apsara rice cambodia co.

What apsara rice cambodia co. does

Apsara Rice (Cambodia) Co., Ltd. is a privately held rice processing and export company founded in 2017 and headquartered in Phnom Penh, Cambodia, with manufacturing operations on a 36-hectare compound in Kampong Speu province (Road No.51, Chamkar Loung village, Veangchas commune, Udong district). The company produces premium jasmine rice under the Royal Mongkut brand, offering three SKUs: Royal Mongkut Premium (wet season aromatic long-grain), Royal Mongkut Select (dry season Sen Kra-ong variety), and Royal Mongkut Premium Soft Rice (everyday white rice for both seasons). The facility is equipped with modern rice processing machinery and claims full production capacity of 240,000 metric tons per year — with one source documenting expansion to 300,000 MT/year by 2021 — supported by 18,000 MT of paddy silo storage and 30,000 MT of warehouse capacity, a strict quality control system, and a traceability system.

The company runs a sales-led go-to-market model that combines direct factory sales, dealer networks (e.g., TANN RAVY Shop in Preah Sihanouk province), major Cambodian retail chains (Makro Phnom Penh, AEON Mall), trade fair participation (Palm Container Night Market and others), and export into Southeast Asian markets. It targets both individual consumers and retailers/wholesalers, with no publicly disclosed pricing. Apsara Rice's competitive positioning is anchored by an extensive compliance stack — BRC (where it was the first accredited rice factory in Cambodia), ISO 9001:2015, HACCP, GMP, EIA, and Sedex Smeta — and by the 2018 National Best Rice first prize in the Long Grain White category.

The leadership team is small and Thai-affiliated in naming: CEO Boonkiat Wongcharoensangsiri, General Manager Naruebhol Somrithi, Procurement General Manager Wilaikrung Mattra, and Sales & Marketing Manager Vong Sochetra. No parent company, external investor, or capital raise is disclosed, and ownership appears founder-led. Third-party data reports 8 employees, which is materially inconsistent with the operational scale described and almost certainly reflects corporate/headquarters staff only, excluding factory, seasonal, and contract labor.

Name

apsara rice cambodia co.

Legal name

Apsara Rice (Cambodia) Co., Ltd.

Website

https://apsararice.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Apsara Rice (Cambodia) Co., Ltd. is a privately held Cambodian rice processor producing premium jasmine rice under the Royal Mongkut brand for domestic retail and Southeast Asian export markets, operating a certified 240,000 MT/year facility.

Ownership category

akta.pro rank

Product category

Rice Milling and Processing

NAICS

Rice Milling (311212), Grain and Oilseed Milling (3112)

akta.pro primary industry

Rice & Grain Processing (milling, polishing, parboiling, blending) (AFAKABAE)

Keywords

• Premium jasmine rice
• Rice processing
• Rice milling
• Rice export
• Cambodian rice

Headquarters

HQ city

Phnom Penh

HQ country

Cambodia

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Rice Production and Sales: Production and sale of premium jasmine rice including Royal Mongkut brand varieties - Premium, Select, and Premium Soft Rice

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Apsara Rice (Cambodia) Co., Ltd. is a rice manufacturing and export company that processes and sells premium jasmine rice under the Royal Mongkut brand. The company operates a 36-hectare state-of-the-art rice mill near Phnom Penh with a full production capacity of 240,000 metric tons per year, 18,000 metric tons of paddy silo storage, and 30,000 metric tons of warehouse capacity. Its product line includes Royal Mongkut Premium (wet season aromatic long-grain rice), Royal Mongkut Select (dry season Sen Kra-ong variety), and Royal Mongkut Premium Soft Rice (everyday white rice).

Product overview

Apsara Rice Cambodia Co., Ltd is a rice processing and export company offering three distinct Royal Mongkut branded rice products: Royal Mongkut Premium (wet season aromatic long grain rice), Royal Mongkut Select (dry season aromatic rice with Sen Kra-ong variety), and Royal Mongkut Premium Soft Rice (everyday white rice for both seasons). The company operates a state-of-the-art rice mill near Phnom Penh with 240,000 metric tons/year production capacity, serving the premium Cambodian jasmine rice export market under the Royal Mongkut brand.

Differentiator

Problem solved

Functional benefit

Brands

• Royal Mongkut: Premium jasmine rice brand including Royal Mongkut Premium, Royal Mongkut Select, and Royal Mongkut Premium Soft Rice product lines.

Products and services

• Royal Mongkut Premium
• Royal Mongkut Select
• Royal Mongkut Premium Soft Rice

Named customers5 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered minor.

• Five Star ChickenminorStrategic or Co-development Partner · 2 July 2022Joint CSR activity where Royal Mongkut Rice and Five Star Chicken distributed books, rice, and meals to students at Veal Meanchey Primary School.
• Royal Thai EmbassyminorStrategic or Co-development Partner · 2 June 2019CSR collaboration for Thai Queen's Birthday celebration where APSARA Rice donated Royal Mongkut rice and provided lunch for children and women at AFESIP Cambodia organization.
• Palm Container Night MarketminorChannel Partner/ Reseller/ Distributor · 6 December 2018Trade fair participation at Palm BEST BUY 2018 MEGASALE in Siem Reap City where Royal Mongkut rice was promoted and sold.
• CP Seeds (Vietnam) Co., LtdminorStrategic or Co-development Partner · 28 August 2018CSR partnership where both companies provided learning materials to students at Khbal Ou primary school in Kampong Speu province. APSARA Rice provided jasmine rice 100% while CP Seeds contributed agricultural expertise.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Capital Rice (Thailand): Major Thai rice miller and exporter producing jasmine and white rice at significantly larger scale, competing with Apsara in premium Asian rice export markets but with broader product portfolios and deeper distribution.
• Olam Agri (Olam International): Global agri-commodities giant with a large rice origination and trading footprint across Asia including Cambodia, competing with Apsara at the export buyer level and on traceability/certification requirements.
• Archer Daniels Midland (ADM): Global commodity trader and rice processor that operates in the same Asian rice export value chain, providing scale-based competitive pressure at the international buyer and supply-chain level for Cambodian jasmine rice.
• SunRice (Ricegrowers Limited): Australia's largest rice company and a globally recognized branded rice player; comparable as a premium branded rice exporter with certifications and quality systems targeting similar international retail buyers.
• Ebro Foods (Riviana / Tilda): Global rice brand owner (including premium jasmine brands like Tilda) competing with Royal Mongkut on premium retail shelves in Europe and Asia, though primarily operating as a brand-and-distribution platform rather than an origin miller.

Others

• CP Intertrade (Charoen Pokphand): Thai agribusiness group active in Cambodian rice value chains and adjacent CSR partnerships (CP Seeds, CP Five Star) named in Apsara's partnerships; comparable as an ecosystem participant rather than a direct competitor.

Direct peers

• Lor Peang Cambodia Rice Co. Cambodian rice producer and exporter focused on premium jasmine and organic rice varieties, directly comparable in product mix, geography, and target export markets to Apsara Rice.
• Amru Rice (Cambodia): One of Cambodia's largest rice millers and exporters under the AMRU brand, operating multiple processing facilities and competing directly with Apsara Rice in premium Cambodian jasmine rice for both domestic and export markets.
• SOMA Group (Cambodia): Cambodian rice miller and exporter producing premium jasmine and fragrant rice for international buyers, with comparable certifications and direct overlap with Apsara Rice in EU and regional export channels.

Regional players

• Thai Kee Hong (Vietnam/Cambodia): Vietnamese-Cambodian rice trader and exporter with overlapping reach into Cambodian-origin jasmine rice, comparable business model of milling and distributing branded rice in Southeast Asian export markets.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/RMK.rice
• LinkedInlinkedin.com/company/apsara-rice-cambodia-co.

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about apsara rice cambodia co.