StrawberryFrog
StrawberryFrog is an independent NYC-based creative agency founded in 1999 that delivers movement-marketing brand transformation, full-service global media planning and buying, and AI consulting services to enterprise clients across healthcare, financial services, retail, technology, and consumer goods.
- Company typePrivate
- Founded1999
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What StrawberryFrog does
StrawberryFrog is an independent creative advertising agency founded in 1999 in Amsterdam and now headquartered in the Empire State Building in New York City, operating with 51-100 employees across North America and EMEA. The firm specializes in 'Movement Marketing,' a brand transformation methodology that builds cultural movements around enterprise brands rather than conventional advertising, and it serves a roster of Fortune 500 and industry-leading clients including Northwell Health (Agency of Record since 2019), Visa, Walmart, IKEA, Emirates, Heineken, Procter & Gamble, Kia, HBO, Truist, and Infosys, among others. Its service portfolio spans brand transformation, creative campaign development, full-service global media planning and buying across TV, CTV, digital, social, and OOH, and a separately branded AI consulting practice launched in 2025 that deploys generative, predictive, and agentic AI solutions.
StrawberryFrog firmographics
Firmographics- Name
- StrawberryFrog
- Legal name
- StrawberryFrog
- Website
- https://strawberryfrog.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- StrawberryFrog is an independent NYC-based creative agency founded in 1999 that delivers movement-marketing brand transformation, full-service global media planning and buying, and AI consulting services to enterprise clients across healthcare, financial services, retail, technology, and consumer goods.
- Ownership category
- akta.pro rank
Where StrawberryFrog is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
StrawberryFrog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Creative Agency Services: Full-service creative advertising agency providing brand transformation, campaign development, and marketing strategy services to enterprise clients on contractual basis
- Media Planning and Buying: Global media planning, buying, and activation services across TV, radio, print, out-of-home, social, CTV, search, display, and emerging media channels
- AI Consulting Services: AI strategy consulting, implementation, and integration services for brands looking to incorporate AI into marketing operations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise engagement |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
StrawberryFrog product offering
Product offeringCore offering
StrawberryFrog is a full-service creative advertising agency providing brand transformation, movement marketing, campaign development, global media planning and buying, and AI consulting services to enterprise clients. The agency's offerings are anchored by its Movement Marketing methodology and OUTLEAP philosophy, delivered via a flat AI-native agency model that integrates generative, diagnostic, and predictive AI capabilities into strategy, creative, and media operations.
Product overview
StrawberryFrog is a creative advertising agency founded in 1999, offering brand transformation and enterprise growth services. The agency's core offering centers on Movement Marketing—a methodology that creates cultural movements around brands. The service portfolio includes StrawberryFrog AI (AI consulting integrating machine learning into strategy, creative, and media), Media Planning & Buying (full-service global capabilities across traditional and digital channels), Brand Transformation, Campaign Development, and Purpose Haze (thought leadership video series). The Pond serves as their content platform for marketing insights. The agency operates with a flat organizational model using AI-native workflows, emphasizing creativity-led media and purpose-driven marketing.
Differentiator
Problem solved
Functional benefit
Brands
- StrawberryFrog AI: AI consulting services integrating artificial intelligence into marketing strategy, creative, production, and media.
Products and services
- StrawberryFrog AI AI consulting practice that integrates artificial intelligence into every aspect of marketing—strategy, creative, production, and media—using AI as co-pilot with humans driving emotion and strategic direction. Includes GenAI creative platforms, conversational AI agents, diagnostic AI, predictive AI, and agentic workflows for enterprise clients.
- Media Planning & Buying Creatively-led media agency offering full-service global media planning, buying, and activation across TV, radio, print, out-of-home, social, CTV, search, display, and emerging formats. Leverages 300+ data sources and 12 DSPs for high-impact programmatic campaign delivery with real-time AI-powered optimization.
- Movement Marketing
Quantifiable outcome
- 400% sales increase over 5 years for European Wax Center
- +7 more outcomes
Companies that use StrawberryFrog
Customer profileNamed customers28 records
Segments3 records
Ideal customer profiles3 records
StrawberryFrog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration21 records
AI capability13 records
Feature6 records
StrawberryFrog partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core, major and minor.
- Northwell HealthcoreStrawberryFrog has served as Northwell Health's Agency of Record since 2019. The agency handles all major advertising campaigns including the Raise Health for All campaign announcing Nuvance Health absorption. Northwell is the largest healthcare system in the New York tri-state area.
- Jump TradingmajorJump Trading partnered with StrawberryFrog to develop the Jump Trading Probability Cup global forecasting competition campaign tied to soccer's biggest summer tournament. The 5-week campaign ran across digital and social channels.
- SportsPredict.commajorSportsPredict.com teamed up with StrawberryFrog and StrawberryFrog Media to develop and launch the Jump Trading Probability Cup campaign. SportsPredict is a free, non-gambling platform for testing prediction accuracy and judgment under uncertainty.
- New York FestivalsminorStrawberryFrog partners with New York Festivals for the Purpose Haze video series, an interview program featuring marketing leaders discussing purpose-driven marketing and brand transformation.
Scale indicators9 records
Expansion highlights6 records
StrawberryFrog competitors and assessment
Company assessmentDirect peers
- Droga5: Award-winning independent creative agency (now part of Accenture Song) known for bold, culturally-relevant brand work for enterprise clients. Comparable in creative ambition, Fortune 500 client base, and recognition profile (Effies, Cannes Lions).
- Anomaly: Independent creative agency serving enterprise brands with non-traditional, culturally-relevant campaigns. Comparable in independent positioning, movement-style brand work, and blue-chip client roster across CPG, tech, and beverage.
- Mother: Independent creative agency network with similar culture-driven, brand-building approach for global enterprise clients. Comparable in independent positioning, creative reputation, and willingness to take provocative creative positions.
- The Community: Independent creative agency known for culturally-relevant brand work and Cannes-recognized creative. Comparable in independent positioning, cultural-marketing approach, and enterprise client roster.
- Wieden+Kennedy: Independent creative agency with similar enterprise brand transformation focus, known for culturally-led campaigns and iconic creative work for Nike and other Fortune 500 brands. Closely comparable in independent positioning, brand-building approach, and creative reputation.
- GUT: Independent creative agency with bold brand transformation work for enterprise clients across North America and LATAM. Comparable in independent model, growth trajectory, and award-winning creative reputation.
Emerging players
- Joan Creative: Independent creative agency with strong brand transformation and award-winning work for enterprise clients. Comparable in independent model and creative reputation, though smaller in scale.
- R/GA: Digital-focused creative and innovation agency (part of IPG) with AI, design, and technology capabilities. Comparable in AI/innovation emphasis and digital transformation work, though larger and broader in scope.
Broad incumbents
- DDB Worldwide: Global creative agency network (part of Omnicom) serving enterprise brands across categories. Comparable in serving Fortune 500 clients and brand-building heritage, though much larger and broader in capabilities than StrawberryFrog.
- Publicis Creative: Global creative network within Publicis Groupe offering brand transformation, creative, and AI-powered marketing services. Comparable in serving enterprise clients and movement into AI-native marketing, though vastly larger scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
StrawberryFrog social profiles
Digital presenceStrawberryFrog compliance and trust
Trust signalCompliance2 records
StrawberryFrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
StrawberryFrog leadership team
Management profileNumber of profiles
Profiles12 records
StrawberryFrog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
StrawberryFrog M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about StrawberryFrog
What does StrawberryFrog do?
StrawberryFrog is a full-service creative advertising agency providing brand transformation, movement marketing, campaign development, global media planning and buying, and AI consulting services to enterprise clients. The agency's offerings are anchored by its Movement Marketing methodology and OUTLEAP philosophy, delivered via a flat AI-native agency model that integrates generative, diagnostic, and predictive AI capabilities into strategy, creative, and media operations.
Is StrawberryFrog a public or private company?
StrawberryFrog is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was StrawberryFrog founded?
StrawberryFrog was founded in 1999. It employs 51 to 100 people.
Where is StrawberryFrog based?
StrawberryFrog is headquartered in New York, United States, in the North America region.
How does StrawberryFrog make money?
Three revenue lines are on record. Creative Agency Services are the primary driver. The others are media Planning and Buying and AI Consulting Services.
Who are StrawberryFrog's main competitors?
Direct peers on record are Droga5, Anomaly, Mother, The Community, Wieden+Kennedy and GUT. Emerging players are Joan Creative and R/GA. Broad incumbents are DDB Worldwide and Publicis Creative.
Does StrawberryFrog have an API?
No public API is recorded for StrawberryFrog.