Seurat Group
- Company typePrivate
- Founded-
- HeadquartersNorwalk, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Seurat Group firmographics
Firmographics- Name
- Seurat Group
- Legal name
- The Seurat Group, LLC
- Website
- https://seuratgroup.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Seurat Group is headquartered
LocationHeadquarters
- HQ city
- Norwalk
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Seurat Group business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales
Revenue model
- Strategic Consulting Fees: Seurat Group generates revenue through consulting engagements with CPG brands, providing forward-looking insights, growth strategy, marketing strategy, and omnichannel strategy services. Engagements are project-based or retainer structures tailored to client needs.
- Private Equity / Principal Investing (Seurat Capital): Seurat Capital provides capital and integrated consulting resources to emerging challenger brands in the CPG space. Returns are generated through portfolio company growth, exits, and strategic value creation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Seurat Group product offering
Product offeringCore offering
Seurat Group is a boutique strategic advisory firm that helps consumer packaged goods (CPG) brands grow through four consulting service lines: Forward-Looking Insights, Growth Strategy, Marketing Strategy, and Omnichannel Strategy. The firm also operates Seurat Capital, a private equity arm that invests capital and integrated consulting resources into emerging challenger CPG brands. Seurat serves both global blue-chip CPG manufacturers and insurgent challenger brands, with deep CPG operator expertise drawn from partners' prior roles at General Mills, Kraft Foods, Pernod Ricard, Marriott, and Kellogg/Northwestern.
Product overview
Seurat Group is a boutique strategic advisory firm offering consulting services to help consumer brands grow. The firm operates through two main divisions: Seurat Consulting, which provides strategic advisory services including Forward-Looking Insights, Growth Strategy, Marketing Strategy, and Omnichannel Strategy; and Seurat Capital, the firm's private equity arm that invests in challenger brands. The firm also publishes Growth Papers as thought leadership content.
Differentiator
Problem solved
Functional benefit
Products and services
- Seurat Consulting
- Seurat Capital Private equity arm of Seurat Group that invests capital and provides integrated consulting resources to emerging challenger brands in the CPG sector, generating returns through portfolio company growth, exits, and strategic value creation. Portfolio companies include Peeled Snacks, Healthy Skoop, Q Drinks, Jason Markk, Blueland, and Smalls.
- Growth Papers Published thought leadership research covering challenger brands, consumer trends, growth strategy, and category insights for the CPG industry. Distributed via the Seurat website and email newsletter and used to establish category authority and drive inbound interest.
Quantifiable outcome
- Transformed a regional dairy brand into the fastest-growing U.S. dairy brand across fresh and frozen with national distribution
- +3 more outcomes
Companies that use Seurat Group
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles2 records
Seurat Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Seurat Group partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered supporting.
- Adam ReinersupportingAdvisor on the Seurat Capital Advisory Board. President & CEO of Sakura of America with over 20 years of CPG experience across customer management, trade marketing, supply chain, and capability development. Skillsets include corporate governance, strategic revenue management, growth strategy, customer leadership, and operations.
- Joy ChensupportingAdvisor on the Seurat Capital Advisory Board. CEO, board member and advisor with over 25 years experience driving sales and profit growth through innovative brand building, global expansions and digital transformation. Currently board member at VibeChain Inc. and 18 Rabbits Organics; former CEO & Board Director at H2O+ Beauty and Yes To, Inc.
- Steve ShamessupportingAdvisor on the Seurat Capital Advisory Board. Senior brand steward and business leader with demonstrated experience in transforming brands, businesses and teams by creating breakthrough strategies across the marketing mix. EVP, Chief Transformation Officer & Director of Commerce at Publicis. Skillsets include brand strategy, consumer insights, and consumer communication.
- Craig HopesupportingAdvisor on the Seurat Capital Advisory Board. CEO with over 30 years of CPG leadership experience driving sales growth, profit growth and brand building across Global Fortune 100 CPG companies. Currently CEO of Diamond Foods. Former CEO of Country Fresh, President & CEO of JTM Foods, Chief Customer & Marketing Officer at Whitewave/Earthbound Farm.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Seurat Group competitors and assessment
Company assessmentEmerging players
- Cult Capital: Cult Capital is a CPG-focused growth equity firm that invests in emerging consumer brands. It overlaps with Seurat Capital's investment thesis around challenger brands but operates at a smaller scale and without the integrated consulting arm.
- CircleUp (Helio): CircleUp (now Helio) is a technology-driven investment platform focused on early-stage consumer brands. It shares the CPG challenger-brand focus with Seurat Capital and offers an alternative capital-and-services model for emerging brands.
- Benefit Capital: Benefit Capital is a consumer-focused investment firm that partners with founders of emerging CPG brands. It is comparable to Seurat Capital in its challenger-brand mandate, though Benefit Capital does not pair investment with the consulting platform Seurat offers.
Direct peers
- The Cambridge Group: The Cambridge Group is a strategy consulting firm specializing in consumer goods and retail growth strategy. It competes directly with Seurat Consulting in providing forward-looking consumer insights and growth strategy engagements to CPG manufacturers and retailers.
- Monogram Capital Partners: Monogram Capital Partners is a consumer-focused private equity firm that invests in growth-stage CPG brands, often taking a hands-on operational role. Its strategy of pairing capital with operating expertise to scale challenger brands is structurally similar to Seurat Capital's approach.
- VMG Partners: VMG Partners is a CPG-focused growth equity firm that combines investment capital with operating expertise to support challenger brands. Like Seurat Capital, it pairs a PE mandate with operational/strategic support for portfolio companies, making it the closest analog in the CPG advisory-plus-investing space.
- Category Partners: Category Partners is a CPG-focused advisory firm providing category management, insights, and shopper marketing consulting to consumer goods manufacturers. It overlaps with Seurat's omnichannel and shopper-based service modules targeting similar enterprise CPG clients.
Broad incumbents
- McKinsey & Company: McKinsey & Company's Consumer Practice advises global CPG companies on growth strategy, marketing, and commercial transformation. It is a broad incumbent alternative for the same enterprise CPG clients Seurat serves, with significantly greater resources and geographic reach.
- Boston Consulting Group: BCG's Consumer and Retail practice provides strategy consulting to global CPG manufacturers on growth, marketing, and innovation. It is a large-scale incumbent that competes for the same enterprise growth strategy engagements as Seurat Consulting.
- Bain & Company: Bain & Company is a global management consulting firm with a major Consumer Products practice that serves Fortune 500 CPG manufacturers. It competes with Seurat Consulting for large enterprise growth strategy and omnichannel mandates, though at much greater scale and breadth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Seurat Group social profiles
Digital presenceSeurat Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Seurat Group leadership team
Management profileNumber of profiles
Profiles7 records
Seurat Group subsidiaries and ownership
Company hierarchySubsidiaries1 record
Seurat Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Seurat Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Seurat Group
What does Seurat Group do?
Seurat Group is a boutique strategic advisory firm that helps consumer packaged goods (CPG) brands grow through four consulting service lines: Forward-Looking Insights, Growth Strategy, Marketing Strategy, and Omnichannel Strategy. The firm also operates Seurat Capital, a private equity arm that invests capital and integrated consulting resources into emerging challenger CPG brands. Seurat serves both global blue-chip CPG manufacturers and insurgent challenger brands, with deep CPG operator expertise drawn from partners' prior roles at General Mills, Kraft Foods, Pernod Ricard, Marriott, and Kellogg/Northwestern.
Is Seurat Group a public or private company?
Seurat Group is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Seurat Group founded?
Seurat Group was founded in -1. It employs 11 to 50 people.
Where is Seurat Group based?
Seurat Group is headquartered in Norwalk, United States, in the North America region.
How does Seurat Group make money?
Two revenue lines are on record. Strategic Consulting Fees are the primary driver. The others are private Equity / Principal Investing (Seurat Capital).
Who are Seurat Group's main competitors?
Emerging players on record are Cult Capital, CircleUp (Helio) and Benefit Capital. Direct peers are The Cambridge Group, Monogram Capital Partners, VMG Partners and Category Partners. Broad incumbents are McKinsey & Company, Boston Consulting Group and Bain & Company.
Does Seurat Group have an API?
No public API is recorded for Seurat Group.