APROPO (Apoyo a Programas de Población)

What APROPO (Apoyo a Programas de Población) does

APROPO is a Peruvian non-profit organization founded in 1983 that promotes the integral wellbeing of adolescents and youth aged 12-19 across Peru. It operates three core programs: Misión YO, a digital microlearning curriculum of 11 socio-emotional courses delivered through WhatsApp; SOS Orienta, a sexual and reproductive health guidance ecosystem with an integrated generative-AI chatbot for text-based queries, risk detection, and human escalation; and PIEL, a condom brand launched in 1994 that holds approximately 70% market share of condoms sold in Peru. APROPO also operates a 24/7 SOS telephone line and a network of in-person services for adolescents who require direct support.

Name

APROPO (Apoyo a Programas de Población)

Legal name

APOYO A PROGRAMAS DE POBLACIÓN

Website

https://apropo.org.pe

Company type

Private

Founded year

1983

Operating status

Operating

Headcount range

51–100 employees

Short description

APROPO is a Peruvian non-profit founded in 1983 that serves adolescents aged 12-19 through WhatsApp-delivered microlearning (Misión YO), sexual and reproductive health guidance (SOS Orienta), and the market-leading PIEL condom brand.

Ownership category

akta.pro rank

Product category

Adolescent Health & Wellbeing Programs

NAICS

Educational Support Services (611710), All Other Miscellaneous Schools and Instruction (611699)

akta.pro primary industry

Health Promotion, Prevention & Wellness Education (EDALAFAF)

akta.pro secondary industry

Adaptive & Personalized Learning Platforms for ECE (EDACANAJ)

Keywords

• Adolescent health programs
• Youth wellbeing services
• Sexual and reproductive health
• Digital microlearning education
• Social impact non-profit

Headquarters

HQ city

Lima

HQ country

Peru

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. PIEL Product Sales: Sale of PIEL brand condoms and protection products. 90% of PIEL sales finance APROPO's social programs for adolescents and youth. PIEL is a market leader with 7 out of 10 condoms sold in Peru.
2. Strategic Alliances and Partnerships: Co-funding arrangements with government institutions (MIDIS, Programa JUNTOS), international cooperation organizations, and private sector partners (Scotiabank ScotiaRISE) to implement social programs.
3. Donations: Voluntary donations from individuals and organizations supporting the mission of youth wellbeing and development.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels7 records

Core offering

APROPO is a Peruvian non-profit that designs and delivers adolescent and youth wellbeing programs — including digital microlearning via WhatsApp and an AI-assisted health orientation service — and markets the PIEL condom brand, which funds and extends its social mission. Programs target Peruvian adolescents and youth directly, while partnerships with government institutions and private companies co-finance and co-implement initiatives.

Product overview

APROPO is a non-profit organization that offers a portfolio of social programs and a self-sustaining product brand. The core offerings include three main initiatives: (1) PIEL, a market-leading condom brand that funds 90% of APROPO's social programs, (2) Misión YO, a digital microlearning program delivered via WhatsApp that builds socio-emotional skills and life projects in adolescents, and (3) SOS Orienta, a digital health guidance ecosystem with generative AI capabilities. Together, these offerings integrate digital solutions, territorial presence, and strategic alliances to promote youth well-being across Peru.

Differentiator

Problem solved

Functional benefit

Brands

• PIEL: Self-sustaining brand launched in 1994. 90% of PIEL sales finance initiatives that accompany adolescents and youth in informed decision-making for their well-being and life projects. It is a leading market brand in Peru with 7 out of 10 condoms sold being Piel brand.

Quantifiable outcome

• 1.2M+ young Peruvians impacted since 2020
• +3 more outcomes

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability2 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• MIDIS - Programa Nacional JUNTOScoreStrategic or Co-development PartnerStrategic alliance with the Ministry of Development and Social Inclusion's Programa JUNTOS to implement Misión YO, a project focused on strengthening emotional wellbeing and socio-emotional skills of vulnerable adolescents in several regions of Peru.
• Scotiabank - ScotiaRISEcoreStrategic or Co-development PartnerPartnership with Scotiabank's ScotiaRISE initiative to scale Misión YO nationally, integrating a digital microlearning solution via WhatsApp and promoting corporate volunteering participation in youth innovation and co-creation processes.
• DRE Ucayali (Dirección Regional de Educación de Ucayali)coreStrategic or Co-development PartnerRegional pilot implementation of Misión YO with the Dirección Regional de Educación de Ucayali, integrating microcourses into tutoring sessions and autonomous digital use. Aims to strengthen socio-emotional skills and accompany adolescents in their life projects, adapted to their context.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pathfinder International: Global non-profit delivering sexual/reproductive health programs, contraception access, and youth-friendly services in more than 15 countries. Closely comparable to APROPO in mission and adolescent SRH programming model, but with multi-country scale.
• MSI Reproductive Choices (Marie Stopes International): Global non-profit providing sexual/reproductive health services and products, including a social-enterprise commercial arm that cross-subsidizes programs. Highly comparable to APROPO's blended model of free adolescent SRH services funded by branded protection products.
• Population Council: International non-profit conducting research and programs on adolescent sexual/reproductive health, gender, and wellbeing. Comparable to APROPO in its focus on evidence-based adolescent health interventions, though with a heavier research orientation.
• INPPARES (Instituto Peruano de Paternidad Responsable): Peruvian non-profit providing sexual/reproductive health services, counseling, and protection products to adolescents and vulnerable populations. The most direct in-country peer to APROPO, sharing geography, target audience, and service mix.

Regional players

• Profamilia (Colombia): Colombia's leading sexual and reproductive health non-profit, operating clinics, education programs, and a commercial line. Closely mirrors APROPO's combination of SRH education, adolescent services, and a self-funded commercial model in a neighboring Andean country.
• Mexfam (Fundación Mexicana para la Planeación Familiar): Mexican family-planning non-profit offering adolescent SRH education, clinical services, and protection products. Comparable to APROPO as a Latin American non-profit blending SRH programming with a self-sustaining commercial channel aimed at youth.

Broad incumbents

• PLAN International: Global non-profit advancing children's rights and gender equality with adolescent-focused programming including SRH. Comparable to APROPO's adolescent wellbeing mission and multi-stakeholder partnership approach, but operating across 80+ countries.
• UNICEF: United Nations agency delivering programs for children and adolescents worldwide, including adolescent health, education, and protection. Comparable to APROPO as a youth-wellbeing institution that partners with national governments, but vastly larger in mandate and resources.
• International Planned Parenthood Federation (IPPF): Global federation of sexual and reproductive health organizations, including member associations in Peru. Comparable as a non-profit delivering SRH information, counseling, and protection services to adolescents, but operating at vastly broader scale and geographic reach than APROPO.
• Save the Children: Major international NGO delivering education, health, and protection programs for children and adolescents, including SRH components. Comparable as a broad youth-focused non-profit working with government and donor partners, though with a much wider portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/apropoperu
• YouTubeyoutube.com/@apropoperu
• Facebookfacebook.com/apropo.org.pe
• LinkedInlinkedin.com/company/apropo-apoyo-a-programas-de-poblaci-n-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about APROPO (Apoyo a Programas de Población)