Asosiasi Praktisi Pelindungan Data Indonesia (APPDI)

What Asosiasi Praktisi Pelindungan Data Indonesia (APPDI) does

Asosiasi Praktisi Pelindungan Data Indonesia (APPDI) is a non-profit professional association (perkumpulan) founded on 17 July 2020 in Jakarta, Indonesia, and officially registered with the Ministry of Law and Human Rights on 2 September 2020. It is purpose-built as a communication forum for Data Protection Officers (DPOs) and other data protection practitioners operating in Indonesia, and as a bridge between practitioners and government regulators on personal data protection policy. Membership is open to DPOs, lawyers, in-house counsel, ministry and state institution employees, SOEs, academics, students, and other interested individuals; it is currently free of charge and reviewed annually. Members include practitioners from organizations such as OVO (financial technology) and PD PERSI (healthcare digital association).

APPDI's offerings center on community building, knowledge dissemination, and advocacy rather than commercial technology. Core deliverables include a free membership program, publications and articles on data protection topics, webinars and discussion forums (such as sessions addressing data breach responses and DPO roles), and planned DPO training and certification once the government issues DPO competency guidelines. Its distribution channels are the official website (appdi.or.id), LinkedIn, Instagram, and content syndication partners Hukumonline.com and Kliklegal.com. APPDI does not sell technology products; its digital footprint is limited to a WordPress site, Google Forms for enrollment, and standard social media presence. The revenue model is subscription-style membership (currently waived), supplemented by potential event fees, training partnerships, and government or sponsor collaborations.

APPDI's core strategic relevance stems from its positioning within Indonesia's Personal Data Protection Law (UU PDP No. 27/2022) framework, ratified on 20 September 2022, which made Indonesia the 5th ASEAN nation with comprehensive personal data protection legislation. The association is recognized as a partner of the Ministry of Communication and Informatics (Kemenkominfo) and the Ministry of Law and HAM in policy development and ecosystem building. Leadership is anchored by Founder and Chairman Raditya Kosasih, Supervisory Board Chair Ahmad Fikri Assegaf, Advisory Board member Dr. Sinta Dewi Rosadi of Universitas Padjadjaran, and co-founders Muhammad Iqsan Sirie and Danny Kobrata of K&K Advocates. The organization has 33 employees and a member community of more than 200 practitioners.

Name

Asosiasi Praktisi Pelindungan Data Indonesia (APPDI)

Legal name

Asosiasi Praktisi Pelindungan Data Indonesia

Website

https://appdi.or.id

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

APPDI is a non-profit professional association based in Jakarta that serves Indonesia's Data Protection Officers and data protection practitioners, offering free membership, publications, training, and policy advocacy tied to Indonesia's 2022 Personal Data Protection Law (UU PDP).

Ownership category

akta.pro rank

Headquarters

HQ city

South Jakarta

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others

Revenue model

1. Membership Fees: APPDI currently does not charge membership fees. The website states membership is free of charge and will be reviewed annually.

Pricing tiers

Distribution channels1 record

Marketing channels7 records

Core offering

APPDI is a non-profit professional association that provides free membership and professional development services to Data Protection Officers (DPOs), lawyers, in-house counsel, government institutions, SOEs, academics, and students working in or interested in personal data protection in Indonesia. The association delivers training programs, educational publications, advocacy support, and networking opportunities for Indonesia's data protection practitioner community.

Product overview

APPDI is a professional association for data protection practitioners in Indonesia, not a software product company. The organization offers membership services, educational publications and articles on personal data protection, training programs for Data Protection Officers (DPOs), and acts as a liaison between practitioners and government regulators. The association connects DPOs, legal practitioners, academics, and other stakeholders interested in personal data protection in Indonesia. APPDI's core offerings center on professional community building, knowledge sharing through publications, and preparing practitioners for the era of Indonesia's Personal Data Protection Law (UU PDP No. 27/2022).

Differentiator

Problem solved

Functional benefit

Products and services

• APPDI Membership (Keanggotaan APPDI)
• Data Protection Publications and Articles (Publikasi dan Artikel Data Protection)
• DPO Training and Certification Program (Pelatihan dan Sertifikasi DPO)

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered core and minor.

• Kementerian Hukum dan Hak Asasi Manusia (Ministry of Law and Human Rights of Indonesia)coreOthersAPPDI received official legal recognition and approval from the Ministry of Law and Human Rights on 2 September 2020 under Decree No. AHU-00074.AH.01.07.TAHUN 2020. The ministry oversees the registration and legal status of the association.
• Kementerian Komunikasi dan Informatika (Kemenkominfo)coreOthersAPPDI collaborates with Kemenkominfo on the development of personal data protection policies and the implementation of UU PDP. Kemenkominfo officials (including Dirjen Semuel Abrijani Pangerapan and Hendri Sasmita Yuda) have participated in APPDI events and expressed support for the association's initiatives. APPDI is recognized as a partner in preparing Indonesia's personal data protection ecosystem.
• Hukumonline.comminorOthersAPPDI collaborates with Hukumonline.com for content distribution, with several APPDI articles and news being published or cited on the Hukumonline platform.
• Kliklegal.comminorOthersKliklegal.com contributes articles to APPDI's publication platform, expanding reach and awareness of data protection topics in Indonesia.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• (ISC)²: (ISC)² is a global non-profit membership association for cybersecurity professionals offering flagship certifications (CISSP, CCSP). Comparable to APPDI in combining membership services, training, and certifications in a specialized professional domain with regulatory relevance, though with significantly greater scale and international reach.
• The Institute of Internal Auditors (IIA): IIA is the global professional association for internal auditors, with a similar membership-association-plus-certification model (CIA, CRMA) operating through national chapters including in Indonesia. Comparable to APPDI in offering practitioner advocacy, training, and certifications, though in the audit rather than privacy domain.
• ISACA: ISACA is a global professional association for IT governance, risk, audit, and cybersecurity, with a similar membership-association-plus-certification business model (CISA, CISM, CRISC). It is comparable to APPDI as a professional body that combines advocacy, training, certifications, and chapters, though in adjacent (audit/cybersecurity) rather than identical (privacy) domains.

Regional players

• British Association of Data Protection Officers (BADPO): BADPO is a UK-based association specifically for Data Protection Officers, making it one of the closest direct peer models to APPDI in mission and member target. It serves as a comparable example of how a single-country DPO association can operate outside the dominant IAPP ecosystem, useful for benchmarking APPDI's potential trajectory.
• Asosiasi Pengusaha Indonesia (APINDO): APINDO is Indonesia's largest national employers' and business association, comparable to APPDI in structure (membership-based, government advocacy) but broader in scope (all industries versus data protection specifically). It illustrates the scale and operational model possible for an Indonesian professional association at maturity.
• Indonesian E-Commerce Association (idEA): idEA is the Indonesian e-commerce industry association, another non-profit membership body that represents a specific industry vertical to government and the public. It is structurally comparable to APPDI as a sector-specific Indonesian professional association with government dialogue and member services.
• Asosiasi Fintech Indonesia (AFTECH): AFTECH is the Indonesian fintech industry association, structured similarly to APPDI as a non-profit membership organization engaging with regulators (OJK, Bank Indonesia) and serving financial-sector practitioners. It serves as a comparable model for how a single-sector Indonesian professional association can achieve regulatory influence and member services at scale.
• Asosiasi Penyedia Jasa Internet Indonesia (APJII): APJII is the Indonesian Internet Service Providers Association, a non-profit industry body engaging with regulators and providing member services. It is comparable to APPDI as another Indonesian sector-specific professional association model, illustrating how associations in regulated industries can achieve sustained influence.

Direct peers

• International Association of Privacy Professionals (IAPP): IAPP is the world's largest global privacy and data protection professional association, serving practitioners across 100+ countries. It is the most directly comparable organization to APPDI in mission and member profile (DPOs, privacy lawyers, compliance officers), but operates at global scale with paid membership, formal certifications (CIPP/CIPM/CIPT), and a much larger member base and revenue.

Emerging players

• National Association of Corporate Directors (NACD): NACD is a US-based professional association for board directors offering certifications (NACD Directorship Certification) and advocacy. Comparable to APPDI in operating as a professional credentialing body that emerged alongside heightened regulatory expectations, though focused on corporate governance rather than privacy specifically.

Market position

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/asosiasi-pelindungan-data-indonesia
• Instagraminstagram.com/appdi.id

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asosiasi Praktisi Pelindungan Data Indonesia (APPDI)