Frog
Frog is a global creative and innovation consultancy, founded in 1969 and now part of Capgemini Invent, that provides human-centered design, strategy, and technology services to multinational enterprises, government agencies, and high-growth ventures across 30+ studios worldwide.
- Company typePrivate
- Founded1969
- HeadquartersSan Francisco, United States
- Headcount1,001–5,000
- GTM typeB2B
- OfferingServices
What Frog does
Frog is a global creative and innovation consultancy founded in 1969 by Hartmut Esslinger in Germany (originally as esslinger design), now operating as a wholly-owned subsidiary of Capgemini Invent following Capgemini's 2013 acquisition. Headquartered in San Francisco with 1,001–5,000 employees and 30+ studios across North America, Europe, Asia, Oceania, and Latin America, Frog provides human-centered design, strategy, and technology services to large multinational enterprises, government agencies, and high-growth ventures. Documented clients include Unilever, IKEA (Ingka Group), Volvo Group, Sanofi, Tiffany & Co., Decathlon, National Grid, Chase Payment Solutions, Bupa UK, IndiGo, and Subaru, with engagements spanning brand reinvention, customer experience design, product innovation, digital transformation, sustainability strategy, and service design.
The firm's core technology stack centers on a human-centered design methodology integrated with emerging technologies including AI, physical AI and robotics, data analytics, and digital transformation capabilities. Internal R&D platforms include Nome (a physical AI design framework exploring domestic robotics), an AI-Driven Holodeck built with multimodal generative AI in collaboration with Capgemini's Applied Innovation Exchange, and AI-powered design systems prototyped within Figma for DesignOps automation. Frog also operates a Data Factory & People Data Center providing social listening and consumer insight capabilities, and publishes annual Futurescape research on trends at the intersection of technology and design.
Frog operates a pure professional services business model, generating revenue through project-based consulting engagements and retainer arrangements with enterprise clients. Pricing is bespoke and not publicly disclosed; engagements are typically structured as time-and-materials or fixed-fee arrangements determined by project scope, team composition, and duration. Go-to-market relies on direct enterprise engagement, the Capgemini distribution network, thought leadership content (Design Mind blog, frogcast podcast, Futurescape reports), industry events (notably Milan Design Week), and case-study-driven business development rather than self-service or productized channels.
Frog firmographics
Firmographics- Name
- Frog
- Legal name
- frog
- Website
- https://frog.co
- Company type
- Private
- Founded year
- 1969
- Operating status
- Operating
- Headcount range
- 1,001–5,000 employees
- Short description
- Frog is a global creative and innovation consultancy, founded in 1969 and now part of Capgemini Invent, that provides human-centered design, strategy, and technology services to multinational enterprises, government agencies, and high-growth ventures across 30+ studios worldwide.
- Ownership category
- akta.pro rank
Where Frog is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices33 records
Markets served
Frog business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services Engagements: Frog generates revenue through project-based consulting engagements with enterprise clients. Services include strategy consulting, design, technology implementation, and transformation programs. Engagements range from focused projects to long-term strategic partnerships, typically structured as time-and-materials or fixed-fee arrangements.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Frog product offering
Product offeringCore offering
Frog is a global design and innovation consultancy delivering professional services across strategy, brand, experience design, and technology enablement. The firm offers five strategic service offers (Global Luxury, Experience Everywhere, Connected World, Live Marketing, Elevated Loyalty) and supporting practices including growth strategy, innovation strategy, CX strategy, product innovation, service design, DesignOps, sustainability, and the Data Factory/People Data Center. Frog also operates thought-leadership assets (Design Mind frogcast podcast, annual Futurescape research) and an internal R&D concept (Nome physical AI robot).
Product overview
Frog is a global design and innovation consulting firm and part of Capgemini Invent. Rather than a software product company, Frog offers a portfolio of professional services organized across five strategic offers (Global Luxury, Experience Everywhere, Connected World, Live Marketing, Elevated Loyalty) and multiple service practices spanning Business Strategy, Brand, Experience Design, and Enablement. The core services include Growth Strategy, Innovation Strategy, Brand Strategy Design & Performance, CX Strategy Design & Performance, Product Innovation Design & Development, Service Design, DesignOps, and Data Factory & People Data Center (PDC). Frog also produces thought leadership content including the Design Mind frogcast podcast and annual Futurescape research reports. An internal R&D initiative resulted in the Nome concept—a domestic robot exploring human-centered physical AI design. The firm's work spans industry sectors including Automotive & Mobility, Financial Services, Healthcare, Retail, Technology, and Consumer Products.
Differentiator
Problem solved
Functional benefit
Products and services
- Global Luxury
- Experience Everywhere
- Connected World
- Live Marketing
- Elevated Loyalty
- Growth Strategy
- Innovation Strategy
- Startup Growth
- Corporate Venture Building
- Brand Strategy, Design & Performance
- Sustainability
- CX Strategy, Design & Performance
- Product Innovation, Design, Development
- Service Design
- DesignOps
- Data Factory & People Data Center (PDC)
Companies that use Frog
Customer profileNamed customers13 records
Segments3 records
Ideal customer profiles3 records
Frog technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability6 records
Feature4 records
Frog partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Capgemini Applied Innovation Exchange (AIE)coreFrog collaborates with Capgemini Applied Innovation Exchange (AIE) on innovation projects. The AI-driven holodeck project was developed by a team at frog, Capgemini AIE, and Synapse studio in San Francisco, showcased at a leadership summit. This represents internal collaboration within Capgemini.
Scale indicators3 records
Recent moves10 records
Expansion highlights5 records
Frog competitors and assessment
Company assessmentDirect peers
- RKS Design: US-based design consultancy with a human-centered approach similar to frog, offering strategy, research, industrial design, and innovation services to enterprise clients.
- IDEO: Closest direct competitor—pioneer of human-centered design consulting serving global enterprises across product, brand, and organizational design. Operates with similar discipline mix (strategy, design, innovation) and targets the same Fortune 500 buyer.
- Method (GlobalLogic): Design and engineering consultancy (acquired by GlobalLogic, itself part of Hitachi) with comparable product, brand, and service design offerings for enterprise clients across financial services, retail, and technology.
- Wolff Olins: Global brand and design consultancy (Omnicom-owned) competing for the same enterprise brand transformation and CX engagements that anchor frog's Global Luxury and Brand Strategy offers.
- Landor & Fitch: Global branding and design consultancy (WPP-owned), directly comparable to frog's brand strategy, design, and performance practice; serves overlapping enterprise and luxury clients.
- Pentagram: Independent design firm with a strong brand identity and design heritage comparable to frog's. Overlaps in visual identity, brand strategy, and design-led innovation for premium enterprise clients.
Broad incumbents
- Deloitte Digital: Digital, creative, and design arm of Deloitte, operating at the intersection of strategy, technology, and design. Targets the same enterprise transformation RFPs as frog, with the advantage of Deloitte's global delivery network.
- Accenture Song (formerly Fjord): The design and experience arm of Accenture; competes with frog on enterprise CX, brand, and product engagements, leveraging Accenture's much larger technology and consulting distribution. Closest large-cap analog of frog's Capgemini Invent embedded model.
- McKinsey Design (McKinsey & Company): Design practice inside McKinsey, pairing strategy consulting with design execution. Competes with frog for the same enterprise transformation mandates at the strategy-plus-experience end of the market.
- BCG X (BCG Design, formerly BCG Platinion): BCG's build, design, and technology arm, providing design and product-building capabilities alongside management consulting. Increasingly competes with frog for end-to-end enterprise innovation programs.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Frog social profiles
Digital presenceFrog financial estimates
Financial estimateRevenue estimate
Valuation estimate
Frog leadership team
Management profileNumber of profiles
Profiles15 records
Frog funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Frog M&A and investment
M&A and investmentM&A1 record
Investments2 records
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Frog
What does Frog do?
Frog is a global design and innovation consultancy delivering professional services across strategy, brand, experience design, and technology enablement. The firm offers five strategic service offers (Global Luxury, Experience Everywhere, Connected World, Live Marketing, Elevated Loyalty) and supporting practices including growth strategy, innovation strategy, CX strategy, product innovation, service design, DesignOps, sustainability, and the Data Factory/People Data Center. Frog also operates thought-leadership assets (Design Mind frogcast podcast, annual Futurescape research) and an internal R&D concept (Nome physical AI robot).
Is Frog a public or private company?
Frog is a private company. It is classified as corporate owned and is currently operating.
When was Frog founded?
Frog was founded in 1969. It employs 1,001 to 5,000 people.
Where is Frog based?
Frog is headquartered in San Francisco, United States, in the North America region.
How does Frog make money?
One revenue line is on record: professional Services Engagements.
Who are Frog's main competitors?
Direct peers on record are RKS Design, IDEO, Method (GlobalLogic), Wolff Olins, Landor & Fitch and Pentagram. Broad incumbents are Deloitte Digital, Accenture Song (formerly Fjord), McKinsey Design (McKinsey & Company) and BCG X (BCG Design, formerly BCG Platinion).
Does Frog have an API?
No public API is recorded for Frog.