Groupe April / Verco International / April Super Flo / Teklub Canada

What Groupe April / Verco International / April Super Flo / Teklub Canada does

Groupe April is a privately held, 100% Canadian family-owned lubricant manufacturer and distributor headquartered in L'Isle-Verte, Quebec. Founded by Lucius April in 1980 as April Equipment in Trois-Pistoles, the business was reorganized in 2005 under the Groupe April holding company into three operating entities: Verco International, which manufactures lubricant products for the group's own brands and for private-label customers; Teklub Canada, the exclusive Canadian distributor of GULF lubricants; and April Super Flo, which distributes the proprietary APRIL brand. The portfolio spans engine oils (gasoline, diesel, small engine), transmission fluids, gear oils, hydraulic oils, chain saw oils, greases, biodegradable lubricants (including BIO-SYN HEES), industrial lubricants, antifreeze, windshield washer fluid, rustproofing, diesel exhaust fluid, and parts cleaners.

The group's technical foundation rests on its proprietary April Nano 1™ lubricant formulation, which is positioned across the APRIL product line as the differentiator for protection and performance claims. Manufacturing is supported by ISO 9001:2015 quality certification and OEM accreditations from API, Cummins, Detroit Diesel, GM (including dexos1 Gen 3), Mack, Volkswagen, and Volvo. The company also maintains a BIO Certification program for environmentally sensitive applications, leveraging BIO-SYN HEES hydraulic oil that achieves over 80% biodegradation in 28 days. Distribution is augmented by the APRIL LUBE APP, a product-selection tool keyed to OEM specifications.

The business model is B2B sales of physical lubricant products through three channels: proprietary brand distribution (April Super Flo), licensed brand distribution (Teklub Canada for GULF), and contract/private-label manufacturing (Verco International). End-segments are the Canadian and international transportation and industrial sectors, including passenger vehicles, commercial transport, heavy-duty diesel, construction, forestry, agriculture, and manufacturing. Pricing is not publicly disclosed, and the firm is privately held with no external investors, no funding rounds, and no disclosed revenue figures. Leadership transitioned in 2018 from founder Lucius April to Dr. Nathaly April as President.

Name

Groupe April / Verco International / April Super Flo / Teklub Canada

Legal name

April Super Flo Inc.

Website

https://aprilsuperflo.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

Groupe April is a privately held, family-owned Canadian lubricant manufacturer and distributor operating through Verco International (manufacturing), Teklub Canada (exclusive GULF distributor), and April Super Flo (APRIL brand distribution), serving transportation and industrial markets across Canada and internationally since 1980.

Ownership category

akta.pro rank

Product category

Industrial Lubricants

NAICS

Petroleum Lubricating Oil and Grease Manufacturing (324191), Other Chemical and Allied Products Merchant Wholesalers (42469), Other Chemical Product and Preparation Manufacturing (3259)

SIC

Miscellaneous Chemical Products (2890), Wholesale-Petroleum & Petroleum Products (No Bulk Stations) (5172), Wholesale-Chemicals & Allied Products (5160)

akta.pro primary industry

Automotive Lubricants (PCMO, HDMO, ATF, Gear Oils, Coolants) (EUALAJAH)

akta.pro secondary industries

Greases & Specialty Lubricants (Greases, Pastes, Chain Oils, Silicone/Fluoro) (EUALAJAJ), Gear Oils & Transmission Fluids (IMAEAMAE), Lubricants, Fluids & Chemical Products Distribution (Oils, Coolants, AdBlue/DEF, Cleaners) (TLAKAOAL), Packaging, Filling & Private Label / Contract Manufacturing (EUALAJAD)

Keywords

• Industrial lubricants
• Engine oil manufacturing
• Hydraulic fluids
• Biodegradable lubricants
• Private label lubricants

Headquarters

HQ city

L'Isle-Verte

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Lubricant Manufacturing and Distribution: Groupe April manufactures and distributes lubricants and complimentary products for the Canadian and international transportation and industrial sectors. The company operates through three entities: Verco International (manufacturing), Teklub Canada (GULF lubricant distribution), and April Super Flo (APRIL brand distribution). Additionally, Verco International manufactures products for private label companies.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels2 records

Core offering

Groupe April manufactures and distributes a complete range of lubricants and complementary automotive/industrial fluids—including engine oils, diesel engine oils, transmission fluids, gear oils, hydraulic oils, greases, biodegradable lubricants, antifreeze, and diesel exhaust fluid—through its three divisions. Verco International handles manufacturing (including private-label production for third-party brands), Teklub Canada is the exclusive Canadian distributor of GULF lubricants, and April Super Flo distributes the proprietary APRIL brand portfolio. The proprietary April Nano 1™ formulation technology underpins the product line and carries multi-OEM accreditations.

Product overview

Groupe April is a Canadian holding company created in 2005 comprising three divisions: Verco International (manufacturing), Teklub Canada (exclusive Canadian GULF lubricant distributor), and April Super Flo (APRIL brand distributor). The company manufactures and distributes a comprehensive portfolio of lubricant products including engine oils (gasoline and diesel), hydraulic oils, gear oils, transmission fluids, greases, biodegradable lubricants (including BIO-SYN HEES with free BIO Certification), antifreeze, industrial lubricants, and automotive fluids. The products are powered by the proprietary April Nano 1™ lubricant technology and are certified ISO 9001:2015 with accreditations from Cummins, Detroit Diesel, GM, Mack, Volkswagen, and Volvo. The company also offers an APRIL LUBE APP for product selection assistance.

Differentiator

Problem solved

Functional benefit

Brands

• April Nano 1: Exclusive lubricant technology used by April Super Flo for unsurpassed protection and performance.
• BIO-SYN HEES

Products and services

• Engine Oil

Quantifiable outcome

• Synthetic lubricants perform 47% better than conventional lubricants in high temperatures, heavy loads, and extreme cold conditions
• +1 more outcomes

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• GULF LubricantscoreChannel Partner/ Reseller/ DistributorTeklub Canada is the exclusive Canadian distributor of GULF lubricants. This exclusive distribution partnership serves the Canadian market with a full range of GULF lubricant products.

Scale indicators2 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Recochem: Canadian family-owned manufacturer of automotive fluids, lubricants, antifreeze, and specialty chemicals. Closely comparable niche Canadian specialty fluids manufacturer competing in the same engine oil, antifreeze, and DEF categories as April Super Flo.
• Petro-Canada Lubricants: Canada's largest domestic lubricant manufacturer (owned by Suncor), producing engine oils, hydraulic fluids, and greases. Direct competitor to Groupe April's Verco manufacturing and April Super Flo distribution in the Canadian transportation and industrial markets.
• GULF Oil International: Global lubricant brand and brand principal of Teklub Canada's exclusive Canadian distribution arrangement. Comparable because Teklub's distribution economics are directly tied to GULF brand volume in Canada.
• Wakefield Canada: Canadian distributor of premium lubricants (Castrol, Castrol Industrial) and a major competitor to Teklub Canada in the Canadian market. Operates in the same channel_partners motion and serves similar transportation and industrial end markets.

Broad incumbents

• Quaker Houghton: Global specialty chemicals and industrial fluids manufacturer with strong presence in metalworking fluids, hydraulic oils, and greases. Competes with Verco International's industrial lubricants portfolio and contract-manufactured specialty fluids.
• Fuchs Petrolub / Fuchs Lubricants Canada: Global specialty lubricants manufacturer with Canadian operations across automotive, industrial, and food-grade lubricant categories. Larger incumbent that competes with April Super Flo in industrial lubricants and private-label manufacturing.
• Shell Lubricants (Canada): Global tier-1 lubricants major with a major Canadian footprint (Shell Rotella, Pennzoil). Competes with April Super Flo across PCMO and HDMO categories and dwarfs the subject company in scale and R&D.
• TotalEnergies Lubricants Canada: Major global energy and lubricants player with Canadian operations serving transportation and industrial markets. Broad incumbent competing across engine oils, hydraulic fluids, and greases where Groupe April operates.
• Castrol (BP) Canada: Major global lubricant brand and direct competitor in Canada across automotive and industrial lubricants. Distributed in part by Wakefield Canada, the largest Canadian lubricants distributor.
• Valvoline Canada: Established North American lubricant brand with strong presence in engine oils and a quick-lube service network. Competes with April Super Flo in the automotive engine oil segment, with broader consumer brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/april-super-flo

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Groupe April / Verco International / April Super Flo / Teklub Canada