APROMES

What APROMES does

APROMES (Asociación Profesional de Mediadores de Seguros) is a Spanish non-profit professional association founded in 2000 and headquartered in Madrid, serving independent insurance brokers (corredores) and brokerage firms (corredurías) across Spain with growing reach into Latin America. The association's core proposition is bundled into a single €72/month membership that includes certified training, legal and technical advisory, dispute intermediation with insurers, customer complaint resolution, risk placement through Strategic Associates, and access to a digital magazine (APROMES más Cerca). Member-facing technology consists of the Aula Apromes virtual campus for certified Levels 1–3 training (initial and continuous, DGSFP-authorized), a QR-based friendly accident reporting tool integrated via the ACCIPARTE partnership, and a Stripe-powered course store with 100+ offerings priced between €40 and €330.

APROMES is governed by its members through a president (Javier García-Bernal) and managing director (Beatriz García-Bernal), and operates with a 14-person team that is 72% female, supported by regional territorial delegates. The association holds QSIM and DGSFP certifications, maintains a seven-year-old compliance system with a zero-sanction record over 25 years, and in 2026 became a pioneer in publishing a CSRD-aligned VSME sustainability report for the sector. Premium partners Surne and Occident provide preferential terms, while 2026 ecosystem additions include Michael Page (talent), Bufete Vegas Nieto (compliance), and FAPASA (Argentina, international expansion). Revenue mechanics are dual: recurring monthly subscriptions plus transactional training course fees, with no external funding or parent organization.

Name

APROMES

Legal name

ASOCIACION PROFESIONAL DE MEDIADORES DE SEGUROS

Website

https://apromes.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Short description

APROMES is a Spanish non-profit professional association founded in 2000 that provides certified training, legal advisory, and networking services to independent insurance brokers and brokerage firms, funded primarily through €72/month membership dues and course fees.

Ownership category

akta.pro rank

Product category

Insurance Brokerage Professional Association Services

NAICS

Agencies, Brokerages, and Other Insurance Related Activities (5242), Business Associations (813910), Insurance Agencies and Brokerages (524210), Finance and Insurance (52)

SIC

Insurance Agents, Brokers & Service (6411), Services-Membership Organizations (8600), Services-Educational Services (8200)

akta.pro industry

PRIMARYEDAAALAJ

Financial Services & Insurance (FINRA, CFP, IAR, Insurance CE)

Education/Adult & Continuing Education/Professional Licensure & Continuing Professional Education (CE/CPE)

Keywords

• Insurance broker association
• Insurance mediation training
• Professional liability insurance
• Insurance distribution services
• Continuing education insurance

Headquarters

HQ city

Madrid

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Membership Subscriptions: APROMES generates revenue primarily through monthly membership fees paid by insurance brokers and brokerage firms. The association offers a tiered value proposition including training, legal advisory, strategic partnerships with insurers, and networking opportunities. Members pay a monthly fee of €72 with annual CPI adjustment, with no entry fee or minimum commitment period required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels7 records

Core offering

APROMES is a non-profit professional association that provides insurance brokers and brokerage firms with membership-based services including certified training (DGSFP Levels 1-3), legal and technical advisory, strategic risk placement, customer complaint resolution, and networking opportunities. The association generates revenue through monthly membership fees (€72) and individual course sales from its online training store, serving the Spanish insurance mediation sector with over 100 certified courses and exclusive agreements with major insurers such as SURNE and Occident.

Product overview

APROMES operates as a professional association for insurance mediators (corredurías de seguros) offering a unified service model centered on member support, training, and networking. The core offering includes member services such as strategic risk placement, legal and technical advisory, customer service resolution, and a digital magazine (APROMES más Cerca). Training products span Formación Inicial (Levels 1-3) for initial certification and Formación Continua (Levels 1-3) for ongoing professional development, all delivered through the Aula Apromes virtual learning platform. Additional services include expert appraisal advisory and various collaboration agreements with partners like Michael Page, Bufete Vegas Nieto, and ACCIPARTE for member benefit.

Differentiator

Problem solved

Functional benefit

Products and services

• Asociación Profesional de Mediadores de Seguros (Association Membership) Monthly membership in the APROMES professional association providing insurance brokers and brokerage firms access to strategic risk placement, legal and technical advisory, customer complaint resolution, networking events, and certified training programs. Monthly fee of €72 adjusted annually to CPI with no entry fee or minimum commitment.
• Formación Inicial Nivel 1 DGSFP-authorized initial training Level 1 for aspiring insurance distributors, delivered through the Aula Apromes virtual campus with digital certification.
• Formación Inicial Nivel 2 DGSFP-authorized initial training Level 2 for insurance mediators, priced at 330 EUR, covering comprehensive insurance distribution knowledge. A convalidation option is available at 150 EUR for Level 3 certification holders.
• Formación Inicial Nivel 3 DGSFP-authorized initial training Level 3 for advanced insurance distribution, priced at 195 EUR.
• Formación Continua Niveles 1 y 2 Continuing education courses for insurance mediators at Levels 1 and 2, covering topics such as European Regulations, Protocol and Communication, Insurance Scope, Assistance and Civil Liability, Credit and Surety, Insurance Distribution, Company Technology and Marketing, Data Protection, Fiscality and Money Laundering. Priced at 45 EUR per course.
• Formación Continua Nivel 3 Advanced continuing education courses for experienced mediators at Level 3, covering specialized topics including Pensions and Life, Automobile Insurance, Credit and Surety Insurance, Multi-risk Insurance, Health and Death Insurance, Technology and Personal Data, Actuarial Mathematics and Statistics, Technology and Taxation. Priced at 40 EUR per course.
• Aula Apromes Virtual Campus

Quantifiable outcome

• 75% reduction in paper usage through digitalization
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and strategic.

• ACCIPARTEcoreTechnology or Integration · 18 May 2026Technology partnership providing QR-code-based accident report processing system for APROMES members. ACCIPARTE's system enables streamlined and guided completion of friendly accident reports via QR code, improving user experience and reducing errors in information collection, directly impacting administrative efficiency in claim processing with insurance entities. Co-founders José María Ruiz Novo and Raúl Gil signed the agreement with APROMES Managing Director Beatriz García-Bernal.
• Michael PagecoreStrategic or Co-development Partner · 28 April 2026Collaboration agreement for talent recruitment, selection, and acquisition of professionals for insurance mediation. Michael Page, an international specialized talent selection firm, provides APROMES members access to qualified professionals for strategic roles, supporting brokerage firm growth in the context of digitalization, regulatory evolution, and increasing market sophistication. The agreement was signed by APROMES Managing Director Beatriz García-Bernal and Michael Page's Head of Insurance, Banking, and Financial Services, Lucas Izquierdo.
• Bufete Vegas NietocoreImplementation/ SI/ Consulting Partner · 23 April 2026Legal compliance partnership offering APROMES members access to specialized compliance services under more favorable conditions adapted to the insurance sector. The agreement focuses on three key areas: criminal compliance, compliance in insurance distribution, and data protection. Signed by APROMES President Javier García-Bernal and Directors Beatriz García-Bernal with Bufete Vegas Nieto lawyers Iñaki Vegas, Benjamín de Lucas, and César García.
• FAPASA (Federación de Asociaciones de Productores Asesores de Seguros)strategicStrategic or Co-development Partner · 2 March 2026International collaboration agreement with Argentina's Federation of Insurance Producer Advisors, representing and defending the interests of insurance producer advisors nationwide. APROMES maintains a corporate collaboration agreement with FAPASA based on institutional exchange, professional cooperation, and promotion of joint initiatives for mediation. Agustina Decarre, FAPASA President for 2026, was named Associated of Honor of APROMES, reinforcing presence in Latin America.
• SURNE SeguroscoreChannel Partner/ Reseller/ DistributorPremium Partner providing preferential conditions and agreements for APROMES members. SURNE is a recognized insurance company with significant market presence in Spain. The partnership includes joint training sessions and regional presence, with representatives including Francisco de Puig (Territorial Director Catalonia) and Carles Sánchez (Director Valencia).
• OccidentcoreChannel Partner/ Reseller/ DistributorPremium Partner offering preferential conditions and insurance products for APROMES members. Part of the association's strategic insurance partner network providing competitive products and favorable terms to member brokers.
• GreenClouderscoreImplementation/ SI/ Consulting PartnerSustainability consulting partnership guiding APROMES in measuring environmental, social, and governance (ESG) indicators with rigor and transparency. GreenClouders accompanied APROMES in adopting the VSME (Voluntary Sustainability Reporting Standard) framework for the 2025 sustainability report submitted to DGSFP, helping translate ethical commitment into objective and measurable European-standard data.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Insurance Brokers Association of Canada (IBAC): National trade association for Canadian property and casualty insurance brokers. Comparable professional association providing advocacy, education, and member services to independent brokers in a regulated market.
• Cojebro: Spanish association of independent insurance brokerages pooling commercial and operational services. Comparable membership-based organization competing for the same Spanish corredor segment with carrier partnerships and centralized services.
• BIBA (British Insurance Brokers' Association): UK trade association representing insurance brokers and intermediaries, providing training, lobbying, and member services. Comparable model of subscription-funded broker advocacy, training programs, and carrier relationships in a more developed market.
• PIBA (Professional Insurance Brokers Association): Ireland's professional association for insurance brokers providing CPD training, member support, and industry representation. Comparable structure serving a smaller regulated broker market with strong focus on professional development.
• FAPASA (Federación de Asociaciones de Productores Asesores de Seguros): Argentina's federation of insurance producer advisor associations. APROMES's international partner; comparable broker association model serving a Spanish-speaking market with similar representation and training functions.
• AUNNA Asociación: Spanish broker association offering member services, training, and carrier agreements to corredores. Direct competitor for APROMES in the Spanish insurance mediation market with similar subscription and value-added service model.
• Consejo General de los Colegios de Mediadores de Seguros: Spain's national colegio (official professional body) for insurance brokers, providing representation, training, and regulatory liaison. Directly comparable as a professional association serving the same Spanish corredor population with overlapping training and advocacy functions.

Others

• Cámara de Comercio de Madrid: Madrid-based chamber providing training, advisory, and networking services to businesses. Indirect comparable as a membership organization offering continuing education and professional services to Spanish SMEs, though not insurance-specific.

Broad incumbents

• Council of Insurance Agents & Brokers (CIAB): US trade association representing the largest commercial insurance agencies and brokerages. Comparable in mission (broker advocacy, education, industry data) but serves a larger, more commercial-line focused membership base.

Regional players

• Centro de Estudios del Consejo General (CECAS): Training arm of the Spanish Consejo General providing certified insurance mediation education. Comparable DGSFP-aligned training product offering that competes with APROMES's Aula Apromes in the same regulated training market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/apromes
• Instagraminstagram.com/apr0mes

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APROMES