Aquaserve
- Company typePrivate
- Founded1990
- HeadquartersBroomfield, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
Aquaserve firmographics
Firmographics- Name
- Aquaserve
- Legal name
- Aqua Serve 4 U
- Website
- https://aquaserve4u.com
- Company type
- Private
- Founded year
- 1990
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Aquaserve industry classification
Industry- Product category
- Water Treatment Services
- NAICS
- Plumbing and Heating Equipment and Supplies (Hydronics) Merchant Wholesalers (42372)
- SIC
- Sanitary Services (4950)
- akta.pro primary industry
- UV Water Purification Systems (Residential) (CRAJAJAJ)
Keywords
Where Aquaserve is headquartered
LocationHeadquarters
- HQ city
- Broomfield
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Aquaserve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Water Treatment Equipment Sales: Sale of water softeners, water filters, reverse osmosis systems, whole house filtration units, and related equipment. Products include Brita Pro systems, commercial and residential softeners, UV systems, and specialty filters.
- Installation Services: Custom installation services for all water treatment systems, ensuring proper sizing and integration with existing plumbing infrastructure. Professional installation by certified plumbers.
- Rental Options: Flexible rental options for water treatment systems allowing customers to enjoy purified water without long-term equipment commitment.
- Salt Delivery: Salt delivery services to maintain water softener efficiency, providing reliable delivery of appropriate salt types.
- Water Testing Services: Water testing services including free in-home analysis, DIY kits, and advanced lab tests to identify contaminants and determine appropriate solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Whole House Water Filter - Brita Pro System |
| Freemium | Pay-as-you-go | Free Water Testing |
| Subscription | Monthly | Rental Options |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Aquaserve product offering
Product offeringCore offering
Aquaserve (also known as Aqua Serve 4 U) is a Colorado-based water treatment company that sells, installs, and services water filtration, softening, and reverse osmosis systems for residential, commercial, and industrial clients. The company combines free in-home water testing with custom system design, professional installation by certified plumbers, and ongoing maintenance (including salt delivery and rental options) across the Colorado Front Range.
Product overview
Aqua Serve is a water treatment company offering a comprehensive portfolio of water filtration, softening, and treatment solutions for residential, commercial, and industrial clients in Colorado. The product lineup centers on four main categories: Water Softeners (including smart sensor, commercial, hot water, twin alternating, platinum package, and high-efficiency models), Water Filters (encompassing Brita Pro whole house and under-sink filters, UV disinfection, sulfur/iron removal, fluoride removal, sodium removal, Everpure systems, and commercial carbon filters), Reverse Osmosis Systems (including tankless RO, commercial RO, grow house RO, and bottle-free RO water coolers), and Bottle-Free Water Coolers (hot & cold dispensers with direct chill and RO technology). The company operates as a full-service provider combining professional in-home water testing, custom system design, installation, and ongoing maintenance, with Brita Pro as a primary branded product line alongside proprietary softener systems.
Differentiator
Problem solved
Functional benefit
Brands
- Brita PRO: Authorized Brita PRO dealer offering whole house water filters, under-sink filters, and reverse osmosis systems under the Brita PRO brand partnership.
Products and services
- Smart Sensor Water Softener SS1 with Analyzer Controller
Quantifiable outcome
- Softened water can reduce detergent use by 50%
- +2 more outcomes
Companies that use Aquaserve
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Aquaserve technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Aquaserve partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Brita ProcoreAqua Serve is an authorized Brita Pro dealer in Colorado. The partnership provides access to Brita Pro's line of water filtration products including whole house filters, under-sink filters, reverse osmosis systems, and microbiological purifiers. Products are certified to NSF/ANSI standards and feature advanced filtration technology for PFAS, lead, chlorine, and microbiological contaminants.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Aquaserve competitors and assessment
Company assessmentDirect peers
- APEC Water Systems: Reverse osmosis and water filtration manufacturer/retailer competing in the same RO category as Aqua Serve's Tankless RO and Large Commercial RO products. Strong direct-to-consumer and small commercial overlap.
- Kinetico: Manufacturer of premium water softeners and filtration systems sold through an authorized dealer network — the same go-to-market pattern Aqua Serve uses. Sells twin-tank softeners and RO systems comparable to Aqua Serve's Platinum and Twin Alternating product lines.
- EcoWater Systems: Whirlpool-owned water treatment OEM with a national dealer network offering softeners, RO, and filtration. Directly competes for residential and commercial customers via an analogous in-home consultation and installation model.
- Multipure: Direct-selling water filtration company offering under-sink and whole-house systems targeting the same residential contaminant concerns (PFAS, lead, chlorine). Competes in the same price-per-system range.
- Pelican Water Systems: Whole-house filtration, RO, and water softener retailer selling both direct-to-consumer online and through regional partners. Comparable product mix targeting similar residential contaminants including PFAS and chlorine.
- Culligan Water: Largest direct competitor in residential water treatment with a comparable dealer-led service model, in-home water testing, rental/subscription programs, and salt delivery. Operates a national franchise network including Colorado locations that compete directly for the same Front Range customers.
- Hague Quality Water: Water treatment equipment maker with authorized dealer channel delivering in-home testing, installation, and recurring service — directly comparable business model and product categories (softeners, RO, filtration) to Aqua Serve.
- Rainsoft: Water treatment company with a direct-dealer sales model selling softeners, drinking water systems, and filtration through in-home consultation. Operates a rental/leasing structure similar to Aqua Serve's subscription options.
- US Water Systems: Independent water treatment company offering whole-house filtration, softeners, RO, and specialty contaminant removal (PFAS, fluoride). Direct overlap with Aqua Serve's product categories and residential target market.
Broad incumbents
- Pentair: Large diversified water treatment manufacturer whose Everpure brand is sold by Aqua Serve. Owns multiple residential and commercial filtration lines and competes broadly through dealer and retail channels across the same end markets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Aquaserve social profiles
Digital presenceAquaserve compliance and trust
Trust signalCompliance6 records
Aquaserve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aquaserve leadership team
Management profileNumber of profiles
Profiles1 record
Aquaserve funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aquaserve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aquaserve
What does Aquaserve do?
Aquaserve (also known as Aqua Serve 4 U) is a Colorado-based water treatment company that sells, installs, and services water filtration, softening, and reverse osmosis systems for residential, commercial, and industrial clients. The company combines free in-home water testing with custom system design, professional installation by certified plumbers, and ongoing maintenance (including salt delivery and rental options) across the Colorado Front Range.
Is Aquaserve a public or private company?
Aquaserve is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Aquaserve founded?
Aquaserve was founded in 1990. It employs 1 to 10 people.
Where is Aquaserve based?
Aquaserve is headquartered in Broomfield, United States, in the North America region.
How does Aquaserve make money?
Five revenue lines are on record. Water Treatment Equipment Sales are the primary driver. The others are installation Services, rental Options, salt Delivery and water Testing Services.
Who are Aquaserve's main competitors?
Direct peers on record are APEC Water Systems, Kinetico, EcoWater Systems, Multipure, Pelican Water Systems, Culligan Water, Hague Quality Water, Rainsoft and US Water Systems. Pentair is listed as a broad incumbent.
Does Aquaserve have an API?
No public API is recorded for Aquaserve.
What industry is Aquaserve in?
Aquaserve's product category is Water Treatment Services. Its primary akta.pro industry code is CRAJAJAJ, UV Water Purification Systems (Residential). Its NAICS code is 42372 and its SIC code is 4950.