The Apple International School

Name

The Apple International School

Legal name

The Apple International School

Website

https://apple.sch.ae

Company type

Private

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

International K-12 Education

NAICS

Elementary and Secondary Schools (6111)

SIC

Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAJABAG

International/Global Curriculum Schools (IB, Cambridge, etc.)

Education/K–12 / Primary & Secondary Education/Private & Independent K–12 Schools

SECONDARYEDAJAFAB

Instructional Delivery & Pedagogy (School-Led)

Education/K–12 / Primary & Secondary Education/K–12 Curriculum, Instruction & Assessment (School-Delivered)

Keywords

• K-12 education
• Cambridge curriculum
• IGCSE programs
• A-Level programs
• International school

Headquarters

HQ city

Dubai

HQ country

United Arab Emirates

HQ region

Middle East

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Tuition Fees: Term-based tuition fees charged per academic year from Foundation Stage to Year 13. Fees increase progressively by year level, ranging from 6,832 AED (FS1) to 19,123 AED (Year 13) annually.
2. Annual Fees: Mandatory annual fees including Activity (600 AED), Computer (500 AED), Medical (250 AED), E-Learning (250 AED), Resource (200 AED), and books (540-1,189 AED depending on grade).
3. Application and Admission Fees: New admission application fee of 525 AED (non-refundable) plus 10% of Annual Tuition Fees as admission confirmation fee.
4. Transportation Services: Optional bus transportation services facilitated through Guardian One Transportation, charged per term based on area of residence.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

The Apple International School is a K-12 private international school in Dubai delivering the Cambridge International curriculum from Foundation Stage (FS1) through Year 13, including IGCSE and GCE AS/A-Level pathways, across three campuses in Al Qusais. Its core sellable offerings are year-level tuition programs (Foundation Stage to Year 13) and an optional student transportation service facilitated through Guardian One Transportation.

Product overview

The Apple International School is a K-12 educational institution offering a comprehensive curriculum from Foundation Stage through Sixth Form, following the UK-based IGCSE and GCE AS/A Level examination pathway. The school operates a single unified educational program enhanced by supplementary services including the LEAMS Gateway Parent Portal for parental engagement, an Inclusion Department for special educational needs support, Well-being programs, and Extra Curricular Activities spanning arts, mindfulness, and ASDAN courses. Transportation services are provided through an external partner.

Differentiator

Problem solved

Functional benefit

Products and services

• K-12 International Education Program Year-level tuition programs covering Foundation Stage (FS1-FS2), Key Stages 1-4 (Years 1-10), and Sixth Form (Years 11-13), providing the UK-based Cambridge International curriculum ending in IGCSE and GCE AS/A-Level qualifications for school-age children in Dubai.
• School Transportation Service Optional school bus transportation facilitated through Guardian One Transportation, charged per term based on the family's area of residence and serving both Primary and Secondary campuses.

Quantifiable outcome

• Strong IGCSE and A-Level examination results
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eight partnerships are on record, tiered flagship, core and minor.

• LEAMS EducationflagshipStrategic or Co-development PartnerParent educational organization that has been in the education sector for over 40 years. LEAMS Education provides the school's management, vision, and operational framework. The group operates multiple UK and CBSE curriculum schools with world-class facilities at affordable costs.
• Guardian One TransportationcoreOthersAssociated transportation company handling student transport services with an excellent track record in the UAE. Provides bus services for both Primary and Secondary campuses.
• ZendacoreTechnology or IntegrationDigital payment partner enabling parents to pay school fees online through their mobile app. School Code: AISDXB.
• Cambridge Assessment International EducationcoreTechnology or IntegrationCurriculum partner providing Cambridge International curriculum framework for IGCSE and A-Level examinations.
• Pearson EdexcelcoreTechnology or IntegrationExamination board partner for international qualifications.
• MicrosoftcoreTechnology or IntegrationTechnology partner providing software and infrastructure solutions for educational technology.
• AWS (Amazon Web Services)coreTechnology or IntegrationCloud infrastructure partner for hosting school systems and online platforms.
• DeMontfort UniversityminorOthersPartnership for university pathway and articulation programs.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• GEMS Education: Largest private K-12 school operator in the UAE with multiple curricula (UK, US, IB, Indian) across dozens of schools. Operates in the same Dubai private school market as AIS, including affordable-tier options like GEMS Winchester School. Directly comparable as a competing school operator at scale.
• Taaleem Education: UAE-based private education group operating multiple premium K-12 schools across Dubai and Abu Dhabi. Comparable as a diversified school operator targeting international curriculum families.

Direct peers

• Deira International School: Dubai-based K-12 school offering UK curriculum (IGCSE/A-Level) at an affordable fee tier in a similar geographic zone. Directly comparable as a value-positioned Cambridge curriculum school competing for the same expat families in Dubai.
• Dubai International Academy: Dubai-based international school offering IB and Cambridge curricula. Direct competitor for international curriculum families in Dubai with overlapping mid-market positioning.
• Dubai British School: Dubai-based British curriculum school offering IGCSE and A-Levels in the mid-tier fee segment. Comparable as a Cambridge curriculum peer competing for similar UK-curriculum families.
• Jumeirah English Speaking School (JESS): Long-established Dubai school offering British curriculum (IGCSE/A-Level). Comparable as a UK curriculum school serving similar Dubai families with established reputation.
• Raffles International School: Dubai-based school offering Cambridge and CBSE curricula at accessible price points. Comparable as an affordable international curriculum school competing for similar families.
• Horizon International School: Dubai-based international school offering Cambridge/IGCSE curriculum in the affordable-to-mid fee tier. Comparable as a value-positioned UK curriculum school serving similar Dubai expat families.
• Repton School Dubai: Dubai campus of UK-based Repton School offering British curriculum including A-Levels. Comparable as a Cambridge/UK curriculum school in Dubai serving international families.

Regional players

• American School of Dubai: Established Dubai-based K-12 school offering American curriculum with AP pathway. Comparable as a Dubai international school serving expat families with university preparation focus, though curriculum differs from AIS's Cambridge pathway.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights7 records

Customer concentration

• Xx.com/apple_dubai
• Facebookfacebook.com/appleschooldubai
• LinkedInlinkedin.com/school/the-apple-international-school
• Instagraminstagram.com/appleinternationalschooldubai

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Apple International School