The Reynolds Company

What The Reynolds Company does

The Reynolds Company operates commercially as APPLIED Adhesives, a privately held North American distributor and solutions provider of industrial adhesives and dispensing equipment, founded in 1971 and headquartered in Minnetonka, Minnesota. The company sells a broad adhesive portfolio spanning hot melt, water-based, pressure sensitive, sustainable, specialty and reactive, and UV-curable coatings, alongside dispensing equipment (AST, Dispense Technologies, HG Adhesive Dispensing, and Graco InvisiPac systems), OEM replacement parts, factory-trained equipment service, cartridge filling, and lab/testing capabilities. It serves packaging, paper converting, product assembly, and automotive end-markets across more than 60 specialized sub-segments.

Revenue is generated through product sales, equipment sales, replacement-parts distribution, and recurring service and technical-support engagements, with quote-based, custom pricing structured around a 'total cost-in-use' methodology rather than published list pricing. The go-to-market is a consultative, sales-led motion executed through professional territory managers and application specialists, supported by a website channel for quote requests and efficiency-check scheduling.

The operating footprint comprises approximately 300 team members and 25 strategically located warehouses across the United States, Canada, and Mexico, plus 5 Technical Service & Innovation Centers, supporting a reported 98.5% on-time, in-full delivery rate. Core supply and OEM partnerships with Henkel (adhesive products) and Graco (dispensing equipment) anchor the portfolio and underpin the distribution moat. Ownership is private with no disclosed institutional backers, parent company, or public-market listing.

Name

The Reynolds Company

Legal name

APPLIED Adhesives

Website

https://applied-adhesives.com

Company type

Private

Founded year

1971

Operating status

Operating

Headcount range

1–10 employees

Short description

APPLIED Adhesives (The Reynolds Company) is a privately held North American distributor of industrial adhesives, dispensing equipment, replacement parts, and related service, serving packaging, paper converting, product assembly, and automotive customers across the US, Canada, and Mexico.

Ownership category

akta.pro rank

Product category

Industrial Adhesives and Dispensing Equipment Distribution

NAICS

Adhesive Manufacturing (32552)

SIC

Adhesives & Sealants (2891)

akta.pro primary industry

Adhesives & Sealants Chemicals (IMAEABAA)

akta.pro secondary industries

Tapes, Labels & Pressure-Sensitive Adhesives (IMAEAGAJ), Labels & Pressure-Sensitive Materials (labelstock, PSA labels, liners) (IMAMAHAE)

Keywords

• Industrial adhesives distribution
• Adhesive dispensing equipment
• Hot melt adhesive solutions
• Custom packaging adhesives
• Equipment service and parts

Headquarters

HQ city

Minnetonka

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Adhesive Products Sales: Sale of comprehensive adhesive portfolio including hot melt adhesives, water-based adhesives, pressure sensitive adhesives, specialty and reactive adhesives, sustainable adhesives, and UV coatings.
2. Equipment Solutions: Sales and service of adhesive dispensing equipment including advanced dispensing systems, custom dispensing systems for integrators, and Graco InvisiPac systems.
3. Replacement Parts: Comprehensive inventory of OEM replacement parts for adhesive equipment with quick delivery capabilities.
4. Equipment Service & Maintenance: Factory-trained service technicians providing maintenance, refurbishment, rebuild, and repair services for adhesive equipment.
5. Technical Services: Application specialists providing technical support, adhesive selection optimization, and production line efficiency enhancement through lab testing and troubleshooting.
6. Adhesive Cartridge Filling: Custom cartridge filling services for adhesive products.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

APPLIED Adhesives distributes and supports a comprehensive portfolio of industrial adhesive products (hot melt, water-based, pressure sensitive, sustainable, and specialty/reactive adhesives, plus UV and water-based coatings), adhesive dispensing equipment (AST, Dispense Technologies, HG, and Graco InvisiPac systems), OEM replacement parts, and related field services for North American manufacturers. Offerings are delivered through consultative territory managers, 25 warehouses, 5 Technical Service & Innovation Centers, and lab/testing capabilities across the US, Canada, and Mexico.

Product overview

APPLIED Adhesives (The Reynolds Company) is North America's custom adhesives solutions provider offering a comprehensive portfolio of adhesive products and dispensing equipment. The core product portfolio includes hot melt adhesives, water-based adhesives, pressure sensitive adhesives, sustainable adhesives, specialty and reactive adhesives, UV and water-based coatings, cleaners and lubricants, flexible packaging adhesives, and palletizing adhesives. Equipment solutions include AST advanced dispensing systems, Dispense Technologies, HG adhesive dispensing, custom dispensing systems for integrators, Graco InvisiPac, and refurbishment/repair services. The company also provides adhesive equipment replacement parts, equipment service, and adhesive cartridge filling services. Supporting services include lab and testing capabilities, supply chain management, and strategic partner networks across the United States, Canada, and Mexico.

Differentiator

Problem solved

Functional benefit

Products and services

• Hot Melt Adhesives Thermoplastic adhesives that melt when heated and solidify upon cooling, used for bonding various substrates in packaging, product assembly, and paper converting applications.
• Water-Based Adhesives Adhesives that use water as the primary solvent carrier, offering environmentally friendly bonding solutions for paper, packaging, and converting applications.
• Pressure Sensitive Adhesives Adhesives that form a bond when pressure is applied, remaining permanently tacky and suitable for tape, label, and graphic applications.
• Sustainable Adhesives Environmentally responsible adhesive solutions designed to reduce environmental impact while maintaining strong bonding performance.
• Specialty & Reactive Adhesives Advanced adhesive formulations for specialized industrial applications requiring specific chemical reactions for bonding, including paper converting and specialty bonding uses.
• UV & Water-Based Coatings Curable coating solutions for paper converting applications, including UV-cured and water-based formulations.
• Cleaners & Lubricants Maintenance products for adhesive dispensing equipment, including hot melt cleaners and system lubricants.
• Flexible Packaging Adhesives Adhesive solutions specifically formulated for flexible packaging applications, including Henkel flexible packaging products distributed by APPLIED Adhesives.
• Palletizing Adhesives Adhesives used to secure loads on pallets, preventing shifting during transport and storage.
• AST Advanced Dispensing System Advanced adhesive dispensing system for precision application in manufacturing environments.
• Dispense Technologies Dispensing equipment and technologies for precise adhesive application across various industrial processes.
• HG Adhesive Dispensing Specialized adhesive dispensing system for targeted application needs.
• Custom Dispensing Systems for Integrators Tailored dispensing solutions designed for integration into existing manufacturing systems and production lines.
• Graco InvisiPac Tank-free hot melt adhesive delivery system offered through APPLIED Adhesives' partnership with Graco, designed for reduced maintenance and improved reliability.
• Adhesive Equipment Replacement Parts Comprehensive inventory of OEM replacement parts for adhesive dispensing equipment across various brands, with quick delivery capabilities.
• Refurbishment, Rebuild, and Repair Services Equipment maintenance and restoration services to extend equipment lifespan and maintain optimal performance, delivered by factory-trained service technicians.
• Equipment Service Factory-trained technician services for adhesive equipment maintenance, troubleshooting, and optimization.
• Adhesive Cartridge Filling Custom cartridge filling services for adhesive products to meet specific application requirements.
• Lab & Testing Capabilities Technical service and testing capabilities across 5 Technical Service & Innovation Centers to optimize adhesive selection and application for specific substrates.

Quantifiable outcome

• Reduced adhesive usage by 23% through glue system optimization
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• HenkelcoreTechnology or IntegrationHenkel is listed as a strategic partner supplying adhesive products including flexible packaging solutions. APPLIED Adhesives offers Henkel adhesive products as part of their comprehensive product portfolio.
• GracocoreOEM/ Whitelabel/ Licensing PartnerGraco is a key equipment partner providing dispensing technology. APPLIED Adhesives offers Graco InvisiPac systems and other Graco equipment solutions, representing a distributor/embed relationship for Graco's adhesive dispensing technology.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• ADCO Global: Specialty adhesives and sealants manufacturer focusing on packaging, construction, and assembly applications — narrower portfolio but directly competing chemistries in overlapping commercial accounts.

Broad incumbents

• Sika AG: Swiss specialty chemicals company with automotive, construction, and industrial assembly adhesive franchises overlapping the company's product assembly and automotive customer segments.
• Bostik (Arkema): Adhesives business of Arkema serving industrial, packaging, and assembly end markets with comparable hot melt, water-based, and specialty adhesive chemistries; competes both as a manufacturer-direct and via distribution networks.
• 3M: Diversified industrial conglomerate whose Industrial Adhesives & Tapes division directly overlaps the pressure sensitive adhesives, tape & label, and specialty adhesive categories Applied Adhesives distributes.
• Ashland: Global specialty chemicals producer with adhesives and coatings lines serving packaging, paper, and assembly customers — overlaps on water-based and specialty adhesive chemistries and sells through overlapping channels.
• H.B. Fuller: Global publicly traded adhesives manufacturer with a broad industrial portfolio overlapping hot melt, water-based, PSA, and specialty adhesives across packaging, converting, and assembly — represents both a competing supplier and a benchmark for the broader category.
• Illinois Tool Works (ITW): Diversified industrial manufacturer whose Packaging Solutions segment competes in end-of-line packaging equipment and adhesives, an adjacent offering to Applied's packaging-focused adhesive and dispensing portfolio.
• Henkel: Global leader in the Adhesive Technologies segment and a named strategic supplier to Applied; competes as a manufacturer-direct alternative across the same hot melt, PSA, and flexible packaging chemistries the company distributes.

Direct peers

• Glue Machinery Corporation: US-based specialty distributor of hot melt and packaging adhesives plus dispensing equipment; directly overlaps the company's hot melt and packaging end-of-line focus with a similar consultative sales motion.
• Ellsworth Adhesives: Specialty industrial adhesives and dispensing equipment distributor in North America offering structural, hot melt, and PSA chemistries with application engineering support — closest comparable business model (value-added distribution of adhesives + equipment + service).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/reynoldsglue

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Reynolds Company