AQUAFITBAG®

What AQUAFITBAG® does

AQUAFITBAG® is a French fitness equipment brand developed and sold by VD SPORTS, SARL, a privately held limited liability company headquartered in Mende, Occitanie, France, and operating since 2020 with a 6-person team. The company designs water-filled exercise equipment — primarily the elongated AquaFitBag (sizes XS through XL, 1–40 kg when filled) and the spherical AquaFitBall (XS–XL, up to 80 kg), plus the handle-based Sac Bulgare (Bulgarian bag) — built around a proprietary instability mechanism in which the movement of water inside a high-density, double-welded PVC shell creates constant balance demand and engages deep postural muscles. A dual water/air valve, ergonomic polyester-coated handles, and graduated fill markers on the back of the bag enable setup in under five minutes and portable use (under 1 kg when empty) indoors or outdoors.

The business model combines direct-to-consumer e-commerce through aquafitbag.com with worldwide shipping, a dedicated B2B Espace Pro channel that requires SIRET registration and offers volume pricing, and a US-eligible affiliate/ambassador program with a 20 USD payout threshold. Revenue streams include one-time product sales across the bag, ball, Bulgarian bag, and accessory lines (pumps, transport bags, scales, towels, straps, adapters; priced €3–€178 with promotional discounts of roughly 30% on selected SKUs), gift cards (€25–€128), and OPCO-financed professional training and certification for fitness trainers, physiotherapists, and educators. A bundled content asset — a free, unlimited-access video library of 300+ exercise videos presented by certified professionals — is included with every product purchase.

Customers are distributed across individual fitness enthusiasts, fitness professionals (BPJEPS, DE/DES coaches), healthcare and rehabilitation practitioners (APA teachers, physiotherapists), educational institutions (universities, lifeguard training programs), and fitness facilities such as gymnastics clubs and swimming pools. The company is founder-managed — David Pigeyre serves as gérant — and operates with no disclosed external funding, no subsidiaries, no parent company, and no public listing.

Name

AQUAFITBAG®

Legal name

VD SPORTS, SARL

Website

https://aquafitbag.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

AQUAFITBAG® (VD SPORTS SARL, France) designs and sells water-filled instability fitness bags, balls, and Bulgarian bags. It sells direct-to-consumer online and via a B2B Pro channel to fitness, rehabilitation, and education professionals worldwide.

Ownership category

akta.pro rank

Product category

Fitness Equipment

NAICS

Sporting and Athletic Goods Manufacturing (33992)

SIC

Miscellaneous Plastics Products (3080)

akta.pro primary industry

Aqua Fitness Classes (HSADABAL)

Keywords

• Water-filled fitness equipment
• Instability training bags
• Portable exercise equipment
• Rehabilitation fitness tools
• Bulgarian training bags

Headquarters

HQ city

Mende

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Operations, Infrastructure

Revenue model

1. Product sales (B2C & B2B): Direct sales of water-filled fitness bags (AquaFitBag), balls (AquaFitBall), Bulgarian bags, and accessories to consumers and professionals through their e-commerce platform. Offers tiered pricing for professionals with quantity-based discounts.
2. Professional training programs: Certified training programs for professionals (fitness trainers, physiotherapists, educators) who wish to teach Aquafitbag exercises. Trainings can be financed through OPCO (French professional development funds).
3. Gift cards: Gift cards available in denominations from 25€ to 128€ for digital or physical delivery (+3€ for paper).

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

AQUAFITBAG® designs, manufactures, and sells water-filled and air-inflated fitness equipment — elongated AquaFitBag (1–40 kg), spherical AquaFitBall, and the Sac Bulgare (Bulgarian bag) — whose moving water creates instability to engage postural muscles during fitness, sports, and rehabilitation training. The company also sells related accessories, gift cards, a free 300+ exercise video library, and certified training programs for fitness and healthcare professionals.

Product overview

AQUAFITBAG® is a French fitness equipment company offering water-filled unstable-weight training products. The core portfolio consists of AquaFitBag (elongated bag form in sizes XS-XL, 1-40 kg capacity) and AquaFitBall (spherical ball form in sizes XS-XL, up to 80 kg), both available in transparent and opaque variants. The Bulgarian Bag (Sac Bulgare) adds handle-based training for experienced athletes. Accessories include pumps, transport bags, valves, and straps. A complimentary video library of 300+ exercise videos is included with purchases. The products target fitness enthusiasts, rehabilitation patients, and professional trainers, with setup taking under 5 minutes and portability allowing indoor/outdoor use.

Differentiator

Problem solved

Functional benefit

Brands

• AquaFitBag: The primary product line consisting of water-filled exercise bags designed for fitness, sports training, and rehabilitation, available in sizes XS through XL with variable weight capacity from 1kg to 40kg.
• AquaFitBall
• Sac Bulgare

Products and services

• AquaFitBag Water-and-air-filled elongated fitness bag that creates instability through water movement to engage postural muscles; sold in sizes XS–XL with adjustable weight from 1 kg to 40 kg. Used by fitness enthusiasts, trainers, and rehabilitation professionals.
• AquaFitBall Spherical water-filled fitness ball with ergonomic handles, available in sizes XS (Ø25 cm, 8 kg) through XL (Ø60 cm, 80 kg); uses the same water-instability training principle as AquaFitBag.
• AquaFitBag Opaque Non-transparent AquaFitBag variant offering the same instability training with a concealed water chamber, available in S–XL sizes and several colors.
• AquaFitBall Opaque Non-transparent version of the AquaFitBall, providing the same instability training with a concealed water chamber; sold in XS–XL.
• Sac Bulgare (Bulgarian Bag) Training bag with multiple handles for pulling and pushing movements targeting different muscle groups; max load 25 kg; available in transparent (with detachable straps) and opaque versions. Targeted at advanced users.
• Carte cadeau (Gift Card) Gift voucher for the AQUAFITBAG® online store, available in denominations from €25 to €125 with electronic or paper (+€3) delivery.
• Sac de Transport PRO 70L 70-liter professional transport bag for carrying AquaFitBag equipment, offered free with PRO orders.
• Pompe pro (Professional Pump) Professional pump designed for rapid inflation of multiple AquaFitBag products; bundled free with PRO pack purchases.
• Pompe (Hand/Foot Pump) Compact hand/foot pump with valve adapter, included free with every AquaFitBag purchase.
• Balance (Digital Scale) Digital scale used to measure water weight when filling AquaFitBag products to the desired training resistance.
• Gourde (Rollable Water Bottle) Rollable 500 ml water bottle with retractable spout, useful both as a drinking bottle and for precise filling of AquaFitBag products.
• Serviette (Branded Towel) Branded AQUAFITBAG® fitness towel sold as a complementary accessory.
• Adaptateur (Valve Adapter) Valve adapter that connects a pump to the AquaFitBag water/air valve; bundled free with pump purchases.
• Clef à valve (Valve Key) Tool that fully opens the valve to empty water and clean the interior walls of AquaFitBag and AquaFitBall products; bundled free with purchases.
• Sangle 3 en 1 (3-in-1 Strap)

Quantifiable outcome

• Setup time under 5 minutes
• +3 more outcomes

Named customers14 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Direct peers

• TRX Training: TRX is the dominant suspension/instability training equipment brand, widely used in functional fitness, group training, and rehabilitation. Comparable as a competing instability-based training modality targeting the same trainer and rehabilitation customer segments.
• Hydro-Fit: Hydro-Fit manufactures water-based exercise equipment (aqua fitness bells, bags, and Aqua Logix-style resistance products) for fitness and rehabilitation use. Highly comparable as both companies sell water-based fitness equipment into the same aqua-fitness and rehabilitation customer base.
• Rep Fitness: Rep Fitness is a leading direct-to-consumer strength equipment brand selling Bulgarian bags, kettlebells, and functional training gear. Comparable as it sells the same Sac Bulgare product category plus a broader functional-fitness catalog.
• AquaLogix: AquaLogix produces water-resistance training equipment for aqua fitness and rehab. Comparable because the products share the same water-resistance training paradigm and target overlapping aqua fitness, therapy, and senior-fitness customers.
• Escape Fitness: Escape Fitness designs functional training equipment (bags, sandbags, accessories) and trains instructors globally. Comparable due to overlapping functional-training product categories and a shared B2B professional training/certification model.
• Stroops: Stroops (Slastix, Vyper, Raptor) makes resistance and functional training equipment used by trainers and rehab professionals. Comparable due to shared functional-training positioning and trainer/rehab professional customer base.

Broad incumbents

• TheraBand (Performance Health): TheraBand/Performance Health is an established global brand in rehabilitation and fitness equipment. Comparable as it sells resistance and rehab tools into the same physiotherapy and adapted-physical-activity customer segments.
• Perform Better: Perform Better distributes functional training equipment (bags, balls, bands, unstable training tools) to trainers and rehab professionals. Comparable due to shared B2B trainer/rehab distribution model and overlapping functional training product catalog.
• Decathlon: Decathlon is the largest sporting-goods retailer globally, with private-label fitness equipment across all price points. Comparable as the dominant channel competitor for any consumer shopping for home fitness equipment in France and Europe.

Emerging players

• Surge Fitness: Surge produces water-filled training bags — a near-identical concept to AquaFitBag. Comparable as a direct concept competitor targeting the same instability-training niche, though likely smaller and less established internationally.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCDC9sFWiGFYj-UeuBT9nE0A
• Facebookfacebook.com/aquafitbag
• Instagraminstagram.com/aquafitbag
• LinkedInlinkedin.com/company/aquafitbag%C2%AE

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AQUAFITBAG®