APSI - Associação para a Promoção da Segurança Infantil

What APSI - Associação para a Promoção da Segurança Infantil does

APSI - Associação para a Promoção da Segurança Infantil is a Lisbon-headquartered private non-profit association founded in 1992 and registered as an IPSS (Instituição Particular de Solidariedade Social) with public utility status. It is the only Portuguese entity exclusively dedicated to child accident prevention, operating across families with children, educational institutions (schools, nurseries, childcare facilities), central government bodies (ANSR, DGS, DGC), and consumer protection organizations. Its portfolio of programs includes training courses (Formação em Segurança Infantil) on water, road, home, and playground safety; awareness campaigns; printed and digital publications (Folhetos and Estudos); the annual Dia Nacional da Segurança Infantil (DNSI); the Guia Produtos para Crianças consumer guide; and technical consulting on national and European standardization for toys, childcare articles, clothing, sleep articles, play spaces, sports equipment, and pools.

The organization's technology footprint is intentionally minimal: APSI does not develop a proprietary software platform. Its digital infrastructure consists of a corporate website (apsi.org.pt), social media channels (Facebook, Instagram, YouTube, LinkedIn, Blogspot), and a Google Forms-based newsletter subscription. Core delivery is human-driven — training, advocacy, and standards committee participation — supported by accumulated domain knowledge built over three decades, including the Plano de Ação de Segurança Infantil (PASI) coordinated 2008–2011 with the former Alto Comissariado da Saúde.

APSI's business model combines individual membership fees (sócios particulares), donations, and corporate sponsorship from a roster that includes Microsoft, Ford, Michelin, ESSILOR, Montepio Geral, SIBS, Fundação MAPFRE, Dorel, Frotcom, Sinalux, SAGIES, Ardozia, and Mudum, alongside mutual partnerships with government and European bodies. Revenue is not publicly disclosed. The organization is governed by a Direction (Board), General Assembly, and Fiscal Council under statutes approved in November 2015, and it operates as a founding member of the European Child Safety Alliance and Plataforma Saúde em Diálogo.

Name

APSI - Associação para a Promoção da Segurança Infantil

Legal name

APSI - Associação para a Promoção da Segurança Infantil

Website

https://apsi.org.pt

Company type

Private

Founded year

1992

Operating status

Operating

Headcount range

1–10 employees

Short description

APSI is a Lisbon-based Portuguese non-profit association founded in 1992, exclusively dedicated to child accident prevention through training, awareness campaigns, publications, and standardization consulting for families, schools, government bodies, and consumer organizations.

Ownership category

akta.pro rank

Product category

Child Safety Advocacy Services

NAICS

Social Advocacy Organizations (8133)

SIC

Services-Social Services (8300), Services-Educational Services (8200)

akta.pro primary industry

Child Protection & Child Rights (BPAGABAG)

akta.pro secondary industry

Health, Safety & Sanitation Compliance (incl. food safety) (EDACAKAF)

Keywords

• Child safety education
• Safety training programs
• Accident prevention
• Safety advocacy
• Child protection services

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Membership fees and donations: APSI relies on membership fees, donations, and public utility status to fund operations. The association offers membership options for individuals (particulares) and accepts donations.
2. Training and educational services: APSI provides training programs, formation sessions, and educational activities on child safety topics.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

APSI is a Portuguese non-profit association that promotes child safety through professional training, awareness campaigns, educational publications (leaflets and studies), and technical consulting. It develops the PASI (Child Safety Action Plan), organizes the annual Dia da Segurança Infantil, and contributes to technical standardization committees on child-product safety.

Product overview

APSI operates as a non-profit association focused exclusively on child accident prevention. The organization offers a portfolio of services including educational training programs (Formação), safety awareness campaigns, publications including leaflets and research studies, and annual events such as the National Child Safety Day (DIA SEGURANÇA INFANTIL). Their offerings also include technical consulting in national and European standardization processes and the Child Safety Action Plan (PASI). The organization does not offer a software platform but rather provides human services, educational content, and advocacy programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Formação em Segurança Infantil (Child Safety Training)

Quantifiable outcome

• Reduction in childhood accidents through prevention programs

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

26 partnerships are on record, tiered minor and core.

• ESSILORminorOthersPartner organization supporting APSI's child safety initiatives
• FordminorOthersPartner supporting road safety and child passenger safety initiatives
• Montepio GeralminorOthersFinancial partner supporting APSI activities
• ANSR (Autoridade Nacional de Segurança Rodoviária)coreStrategic or Co-development PartnerNational road safety authority collaborating on road safety for children
• CM CascaisminorStrategic or Co-development PartnerCascais municipality partnership for local child safety initiatives
• DGS (Direção-Geral da Saúde)coreStrategic or Co-development PartnerDirectorate-General for Health - key government partner for health and safety programs
• DGC (Direção-Geral do Consumidor)coreStrategic or Co-development PartnerDirectorate-General for Consumer Affairs - consumer protection and safety partner
• Fundação MAPFREminorOthersFoundation partner supporting road safety and child safety initiatives
• SIBSminorOthersPayment services partner
• EIT (European Institute of Innovation & Technology)coreStrategic or Co-development PartnerEuropean innovation body - APSI is member of European Child Safety Alliance under EIT ecosystem
• MichelinminorOthersTire and mobility company supporting road safety initiatives
• European Child Safety Alliance (ECSA)coreStrategic or Co-development PartnerFounding member of ECSA - European alliance dedicated to child safety promotion
• ANEC (European Consumer Voice in Standardisation)coreStrategic or Co-development PartnerInvited member in Child Safety and Road Safety working groups. Represents ECSA in CEN technical subcommittee for sports equipment.
• CEN (Comité Europeu de Normalização)coreStrategic or Co-development PartnerRepresenting European Consumer Voice in Standardisation in subcomissão técnica for sports equipment standards
• Plataforma Saúde em DiálogocoreStrategic or Co-development PartnerFounding member of this health platform in Portugal
• Liga Portuguesa contra o TraumacoreStrategic or Co-development PartnerMember of Portuguese trauma league for injury prevention
• DorelminorOthersChild products company partner
• Estrelas & OuriçosminorOthersFamily programs media partner
• PumpkinminorOthersFamily activities platform partner
• SAGIESminorOthersCorporate partner supporting safety initiatives
• SinaluxminorOthersSafety signage company partner
• MudumminorOthersCorporate partner for child safety
• ArdoziaminorOthersCorporate partner
• FrotcomminorOthersFleet management company supporting road safety
• MustardminorOthersCreative agency partner
• HavasminorOthersCommunication agency partner

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Safe Kids Worldwide: Global non-profit focused on child injury prevention across water, road, home, and play safety. Comparable to APSI in programmatic scope but operates at a larger scale across multiple countries with a more developed corporate sponsorship model.
• Fundación MAPFRE: Spanish foundation running road-safety and child-injury-prevention programs across Iberia and Latin America. Overlaps APSI in road-safety training scope and is a current APSI sponsor, but operates at substantially larger scale as a corporate foundation.
• World Health Organization - Child Injury Prevention: WHO's Violence and Injury Prevention programme issues global guidance on child injuries (TEACH-VIP, World Report on Child Injury Prevention). Comparable in standards-setting and policy influence, but as a supranational body rather than a national NGO.
• UNICEF Child Protection: Global UN programme addressing child protection, including injury prevention. Comparable in advocacy and policy-influence dimension, though operates at a much broader child-welfare remit and supranational scale rather than national delivery.

Direct peers

• Child Accident Prevention Trust (CAPT): UK-based charity dedicated to preventing child accidents - the closest national-mission peer to APSI. Operates with a comparable model: training, awareness campaigns, and policy advocacy aimed at families, schools, and local authorities.
• European Child Safety Alliance (ECSA): Pan-European network of which APSI is a founding member. Comparable in mission (child injury prevention, standards influence, cross-country coordination) but operates at the EU coordination layer rather than as a national delivery organization.
• Bund gegen Missbrauch der Tiere / Kinderstiftung (Kindersicherheit.de): German child safety awareness initiative providing training, publications, and online guidance for parents on home, road, and play safety. Directly comparable in offering mix and educational channels, though focused on the German market.

Regional players

• Kidsafe Australia: Australian child accident prevention foundation. Operates a similar multi-channel prevention model (training, publications, advocacy) targeting families and educators, but limited to the Australian market rather than competing directly in Iberia.
• Sécurité enfant - Fondation Calyxis: French child safety initiative under the Calyxis foundation, focused on drowning prevention and domestic accident education. Closest French-language neighbour to APSI in scope, but serves a different national market.

Others

• Consumer Product Safety Commission (CPSC): US federal regulator responsible for consumer product safety, including children's products. Compares to APSI's role on CEN/ANEC technical committees for toys, childcare articles, and children's products - comparable function but as a regulator rather than a non-profit.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCAMrcBDwHsgmnv4A4lGLA
• Facebookfacebook.com/apsi.org.pt
• LinkedInlinkedin.com/company/apsi-segurancainfantil
• Instagraminstagram.com/apsi.segurancainfantil

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about APSI - Associação para a Promoção da Segurança Infantil