AQON PURE
AQON PURE is a German, family-owned manufacturer of salt-free catalytic water softening systems (Impfkristallbildung) serving residential homeowners, commercial operators, and OEMs across Europe through direct e-commerce, a 450+ trade partner network, and project sales.
- Company typePrivate
- Founded2004
- HeadquartersSüdhessen (South Hesse), Germany
- Headcount—
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What AQON PURE does
AQON PURE is a privately held, family-owned German water treatment company headquartered in Bensheim, Southern Hesse, founded in 2018 as a successor to the family business AQON Water Solutions GmbH (operating since 2004). The company designs, manufactures, and sells catalytic, salt-free water softening and limescale-prevention systems based on its proprietary Impfkristallbildung (seed crystal formation) technology, in which dissolved calcium and carbonate ions are transformed into suspended calcium carbonate crystals that flush through plumbing rather than depositing as scale. No salts, chemicals, filters, or electricity are consumed; drinking water chemistry (calcium, magnesium) is preserved and no sodium is added. The product portfolio spans the AQON PURE home s, home, home+, and home mini residential units (€297.50–€2,890), the AQON PURE professional premium 25 for multi-family buildings up to 20 units (€5,575.15), and the Duschfilter shower unit, with stated service lives of 10–20 years and zero consumable replacement. AQON PURE generates revenue from one-time hardware sales through three channels: its own e-commerce storefront (aqon-pure.com) direct-to-consumer, a network of 450+ certified SHK master trade partners (Meisterbetriebe) across Germany who purchase at single-unit minimums (deliberately bypassing the 3-tier wholesale channel), and a dedicated commercial project sales team handling hotels, food service operators, industrial facilities, municipal buildings, and OEMs. The company claims 30,000+ satisfied customers, 7+ industry awards (including German Sustainability Award 2025 Finalist, TOP 100 Innovation Award, Focus Leading Innovator 2026, and expertentesten.de Vergleichssieger with grade 1.12), and NSF certification for commercial/industrial products. AQON PURE is led by co-founders and Managing Directors Maximilian and Konstantin Wilk with a lean team of 7 employees, operates from Germany, and ships to Austria, Switzerland, France, Spain, Italy, the Netherlands, Luxembourg, and Poland.
AQON PURE firmographics
Firmographics- Name
- AQON PURE
- Legal name
- AQON PURE
- Website
- https://aqon-pure.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Short description
- AQON PURE is a German, family-owned manufacturer of salt-free catalytic water softening systems (Impfkristallbildung) serving residential homeowners, commercial operators, and OEMs across Europe through direct e-commerce, a 450+ trade partner network, and project sales.
- Ownership category
- akta.pro rank
AQON PURE industry classification
Industry- Product category
- Water Treatment & Conditioning Equipment
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)
- akta.pro primary industry
- Water Softeners & Scale Inhibitors (Residential) (CRAJAJAI)
- akta.pro secondary industries
- Whole-House (Point-of-Entry) Water Treatment Systems (CRAJAJAE), Water Softener, Filtration & Treatment System Installation (HSAOAAAH)
Keywords
Where AQON PURE is headquartered
LocationHeadquarters
- HQ city
- Südhessen (South Hesse)
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
AQON PURE business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- One-Time Hardware Sales: AQON PURE generates revenue primarily from one-time sales of physical water treatment hardware units (home s, home, home+, home mini, professional premium series). There are no recurring subscription fees. No consumable revenue (salt, filters, cartridges). Optional installation services (€285–€695) are offered as an add-on. The company also sells directly to trade partners who resell and install the units.
- Installation Services (Optional Add-on): AQON PURE offers optional fixed-price installation services (€285–€695 depending on complexity) through its network of over 450 certified trade partners. This is an optional paid add-on for end customers. Revenue flows through AQON PURE to the installation partner or is billed directly by the installer.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | AQON PURE home s — compact unit for single-family homes with limited space |
| One time/ perpetual license | Pay-as-you-go | AQON PURE home — standard unit for single-family homes |
| One time/ perpetual license | Pay-as-you-go | AQON PURE home+ — larger unit for two-to-four-family homes |
| One time/ perpetual license | Pay-as-you-go | AQON PURE home mini — point-of-use unit for individual applications in apartments |
| One time/ perpetual license | Pay-as-you-go | AQON PURE professional premium 25 — for multi-family buildings up to 20 units |
| Other | Pay-as-you-go | Installation Service — fixed-price professional installation |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
AQON PURE product offering
Product offeringCore offering
AQON PURE manufactures and sells salt-free, maintenance-free water softening systems based on proprietary catalytic seed crystal formation (Impfkristallbildung) technology. The product line ranges from compact apartment units (home mini at €297.50) to residential home systems (home s/home/home+ at €1,190–€2,190) to commercial-grade multi-family building units (professional premium 25 at €5,575.15). Units install at the house water connection, require no salt, chemicals, electricity, or consumables over a 10–20 year service life, and preserve calcium/magnesium minerals in drinking water.
Product overview
AQON PURE offers a portfolio of water softening and scale prevention systems based on the Impfkristallbildung (seed crystal formation) catalytic technology. The product line ranges from compact apartment solutions (home mini) to single-family home systems (home s, home, home+) to commercial-scale systems for multi-family buildings (professional premium 25). All products operate without salt or chemicals, maintaining drinking water quality while preventing limescale buildup. The systems are designed for installation at the house water connection point and require no maintenance or consumables during their 10-20 year lifespan.
Differentiator
Problem solved
Functional benefit
Brands
- AQON PURE home s: Water softening system designed for single-family homes, with up to 10-year lifespan and peak flow rate of 35 liters/minute
- AQON PURE home
- AQON PURE home +
- AQON PURE home mini
- AQON PURE professional premium 25
Products and services
- AQON PURE home s Compact salt-free water softening system for single-family homes with limited space, designed for small pipe runs. Supports 1–5 person households with peak flow rate of 35 L/min, 1/2-inch male thread connection, weight 0.8 kg, length 215 mm, diameter 43 mm. Up to 10-year service life. Priced at €1,190 (sale price, regularly €1,490).
- AQON PURE home Standard salt-free water softening system for single-family homes and small multi-family buildings. Supports up to 6 persons with peak flow rate of 45 L/min and 1/2-inch male thread connection. Up to 20-year service life. Priced at €1,890 (sale price, regularly €2,390).
- AQON PURE home+ Larger salt-free water softening system for two-to-four family homes. Supports up to 12 persons with peak flow rate of 75 L/min and 3/4-inch male thread connection. Up to 20-year service life. Priced at €2,190 (sale price, regularly €2,890).
- AQON PURE home mini Point-of-use salt-free water softening system for individual applications in apartments with decentralized water supply. Mounts directly on 1/2-inch inlet hose of shower, washing machine, or kitchen tap. Peak flow 15 L/min. No plumber required for installation. Priced at €297.50.
- AQON PURE professional premium 25 Commercial-grade salt-free water softening system for multi-family buildings with up to 20 residential units. Rated flow 87 L/min, pressure loss at rated flow 0.3 bar, minimum water hardness 5°dH. Up to 20-year service life. Priced at €5,575.15 (incl. 19% VAT).
- AQON PURE Duschfilter (Shower Filter Alternative) Smart alternative to traditional shower filters, using the same catalytic seed crystal formation technology as the main product line. Mounted directly on the supply hose of a shower or other appliances. 10-year maintenance-free lifespan.
- Professional Installation Service Optional fixed-price installation service performed by AQON PURE's network of 450+ certified master trade partners (Meisterbetriebe) across Germany. Standard installation: €285. Installation with modification (no pipe loop): €480. Installation with modification (with pipe loop): €695.
Quantifiable outcome
- Up to €463 per year in energy savings per 100 m² of usable space
- +6 more outcomes
Companies that use AQON PURE
Customer profileNamed customers13 records
Segments7 records
Ideal customer profiles5 records
AQON PURE technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
AQON PURE partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Electrolux Professional GmbHcoreSince 2018, Electrolux Professional integrates AQON PURE's catalytic seed crystal limescale protection technology into their Iagoon Advanced Care wet cleaning systems. The partnership delivers quantifiable results: up to 23% detergent savings, softer fabric feel, and prevention of limescale damage to commercial washing machines. The partnership is Germany-wide and represents a significant B2B technology integration.
- AQON Water Solutions GmbHcoreAQON Water Solutions GmbH is the parent/sister company from which AQON PURE was founded and spun out. AQON PURE founders Maximilian and Konstantin Wilk took over AQON Water Solutions GmbH in 2021, winning the Hessischer Gründerpreis 2021 for their sustainable succession of the family business. AQON Water Solutions has been operating in water treatment since 2004.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
AQON PURE competitors and assessment
Company assessmentDirect peers
- NuvoH2O: NuvoH2O is a US-based salt-free water softening company using a chelation/catalytic approach rather than ion exchange, selling direct-to-consumer whole-house systems. Most direct international analog to AQON PURE's salt-free positioning and DTC distribution model.
- Hydropath Technology: Hydropath (UK) sells salt-free electronic/hydrophysical water conditioning systems (Hydroxycleer) targeting the same 'no salt, no chemicals, no maintenance' value proposition as AQON PURE. Direct international peer in the template-assisted/physical water treatment category.
- ScaleBlaster (By Watts): ScaleBlaster, now part of Watts Water, markets electronic/salt-free descaling units for residential and commercial applications in North America. Closest competitor to AQON's catalytic technology category, particularly for commercial and industrial end-customers.
- Pelican Water Systems: Pelican Water sells whole-house water filtration and salt-free/NuvoH2O-style softening systems direct-to-consumer in the US. Comparable DTC e-commerce-led go-to-market and product portfolio structure to AQON PURE.
Broad incumbents
- BWT (Best Water Technology): BWT is Europe's largest water treatment group (Austria-headquartered), with the acquired Cillit brand serving the German residential water softening market. Direct competitor to AQON in the same end-customer households and SHK trade channel, though BWT predominantly sells salt-based ion exchange systems.
- Grünbeck Wasseraufbereitung: Grünbeck is a major German family-owned water treatment company (Höchstädt) selling softeners and filtration through the SHK wholesale and trade channel. Closest traditional incumbent competitor to AQON in German residential and commercial water softening.
- EcoWater Systems: EcoWater (a Whirlpool subsidiary) is one of the largest global water softener brands, focused on salt-based ion exchange whole-house systems. Comparable in product category and target buyer to AQON, but uses a dealer network and traditional chemistry rather than catalytic technology.
- Watts Water Technologies: Watts Water is a US-listed global manufacturer of water treatment, plumbing, and HVAC equipment including residential water softening. Parent of ScaleBlaster, positioning it as both a broad incumbent and platform-level competitor to AQON in salt-free water conditioning.
- Kinetico: Kinetico is a US-based manufacturer of non-electric, twin-tank water softeners and filtration systems sold through dealers worldwide. Comparable to AQON in product category (whole-house water treatment) and distribution via independent dealers, though using salt-based ion exchange chemistry.
- Pentair: Pentair is a global water treatment platform (US-listed) selling residential and commercial filtration, softening, and point-of-use systems. Adjacent competitor and potential acquisition/partner for AQON's catalytic technology in international markets.
Market position
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
AQON PURE social profiles
Digital presenceAQON PURE financial estimates
Financial estimateRevenue estimate
Valuation estimate
AQON PURE leadership team
Management profileNumber of profiles
Profiles2 records
AQON PURE funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AQON PURE M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AQON PURE
What does AQON PURE do?
AQON PURE manufactures and sells salt-free, maintenance-free water softening systems based on proprietary catalytic seed crystal formation (Impfkristallbildung) technology. The product line ranges from compact apartment units (home mini at €297.50) to residential home systems (home s/home/home+ at €1,190–€2,190) to commercial-grade multi-family building units (professional premium 25 at €5,575.15). Units install at the house water connection, require no salt, chemicals, electricity, or consumables over a 10–20 year service life, and preserve calcium/magnesium minerals in drinking water.
Is AQON PURE a public or private company?
AQON PURE is a private company. It is classified as family owned and is currently operating.
When was AQON PURE founded?
AQON PURE was founded in 2004.
Where is AQON PURE based?
AQON PURE is headquartered in Südhessen (South Hesse), Germany, in the Europe region.
How does AQON PURE make money?
Two revenue lines are on record. One-Time Hardware Sales are the primary driver. The others are installation Services (Optional Add-on).
Who are AQON PURE's main competitors?
Direct peers on record are NuvoH2O, Hydropath Technology, ScaleBlaster (By Watts) and Pelican Water Systems. Broad incumbents are BWT (Best Water Technology), Grünbeck Wasseraufbereitung, EcoWater Systems, Watts Water Technologies, Kinetico and Pentair.
Does AQON PURE have an API?
No public API is recorded for AQON PURE.
What industry is AQON PURE in?
AQON PURE's product category is Water Treatment & Conditioning Equipment. Its primary akta.pro industry code is CRAJAJAI, Water Softeners & Scale Inhibitors (Residential), with a secondary code of CRAJAJAE, Whole-House (Point-of-Entry) Water Treatment Systems. Its NAICS code is 334512.