Asosiasi Pengusaha Ritel Indonesia - APRINDO

What Asosiasi Pengusaha Ritel Indonesia - APRINDO does

APRINDO (Asosiasi Pengusaha Ritel Indonesia) is the national trade association representing Indonesian retail enterprises, headquartered in South Jakarta with a 12-person core staff coordinating a network of at least nine provincial DPD chapters (Papua, Bali, Jawa Barat, Sumatera Barat, Sulawesi Selatan, DIY, Jawa Timur, Gorontalo). Its primary constituency is modern retail operators — supermarket, hypermarket, minimarket, and department store chains — with adjacent engagement across traditional retail, UMKM suppliers, farmers, and the broader retail workforce that the association cites as 154 million workers nationally. Services span policy advocacy to government, certification and training through the affiliated LSP Insan Ritel Indonesia, business matching programs linking UMKM producers and farmers to modern retail shelves, market stabilization efforts during crises (including Ramadan/holiday supply programs with the Ministry of Trade), and event platforms such as Hari Ritel Nasional and APRCE.

The association operates a non-dues-funded-by-members non-profit revenue model with publicly undisclosed finances. Its core "technology" is not product development but rather a multi-stakeholder MoU and partnership stack (BPOM, Ministry of Trade, Bank Indonesia, BNI, PTPN, BUMP, FAPRA, Gaprindo, Hukumku, and others) that converts recognized industry-association status into policy influence, supply chain access, and member services. Distribution and marketing occur through the aprindo.org website, social media channels (Facebook, Instagram, Twitter, YouTube), earned media, and physical events and conferences.

APRINDO has been granted a mandate by FAPRA to lead 20 modern retail associations across 20 SE-Asia Pacific countries, giving it regional representational scope beyond Indonesia's borders. Recent (2025-2026) activity — including MoUs with BPOM, BUMP, Hukumku, Velodiva, PT Rekan Manis Indonesia, and Aksesmu/Noovoleum, plus APRCE 2026 Tokyo and NRF 2025 Asia Pacific engagement — points to an active partnership cadence. Leadership includes Chairman Solihin (signing the BPOM MoU in January 2026) and former Chairman Roy Nicolas Mandey, who has publicly addressed retail growth, e-commerce regulation (PP 80/2019), and COVID-era PSBB policy impacts.

Name

Asosiasi Pengusaha Ritel Indonesia - APRINDO

Legal name

Asosiasi Pengusaha Ritel Indonesia

Website

https://aprindo.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

APRINDO is Indonesia's national retail trade association, representing modern retail chains, supermarkets, hypermarkets, minimarkets, and department stores. With a lean Jakarta headquarters and provincial DPD network, it advocates for retail policy, runs certification through LSP Insan Ritel Indonesia, and facilitates business matching between members and UMKM producers and farmers.

Ownership category

akta.pro rank

Product category

Industry Trade Association

akta.pro primary industry

Retail, Consumer Goods & Lifestyle Shows Organizers (THAHABAJ)

akta.pro secondary industry

Retail & E-commerce (EDABALAX)

Keywords

• Retail trade association
• Industry advocacy
• Retail certification
• Business matching
• Policy representation

Headquarters

HQ city

Jakarta Selatan

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Distribution channels1 record

Marketing channels5 records

Core offering

APRINDO is the national trade association representing Indonesian retail businesses, providing industry advocacy, policy representation to government bodies, retail workforce certification through LSP Insan Ritel Indonesia, business matching programs connecting UMKM/producers with modern retail members, e-commerce training, and coordination of major retail industry events including APRCE and Hari Ritel Nasional.

Product overview

APRINDO (Asosiasi Pengusaha Ritel Indonesia) is the national retail industry association in Indonesia. The organization does not offer a product portfolio in the traditional sense but rather provides industry services including advocacy and representation for retail businesses, organizing national events such as Hari Ritel Nasional and APRCE (Asia Pacific Retail Conference and Exhibition), facilitating business matching between retail members and suppliers/UMKM (small businesses), providing e-commerce training programs, certification support through LSP Insan Ritel Indonesia (Retail Personnel Certification Institute), policy advocacy, and publishing retail technology content through its Ritel Teknologi category.

Differentiator

Problem solved

Functional benefit

Products and services

• LSP Insan Ritel Indonesia Certification
• Retail Policy Advocacy
• Business Matching Program
• E-commerce Training Program
• APRCE - Asia Pacific Retail Conference and Exhibition
• Budget Friendly Market (Pasar Murah)
• Membership Services

Quantifiable outcome

• Supporting 154 million retail sector workers across Indonesia
• +1 more outcomes

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered core, flagship and minor.

• BPOM (Badan Pengawas Obat dan Makanan)coreStrategic or Co-development Partner · 28 January 2026MoU signed on January 28, 2026 for strengthening drug and food supervision in the retail sector. Aims to enhance compliance with BPOM regulations, improve consumer protection, and ensure safe, quality products circulate in modern retail outlets. APRINDO Chairman Solihin signed on behalf of the association.
• FAPRA (Federasi Asia Pacific Retail Association)flagshipStrategic or Co-development PartnerAPRINDO received mandate from FAPRA to lead and coordinate 20 modern retail associations across 20 countries in the SE-Asia Pacific region. This positions APRINDO as the regional representative for Asia Pacific retail interests.
• PT Rekan Manis IndonesiaminorStrategic or Co-development PartnerCollaboration to drive healthy product innovation in modern retail, promoting better-for-you product options in member retail outlets.
• BUMP (Badan Usaha Milik Petani)coreStrategic or Co-development PartnerPartnership to strengthen retail-farmer synergies for national food security, connecting agricultural producers directly with modern retail distribution channels.
• HukumkuminorStrategic or Co-development PartnerMoU to strengthen legal certainty in the retail sector, providing legal guidance and compliance support for APRINDO members.
• Aksesmu and NoovoleumminorStrategic or Co-development PartnerJoint education program on sustainable used cooking oil (minyak jelantah) management, targeting warung (small food stalls) partners and promoting environmental sustainability.
• Kementerian Perdagangan (Ministry of Trade)coreStrategic or Co-development PartnerOngoing collaboration on retail policy, market stabilization, price control, and supply chain management. Ministry works with APRINDO on operations markets, price ceiling policies, and Ramadan/holiday supply programs.
• Bank IndonesiaminorStrategic or Co-development PartnerCollaboration on QRIS (Quick Response Code Indonesia Standard) implementation and digital payment adoption in retail across Bali province.
• PTPN (Perkebunan Nusantara)coreStrategic or Co-development PartnerMoU for distribution and procurement of PTPN products including coffee, tea, sugar, chocolate, and vanilla across all APRINDO member retail outlets nationwide.
• PINSAR (Perhimpunan Insan Perunggasan Rakyat)minorStrategic or Co-development PartnerPartnership for supply, distribution, and sale of chicken meat and eggs to APRINDO member modern retail outlets.
• Gaprindo (Gabungan Produsen Rokok Putih Indonesia)minorStrategic or Co-development PartnerJoint 'Wise Merchant' education program to prevent child smoking by ensuring retailers do not sell cigarettes to minors, supporting the Cegah Perokok Anak campaign.
• Universitas Baiturahmah PadangminorImplementation/ SI/ Consulting PartnerCooperation between APRINDO Sumatera Barat and the university for potential research, training, and workforce development programs.
• APRCE 2026 TokyocoreStrategic or Co-development PartnerAPRCE (Asia Pacific Retail Conference and Exhibition) 2026 to be held in Tokyo - a strategic opportunity for Indonesian retail to connect and grow at the Asia-Pacific level.
• NRF 2025 (Retail's Big Show Asia Pacific)coreStrategic or Co-development PartnerAPRINDO's participation in NRF 2025 Asia Pacific featuring Innovators Showcase and CEO Club, connecting with global retail industry leaders.
• Yayasan Thisable and Humanity & InclusionminorImplementation/ SI/ Consulting PartnerTraining program for cashiers with disabilities based on SKKNI Ritel (Indonesian Retail Competency Standards).

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• HPPDI (Himpunan Penyewa Pusat Perbelanjaan Indonesia): Indonesian shopping center tenants association representing retailers operating inside malls. Overlaps directly with APRINDO's modern retail members and shares policy advocacy themes around mall-based retail.
• National Retail Federation (NRF): The largest US retail trade association; operates NRF's Big Show (where APRINDO participated in NRF 2025 Asia Pacific). Structural equivalent - industry advocacy, events, education, and policy representation for retail members.
• Asosiasi Franchise Indonesia (AFI): Indonesian franchise industry association with overlapping membership (modern retail chains) and similar advocacy/certification role within Indonesia. Closest domestic peer in terms of structure and policy remit.
• Malaysian Retailers Association (MRA): National retail association for Malaysia and fellow FAPRA member. Comparable in structure, advocacy focus, and certification/training services for retail members.
• Philippine Retailers Association: National retail trade body in the Philippines and fellow FAPRA network member. Comparable peer with parallel role in policy advocacy and retail industry development.
• Japan Retailers Association: Host of APRCE 2026 Tokyo and a fellow FAPRA member. Mature retail association in a developed market, structurally comparable to APRINDO but with a more advanced digital/membership services portfolio.
• Singapore Retailers Association (SRA): National retail association for Singapore and a fellow FAPRA member. Direct regional peer with similar mandate (advocacy, training, events) but serving a more mature, smaller market.

Broad incumbents

• KADIN Indonesia (Indonesian Chamber of Commerce and Industry): The overarching Indonesian business chamber covering all sectors including retail. A broader incumbent in the trade association space that competes for government access and member mindshare with APRINDO.
• FAPRA (Federasi Asia Pacific Retail Association): The pan-Asia Pacific retail association that has formally mandated APRINDO to coordinate 20 member-country retail associations. Direct umbrella/counterpart organization, structurally identical (industry association) but with broader geographic scope.

Others

• Asosiasi E-Commerce Indonesia (idEA): Indonesian e-commerce industry association representing platforms and online merchants. Functions as an industry counterpart to APRINDO in the online retail space, with overlapping policy advocacy (especially under PP 80/2019).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/aprindo

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

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M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asosiasi Pengusaha Ritel Indonesia - APRINDO