Bloemenpark Appeltern

What Bloemenpark Appeltern does

Bloemenpark Appeltern operates a 22-hectare (over 55-acre) garden inspiration park in Appeltern, Gelderland, Netherlands, between the Maas and Waal rivers. The park features over 200 model gardens — including the National Fixed Plants Garden, Wilde Weelde Wereld ecological garden, Adventure Island, and the Appeltern Rosarium (launched March 2024 in collaboration with rose specialist Piet Hanekamp) — that function as a curated physical reference library for garden design and plant combinations. It was founded around 1990 by professional gardener Ben van Ooyen, who originally built demonstration gardens around his home to win garden construction clients; today the venue operates as a multi-generational family business.

The company monetizes across seven revenue streams: park admission tickets (€18.95 adults, free for children 0-12, group rates for 20+ persons), an on-site plant market (April–October), hospitality (restaurants, terraces, the signature Appeltern apple pie), gift shop sales, annual subscriptions, group arrangements (guided tours in Dutch/English/German/French, lunch packages, coffee arrangements), and garden advice/workshops. Distribution is a hybrid of walk-in gate sales, online ticketing with a €1 discount, direct corporate and tour-operator bookings, and bundled packages with six regional hotels and B&Bs.

The customer base spans individual families, garden hobbyists and professionals, school groups, corporate event clients, and inbound tour operators, with marketing conducted through a five-language website (Dutch, English, German, French, Chinese), Facebook, email newsletter, and regional tourism bureau partnerships. Headcount is 21 employees and there is no external investment, public listing, or AI/technology platform layer evident — the business is a destination physical attraction rather than a software or data company.

Name

Bloemenpark Appeltern

Legal name

Bloemenpark Appeltern

Website

https://appeltern.nl

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Bloemenpark Appeltern is a family-owned 22-hectare garden inspiration park in the Netherlands featuring over 200 model gardens, serving families, garden hobbyists, school groups, corporate clients, and tour operators through admission tickets, plant retail, hospitality, workshops, and group arrangements.

Ownership category

akta.pro rank

Headquarters

HQ city

Appeltern

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Others

Revenue model

1. Admission/Ticket Sales: The park generates primary revenue through ticket sales for park admission. Standard adult tickets, group rates, and annual subscriptions are available. Tickets can be purchased online or at the gate.
2. Plant Sales: The plant market sells garden plants, shrubs, bulbs, trees, water plants, seeds, and border packages to visitors throughout the season.
3. Hospitality Services: Restaurants and outdoor cafés generate revenue from food and beverage sales including the famous Appeltern apple pie.
4. Group Activities and Packages: Revenue from guided tours, coffee arrangements, lunch packages, and corporate event bookings for groups of 20+ persons.
5. Gift Shop Sales: The gift shop sells garden-related gifts and souvenirs to visitors.
6. Garden Advice and Workshops: Revenue generated from garden advice services, workshops, courses, and sketching services for visitors seeking professional garden consultation.
7. Annual Subscriptions: Yearly park subscriptions allow unlimited visits throughout the season.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Bloemenpark Appeltern operates a 22-hectare garden inspiration park featuring over 200 model gardens in Appeltern, Netherlands. The company sells park admission tickets, garden plants and products, garden advice and workshops, group arrangements (guided tours, coffee and lunch packages), hospitality services, gift shop merchandise, and seasonal event programming to visitors, families, schools, and corporate groups. It is a privately held, family-operated destination attraction founded by professional gardener Ben van Ooyen around 1990.

Product overview

Bloemenpark Appeltern is a 22-hectare garden inspiration park featuring over 200 model gardens and themed areas. The core offering includes Inspiration Gardens showcasing various design styles (Cottage Garden, Oriental Garden, Prairie Vegetation, Fibonacci, Diagonal Garden, English Veranda, Duintuin Downtown, Garden of Envy, The Wonderfully Sustainable), along with special highlights like Adventure Island, the National Fixed Plants Garden, Wilde Weelde Wereld ecological garden, and the Appeltern Rosarium. The park also operates a Plant Market shop, offers Garden Advice services with maintenance guides, provides Group Arrangements (coffee, lunch, guided tours), and organizes Events and Themed Weekends throughout the season.

Differentiator

Problem solved

Functional benefit

Products and services

• Park Admission (Bloemenpark Appeltern / Flowerpark Appeltern) Paid admission to the 22-hectare garden inspiration park featuring over 200 model gardens in Appeltern, Netherlands, between the Maas and Waal rivers. Open seasonally (mid-March to early November) for families, garden enthusiasts, and other visitors. Adult ticket €18.95, children 0-12 free, group rates for 20+ persons at €16.95.
• Inspiration Gardens (Inspiratietuinen)

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Wilde Weelde ProfessionalscoreStrategic or Co-development Partner · 1 January 2014Wilde Weelde Wereld garden was developed and completed in 2014 in collaboration with Wilde Weelde professionals. The garden, designed by Dutch Study Group Natural Environment, spans nearly 5000 m² with a viewing point on a hill.
• Piet Hanekamp (Rose Specialist)coreStrategic or Co-development PartnerPiet Hanekamp, a rose specialist, collaborates with Bloemenpark Appeltern on the development of the Appeltern Rosarium. The rosarium features Tantau Roses, Cityflor Roses, and Bijenweelde roses. Construction began in March 2024 with roses blooming from June onwards.
• IVN (Institute for Nature Education)minorStrategic or Co-development PartnerIVN collaborates with the park to plant a food forest (voedselbosje) on Adventure Island. The initiative serves as inspiration for schools and residential areas regarding sustainable food forests.
• Dutch Study Group Natural EnvironmentcoreStrategic or Co-development PartnerThe Dutch Study Group Natural Environment created and designed the Wilde Weelde Wereld garden focusing on sustainability, natural, and biological gardening concepts.
• Bureau Toerisme Land van Maas en WaalminorGTM or Marketing PartnerRegional tourism organization that promotes Bloemenpark Appeltern as part of tourism in the Land van Maas en Waal region.
• KNMI (Royal Netherlands Meteorological Institute)minorOthersThe park monitors KNMI weather warnings for Gelderland to implement heat protocols (code orange/red) adjusting opening hours during extreme heat for guest safety.
• Hotels and Bed & Breakfasts (Moeke Mooren, Hotel Hoogeerd, De Twee Linden, Motel Koolen, B&B Appeltern, B&B De Knechtenkamer)minorChannel Partner/ Reseller/ DistributorThe park offers package deals combining park visits with accommodations at nearby hotels and B&Bs in the Maas en Waal region.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Customer concentration

• Facebookfacebook.com/bloemenparkappeltern
• LinkedInlinkedin.com/company/bloemenpark-appeltern

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bloemenpark Appeltern