Aqua Lab
Aqua Lab (ООО «Аква-Лаб») is a Moscow-based Russian distributor and manufacturer of water quality measuring instruments and water treatment equipment, offering 60+ third-party brands alongside its own AQUA-LAB product line — including Gosreestr SI-certified industrial analyzers, moisture meters, pumps, and facade-cleaning systems — to laboratory, industrial, agricultural, and consumer customers across Russia.
- Company typePrivate
- Founded2012
- HeadquartersMoscow, Russia
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Aqua Lab does
Aqua Lab (ООО «Аква-Лаб») is a privately held Russian limited liability company founded in 2012 and headquartered in Moscow with a branch in Saint Petersburg. The company operates a dual business model: it is simultaneously a multi-brand distributor of more than 60 international and Russian measuring-instrument brands — including Hanna Instruments, Milwaukee Instruments, Ohaus, Testo, CAS, Apera Instruments, HM Digital, Kelilong, WTW, VIBRA, RGK, Fluke, and Russian manufacturers such as ВЗОР, ЭРСТЕД, and НПП Элиза — and the manufacturer of its own AQUA-LAB branded product line. The catalog spans five main categories: measuring instruments (pH meters, ORP meters, TDS meters, EC/conductometers, moisture meters, refractometers, scales), industrial process instruments (multi-parameter controllers with RS485/4-20mA outputs, digital sensors, flow meters, and oil-product sensors with auto-cleaning), water pumps (AQ-6000 bottled-water dispenser pumps and AQ-DP diaphragm pumps in 12V/24V/220V variants), water treatment equipment (hydrogen water generators and the AQUA-LAB UVP-2 facade-cleaning unit with BLACK LINE carbon-fiber telescopic poles), and calibration solutions and accessories. Several AQUA-LAB branded instruments are registered in the Russian State Register of Measuring Instruments (Gosreestr SI / GRSI RF), making them admissible in regulated metrology applications.
The business model is built on one-time unit hardware sales priced in Russian rubles, with publicly disclosed prices ranging from approximately 327 RUB for entry-level calibration buffers to 444,500 RUB for the premium AQ-SMART-OIL1 industrial oil-product sensor. Go-to-market is a hybrid direct-to-consumer e-commerce storefront (aqua-lab.com) supplemented by a dealer recruitment program ("стать дилером") and Russia-wide delivery through CDEK, Delovye Linii, Russian Post, and EMS, with courier delivery within Moscow for 350 RUB. The customer base is horizontally segmented across industrial and municipal water treatment, laboratory and research, agriculture and food production, HoReCa and vending, professional facade cleaning, health/wellness consumers, and hobbyists. The company supports its commercial operations with an SEO-driven content blog, a YouTube channel, an email newsletter, and up to 5-year product warranties backed by service centers in Moscow. No revenue, funding, or ownership figures are disclosed; the firm is independently operated with no parent company or external investors identified in the available data.
Aqua Lab firmographics
Firmographics- Name
- Aqua Lab
- Legal name
- ООО «Аква-Лаб»
- Website
- https://aqua-lab.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Aqua Lab (ООО «Аква-Лаб») is a Moscow-based Russian distributor and manufacturer of water quality measuring instruments and water treatment equipment, offering 60+ third-party brands alongside its own AQUA-LAB product line — including Gosreestr SI-certified industrial analyzers, moisture meters, pumps, and facade-cleaning systems — to laboratory, industrial, agricultural, and consumer customers across Russia.
- Ownership category
- akta.pro rank
Aqua Lab industry classification
Industry- Product category
- Water Quality Measurement & Industrial Process Instruments
- NAICS
- Analytical Laboratory Instrument Manufacturing (334516), Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345), Totalizing Fluid Meter and Counting Device Manufacturing (334514)
- SIC
- Laboratory Analytical Instruments (3826), Industrial Instruments For Measurement, Display, And Control (3823), Totalizing Fluid Meters & Counting Devices (3824)
- akta.pro primary industry
- Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards) (HLAGAIAL)
- akta.pro secondary industry
- Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)
Keywords
Where Aqua Lab is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
Aqua Lab business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Product Sales (Own Brand + Distributed Brands): Revenue generated from selling AQUA-LAB branded instruments (pH meters, ORP meters, TDS meters, moisture meters, industrial analyzers, pumps, water treatment equipment) alongside distributed third-party brands (Hanna Instruments, Milwaukee, Ohaus, Testo, CAS, Apera Instruments, HM Digital, Kelilong, and many others). Products range from affordable consumer instruments to high-end industrial controllers. The company operates as both a manufacturer of its own brand and a multi-brand distributor.
- Accessories and Consumables: Sales of calibration solutions (pH buffer solutions, ORP calibration solutions, TDS calibration solutions), electrodes, spare parts, carrying cases, and accessories for the measuring instruments. These represent recurring consumable revenue tied to instrument ownership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level instruments and accessories |
| Unit Pricing | Pay-as-you-go | Mid-range portable and benchtop instruments |
| Unit Pricing | Pay-as-you-go | Industrial and professional-grade equipment |
| Unit Pricing | Pay-as-you-go | Premium facade cleaning systems and telescopic poles |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Aqua Lab product offering
Product offeringCore offering
Aqua Lab manufactures and distributes water quality measurement instruments and water treatment equipment in Russia. The portfolio includes own-brand AQUA-LAB products (pH/ORP meters, TDS/EC meters, moisture meters, industrial controllers and sensors, water pumps, hydrogen water generators, facade-cleaning equipment) alongside distributed brands such as Hanna Instruments, Milwaukee, Ohaus, HM Digital, Apera, Testo, Kelilong, WTW, and CAS. Many AQUA-LAB instruments are registered in the Russian State Register of Measuring Instruments (Gosreestr SI) for legal metrology use, and the company offers dealer/reseller programs, calibration services, and nationwide delivery across Russia.
Product overview
Aqua Lab is a Russian distributor and supplier of measuring instruments and water treatment equipment, operating as both a distributor of international brands (Hanna Instruments, Milwaukee Instruments, Ohaus, HM Digital, Apera Instruments, Testo, WTW, and others) and a manufacturer of proprietary AQUA-LAB branded products. The product portfolio spans five main categories: (1) Measuring instruments including pH meters, ORP meters, TDS/salinometers, EC/conductometers, moisture meters (grain, wood, concrete, soil, textiles, powders), refractometers, photometers, oxygen meters, gas analyzers, scales, thermometers, and turbidity meters; (2) Industrial process instruments including multi-parameter controllers (AQ-MULTI-MONITOR1), industrial pH/ORP sensors and controllers, conductometers, and flow meters; (3) Water pumps including bottled water dispensers (AQ-6000 series), diaphragm pumps (AQ-DP series) in 12V/24V/220V variants; (4) Water treatment equipment including hydrogen water generators and facade washing systems with telescopic carbon fiber poles (BLACK LINE series) and water treatment units (UVP-2); and (5) Calibration solutions and accessories. The company's proprietary instruments target both laboratory and industrial applications, with several products registered in the Russian State Register of Measuring Instruments (GosReestr SI). The business model combines distribution of third-party brands with own-brand manufacturing, serving markets across Russia with delivery and installation services.
Differentiator
Problem solved
Functional benefit
Products and services
- AQUA-LAB AQ-PH/ORP100
Quantifiable outcome
- Warranty coverage of up to 5 years with free shipping of warranty equipment within Russia
- +2 more outcomes
Companies that use Aqua Lab
Customer profileSegments7 records
Ideal customer profiles6 records
Aqua Lab technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aqua Lab partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aqua Lab competitors and assessment
Company assessmentDirect peers
- Эрис (Eris): Russian manufacturer of industrial gas and liquid analyzers, including water quality sensors and controllers with Gosreestr SI registrations for Russian metrology. Direct competitor to AQUA-LAB's industrial controller line in the Russian market.
- Kelilong: Chinese manufacturer of pH, ORP, EC, TDS, and other water quality instruments sold globally at competitive price points. Closely comparable product range to AQUA-LAB's own-brand portable meters and also distributed through Aqua Lab.
- Hanna Instruments: US-based global manufacturer of pH, ORP, EC, TDS, and multiparameter water quality instruments for laboratory and industrial use. Hanna is both a competitor to AQUA-LAB's own-brand line and one of the company's key distributed brands, making it the closest direct peer in product and channel.
- Apera Instruments: Manufacturer of pH, ORP, EC, TDS meters and optical instrument families targeting laboratory and industrial customers globally. Direct overlap with AQUA-LAB's own-brand portable and benchtop meters, and also distributed by Aqua Lab in Russia.
- Milwaukee Instruments: Manufacturer of portable and benchtop water quality meters (pH, ORP, EC, TDS) targeting laboratory, aquarium, pool, and hydroponics users. Overlaps directly with AQUA-LAB's portable meter line and is also distributed by Aqua Lab in Russia.
- WTW (Xylem Analytics): German heritage brand (now part of Xylem) producing laboratory and field water quality instruments including pH, conductivity, dissolved oxygen, and turbidity meters. Competes with AQUA-LAB in lab-grade instruments and is also distributed through Aqua Lab's catalog.
- HM Digital: US manufacturer of portable water quality meters (TDS, pH, ORP, EC) with strong presence in consumer, aquarium, hydroponics, and light-industrial segments. Directly comparable product range to AQUA-LAB's portable meter line and also distributed through Aqua Lab.
- ВЗОР (Vzor): Russian manufacturer of industrial water and process analyzers (pH, conductivity, sodium, dissolved oxygen) with established Gosreestr SI registrations for regulated metrology. Competes directly with AQUA-LAB in the Russian industrial monitoring market.
Broad incumbents
- Ohaus: Manufacturer of laboratory balances, scales, and laboratory equipment serving scientific and industrial customers globally. Overlaps with AQUA-LAB's lab equipment category (balances, moisture analyzers) and is also distributed by Aqua Lab in Russia.
- Testo: German manufacturer of a broad portfolio of measurement instruments (temperature, humidity, flue gas, pH, airflow, refrigeration) for industrial and HVAC applications. Overlaps with AQUA-LAB in measurement instrumentation and is also a distributed brand in Aqua Lab's catalog.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks7 records
Key highlights6 records
Customer concentration
Aqua Lab social profiles
Digital presenceAqua Lab compliance and trust
Trust signalCompliance2 records
Aqua Lab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aqua Lab leadership team
Management profileNumber of profiles
Aqua Lab funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aqua Lab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aqua Lab
What does Aqua Lab do?
Aqua Lab manufactures and distributes water quality measurement instruments and water treatment equipment in Russia. The portfolio includes own-brand AQUA-LAB products (pH/ORP meters, TDS/EC meters, moisture meters, industrial controllers and sensors, water pumps, hydrogen water generators, facade-cleaning equipment) alongside distributed brands such as Hanna Instruments, Milwaukee, Ohaus, HM Digital, Apera, Testo, Kelilong, WTW, and CAS. Many AQUA-LAB instruments are registered in the Russian State Register of Measuring Instruments (Gosreestr SI) for legal metrology use, and the company offers dealer/reseller programs, calibration services, and nationwide delivery across Russia.
Is Aqua Lab a public or private company?
Aqua Lab is a private company. It is classified as unknown and is currently operating.
When was Aqua Lab founded?
Aqua Lab was founded in 2012. It employs 1 to 10 people.
Where is Aqua Lab based?
Aqua Lab is headquartered in Moscow, Russia, in the Europe region.
How does Aqua Lab make money?
Two revenue lines are on record. Product Sales (Own Brand + Distributed Brands) is the primary driver. The others are accessories and Consumables.
Who are Aqua Lab's main competitors?
Direct peers on record are Эрис (Eris), Kelilong, Hanna Instruments, Apera Instruments, Milwaukee Instruments, WTW (Xylem Analytics), HM Digital and ВЗОР (Vzor). Broad incumbents are Ohaus and Testo.
Does Aqua Lab have an API?
No public API is recorded for Aqua Lab.
What industry is Aqua Lab in?
Aqua Lab's product category is Water Quality Measurement & Industrial Process Instruments. Its primary akta.pro industry code is HLAGAIAL, Metrology, Calibration & Testing Equipment (Balances, pH/DO, Standards), with a secondary code of BPABAJAK, Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors). Its NAICS code is 334516 and its SIC code is 3826.