and car parking. Target: business travelers and guests seeking executive-level comfort.
• King Spa Suite Fully refurbished spacious upper-level spa room featuring a two-person corner spa bath, quality guest toiletries, bathrobes, and private outdoor balcony with peaceful views to Newcastle and native bushland. Target: couples and leisure guests seeking premium in-room spa amenities.
• The Hunter Suite Expansive contemporary upper-level suite with modern aesthetic, custom-designed bedhead, bouclé swivel chairs, refined finishes, AH Beard King Koil king-size bed, Nespresso coffee machine, 55-inch Smart TV with casting capabilities, deluxe two-person spa, separate walk-in shower, and wrap-around balcony with filtered northern views. Target: honeymooners, anniversary celebrants, and premium leisure guests.
• Family Suite Spacious newly renovated family accommodation featuring a bedroom with standard King bed and lounge area with two Single Beds. Located near Charlestown Square entertainment precinct with easy access to CBD and local beaches. Target: families with children seeking connected sleeping and lounging space.
• Two Bedroom Apartment Fully renovated spacious apartment overlooking natural bushland reserve featuring King Coil Queen bed, two King-Single pillow-top beds, full kitchen and dining area, washing machine and tumble dryer, climate-controlled air-conditioning, three smart TVs with casting capabilities, and direct access to the swimming pool. Target: families and extended-stay guests requiring self-catering facilities.
• Babbingtons Restaurant and Bar Award-winning on-site dining venue with floor-to-ceiling glass wall overlooking the floodlit bushland reserve, open for breakfast seven days a week, with lunch, dinner, room service, and a kids menu. Serves hotel guests and walk-in diners.
• Conference and Event Facilities Four versatile function rooms with natural light, breakout areas, modern technology, and professional service. Venues open to the pool, landscaped gardens, and reserve, suitable for gala dinners, intimate gatherings, weddings, and business conferences with on-site catering. Target: corporate event organizers, associations, and group buyers.
• Wedding Services Wedding venue and services offering with elegant ceremony and reception facilities, provided through the dedicated apolloweddings.com.au domain in partnership with the hotel. Includes scenic bushland reserve setting, function spaces, and on-site catering via Babbingtons Restaurant and Bar. Target: couples planning weddings and their wedding planners.

Quantifiable outcome

• Top 10% of hotels worldwide - Trip Advisor Traveller's Choice Award 2022
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Best Western Hotels & ResortscoreChannel Partner/ Reseller/ DistributorThe hotel operates as an independently owned and operated property under the Best Western brand franchise. Benefits include access to Best Western's global booking platform, Best Western Rewards loyalty program, brand marketing, and centralized reservation infrastructure. The hotel displays Best Western branding and uses Best Western's booking links and systems.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• ibis Budget Newcastle: Ibis Budget Newcastle competes in the same Newcastle market at a lower price tier, attracting budget-conscious travelers who might otherwise consider Best Western Plus Apollo. While not a direct same-tier competitor, it represents the lower-bound of demand the property must differentiate against on value and amenity.

Direct peers

• Crystalbrook Kingsley: Crystalbrook Kingsley is a recently renovated upscale hotel in Newcastle CBD targeting similar leisure and corporate segments with comparable amenities including restaurant, bar, and event facilities. Both compete for premium Newcastle demand with comparable brand-tier positioning.
• Ibis Newcastle: Ibis Newcastle is an economy-to-mid-scale Accor hotel in Newcastle serving budget-conscious corporate and leisure travelers. While positioned at a slightly lower tier, it competes for similar overnight and conference demand in the broader Newcastle accommodation market.
• Rydges Newcastle: Rydges Newcastle is a comparable 4.5-star hotel in the Newcastle CBD serving similar leisure, corporate, and event segments. Both compete for the same Newcastle-area corporate and leisure demand, with overlapping conference facilities and brand-tier positioning.
• Quest Newcastle Serviced Apartments: Quest Newcastle offers apartment-style accommodation targeting business travelers and families in the Newcastle region, including the Charlestown area. Both compete for extended-stay and family leisure demand, with overlapping conference and function services.
• Mercure Newcastle: Mercure Newcastle is an Accor-affiliated 4-star hotel serving the same Newcastle corporate and leisure market. Both properties compete for regional corporate bookings, conferences, and leisure travelers with comparable amenity offerings and brand-affiliated distribution channels.
• Novotel Newcastle Beach: Novotel Newcastle Beach is a 4-star hotel directly competing in the Newcastle leisure and corporate market. Both properties serve similar traveler profiles with comparable amenities including restaurant, event facilities, and brand-affiliated loyalty programs.
• Holiday Inn Express Newcastle: Holiday Inn Express Newcastle competes directly in the mid-scale accommodation segment serving corporate and leisure travelers in Newcastle. Both properties leverage global brand loyalty programs (IHG Rewards vs Best Western Rewards) and similar booking infrastructure.
• Travelodge Hotel Newcastle: Travelodge Newcastle is a mid-scale hotel serving similar business and leisure travelers in the Newcastle region. Both properties operate under recognized brand affiliations and target the value-conscious corporate and family segments with comparable room product offerings.

Regional players

• Best Western Plus Hunter Gateway Motel: Another Best Western Plus branded property in the broader Hunter region of NSW, sharing the same brand standards, loyalty program integration, and mid-scale premium positioning. Both benefit from the same brand marketing infrastructure but serve different geographies within the Hunter Valley catchment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• LinkedInlinkedin.com/company/best-western-plus-apollo-international

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best Western Plus Apollo International