Remerge
Remerge is a Berlin-based mobile DSP providing SDK-less programmatic advertising for app retargeting and user acquisition. The platform serves mobile gaming, e-commerce, delivery, and fintech advertisers globally across offices in Berlin, New York, Tokyo, Singapore, and Seoul.
- Company typePrivate
- Founded2014
- HeadquartersBerlin, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Remerge does
Remerge is a mobile Demand-Side Platform (DSP) specializing in programmatic in-app retargeting and user acquisition, headquartered in Berlin with regional offices in New York, Tokyo, Singapore, and Seoul. The company was founded in 2014 by five co-founders and built what it describes as the market's first in-app retargeting solution, serving mobile gaming, e-commerce, delivery, music streaming, and fintech advertisers through an SDK-less integration model that eliminates the need for app-side code changes.
The core platform combines real-time bidding infrastructure with advanced optimization algorithms, dynamic audience segmentation based on in-app activity, and a proprietary incrementality measurement framework that uses randomized controlled trials, uplift tests, and techniques such as Ghost Ads and Ghost Bids to isolate paid from organic conversions. Additional capabilities include deep-link optimization, in-house creative services, and the Campaign Experiment Suite for live-flight A/B testing. The company has pioneered on-device bidding with Verve Group as part of Google's Privacy Sandbox initiative, positioning it for the post-IDFA measurement environment.
Remerge operates a sales-led, enterprise-focused go-to-market model, engaging advertisers through custom Insertion Orders with performance-based fees structured on CPM and CPC pricing, billed monthly based on delivered volumes. The company achieved profitability in 2016, two years after founding, and has maintained a capital-efficient operating posture with only $4 million of disclosed funding ($1M seed in 2014, $3M Series A in 2015). Named customers include Playtika, Foodpanda, DeliveryHero, Jollychic, LINE MUSIC, and Naranja X. Recent industry recognition includes the 2025 Singular ROI Index top advertising platform ranking and AppsFlyer Premier Partner certification.
Remerge firmographics
Firmographics- Name
- Remerge
- Legal name
- remerge GmbH
- Website
- https://remerge.io
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Remerge is a Berlin-based mobile DSP providing SDK-less programmatic advertising for app retargeting and user acquisition. The platform serves mobile gaming, e-commerce, delivery, and fintech advertisers globally across offices in Berlin, New York, Tokyo, Singapore, and Seoul.
- Ownership category
- akta.pro rank
Remerge industry classification
Industry- Product category
- Mobile App Advertising (Programmatic In-App Retargeting & User Acquisition DSP)
- NAICS
- Media Buying Agencies (54183)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Programmatic Display & Retargeting (DSP) (MPAAACAE)
- akta.pro secondary industries
- Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), Customer Journey Orchestration & Campaign Management (BPAFAFAF)
Keywords
Where Remerge is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices5 records
Markets served
Remerge business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Programmatic Advertising Services: Performance-based advertising fees charged to mobile app developers and advertisers for retargeting and user acquisition campaigns. Fees calculated based on delivered volumes of agreed user activities (ad views, ad clicks, new app sessions, user registrations). Uses CPM and CPC pricing models with invoices calculated monthly.
- Media Buying Services: Acquisition and placement of advertising inventory from publishers and RTB exchanges on behalf of customers. Key performance indicators and volumes are non-binding estimates; customer pays for actual volume delivered.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Monthly | Custom pricing based on campaign scope and volume |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
Remerge product offering
Product offeringCore offering
Remerge operates an SDK-less programmatic mobile Demand-Side Platform that enables advertisers to retarget existing app users and acquire new users through in-app advertising on a global publisher network. The platform delivers real-time audience segmentation, dynamic bidding optimization, and scientific incrementality measurement (iROAS) to validate campaign performance, complemented by in-house creative services and privacy-first advertising capabilities such as Privacy Sandbox on-device bidding.
Product overview
Remerge is a mobile Demand-Side Platform (DSP) specializing in app retargeting and user acquisition. The core offering is the Remerge DSP Platform, an SDK-less programmatic advertising platform that enables advertisers to acquire new users and efficiently manage their app's user-base through retargeting. The platform is comprised of several integrated modules and capabilities: App Retargeting and User Acquisition (UA) as the primary service offerings; Real-Time Audience Segmentation for dynamic targeting; Dynamic Bidding with advanced optimization algorithms; Incrementality Measurement using scientific methodologies (RCTs, uplift tests, ghost ads/bids) to validate iROAS; Creative Services for in-house ad creative development; Privacy Sandbox On-Device Bidding for privacy-first advertising; and the Campaign Experiment Suite for live campaign optimization. All capabilities are delivered through a unified dashboard and API interface without requiring SDK integration.
Differentiator
Problem solved
Functional benefit
Products and services
- Remerge DSP Platform A seamlessly integrated SDK-less programmatic advertising Demand-Side Platform that enables advertisers to acquire new users and efficiently segment and manage their existing app's user-base and retarget users with relevant marketing messages, accessed via a dashboard and API.
- App Retargeting Campaigns Programmatic retargeting service that delivers ads to users who have already interacted with the advertiser's app, encouraging them to return and complete actions such as purchases, registrations, or subscription conversions.
- User Acquisition (UA) Campaigns User acquisition campaigns that leverage Remerge's scale and advanced optimization algorithms to cost-effectively acquire new app users while complying with the latest user data privacy standards.
- Incrementality Measurement (iROAS) Methodologies including randomized controlled trials, uplift tests, Ghost Ads, Ghost Bids, and Causal Impact Analysis that validate campaign performance and measure incremental revenue (iROAS) attributable to advertising.
- In-House Creative Services Service for developing and testing advertising creatives in-house to optimize campaign performance, offered to Remerge's advertiser customers as part of their campaign engagement.
- Privacy Sandbox On-Device Bidding Privacy-first on-device bidding capability developed in partnership with Verve Group for the Google Privacy Sandbox, enabling advertising while complying with the latest user data privacy standards.
- Campaign Experiment Suite Tool for optimizing live campaigns through smarter experimentation capabilities including A/B testing during active campaign flight.
Quantifiable outcome
- 63% conversion improvement on Android, 99% on iOS with deep link optimization (LINE MUSIC case study)
- +1 more outcomes
Companies that use Remerge
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
Remerge technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability6 records
Feature7 records
Remerge partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Verve GroupcorePioneered on-device bidding technology with Verve Group for Google Privacy Sandbox implementation. This partnership enables privacy-compliant advertising while maintaining targeting capabilities.
- AppsFlyercoreOfficial Premier Partner providing mobile measurement and attribution services. Integrates with Remerge's platform for campaign tracking and performance measurement.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Remerge competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Remerge social profiles
Digital presenceRemerge compliance and trust
Trust signalCompliance4 records
Remerge financial estimates
Financial estimateRevenue estimate
Valuation estimate
Remerge leadership team
Management profileNumber of profiles
Profiles10 records
Remerge subsidiaries and ownership
Company hierarchySubsidiaries4 records
Remerge funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Remerge M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Remerge
What does Remerge do?
Remerge operates an SDK-less programmatic mobile Demand-Side Platform that enables advertisers to retarget existing app users and acquire new users through in-app advertising on a global publisher network. The platform delivers real-time audience segmentation, dynamic bidding optimization, and scientific incrementality measurement (iROAS) to validate campaign performance, complemented by in-house creative services and privacy-first advertising capabilities such as Privacy Sandbox on-device bidding.
Is Remerge a public or private company?
Remerge is a private company. It is classified as venture growth investor backed and is currently operating.
When was Remerge founded?
Remerge was founded in 2014. It employs 101 to 250 people.
Where is Remerge based?
Remerge is headquartered in Berlin, Germany, in the Europe region.
How does Remerge make money?
Two revenue lines are on record. Programmatic Advertising Services are the primary driver. The others are media Buying Services.
Does Remerge have an API?
Yes. Remerge provides a customer dashboard and API where Controllers (advertisers) may enter the user's advertising identifier and where the system can delete the advertising identifier and any associated information from their systems. The API enables advertisers to access reporting on advertising campaigns, submit user advertising identifiers for deletion requests, and manage campaign data. Access to the API is provided as part of the Remerge Services to customers with active accounts. Developer documentation is at help.remerge.io/hc/en-us.
What industry is Remerge in?
Remerge's product category is Mobile App Advertising (Programmatic In-App Retargeting & User Acquisition DSP). Its primary akta.pro industry code is MPAAACAE, Programmatic Display & Retargeting (DSP), with a secondary code of BPAFAFAG, Personalization, Testing & Conversion Rate Optimization (CRO). Its NAICS code is 54183 and its SIC code is 7310.