App State Football
- Company typePublic
- Founded1927
- HeadquartersBoone, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
App State Football firmographics
Firmographics- Name
- App State Football
- Legal name
- Appalachian State University Athletics
- Website
- https://appstatesports.com
- Company type
- Public
- Founded year
- 1927
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
App State Football industry classification
Industry- Product category
- College Football / Intercollegiate Athletics
- NAICS
- Sports Teams and Clubs (711211), Spectator Sports (7112)
- SIC
- Services-Membership Sports & Recreation Clubs (7997), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Intercollegiate Athletics (Varsity Sports Programs) (EDALAIAA)
- akta.pro secondary industries
- Athletics Fundraising, Sponsorships & NIL Support (EDALAIAN), College/University Sports Events (NCAA & equivalents) (MPAGAMAE)
Keywords
Where App State Football is headquartered
LocationHeadquarters
- HQ city
- Boone
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
App State Football business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Others
Revenue model
- Ticket Sales: Revenue generated from season tickets, single-game tickets, and premium seating at Kidd Brewer Stadium. Season tickets sold out for 5 consecutive years.
- Sponsorships: Corporate sponsorships including presenting sponsors for events like the Jon Pardi concert at Kidd Brewer Stadium.
- Donations (Yosef Club): The Yosef Club is the athletics donor program providing exclusive benefits including presale access to tickets and promotional codes.
- Streaming/All Access: AppVision subscription service for streaming live games and on-demand content.
- Concessions and Merchandise: Game day food, beverage, and merchandise sales at events.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Maine - Sept 5 |
| Unit Pricing | Pay-as-you-go | Charlotte - Sept 19 |
| Unit Pricing | Pay-as-you-go | Old Dominion - Oct 10 |
| Unit Pricing | Pay-as-you-go | James Madison - Oct 22 |
| Unit Pricing | Pay-as-you-go | Georgia State - Nov 7 |
| Unit Pricing | Pay-as-you-go | ULM - Nov 21 |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
App State Football product offering
Product offeringCore offering
App State Football operates the intercollegiate football program of Appalachian State University, fielding an NCAA Division I FBS team that competes in the Sun Belt Conference. The program sells home-game tickets, season memberships, donor packages (Yosef Club), branded merchandise, and game-day concessions, and distributes live and on-demand content through AppVision and broadcast partners. It serves fans, students, alumni, and donors across the High Country region of North Carolina and a national Sun Belt Conference audience.
Product overview
App State Football is the intercollegiate football program of Appalachian State University. The product offering consists of live football games and events at Kidd Brewer Stadium, supported by ticket sales (season tickets, single-game tickets), merchandise, and streaming content through the App State Athletics digital platform. The athletics department website serves as the primary digital product for all 17 sports programs, with football being the flagship program.
Differentiator
Problem solved
Functional benefit
Brands
- Yosef: Official mascot of the Appalachian State Mountaineers, created in 1942 for the student yearbook.
- Appvision
Quantifiable outcome
- Over $100 million annual economic impact from football game days
- +2 more outcomes
Companies that use App State Football
Customer profileSegments3 records
Ideal customer profiles2 records
App State Football technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
App State Football partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered minor and core.
- Explore BooneminorPresenting sponsor for Jon Pardi concert at Kidd Brewer Stadium on July 25, 2026. Explore Boone is a local tourism/visitor organization promoting the Boone area.
- SeatGeekcoreOfficial secondary ticket marketplace for App State Athletics. Allows fans to buy and sell tickets for games.
- Sun Belt ConferencecoreApp State Football competes in the Sun Belt Conference, one of the premier Group of Five conferences in FBS college football.
- NCAAcoreNational Collegiate Athletic Association governing body for Division I FBS football.
- ESPN+coreStreaming partner for App State football games. Broadcasts games to subscribers nationally.
- Sidearm SportscoreTechnology platform provider powering the official athletics website, ticketing system, and streaming infrastructure (AppVision/All Access).
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
App State Football competitors and assessment
Company assessmentDirect peers
- Troy Trojans Football: Sun Belt Conference football peer operating in a comparable mid-sized market with a similar Group of 5 profile, competing directly with App State in conference standings and bowl access.
- Old Dominion Monarchs Football: Sun Belt Conference peer competing directly in the same conference schedule, sharing comparable program-scale and donor-funded growth model.
- Marshall Thundering Herd Football: Sun Belt Conference peer with analogous Group of 5 program scale, regional draw, and on-field expectations.
- Boise State Broncos Football: Premier Group of 5 program with similar brand-strength profile (top stadium reputation, sellout demand, national TV presence) and comparable competitive position outside Power conferences.
- Liberty Flames Football: Non-Power FBS peer with comparable brand ambitions, national TV schedule, and recent investment in football infrastructure and coaching.
- East Carolina Pirates Football: Regional Southeast U.S. FBS peer with overlapping recruiting territory, similar in-state competition for North Carolina talent, and comparable Group of 5 ambitions.
- James Madison Dukes Football: Sun Belt Conference peer with a comparable transition trajectory from FCS to FBS, sharing similar stadium scale and donor-driven growth model.
- Coastal Carolina Chanticleers Football: Sun Belt Conference football peer with similar FBS-level investment and recent program ascension, competing directly in the same Group of 5 ecosystem.
- Georgia Southern Eagles Football: Sun Belt Conference peer with regional Southeast U.S. footprint and comparable stadium scale, competing for the same fan base, recruits, and conference positioning.
- Western Kentucky Hilltoppers Football: Regional FBS peer transitioning between Group of 5 conferences with comparable program-investment trajectory and Sun Belt adjacency.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks1 record
Key highlights7 records
Customer concentration
App State Football social profiles
Digital presenceApp State Football financial estimates
Financial estimateRevenue estimate
Valuation estimate
App State Football leadership team
Management profileNumber of profiles
Profiles7 records
App State Football funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
App State Football M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about App State Football
What does App State Football do?
App State Football operates the intercollegiate football program of Appalachian State University, fielding an NCAA Division I FBS team that competes in the Sun Belt Conference. The program sells home-game tickets, season memberships, donor packages (Yosef Club), branded merchandise, and game-day concessions, and distributes live and on-demand content through AppVision and broadcast partners. It serves fans, students, alumni, and donors across the High Country region of North Carolina and a national Sun Belt Conference audience.
Is App State Football a public or private company?
App State Football is a public company. It is classified as state government owned and is currently operating.
When was App State Football founded?
App State Football was founded in 1927. It employs 11 to 50 people.
Where is App State Football based?
App State Football is headquartered in Boone, United States, in the North America region.
How does App State Football make money?
Five revenue lines are on record. Ticket Sales are the primary driver. The others are sponsorships, donations (Yosef Club), streaming/All Access and concessions and Merchandise.
Who are App State Football's main competitors?
Direct peers on record are Troy Trojans Football, Old Dominion Monarchs Football, Marshall Thundering Herd Football, Boise State Broncos Football, Liberty Flames Football, East Carolina Pirates Football, James Madison Dukes Football, Coastal Carolina Chanticleers Football, Georgia Southern Eagles Football and Western Kentucky Hilltoppers Football.
Does App State Football have an API?
No public API is recorded for App State Football.
What industry is App State Football in?
App State Football's product category is College Football / Intercollegiate Athletics. Its primary akta.pro industry code is EDALAIAA, Intercollegiate Athletics (Varsity Sports Programs), with a secondary code of EDALAIAN, Athletics Fundraising, Sponsorships & NIL Support. Its NAICS code is 711211 and its SIC code is 7997.