AQUABELLA hôtel & Spa - Partouche Hôtels

What AQUABELLA hôtel & Spa - Partouche Hôtels does

Aquabella Hôtel & Spa is a 4-star hotel property located at 2 Rue des Étuves in central Aix-en-Provence, France, operating under SARL Hôtel AQUABELLA (RCS Aix-en-Provence No. 421 936 642) as part of Groupe Partouche's network of hotels and casinos. Founded in 1997 and currently employing approximately 50 staff, the property offers 112 fully renovated rooms and suites across three tiers — 84 Comfort rooms (~24 m²), 23 Privilege rooms with balconies, and 4 Belvédère Suites (~40 m²) with private terraces. Its facilities include the complimentary Sensory Spa (Finnish sauna, hammams, jacuzzi, 22-machine fitness room, outdoor heated pool May–September), the L'Orangerie Mediterranean restaurant led by Chef Jean Christophe UGO, the L'Instant cocktail lounge, and a Sunday brunch service.

The business operates four primary revenue streams: accommodation (€129–€345/night), food and beverage (restaurant, bar, Sunday brunch), meetings and events across 9 function rooms totalling approximately 1,000 m² for up to 300 guests, and bundled getaway packages that combine rooms with dining, spa, and parking. Non-resident day packages (Brunch & Spa at €95–€110/person, Tapas & Spa at €45–€95) and a strategic partnership with the external 3,000 m² Thermes Sextius Spa extend the wellness offering beyond the property's own spa. Ancillary services include paid spa treatments, laundry, pet accommodation (€15/night), and preferential-rate parking at the adjacent Therm'Park public car park (€22/night).

Go-to-market is primarily direct-to-consumer through the hotel's own website (aquabella.fr) powered by TravelClick/Amadeus, phone, and email, complemented by online travel agencies, the La Fourchette restaurant reservation platform, and the Partouche Group's central Meetings & Events platform for B2B bookings. Dedicated in-house sales contacts handle group, corporate, and wedding segments. Customer mix spans individual leisure travelers, couples on wellness and cultural escapes, corporate event clients (Royal Canin, MBDA, AG2R La Mondiale, Schneider Electric, Eiffage, Bureau Veritas, AXIANS, Boehringer Ingelheim among others), wedding parties, and local residents purchasing day packages. Alexandre Schulmann serves as Gérant (Managing Director). Revenue is not publicly disclosed.

Name

AQUABELLA hôtel & Spa - Partouche Hôtels

Legal name

SARL Hôtel AQUABELLA

Website

https://aquabella.fr

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

A 4-star hotel and spa in central Aix-en-Provence operating 112 renovated rooms under Groupe Partouche, serving leisure travelers, corporate events, weddings, and day-guest spa and brunch clients with integrated restaurant, wellness, and banqueting facilities.

Ownership category

akta.pro rank

Product category

Hotel and Spa Hospitality

NAICS

Hotels (except Casino Hotels) and Motels (72111), Traveler Accommodation (7211)

SIC

Hotels & Motels (7011), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Luxury Wellness & Spa Resorts (THAGACAG)

akta.pro secondary industries

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD), Destination Spas & Spa Resorts (HSALAFAC), Resort Convention Hotels (THAGALAC)

Keywords

• Hotel accommodation
• Spa wellness services
• Corporate event venues
• Gourmet restaurant dining
• Wedding celebration venues

Headquarters

HQ city

Aix-en-Provence

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Accommodation (Rooms & Suites): The hotel generates primary revenue from overnight stays across 112 fully renovated rooms and suites. Room categories include 84 Comfort rooms (~24 m²), 23 Privilege rooms (same size as Comfort with bathtub or shower and balcony), and 4 Belvédère Suites (~40 m² with terrace and rooftop views). Pricing ranges from approximately €129/night (Comfort) to €345/night (Belvédère Suite) depending on season and availability. City tax of €3.27 per person per day is additional.
2. Food & Beverage (Restaurant & Bar): L'Orangerie Le Restaurant serves Mediterranean cuisine with bistronomic touches by Chef Jean Christophe UGO, with lunch (Mon–Sat 12:00–14:00), dinner (19:30–22:00), and Sunday Brunch (12:00–14:30). The Orangerie Le Bar (L'Instant lounge bar) operates daily 16:00–midnight serving cocktails. The restaurant is closed December 24, 25, and 31.
3. Packaged Getaway Offers: The hotel bundles accommodation with dining, spa access, and parking into promotional packages such as Partouche Experience (from €159), Summer Holidays All-Inclusive (from €353), Gourmet Getaway (from €285), Sunday Special (from €219), Brunch Escape (from €280), Delight & Wellbeing (from €305), Wellness Getaway (from €325), and Cocooning Getaway (from €445). These packages combine room, breakfast, dinner, and spa access into single prepaid bookings.
4. Meetings & Events: Revenue from hosting corporate seminars, conferences, weddings, and private events across 9 function rooms totalling approximately 1,000 m², with capacities ranging from 8 to 300 guests. Dedicated event sales team handles quotes via the Partouche Meetings & Events platform. The hotel also coordinates with nearby Pavillon Vendôme for wedding photography.
5. Brunch & Spa Day Packages (Non-Residents): The hotel sells day packages to external guests combining brunch and spa access. Winter formula (1 Oct–19 Apr): €95/person with two time slots (9:30–15:30 or 13:00–18:30). Summer formula (20 Apr–30 Sep): €110/person from 9:30–18:30. Brunch-only option: €59/person. Tapas & Spa packages from €85 for two persons (mid-Sept to mid-May) up to €95 for two persons (mid-May to mid-Sept).
6. Ancillary Services: Additional revenue streams include paid spa treatments at Thermes Sextius Spa (external partner), laundry service (within 24 hours if dropped before 09:00), pet accommodation (€15/night, not permitted in Belvédère Suites), and preferential-rate parking at Therm'Park public car park (€22/night, 50 m from hotel).

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels9 records

Core offering

AQUABELLA Hôtel & Spa is a 4-star hotel and spa resort located in the heart of Aix-en-Provence, France. The property offers 112 fully renovated rooms and suites across three tiers (Comfort, Privilege, and Belvédère Suites), a complimentary sensory spa with sauna, hammams, jacuzzi, fitness room, and outdoor heated pool, access to the nearby Thermes Sextius Spa, Mediterranean dining at L'Orangerie Restaurant, Sunday brunch service, a cocktail lounge bar, and approximately 1,000 m² of event space across 9 meeting rooms for corporate seminars, weddings, and private celebrations.

Product overview

AQUABELLA Hôtel & Spa is a 4-star hotel resort operated by Partouche Hôtels, located in the heart of Aix-en-Provence. The property features 112 fully renovated rooms and suites across three accommodation tiers: Comfort Rooms (84 units, ~24m²), Privilege Rooms (23 units with balconies), and Belvedere Suites (4 units, ~40m² with terraces). Wellness facilities include the complimentary Spa Sensoriel (sauna, hammams, jacuzzi, fitness room with 22 machines, outdoor pool May-September) and access to the nearby Thermes Sextius Spa (3,000m²). Dining options comprise L'Orangerie Restaurant (Mediterranean cuisine by Chef Jean Christophe UGO), L'Orangerie Le Bar (cocktail lounge), and Sunday Brunch service. The hotel offers 9 meeting/event spaces (55-290m²) accommodating 8-300 persons for seminars, conferences, and private events. Various packaged stay offers combine accommodation with dining, spa access, and activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Comfort Room
• Privilege Room
• Belvédère Suite
• Spa Sensoriel
• Thermes Sextius Spa
• L'Orangerie Le Restaurant
• L'Orangerie Le Bar (L'Instant Lounge Bar)
• Sunday Brunch
• Meeting & Event Spaces

Quantifiable outcome

• Index 2024 published on 16/02/2025: 81/100 — Gender Equality Index (France)
• +2 more outcomes

Named customers19 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Groupe Partouche (Parent Company)coreOthersThe hotel is operated by SARL Hôtel AQUABELLA (RCS Aix-en-Provence N° 421 936 642, capital €8,000), which is a subsidiary of Groupe Partouche (SA à directoire et conseil de surveillance, RCS Paris N° 588 801 464, 141 bis rue de Saussure, 75017 Paris). The Group provides central brand identity, booking technology (TravelClick via Amadeus), marketing (partouchehotels.com), and cross-selling across its network of 12 hotels and multiple Pasino casinos throughout France.
• TravelClick (Amadeus)coreTechnology or IntegrationTravelClick (Via Augusta, 117, 08006 Barcelona, Spain) provides the hotel's website hosting, booking engine, and reservation management system. The platform handles room availability, pricing, and direct online bookings. Tel: +34 935 20 80 08, [email protected]. This is a critical operational technology partnership underpinning the hotel's direct distribution capability.
• Thermes Sextius SpacoreStrategic or Co-development PartnerThermes Sextius Spa (thermes-sextius.com) is a separate 3,000 m² wellness facility located in the heart of Aix-en-Provence, offering massages, body treatments, and thermal experiences. The Aquabella hotel guests benefit from direct partnership for Wellness and Cocooning Getaway packages, with treatments booked via the hotel (04 42 23 81 82, [email protected]). This partnership differentiates the hotel's spa offering beyond its own Sensory Spa, providing access to a broader range of professional treatments and thermal experiences.
• Pasino Grand (Aix-en-Provence)minorGTM or Marketing PartnerPasino Grand (Avenue de l'Europe, Aix-en-Provence) is the Partouche Group's flagship casino entertainment venue near the Aquabella hotel (~1.3 km away). The hotel references the Pasino in its city guide and events pages, suggesting cross-promotional referral traffic. Pasino Grand features 280 slot machines, 137 electronic game positions, and 27 table games. This partnership benefits both properties through shared Partouche Group branding and convenience for guests seeking combined leisure experiences.
• Pavillon VendômeminorGTM or Marketing PartnerThe Pavillon Vendôme (34 rue Célony, Aix-en-Provence) is a former private mansion and museum (Musée du Pavillon de Vendôme-Dobler) located near the hotel, used by wedding couples as a photography location. Multiple wedding reviews (e.g., Florent, June 2022; Aurélie.b, 2019; 'Du rêve à la réalité', 2019) reference taking photographs at Pavillon Vendôme as part of their Aquabella wedding experience. This informal partnership provides a unique wedding photography backdrop that differentiates the hotel's wedding offering.
• Secret Box (Gift Voucher Platform)minorChannel Partner/ Reseller/ DistributorSecret Box (aquabella.secretbox.fr) is a third-party gift voucher platform used by the hotel to distribute gift boxes and experience packages. This extends the hotel's reach to gifting occasions where the purchaser is not the end consumer, leveraging Secret Box's platform traffic and gifting-focused customer base.
• La Fourchette (Restaurant Reservations)minorChannel Partner/ Reseller/ DistributorLa Fourchette (module.lafourchette.com) is a restaurant reservation platform used by L'Orangerie Le Restaurant for table bookings. This provides exposure to a large base of diners searching for quality restaurants in Aix-en-Provence, driving incremental covers outside the hotel's resident guest base.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Villa Gallici Hôtel & Spa: Luxury Relais & Châteaux hotel in Aix-en-Provence with rooms, fine dining and spa. Comparable city, comparable wellness/romance positioning but at a higher luxury tier; competes for premium leisure guests.
• Hôtel Le Pigonnet: 5-star hotel located in Aix-en-Provence with 45 rooms, restaurant, spa and event space. Comparable on city, star tier above and similar mix of leisure/corporate guests in the same Provence catchment.
• Grand Hôtel Roi René – MGallery: 4-star MGallery property in central Aix-en-Provence with rooms, restaurant, bar and meeting facilities. Directly comparable offering and city location, with Accor's loyalty/distribution as a structural advantage.
• Renaissance Aix-en-Provence Hotel: 4-star Marriott Renaissance in Aix-en-Provence with rooms, restaurant, spa and event space. Same city, same tier, brand-loyalty-distributed comparable.
• Hôtel Cézanne (Aix-en-Provence): Independent 4-star boutique hotel in central Aix-en-Provence with rooms, bar and small meeting capacity. Direct competitor for the same corporate and leisure short-stay demand in Aix.

Broad incumbents

• Bastide de Gordes – Palace: Luxury palace hotel in the Luberon (Provence) with full spa, Michelin-level dining and event space. Comparable wellness/Provence positioning at a higher tier, serving overlapping premium leisure and wedding demand.
• La Villa Mauresque (Saint-Raphaël): Boutique luxury hotel and spa on the French Riviera with rooms, spa and Mediterranean cuisine. Comparable boutique 4-star-plus wellness positioning but on the coast, not Provence.
• Hôtel & Spa des Pêcheurs (Bonifacio, Corsica): 4-star beachfront wellness hotel in southern France offering rooms, spa and packages broadly comparable in concept (wellness-inclusive rates, Mediterranean setting). Sits in a different geographic catchment.

Regional players

• Domaine de Manville (Les Baux-de-Provence): 5-star hotel and golf-spa resort in the Alpilles (Provence) with rooms, restaurant, spa and event space. Comparable Provence wellness/corporate-event positioning, slightly different micro-region.

Others

• Casino & Hôtel Les Princes (Partouche sister property – Sisteron): Sister Partouche Hotels property with casino, hotel, restaurant and spa. Most directly comparable on parent-group economics, distribution platform and revenue mix (rooms + F&B + spa + gaming-adjacent) although in a different region.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/myaquabella
• LinkedInlinkedin.com/company/hotel-aquabella-sarl
• Instagraminstagram.com/hotelaquabellaaix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUABELLA hôtel & Spa - Partouche Hôtels