Aprova Total

What Aprova Total does

Aprova Total is a Brazilian EdTech company operating an online pre-university preparation platform for Enem (the national university entrance exam) and regional vestibular entrance exams. Founded in 2013 in Florianópolis, Santa Catarina, as an extension of Professor Paulo Jubilut's YouTube channel (Biologia Total, launched 2011, now 2M+ subscribers), the company delivers self-serve study products directly to high-school students and vestibular candidates across Brazil. The platform integrates video lessons, a proprietary question bank of 50,000+ unique exam-style questions, TRI-based psychometric mock exams, human-graded essay corrections, spaced-repetition review (SSR), and an AI tutor named Kira that provides on-demand doubt clarification, summary generation, and adaptive study scheduling.

The product surface is modular: a core subscription plan (R$720-R$1,499 BRL for 6-18 months, no auto-renewal) plus add-ons such as Aprova Enem 180 (microlearning-based 180-day course), AprovaMedicina (medical-school specialist track), AprovaLive (live-class upgrade), Treino de Elite (intelligent simulator with 40,000+ exercises), Aprova Memory (AI-generated flashcards), Desafio 60 Dias, Resolve Enem, AprovaDoc, and Super Med. Free tools include a vocational test and a math minicourse used as top-of-funnel lead capture. Distribution is exclusively direct-to-consumer digital, with no physical sales force, primarily via the website checkout, supplemented by iOS/Android apps. The go-to-market is product-led growth backed by content marketing (extensive blog, social channels, and Jubilut's YouTube presence).

The company was incorporated into Grupo Wiser Educação in 2021, providing professionalized management and corporate infrastructure, and initiated B2B sales in 2024 alongside the launch of Aprova Universitário (university-level coursework extension). Revenue is generated through subscription course access plans sold as fixed-term content packages (not auto-renewing), with no disclosed revenue figures. The company claims 18,492+ cumulatively approved students, 57 first-place medical-school placements through Sisu in 2025, and a Reclame Aqui 'Ótimo' rating.

Name

Aprova Total

Legal name

Aprova Total Educação S.A.

Website

https://aprovatotal.com.br

Company type

Private

Founded year

2013

Operating status

Operating

Short description

Aprova Total is a Brazilian EdTech that operates an online pre-university preparation platform for Enem and vestibular entrance exams, serving individual high-school students across Brazil via a subscription-based digital platform integrating video lessons, an AI tutor (Kira), a 50,000+ question bank, and TRI-based mock exams.

Ownership category

akta.pro rank

Product category

Online Test Preparation (EdTech)

NAICS

Exam Preparation and Tutoring (611691)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Test Strategy & Prep Integrated with Admissions (EDAFAMAE)

akta.pro secondary industry

Competitive Exam Prep (Olympiads, academic competitions, entrance contests) (EDANABAI)

Keywords

• Online test prep
• Pre-university courses
• Enem preparation
• Vestibular coaching
• EdTech education

Headquarters

HQ city

Florianópolis

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Subscription Course Access: Fixed-term subscription providing access to all videoaulas, question banks, simulators, essay corrections, live monitorias, AI tutor (Kira), and bonus courses. Plans are sold as content packages with defined end dates, not recurring auto-renewing subscriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Aprova Total is an online EdTech platform providing comprehensive preparation for Brazil's Enem (national university entrance exam) and vestibulares (regional entrance exams). The platform combines video lessons, a proprietary 50,000+ question bank, TRI-based mock exams, human-graded essay corrections, and a proprietary AI tutor (Kira) into a unified guided study system. It sells fixed-duration subscription plans (Plan until Enem 2027, Plan until Enem 2026, plus add-ons like Aprova Enem 180 and Aprova Medicina) directly to high school students and vestibular candidates across Brazil.

Product overview

Aprova Total is a comprehensive EdTech platform and one of Brazil's largest pre-university online preparation services for the Enem and vestibular entrance exams. The offering is a platform-plus-modules architecture centered on the Aprova Total Core Platform, which integrates video lessons, an AI-powered tutor (Kira), a proprietary question bank of 50,000+ novel questions, TRI-based mock exams, human-graded essay corrections, and spaced repetition tools into a unified guided study system. The core platform is augmented by specialized sub-products including Aprova Enem 180 (microlearning-based 180-day intensive course), Aprova Medicina (medical school admissions specialist), and AprovaLive (live instruction upgrade). Add-on modules include Treino de Elite (question-based study with an intelligent simulator of 40,000+ exercises), Aprova Memory (AI-generated flashcards), Desafio 60 Dias (60-day live sprint), Cronograma Personalizado (AI-adjusted study scheduler), Mega Revisão Enem, AprovaDoc, Resolve Enem, Super Med, and Esquadrão de Elite. Free tools include the Teste Vocacional and Minicurso de Matemática Básica. The platform is owned by Aprova Total Educação S.A. and is part of Grupo Wiser Educação.

Differentiator

Problem solved

Functional benefit

Brands

• Treino de Elite: Question-based study course using an intelligent simulator with over 40,000 exercises and video corrections, organized by difficulty levels (faixas brancas, azul, roxa, preta).
• AprovaLive
• Aprova Enem 180
• Aprova MED
• AprovaDoc
• Kira
• Aprova Memory

Products and services

• Aprova Total Core Platform Comprehensive online pre-university preparation platform covering Enem and vestibulares, integrating video lessons, question banks, mock exams with TRI methodology, AI tutoring via Kira, and human-graded essay corrections into a single guided study system.
• Aprova Enem 180

Quantifiable outcome

• 57 first-place medical school placements through Sisu in 2025
• +7 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature8 records

Partnerships

One partnership is on record.

• Grupo Wiser EducaçãocoreStrategic or Co-development Partner · 1 January 2021Aprova Total is part of Grupo Wiser Educação, one of the largest education groups in Brazil. The incorporation into the Wiser group in 2021 brought professionalized management, B2B sales capabilities, and corporate infrastructure to support the platform's growth.

Scale indicators11 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Descomplica: Brazilian online pre-vestibular and Enem prep EdTech offering video lessons, question banks, and essay correction. Directly competes with Aprova Total in the same D2C subscription model targeting high school students.
• Me Salva!: Brazilian online study platform with subscription plans for Enem and vestibulares, featuring video lessons, exercises, and live sessions. Comparable offering, pricing model, and target audience to Aprova Total.
• Estratégia Vestibulares e Enem: Specialist Enem and vestibular prep platform owned by Estratégia Educacional, with a particularly strong medical-school track. Closest direct competitor to Aprova MED and Super Med sub-products.
• Stoodi: Brazilian online pre-vestibular EdTech offering Enem and vestibular preparation with subscription access to video lessons and question banks. Directly comparable subscription model and target customer base.

Broad incumbents

• Curso Objetivo: One of the largest traditional Brazilian pre-vestibular networks, offering both in-person and online Enem/vestibular prep. Comparable content focus with broader delivery model and longer historical presence.
• Cogna Educação: Major Brazilian education group (Kroton, Vasta) operating K-12, higher education, and EdTech segments including Enem prep solutions. Overlaps with Aprova Total through Wiser group relationship and shared market segment.
• Yduqs (formerly Estácio): Large Brazilian higher education group with own vestibular processes and digital learning offerings. Competes in the broader pre-university prep ecosystem through affiliated brands and online platforms.

Emerging players

• QConcursos: Brazilian subscription platform focused on public exam (concurso) preparation using question-based learning methodology. Adjacent vertical that could be a natural expansion target for Aprova beyond Enem.
• Professor Ferretto (Matemática Rio): Brazilian math-focused YouTube educator and prep brand with large subscriber base offering Enem and vestibular math content. Comparable to Prof. Jubilut's content-driven acquisition model.

Regional players

• Gran Cursos Online: Brazilian online prep platform with strong position in public exam (concurso) preparation and growing Enem presence. Comparable subscription and AI-driven learning model; primarily focuses on adjacent competitive exam vertical.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key highlights6 records

Customer concentration

• Xx.com/aprovatotal
• YouTubeyoutube.com/c/AprovaTotal
• Facebookfacebook.com/Aprova-Total-100719195266333
• LinkedInlinkedin.com/company/aprova-total
• Instagraminstagram.com/aprovatotal
• TikToktiktok.com/@aprovatotal

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aprova Total