Apotur Perú

What Apotur Perú does

Apotur Perú (Asociación Peruana de Operadores de Turismo Receptivo e Interno) is a non-profit civil association founded on April 5, 1978 and officially recognized in 1987 under Vice-Ministerial Resolution No. 015-87 ICTI/TUR. It groups 42-47 tour operators, travel agencies, hotels, airlines, and tourism service providers operating across Peru's major destinations including Lima, Cusco, Iquitos, Arequipa, Puno, Trujillo, and Chiclayo. The association's member base collectively channels approximately 60% of organized international tourism arriving in Peru, positioning APOTUR as the principal private-sector representative of inbound and domestic tourism operators.

APOTUR's core deliverables center on industry representation, advocacy, and member services rather than commercial products. Its flagship offerings include the annual FICONTUR (Fiesta de Confraternidad Turística) fellowship festival held since 2011, training programs and workshops on topics such as anti-money laundering compliance and destination knowledge, familiarization trips, pre- and post-tour organization for international operators, and airport arrival assistance at Jorge Chávez International Airport. APOTUR also coordinates with public-sector bodies (Lima CCT, PromPerú) and academic partners (USIL) on tourism policy and professional development.

The business model is a member-funded subscription model: revenue consists of recurring membership dues from associated companies, with no disclosed commercial pricing or product sales. Distribution is direct through APOTUR's organizational structure, and the association operates from a single Lima headquarters with approximately 5 staff. Strategic priorities under the 2025-2027 Board led by President Claudia Medina Samaniego include developing new tourism circuits in northern, northeastern, and Amazon jurisdictions to decentralize Peru's tourism appeal beyond the traditional Cusco-Machu Picchu corridor.

Name

Apotur Perú

Legal name

Asociación Peruana de Operadores de Turismo Receptivo e Interno (APOTUR)

Website

https://apoturperu.org

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

1–10 employees

Short description

Apotur Perú is a non-profit trade association founded in 1978 that represents 47 inbound and domestic tour operators in Peru, collectively channeling about 60% of organized international tourism, providing advocacy, training, and its annual FICONTUR festival.

Ownership category

akta.pro rank

Product category

Tourism Industry Association

NAICS

Business Associations (813910), Tour Operators (56152)

SIC

Services-Membership Organizations (8600)

akta.pro industry

PRIMARYTHAKABAH

Inbound/Local Retail Travel Agencies (Destination Booking Offices)

Travel & Hospitality/Travel Agencies, Tour Operators & OTAs/Traditional/Retail Travel Agencies

SECONDARYTHAHADAA

Full-Service Destination Management (Ground Handling & Onsite Operations)

Travel & Hospitality/MICE (Meetings, Incentives, Conferences & Exhibitions)/Destination Management Companies (DMCs) & Incentive Travel Specialists

Keywords

• Tourism industry association
• Inbound tour operators
• Travel agency advocacy
• Destination promotion services
• Tourism training programs

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership dues: APOTUR is funded through membership fees from its associated tour operators, travel agencies, and tourism companies. As a non-profit civil association, revenue is used to support association activities.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

APOTUR Perú (Asociación Peruana de Operadores de Turismo Receptivo e Interno) is a non-profit civil association that represents 47 inbound and domestic tour operators in Peru. It provides advocacy before authorities, organizes the annual FICONTUR tourism fellowship festival, delivers training programs and fam trips, and promotes Peruvian destinations such as Cusco, Machu Picchu, Puno, Iquitos, and Arequipa. Members include tour operators, travel agencies, hotels, airlines, and restaurants.

Product overview

APOTUR Perú is a non-profit association (not a technology product company) that serves as the Peruvian Association of Inbound and Domestic Tour Operators. The organization offers a portfolio of member services including tourism representation and advocacy, airport arrival assistance, and training programs. Its flagship product is the annual FICONTUR (Tourism Fellowship Festival), which is the largest tourism networking event in Peru. Additionally, the association organizes training programs, workshops, familiarization trips (fam trips), and pre/post tour coordination for international operators. The association promotes Peruvian destinations including Lima, Cusco, Machu Picchu, Puno, Iquitos, and others through member activities and partnerships with institutions like PromPerú.

Differentiator

Problem solved

Functional benefit

Brands

• FICONTUR: Fiesta de Confraternidad Turística - Annual tourism fellowship festival organized by APOTUR, bringing together travel agencies, airlines, restaurants, hotels and other national and international tourism entities.

Products and services

• Member Services Program Membership program providing information, assistance, and representation for inbound and domestic tourism operators in Peru, including airport arrival assistance at Jorge Chávez International Airport.
• FICONTUR - Tourism Fellowship Festival Annual flagship event organized by APOTUR for the tourism sector, featuring networking, business relationship building, dance competitions, gala lunches, and prize drawings. The event brings together travel agencies, airlines, restaurants, hotels, and other national and international tourism entities.
• Training Programs and Workshops

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• AGOTUR (Asociación de Guías Oficiales de Turismo)minorStrategic or Co-development Partner · 8 April 2026Joint fam trip 'Lima: Secrets Revealed' where AGOTUR provided expert guidance on the historic center of Lima, with specialized tourist guides leading the narrative.
• Universidad San Ignacio de Loyola (USIL)coreStrategic or Co-development Partner · 1 April 2026APOTUR and USIL's Graduate School signed a Strategic Alliance Letter for Talent Development to promote continuous strengthening of professionals associated with the tourism sector. USIL provides preferential conditions and exclusive corporate discounts on academic programs for APOTUR workers and associates.
• Tourism Advisory Committee (CCT) of Metropolitan Municipality of LimacoreStrategic or Co-development Partner · 7 October 2024APOTUR participates as a member of the Board of Directors of the Tourism Advisory Committee of the Metropolitan Municipality of Lima, fulfilling the role of Coordinator of the Commission on Territory and Tourism Facilitation for a period of 2 years. The committee aims to strengthen joint work between public, private, and academic sectors.
• Cámara Nacional de Turismo (CANATUR)coreStrategic or Co-development PartnerAPOTUR is a member of the National Chamber of Tourism, working together on tourism promotion and advocacy initiatives.
• Cámara de Comercio de LimacoreStrategic or Co-development PartnerAPOTUR is an associate member of the Lima Chamber of Commerce and the Tourism and Gastronomy Guild of CCL.
• ProamazonasminorStrategic or Co-development PartnerCollaboration with Proamazonas Executive Unit of the Regional Government of Amazonas for training sessions like 'Mundo Chachapoyas' for tourism agents.
• PromPerúminorStrategic or Co-development PartnerSupport for training events and collaboration in promoting Peruvian tourism destinations through APOTUR activities.
• ATSA AirlinesminorGTM or Marketing PartnerCollaboration with ATSA Airlines for training events and fam trips, providing support for promoting Amazon destinations.
• VolarisminorGTM or Marketing PartnerCoordination with Volaris airline for organizing Costa Rican tour operator delegations to increase tourism flow from Central America.
• Granja AzulminorOthersGranja Azul restaurant venue in Santa Clara (Ate) hosts FICONTUR events, providing the location for the annual tourism fellowship festival.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Regional players

• Asociación de Agencias de Viajes y Turismo del Uruguay (AAVYTU): Uruguayan trade association for travel agencies and tour operators. Closely comparable in scope and scale to APOTUR, but operating in a different Latin American market with similar inbound-tourism dynamics.
• SERNATUR (Servicio Nacional de Turismo, Chile): Chile's national tourism service, performing destination promotion and industry coordination. Comparable to APOTUR's role in Peru but operating as a government agency in a neighboring market.

Broad incumbents

• Comisión de Promoción del Perú para la Exportación y el Turismo (PromPerú): State agency under MINCETUR responsible for promoting Peru internationally. It overlaps directly with APOTUR's destination-promotion and training activities but operates with a broader, government-funded mandate.
• ABTA (Association of British Travel Agents): UK travel industry association offering membership, advocacy, and codes of conduct. Similar role to APOTUR but at significantly larger scale and covering the entire UK travel sector.
• World Travel & Tourism Council (WTTC): Global forum for the travel and tourism industry representing the private sector. Operates at a much broader geographic and stakeholder scope than APOTUR but shares the mission of advocating for tourism industry interests.
• American Society of Travel Advisors (ASTA): Global trade association for travel advisors that provides advocacy, training, certification, and networking. Comparable to APOTUR's advocacy and training functions but serving a global advisor base.

Direct peers

• COTAL (Confederación de Organizaciones Turísticas de América Latina): Latin American confederation of tourism organizations with member associations across the region. Directly comparable as a peer umbrella body for national inbound tourism operators in Latin America.
• United States Tour Operators Association (USTOA): US-based trade association representing tour operators, with annual conferences, training, advocacy, and FAM programs. Comparable in structure to APOTUR but at much larger scale and in an outbound rather than inbound market.
• ECTAA (European Travel Agents' and Tour Operators' Association): European federation of national travel agent and tour operator associations. Conceptually identical to APOTUR but aggregating multiple country-level associations across Europe.
• Cámara Nacional de Turismo del Perú (CANATUR): Peru's national tourism chamber that brings together tourism operators, hotels, and restaurants. APOTUR is a member of CANATUR, making it the most directly comparable Peruvian trade association serving an overlapping constituency.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/ApoturPeru
• YouTubeyoutube.com/channel/UCWNj4qbx5JJfd9RocCx0iXw
• Facebookfacebook.com/apotur.peru
• LinkedInlinkedin.com/company/apotur-per%C3%BA

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apotur Perú