APPLETHWAITE LIMITED

What APPLETHWAITE LIMITED does

APPLETHWAITE LIMITED, trading as Applethwaite Homes, is a privately held UK residential housebuilder registered in England (Company No. 05187755) and headquartered in Preston, United Kingdom, with seven direct employees. The company is a subsidiary of the Eric Wright Group, a diversified regional construction and property conglomerate, sharing its registered office at Sceptre House, Sceptre Way, Bamber Bridge. Applethwaite designs, builds, and sells new-build residential properties — primarily 1- to 5-bedroom semi-detached and detached homes — across five active developments in North West England: Wreacroft (Preston), Meadow View (Worsthorne/Burnley), Brookdale (Grimsargh/Preston), Hillside (Loveclough/Rossendale), and Lunesdale (Brookhouse/Lancaster). Each home is delivered with a standard specification package that includes contemporary kitchens, integrated appliances, designer bathrooms, master en-suite, built-in TV and phone points, exterior lighting, flagged paths and patios, and a 10-year structural warranty. The company also offers 'Signature Move,' a home buying assistance program supporting customers through the purchase journey.

The business operates a direct-to-consumer, quote-based sales model with no public pricing, no intermediaries, and no resale or rental activity. Revenue is generated through one-off new home sales at on-site sales offices located at each development, staffed by dedicated sales teams operating fixed opening hours. There is no proprietary technology platform; the company is described as a traditional housebuilder focused on construction quality rather than technology differentiation. Standard industry compliance and consumer protections are maintained through membership of the Consumer Code for Home Builders, the National House-Building Council (NHBC), Premier Guarantee, ICW (Insurance Collaborative Warranty), and the Home Builders Federation (HBF). The customer base is exclusively individual and family home buyers, and geographic operations are confined to the North West England region. No funding rounds, M&A activity, leadership changes, or product launches beyond the Signature Move service are documented in available source data.

Name

APPLETHWAITE LIMITED

Legal name

Applethwaite Limited

Website

https://applethwaite-homes.co.uk

Company type

Private

Operating status

Operating

Short description

APPLETHWAITE LIMITED, trading as Applethwaite Homes, is a 7-employee UK residential housebuilder and subsidiary of the Eric Wright Group, building and selling 1- to 5-bedroom new-build homes across five developments in North West England via direct on-site sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Bamber Bridge, Preston

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Home Sales: One-time sale of newly constructed residential properties. Revenue is generated through individual property sales at various price points based on location, size (1-5 bedrooms), and property type (semi-detached and detached homes).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Applethwaite Limited, trading as Applethwaite Homes, builds and sells new residential properties across five developments in North West England. The company constructs 1–5 bedroom semi-detached and detached homes in carefully selected village and town-edge locations in Preston, Burnley, Rossendale, Grimsargh, and Lancaster, and supports buyers through the purchase journey with a home-buying assistance program called Signature Move.

Product overview

Applethwaite Homes is a residential home builder operating in North West England as part of the Eric Wright Group. The company offers a portfolio of five current housing developments: Wreacroft (2-3 bedroom detached homes in Preston), Meadow View (3-4 bedroom homes in Burnley), Brookdale (1-3 bedroom homes in Grimsargh), Hillside (3-5 bedroom homes in Rossendale), and Lunesdale (2-3 bedroom detached homes in Lancaster). Each development is positioned in carefully selected village locations offering space and quality living. The company provides standard specification features including contemporary kitchens, integrated appliances, designer bathrooms, and a 10-year structural warranty. Signature Move is offered as a customer assistance program for the home buying process.

Differentiator

Problem solved

Functional benefit

Products and services

• Wreacroft A residential development in Wrea Green, Preston offering an elegant collection of 2 & 3 bedroom detached homes for individual/family home buyers. Plots 3, 4 & 5 remain available.
• Meadow View A residential development in Worsthorne, Burnley offering 3 & 4 bedroom semi-detached and detached homes. Sales office open Thursday through Monday 11am-5pm.
• Brookdale A residential development in Grimsargh, Preston Road offering an elegant collection of 1, 2 & 3 bedroom semi-detached and detached homes. All plots include standard flooring.
• Hillside A residential development in Loveclough, Rossendale offering 3, 4 & 5 bedroom semi-detached and detached homes. Special offers available on selected plots; plots 54 & 62 remain.
• Lunesdale A residential development in Brookhouse, Lancaster offering an elegant collection of 2 & 3 bedroom detached homes. Standard flooring included on all plots; sales office open Friday through Monday 11am-5pm.
• Signature Move A home buying assistance program designed to help customers along the path to purchasing a new Applethwaite home, providing guided support through the purchase journey.

Quantifiable outcome

• 10-year structural warranty provided on all homes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Eric Wright Groupparent_companyOthersApplethwaite Limited is part of the Eric Wright Group of companies. The parent company is referenced in privacy documentation as sharing personal data within the group for financial, insurance, and legitimate business purposes. The registered office address matches the Eric Wright Group headquarters.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Story Homes: Regional housebuilder focused on family homes across the North of England including Lancashire and Cumbria, with a similar mid-market specification and village-edge location strategy to Applethwaite.
• Wain Homes: Privately-held UK regional housebuilder developing family homes in the North West and Wales, with comparable plot sizes, semi-detached and detached product mix, and specification-led positioning.
• Keepmoat Homes: UK regional housebuilder operating across the North of England and Midlands with similar mid-market family homes and standard specification inclusions, competing for the same buyer pool in Lancashire and surrounding regions.
• Avant Homes: Privately-held UK regional housebuilder with operations across the Midlands and North of England, offering similar 1-5 bedroom family homes in select developments with comparable specification and warranty standards.
• Morris Homes: Mid-sized UK regional housebuilder operating in the North West and Midlands, providing family-focused new homes in select village and town-edge locations with a similar specification-led approach.

Broad incumbents

• Redrow: Major UK national housebuilder with a Heritage Collection focused on traditional family homes in desirable locations, including significant North West operations, competing directly with Applethwaite in the regional mid-market.
• Bellway: Major UK national housebuilder with strong North West presence developing family homes across multiple price points, competing for the same buyer base as Applethwaite in the Lancashire region.
• Persimmon: One of the UK's largest national housebuilders with extensive operations across the North West, providing broad competition in volume and pricing across Applethwaite's target geographies.
• Taylor Wimpey: Major UK national housebuilder with North West regional operations, offering family homes in similar locations and price bands as Applethwaite but at significantly greater scale.
• Barratt Homes: Largest UK national housebuilder with strong Lancashire and North West operations, offering comparable family homes with similar warranty and specification standards but at far greater scale and geographic reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APPLETHWAITE LIMITED