Oculus Inc.
Oculus Inc. is a full-service commercial architecture and interior design firm founded in 1994, serving healthcare, government, retail, restaurant, and hospitality clients through six U.S. offices, with marquee rollout programs for Domino's, Swarovski, and Oportun.
- Company typePrivate
- Founded1994
- HeadquartersSaint Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Oculus Inc. does
Oculus Inc. is a privately held, full-service commercial architecture and interior design firm founded in 1994 and headquartered in St. Louis, Missouri, with five additional regional offices in Dallas, Portland, Raleigh, Orlando, and Mesa. The firm delivers architectural design, interior design, strategic facility planning, move management, and site survey services across nine primary verticals: healthcare, government, retail, restaurant, hospitality, workplace, pet care, education, and industrial. Notable enterprise clients include Domino's (300+ projects as a DFA Preferred Vendor Partner), Swarovski (150+ boutiques), Oportun Financial Services (230+ retail locations), the U.S. Department of Veterans Affairs, the General Services Administration (Region 6 IDIQ contract 2015-2020), DoDEA, and BJC HealthCare.
The firm's core technology stack centers on 3D/4D Building Information Modeling (BIM), green building analysis tools, and virtual reality design visualization, supported by Matterport 3D scanning for site documentation across an estimated 100 million+ square feet surveyed. This technology base underpins its national rollout capabilities for franchise and retail programs, and has produced measurable outcomes including reduced change orders, LEED Platinum and Silver certifications, and 100% occupancy achievement at renovated properties.
Oculus generates revenue through project-based professional services fees, operating a sales-led enterprise field sales motion augmented by channel partnerships with national brands. Distribution is national in scope, combining direct enterprise sales, Preferred Vendor and IDIQ contracts, and joint design-build relationships with general contractors. The firm is led by co-founder and President Lisa Bell-Reim and Executive Vice President Ron Reim, and acquired Staicoff Design Co. in November 2017 to expand capacity. Its work has been recognized by TIME Magazine (World's Greatest Places 2019), USACE, the Tilt-Up Concrete Association, BD+C, and AIA/IIDA.
Oculus Inc. firmographics
Firmographics- Name
- Oculus Inc.
- Legal name
- Oculus Inc.
- Website
- https://oculusinc.com
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Oculus Inc. is a full-service commercial architecture and interior design firm founded in 1994, serving healthcare, government, retail, restaurant, and hospitality clients through six U.S. offices, with marquee rollout programs for Domino's, Swarovski, and Oportun.
- Ownership category
- akta.pro rank
Oculus Inc. industry classification
Industry- Product category
- Commercial Architecture and Interior Design Services
- NAICS
- Graphic Design Services (541430), Computer Systems Design Services (541512)
- SIC
- Services-Computer Integrated Systems Design (7373), Optical Instruments & Lenses (3827)
- akta.pro primary industry
- Digital Creative & Experience Design Agencies (Web/App/UX) (MPAAAAAD)
Keywords
Where Oculus Inc. is headquartered
LocationHeadquarters
- HQ city
- Saint Louis
- HQ country
- United States
- HQ region
- North America
Offices6 records
Markets served
Oculus Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Architectural Design Services: Full-scope architectural services including conceptual design, schematic design, design development, construction documentation, and construction administration for commercial, healthcare, government, retail, restaurant, hospitality, and industrial projects
- Interior Design Services: Interior design services for commercial spaces including space planning, finish selection, furniture specification, and interior documentation
- Site Survey Services: Site surveys for retail and restaurant design using Matterport 3D scanning and detailed field verification
- Strategic Planning Services: Strategic planning services including stack effect studies, feasibility studies, and programming for federal and commercial facilities
Go-to-market motion3 records
Distribution channels6 records
Marketing channels8 records
Oculus Inc. product offering
Product offeringCore offering
Oculus Inc. is a full-service commercial architecture, interior design, strategic facility planning, and move management firm. The firm delivers architectural design, interior design, strategic planning, and site survey services for retail, restaurant, healthcare, government, hospitality, workplace, and industrial clients, including national multi-site rollout programs for major brands and federal IDIQ contracts.
Product overview
Oculus Inc. offers a comprehensive suite of architecture and interior design services delivered as a unified professional services practice rather than a modular software product. The firm's core offerings span Architectural Design, Interior Design, Strategic Planning, Move Management, and Site Surveys. Their project portfolio demonstrates deep specialization across multiple market verticals including Retail, Restaurant, Healthcare, Government, Hospitality, Workplace, Education, Industrial, and Pet Care. Projects range from national rollouts for major brands (Domino's with 300+ projects, Oportun with 230+ projects, Swarovski with 150+ locations) to single-site bespoke designs. The firm operates from six offices nationwide (St. Louis HQ, Dallas, Portland, Raleigh, Orlando, Mesa) and has completed projects in transit/airport environments, federal/government facilities, veterinary clinics, restaurants, hotels, and mixed-use developments. Their design approach emphasizes client collaboration, BIM technology for visualization, and evidence-based design principles.
Differentiator
Problem solved
Functional benefit
Products and services
- Architectural Design Services
- Interior Design Services
- Strategic Planning Services
- Move Management Services Relocation and move management services for healthcare facilities, corporate offices, and institutional clients, ensuring continuity of operations during transitions.
- Site Survey Services Traditional and 3D documentation site surveys using Matterport scanning technology and detailed field verification, supporting design, permitting, and construction with nationwide coverage across 100+ million square feet.
- Retail Rollout Services National retail rollout and expansion services including prototype design, multi-site rollouts, site surveys, permitting coordination, and project management for major retail brands.
- Restaurant Rollout Services Restaurant design and rollout services for national chains including new stores, freestanding locations, remodels, and multi-tenant developments with custom virtual reality walkthroughs and 3D renderings.
- GSA Region 6 A/E IDIQ Contract Services Architecture and engineering services under a five-year Indefinite Delivery/Indefinite Quantity contract for federal properties in Kansas, Missouri, and Iowa, covering historic preservation, feasibility studies, tenant fit-outs, and modernization.
- VA / Medical Facility Design Services Specialized design services for Veterans Affairs medical facilities including outpatient clinics, laboratories, and healthcare environments with compliance to VA Design Guides and PACT Prototype standards.
Quantifiable outcome
- Over 100 million square feet surveyed using Matterport 3D scanning technology
- +4 more outcomes
Companies that use Oculus Inc.
Customer profileNamed customers13 records
Segments9 records
Ideal customer profiles5 records
Oculus Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Oculus Inc. partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, flagship, major and minor.
- Cook Children's Health Care SystemcoreJoint partnership with Cook Children's Health Care System and JPS Health Network to bring a new 40,000 SF neighborhood healthcare center to the Las Vegas Trail neighborhood in Fort Worth, Texas. The two-story facility includes Cook Children's ninth neighborhood health center and a new JPS medical home.
- JPS Health NetworkcoreCo-development partnership with JPS Health Network as part of the Las Vegas Trail Neighborhood Healthcare Center project, creating a new JPS medical home alongside Cook Children's facility.
- General Services Administration (GSA)flagshipPrime contractor for GSA Region 6 A/E IDIQ Contract 2015-2020 providing architecture and engineering services for over 25 task orders involving federal properties in Kansas, Missouri, and Iowa including historic preservation, feasibility studies, tenant fit-outs, and modernization.
- GoToFoodscorePartner with GoToFoods to customize Jamba design to meet airport requirements while maintaining smoothie franchise brand standards. GoToFoods franchise relationship for Jamba QSR locations at Portland International Airport and other locations.
- Victron EnergymajorFive retail projects completed for Victron Energy in Texas including full-service retail destinations with convenience stores, QSR brands (Dunkin' and Jimmy John's), car wash facilities, and EV charging stations.
- Domino's (DFA)flagshipDFA Preferred Vendor Partner for Domino's national restaurant rollout. Completed over 300 projects including new stores, freestanding locations, remodels, and multi-tenant developments. Provides architectural, interior design, 3D renderings, and custom virtual reality walkthroughs.
- SwarovskiflagshipSupported national rollout of Swarovski Crystal Forest concept with over 150 luxury brand retail boutiques delivered across the U.S. while maintaining brand consistency and meeting aggressive budget targets.
- Oportun Financial ServicesmajorCompleted over 230 retail location projects for Oportun financial services nationwide including architectural drawings, schematic design, construction documents, and project management.
- K-CONminorDesign/Build team partnership with K-CON for Connecticut Army National Guard TASMG Building project, providing professional design services as part of their team.
- BJC HealthCaremajorMultiple healthcare facility design projects for BJC HealthCare including 23,000 SF home infusion pharmacy, VA projects, and various healthcare interior design projects.
- Cullinan PropertiesminorCollaborated with Cullinan Properties on mixed-use development projects including Streets of St. Charles Beale Street Development.
- Brinkmann ConstructorsminorConstruction partnership with Brinkmann Constructors on Streets of St. Charles Beale Street Development project.
- General Services Administration (GSA) - Stack Effect StudyminorLed multidisciplinary team to execute comprehensive GSA Stack Effect Study at Thomas F. Eagleton Federal Courthouse, developing eight distinct solutions to mitigate stack effect and improve envelope performance.
- MAC Cosmetics / Estée LauderminorCollaborated with Corliss Stone-Littles (CSL) and MAC Cosmetics | Travel Retail Americas (subsidiary of Estée Lauder) for Dallas/Fort Worth International Airport retail store design.
- Keeley ConstructionminorDesign/Build partnership with Keeley Construction for Texas Trust Credit Union financial facility in Grand Prairie, Texas.
- DoDEA (Department of Defense Education Activity)coreMultiple projects for DoDEA including Barkley Elementary at Fort Campbell (LEED Silver certified, multiple USACE awards) and DoDEA IDIQ Contract 2010-2015 for interior design services.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Oculus Inc. competitors and assessment
Company assessmentDirect peers
- DLR Group: Architecture, interior design, and engineering firm with significant government (federal), healthcare, and commercial portfolios. Comparable on IDIQ-style government work and healthcare facility design.
- Nelson Worldwide: Integrated architecture, interior design, and planning firm serving retail, restaurant, healthcare, and workplace clients nationally. Direct peer on multi-sector design and brand-environments work.
- SmithGroup: Integrated design firm with architecture, interior design, and planning practices serving healthcare, workplace, and education markets. Overlaps on healthcare facility design and interior environments.
- Ware Malcomb: Commercial architecture and interior design firm of comparable size with strong retail, restaurant, healthcare, and government practices plus multi-site rollout expertise. Direct overlap with Oculus across virtually all listed verticals.
- MG2: Architecture and interior design practice with deep retail, restaurant, and healthcare portfolios, including national rollout work for major brands. Closely comparable scale, structure, and service mix to Oculus.
- CallisonRTKL: Retail- and hospitality-focused architecture and design firm (now part of Arcadis) with national rollout experience for global brands. Closely aligned on retail rollout and luxury brand boutique work.
Broad incumbents
- HKS: National AE firm with leading healthcare, government, and commercial practices. Comparable on healthcare facility design and IDIQ-style government engagements, though at significantly larger scale.
- Stantec: Large multidisciplinary design and engineering firm with architecture, interior design, and government services. Competes for federal and healthcare work, though its design practice sits within a much broader engineering-led portfolio.
- HOK: Global AE firm with major healthcare, government, and workplace practices. Overlaps on VA-style healthcare and federal design work, but serves a much broader portfolio of large institutional clients.
- Gensler: Largest global architecture and design firm with dominant retail, restaurant, hospitality, and workplace practices. Competes for the same brand-driven national rollout engagements, but at much greater scale and with broader geographic reach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Oculus Inc. social profiles
Digital presenceOculus Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Oculus Inc. leadership team
Management profileNumber of profiles
Profiles2 records
Oculus Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Oculus Inc. M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Oculus Inc.
What does Oculus Inc. do?
Oculus Inc. is a full-service commercial architecture, interior design, strategic facility planning, and move management firm. The firm delivers architectural design, interior design, strategic planning, and site survey services for retail, restaurant, healthcare, government, hospitality, workplace, and industrial clients, including national multi-site rollout programs for major brands and federal IDIQ contracts.
Is Oculus Inc. a public or private company?
Oculus Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Oculus Inc. founded?
Oculus Inc. was founded in 1994. It employs 11 to 50 people.
Where is Oculus Inc. based?
Oculus Inc. is headquartered in Saint Louis, United States, in the North America region.
How does Oculus Inc. make money?
Four revenue lines are on record. Architectural Design Services are the primary driver. The others are interior Design Services, site Survey Services and strategic Planning Services.
Who are Oculus Inc.'s main competitors?
Direct peers on record are DLR Group, Nelson Worldwide, SmithGroup, Ware Malcomb, MG2 and CallisonRTKL. Broad incumbents are HKS, Stantec, HOK and Gensler.
Does Oculus Inc. have an API?
No public API is recorded for Oculus Inc..
What industry is Oculus Inc. in?
Oculus Inc.'s product category is Commercial Architecture and Interior Design Services. Its primary akta.pro industry code is MPAAAAAD, Digital Creative & Experience Design Agencies (Web/App/UX). Its NAICS code is 541430 and its SIC code is 7373.