Scoop News Group

What Scoop News Group does

Scoop News Group is a privately held public-sector technology media company founded in 2008 and headquartered in Washington DC. It operates a multi-brand portfolio of seven editorial properties — CyberScoop, FedScoop, DefenseScoop, StateScoop, EdScoop, WorkScoop, and AIScoop — each covering a distinct vertical of government technology (federal, defense, cybersecurity, state and local, education, government IT workforce, and AI in the public sector respectively). The combined platform reaches 19M monthly unique engagements and 1M+ newsletter subscribers, with the company claiming 100% of readers directly influence or decide on technology spending based on its 2018 Reader Survey.

The business monetizes through three principal streams: digital advertising across the seven branded news platforms; events and sponsorships including signature conferences, custom client events, and executive roundtables (150K VIP registrations annually with 70% government attendance and 3,000+ VIP speakers); and custom content and multimedia services including proprietary research studies, special reports, executive perspective pieces, and professionally produced video and podcast content. Pricing is quote-based and not publicly disclosed, with multi-year contract structures. The technology stack is a conventional multi-channel digital media platform distributing via owned websites, email newsletters, podcasts, and video, with event logistics handled in-house or via partners.

Customers are predominantly large enterprise technology vendors, defense contractors, systems integrators, and professional services firms (approximately 48 named logos including Microsoft, Google Cloud, AWS, IBM, CrowdStrike, Palo Alto Networks, Lockheed Martin, Raytheon, Leidos, Deloitte, KPMG, EY, Accenture, Booz Allen Hamilton, and others). The company also maintains a channel partnership with Carahsoft, the leading government IT distributor. End-audience readers are federal, state, local, and education IT decision makers (CIOs, CISOs, CTOs and their staff). Leadership is founder-led by Goldy Kamali, with a senior team including SVPs across Operations, Events, Content Strategy, Client Strategy, and Modernization, and offices in Washington DC, New York, and Chicago.

Name

Scoop News Group

Legal name

Scoop News Group

Website

https://scoopnewsgroup.com

Company type

Private

Founded year

2008

Operating status

Operating

Short description

Scoop News Group is a privately held public-sector technology media company operating seven vertical-specific brands (CyberScoop, FedScoop, DefenseScoop, StateScoop, EdScoop, WorkScoop, AIScoop) reaching 19M monthly engagements and 1M+ newsletter subscribers, monetizing through advertising, events, and custom content aimed at government IT decision makers.

Ownership category

akta.pro rank

Product category

Public Sector Technology Media

NAICS

Newspaper Publishers (513110), Newspaper, Periodical, Book, and Directory Publishers (5131)

SIC

Newspapers: Publishing Or Publishing & Printing (2711)

akta.pro primary industry

Business, Financial & Trade News Publishers (MPAJADAC)

akta.pro secondary industry

News & Current Affairs Aggregators (MPACAKAA)

Keywords

• Public sector technology media
• Government IT news
• B2B media advertising
• Technology events conferences
• Custom content marketing

Headquarters

HQ city

Washington

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Digital Advertising: The company generates revenue through digital advertising placements across its portfolio of government technology news brands, targeting C-level IT decision makers and influencers in the government tech community.
2. Events and Sponsorships: Revenue from hosting live, virtual and hybrid events including custom events, signature events with sponsorships, and executive roundtables. Events provide awareness, thought leadership and in-person engagement opportunities with top technology leaders.
3. Custom Content and Multimedia Campaigns: SNG produces custom content including disruptive studies, special reports, executive perspective pieces, video campaigns, and podcast content for clients seeking to reach the government technology market.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Scoop News Group operates a multi-brand public sector technology media business that produces original journalism, newsletters, podcasts, video, and live events targeted at government IT decision makers. Its core commercial offering to technology vendors and defense contractors consists of digital advertising, event sponsorships, custom content production, and multimedia campaigns distributed through seven specialized sub-brands covering cybersecurity, federal, defense, state/local, education, workforce, and AI.

Product overview

Scoop News Group operates a platform-plus-sub-brands architecture centered on public sector technology media. The core company offers digital advertising, multimedia campaigns, custom content, and events services. These services are distributed through seven specialized sub-brands: AIScoop (AI-focused news), FedScoop (federal government tech), DefenseScoop (defense technology), CyberScoop (cybersecurity), StateScoop (state and local government tech), EdScoop (education technology), and WorkScoop (government IT workforce). Together these brands reach over 100 million newsletter subscribers and 1+ million monthly unique engagements across the government technology ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• CyberScoop: Leading cybersecurity news with a devoted audience of information security leaders and power players in the public and private sectors. Has 7.8M monthly impressions, 1.4M monthly visitors, and 307K newsletter subscribers.
• FedScoop
• StateScoop
• EdScoop
• WorkScoop
• DefenseScoop
• AIScoop

Products and services

• FedScoop Federal government technology news platform delivering breaking news and in-depth analytical features on how technology transforms government, reaching 7.1M monthly impressions and 362K newsletter subscribers.
• CyberScoop Cybersecurity news brand covering election security, disinformation, and data security, serving information security leaders in public and private sectors with 7.8M monthly impressions and 307K newsletter subscribers.
• DefenseScoop Defense technology news platform serving defense leaders and power players in public and private sectors, with 8.1M monthly impressions and 100K monthly visitors.
• StateScoop State and local government technology news brand reporting on news and events impacting tech decisions across state and local government communities, with 208K newsletter subscribers.
• EdScoop Education technology news platform covering the latest news and developments for education technology leaders in K-12 and higher education institutions, with 179K newsletter subscribers.
• WorkScoop Government IT workforce-focused platform empowering the government IT workforce through news, resources, and community engagement.
• AIScoop AI-focused news brand providing breaking news, trends, and events covering the intersection of artificial intelligence and the public sector, with 2.6M monthly impressions and 1M monthly visitors.
• Digital Advertising Targeted digital advertising placements across Scoop News Group's portfolio of government technology news brands, reaching C-level IT decision makers and influencers across federal, state, local, defense, and education markets with 19M+ monthly unique engagements.
• Events and Conferences Custom events, signature event sponsorships, executive roundtables, and virtual/hybrid conferences hosting hundreds to 1,000+ attendees, featuring 70% government attendance and 3,000+ VIP speakers secured across the events portfolio.
• Custom Content Custom content services including disruptive studies delivering original market research, special reports, executive perspective pieces, and integrated multimedia campaigns leveraging Scoop News Group's editorial expertise.
• Multimedia Campaigns Multimedia thought leadership campaigns including professionally filmed video Q&A interviews and technology-focused podcasts featuring public and private sector IT leaders.

Quantifiable outcome

• 100% of SNG readers decide on and directly influence spending
• +3 more outcomes

Named customers47 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

13 partnerships are on record, tiered core.

• AccenturecoreGTM or Marketing PartnerTechnology consulting firm advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• AdobecoreGTM or Marketing PartnerSoftware company advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• Amazon Web ServicescoreGTM or Marketing PartnerCloud computing provider advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• Booz Allen HamiltoncoreGTM or Marketing PartnerDefense and consulting firm advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• CrowdStrikecoreGTM or Marketing PartnerCybersecurity company advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• MicrosoftcoreGTM or Marketing PartnerEnterprise software company advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• Google CloudcoreGTM or Marketing PartnerCloud computing provider advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• IBMcoreGTM or Marketing PartnerEnterprise technology company advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• ProofpointcoreGTM or Marketing PartnerCybersecurity company advertising with SNG and sponsoring content including reports on cyber risk quantification for government audiences
• CarahsoftcoreChannel Partner/ Reseller/ DistributorGovernment technology distributor that serves as a channel partner helping technology vendors reach government customers through SNG platforms and events
• Lockheed MartincoreGTM or Marketing PartnerDefense contractor advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• DeloittecoreGTM or Marketing PartnerProfessional services firm advertising with SNG to reach government technology decision makers through SNG's digital platforms and events
• Palo Alto NetworkscoreGTM or Marketing PartnerCybersecurity company advertising with SNG to reach government technology decision makers through SNG's digital platforms and events

Scale indicators8 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Defense One: Defense One is a leading defense and national security media outlet covering technology and procurement — directly comparable to DefenseScoop in audience and advertiser base.
• EdSurge: EdSurge covers education technology for K-12 and higher ed — overlapping directly with EdScoop's audience and competing for the same EdTech vendor advertisers.
• FCW (Federal Computer Week): FCW is a long-standing federal IT trade publication covering agency technology buying — directly competing with FedScoop and CyberScoop for federal CIO/CISO readership and vendor marketing spend.
• Breaking Defense: Breaking Defense covers defense technology and acquisition — comparable to DefenseScoop in editorial focus and government/defense-vendor audience overlap.
• Government Technology (e.Republic): e.Republic's Government Technology covers state and local government IT — directly overlapping SNG's StateScoop and FedScoop audiences and competing for the same technology vendor advertisers and event sponsorships.
• FedTech Magazine (1105 Media): FedTech Magazine covers federal agency technology decision makers, closely mirroring FedScoop's audience and competing for the same enterprise tech vendor sponsorships.
• Nextgov: Nextgov is a federal government technology publication covering IT, cybersecurity, and modernization — competing with FedScoop, CyberScoop, and DefenseScoop for both readers and technology vendor marketing dollars.
• CyberScoop competitor: The Record (Recorded Future News): The Record is a cybersecurity-focused news outlet covering cyber policy, breaches, and national security — a direct editorial and audience peer to CyberScoop.

Broad incumbents

• Industry Dive (Informa Tech): Industry Dive operates a portfolio of B2B trade publications across verticals — a broader incumbent whose model of niche vertical newsletters, events, and sponsored content mirrors SNG's multi-brand playbook at greater scale.
• Politico Technology / Bloomberg Government: Bloomberg Government and Politico's tech vertical cover federal IT policy and procurement at greater scale — broader incumbents that compete for share-of-voice among government technology advertisers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/scoopnewsgroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Scoop News Group