GRUPO APUCARANA AUTO PEÇAS

What GRUPO APUCARANA AUTO PEÇAS does

GRUPO APUCARANA AUTO PEÇAS, legally APUCARANA AUTO PECAS S/A (CNPJ 75.263.558/0001-69), is a privately held authorized Chevrolet automobile dealership group operating four retail showroom locations across northeastern Paraná, Brazil: Apucarana (headquarters, Rua Guarapuava 316, Centro), Ivaiporã, Arapongas, and Rolândia. The company distributes General Motors' full Chevrolet vehicle lineup — passenger cars (Onix, Onix Plus), SUVs/crossovers (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and the Universo EV electric range (Equinox EV, Blazer EV RS) — through both traditional retail and a dedicated Vendas Diretas (Direct Sales) department serving PcD buyers, taxi drivers, rural producers, corporate CNPJ clients, fleet operators, rental companies, and driving schools.

Revenue is generated across five streams: new vehicle sales, pre-owned and CPO sales, genuine GM parts and accessories, maintenance and repair services (Chevrolet Sempre), and commissions on financing and insurance originated through Chevrolet Serviços Financeiros (Banco GMAC) and partner insurers. Pricing is not publicly disclosed and varies by model, version, and configuration; transaction values are reached via showroom visits, WhatsApp (+55 43 3420-4450), or website quote forms. Notable pricing programs include Move Brasil government-backed financing up to R$ 150,000 for app-based and taxi drivers, the PcD tax exemption program (IPI, ICMS, IPVA, IOF exemptions on vehicles under R$ 70,000 for ICMS), and the Quick Repair Plan subscription from R$ 1.27 per day.

The go-to-market combines physical showrooms with a multi-channel digital presence (corporate website apucaranachevrolet.com.br, WhatsApp, Instagram, Facebook). Connected vehicle technologies marketed through the dealership — OnStar (24/7 emergency and connectivity), native Wi-Fi for up to 7 devices, Google built-in, and MyLink infotainment — are GM-provided rather than proprietary. Headcount is reported at 17, which appears inconsistent with four operating showrooms and likely reflects a subset of sales/administrative staff; revenue is not publicly disclosed. The 2025–2027 product pipeline (Equinox Turbo, Silverado, S10, Montana, Trailblazer, Tracker, Sonic, plus EVs) underpins the forward revenue base.

Name

GRUPO APUCARANA AUTO PEÇAS

Legal name

APUCARANA AUTO PECAS S/A

Website

https://apucaranachevrolet.com.br

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

GRUPO APUCARANA AUTO PEÇAS is an authorized Chevrolet dealership group operating four showrooms across northeastern Paraná, Brazil, selling new and pre-owned vehicles, genuine GM parts, maintenance services, and financing/insurance products to retail, fleet, corporate, and specialized segments.

Ownership category

akta.pro rank

Headquarters

HQ city

Apucarana

HQ country

Brazil

HQ region

Latin America

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. New Vehicle Sales: Sales of new Chevrolet vehicles including cars, SUVs, crossovers, pickups, and electric vehicles. Revenue is generated through direct sales at showroom locations and through the Direct Sales (Vendas Diretas) program for special segments.
2. Pre-owned/Certified Vehicle Sales: Sales of semi-new (seminovos) and certified pre-owned (CPO) Chevrolet vehicles. The company maintains inventory of used vehicles for sale.
3. Parts and Accessories: Sales of genuine GM parts and original Chevrolet accessories. The company stocks genuine GM parts for maintenance and repair services.
4. Automotive Services and Maintenance: Maintenance, repair, and specialized automotive services for Chevrolet vehicles. Services include scheduled maintenance, recall services, oil changes, and general repairs using genuine GM parts.
5. Financing and Insurance Products: Facilitation of vehicle financing through Chevrolet Serviços Financeiros (Banco GMAC) and insurance products. The dealership earns commissions on financing arrangements and insurance sales.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Authorized Chevrolet dealership selling new vehicles, certified pre-owned and semi-new vehicles, genuine GM parts and accessories, and providing automotive maintenance, repair, financing, insurance, and consortium services. Operates four showrooms in northeastern Paraná (Brazil) under the Rede Apucarana do Brasil franchise network, with a dedicated Vendas Diretas program for PcD, corporate (CNPJ), fleet, rental, driving school, taxi, and rural producer segments.

Product overview

GRUPO APUCARANA AUTO PEÇAS is a Chevrolet dealership network operating in Paraná, Brazil (Apucarana, Ivaiporã, Arapongas, and Rolândia locations). The company offers Chevrolet's complete vehicle lineup including passenger cars (Onix, Onix Plus), SUVs (Sonic, Spin, Tracker, Equinox, Trailblazer), pickups (Montana, Silverado, S10), and electric vehicles (Equinox EV, Blazer EV). The portfolio includes both a core vehicle sales business and complementary services: Vendas Diretas (Direct Sales) programs for special segments (PCD, CNPJ, rural producers, taxi drivers, fleet operators, driving schools, car rental companies), financial services (financing, insurance, consortium), connected services (OnStar), maintenance programs (Chevrolet Sempre), and specialty services (armored vehicles, oil-bathed belts). The Move Brasil government program for app and taxi drivers is also offered through the dealership.

Differentiator

Problem solved

Functional benefit

Products and services

• Chevrolet Onix (2026) Compact hatchback vehicle available in 2026 model year, part of Chevrolet's passenger car lineup. Sold through dealership showrooms with financing through Chevrolet Serviços Financeiros.
• Chevrolet Onix Plus (2026) Compact sedan vehicle available in 2026 model year, part of Chevrolet's passenger car lineup. Sold through dealership showrooms with financing through Chevrolet Serviços Financeiros.
• Chevrolet Sonic (2027) SUV coupe with RS and Premier versions, full-LED headlights, Easy Park system, 8 years of free OnStar, 6 airbags, advanced driver assistance systems.
• Chevrolet Spin Multi-purpose vehicle (MPV) and SUV, part of Chevrolet's versatile vehicle lineup for families.
• Chevrolet Tracker (2027) Compact SUV with turbo engine (141 HP), 6 versions available (RS AT Turbo, Premier AT Turbo, LTZ AT Turbo, LT AT Turbo, AT Turbo), porta-malas with movable floor, advanced safety features.
• Chevrolet Equinox Turbo (2025) Mid-size SUV available in Activ and RS versions, 1.5L turbo engine (177 HP), panoramic sunroof, Google Assistant built-in, all-wheel drive, anti-collision technology.
• Chevrolet Trailblazer (2026) Full-size SUV with 7 seats, 2.8L turbo diesel engine (207 HP), 4x4 traction, 8-speed automatic transmission, 1,043L cargo capacity, 5-year warranty.
• Chevrolet Montana (2026) Compact pickup with 1.2L turbo engine (141 HP, 22.9 kgfm torque), exclusive Multi-Flex cargo bed (up to 874L), 6 airbags, RS and Premier versions.
• Chevrolet Silverado (2026) Full-size pickup with V8 engine and 10-speed automatic transmission, High Country version exclusive for Brazilian market, OnStar, native Wi-Fi, Google built-in, 13.4-inch MyLink, Multi-Flex tailgate (1,781L capacity).
• Chevrolet S10 (2026) Mid-size pickup with 2.8L turbo diesel engine (207 HP, 52 kgfm torque), 8-speed automatic transmission, 5-year warranty, available in High Country, Z71, LTZ, WT AT, and Cabine Simples versions.
• Chevrolet Equinox EV All-electric SUV from Chevrolet's Universo EV lineup, offering connected and electric mobility.
• Chevrolet Blazer EV RS All-electric SUV with RS performance styling from Chevrolet's Universo EV lineup.
• Vendas Diretas (Direct Sales Program) Direct sales program offering tax benefits, government incentives, and special pricing for PCD (people with disabilities), CNPJ (companies), rural producers, taxi drivers, fleet operators, driving schools, and car rental companies.
• Financiamento (Vehicle Financing) Vehicle financing services through Chevrolet Financial Services (Banco GMAC), offering competitive rates and flexible payment terms. Dealership earns commissions on originated financing arrangements.
• Seguro (Vehicle Insurance) Vehicle insurance services offered through partners for Chevrolet vehicles. Dealership earns commissions on insurance sales.
• Consórcio (Vehicle Consortium) Vehicle consortium plans allowing customers to save and purchase Chevrolet vehicles through scheduled contributions.
• OnStar Connected Services Exclusive connectivity, safety, and emergency assistance service active 24 hours a day, 7 days a week, with plans including Protect & Connect.
• Chevrolet Sempre (Maintenance Program) Maintenance and repair services using genuine GM parts and original Chevrolet accessories. Includes scheduled maintenance, recall services, oil changes, and general repairs. Includes the Quick Repair Plan subscription starting from R$ 1.27/day.
• Blindados (Armored Vehicle Protection) Premium armored vehicle protection service (Blindagem Premium Protection) for Chevrolet vehicles.
• Peças e Acessórios (Genuine GM Parts and Accessories) Sales of genuine GM parts and original Chevrolet accessories for vehicle maintenance and repairs. Includes oil-bathed belts (correia banhada a óleo) and other genuine parts.
• Move Brasil (Government Financing Program) Federal government program facilitating vehicle purchases for app drivers and taxi drivers with special financing conditions up to R$ 150,000, covering flex, hybrid flex, electric, or ethanol-only vehicles. Eligible Chevrolet models include Onix, Onix Plus, Spin, Tracker, Montana, Spark, and Sonic.
• Seminovos / Certified Pre-Owned Vehicles Sales of semi-new (seminovos) and certified pre-owned (CPO) Chevrolet vehicles maintained in dealership inventory for retail customers.

Quantifiable outcome

• Chevrolet operates 590+ dealership points across Brazil
• +1 more outcomes

Segments8 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors do Brasil (Chevrolet)coreChannel Partner/ Reseller/ DistributorAs an authorized Chevrolet dealer (concessionária), the company operates under a franchise agreement with General Motors do Brasil to sell new Chevrolet vehicles, parts, and provide after-sales services. This is the primary business relationship defining the company's core operations as a member of the Rede Apucarana do Brasil dealer network.
• Move Brasil (Government Program)coreStrategic or Co-development PartnerFederal government program facilitating vehicle purchases for app-based drivers and taxi drivers with reduced interest rates and extended payment terms. The program is administered through the gov.br platform and participating financial institutions, with Chevrolet vehicles eligible for financing up to R$ 150,000.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Webmotors: Brazil's leading online automotive marketplace connecting buyers and sellers of new and used vehicles. Comparable on the used-vehicle sales channel; competes loosely with the dealership's seminovos offering and may eventually pressure showroom-based sales for lower-funnel transactions.

Others

• Movida: Major Brazilian car rental operator with a used-vehicle retail channel. Connected through the rental fleet sales pipeline (Locadoras segment) that the subject dealership targets as a wholesale buyer; not a direct dealership competitor.
• OLX Brasil: Major Brazilian online classifieds platform with a substantial vehicles category. Adjacent competitor in the used-vehicle listing space; influences price discovery and customer expectations in the same northeastern Paraná consumer base.

Direct peers

• Grupo Sonauto: Brazilian dealership group with Chevrolet franchise operations across multiple Brazilian states. Most directly comparable as another authorized Chevrolet dealer group operating physical showrooms with new and used vehicle sales plus aftersales services — same OEM, similar franchise model, larger regional footprint.

Broad incumbents

• Grupo Águia Branca: One of Brazil's largest diversified automotive and transportation conglomerates with significant dealership operations across multiple brands and regions. Comparable as a Brazilian multi-location automotive retail group; differs in scale (much larger), geographic breadth, and multi-brand positioning.
• Localiza: Brazil's largest car rental company and a major used-vehicle seller through Localiza Seminovos. Comparable on the used-vehicle retail and fleet demand side; differs in business model (rental fleet operator and retailer rather than authorized new-vehicle dealer).

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/grupoapucaranaautopecas
• Instagraminstagram.com/grupoapucaranaautopecas
• LinkedInlinkedin.com/company/grupo-apucarana-auto-pe%C3%A7as

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GRUPO APUCARANA AUTO PEÇAS