AquaServ Pool Service

What AquaServ Pool Service does

AquaServ Pool Service is a family-founded, family-operated pool maintenance and renovation company headquartered in Clearwater, Florida, serving exclusively Pinellas County (St. Petersburg, Clearwater, Largo, Seminole). The company delivers recurring residential maintenance under subscription pricing tiers — Premium Weekly Service starting at $175 per month and Basic Bi-Weekly Service starting at $150 per month — with chemicals, filter cleaning, 5-6 point water testing, brushing, vacuuming, and email updates with before/after photos. A separate Vacation Rental Pool Service adds $75 guest-ready turnover visits for Airbnb and VRBO hosts on existing routes.

The commercial offering covers routine cleaning, chemical balancing, equipment maintenance, regulatory compliance with Florida Department of Health standards, preventative maintenance, and resurfacing across hotels, resorts, condominium associations, HOAs, apartment communities, country clubs, fitness centers, schools, and municipal facilities. Through a partnership with AquaWorx, AquaServ also installs commercial filtration vessels, chemical automation, and custom hydraulic solutions for aquatic facilities. A full pool renovation and remodel line — including Pebble/Quartzscapes/StoneScapes finishes, tile, coping, decking, stonework, and Jandy/Pentair/Hayward equipment upgrades — completes the product surface.

The business is sold and delivered entirely through direct-to-consumer phone-based sales (727-221-1705), free estimates, and route-based service with company-employed certified technicians. Founders came from a corporate executive background and built the company around a premium, quality-over-volume ethos (5-6 pools per tech per day vs. an industry standard of 25-30), explicitly avoiding the 'splash and dash' competitive segment. AquaServ is privately held with no disclosed investors, parent entities, or funding rounds, and operates with 7 employees.

Name

AquaServ Pool Service

Legal name

AquaServ Pool Services

Website

https://aquaserv.net

Company type

Private

Operating status

Operating

Short description

AquaServ Pool Service is a family-founded pool maintenance, renovation, and commercial equipment installation company serving residential, vacation rental, and commercial customers exclusively in Pinellas County, Florida via phone-based direct sales and route-based certified technicians.

Ownership category

akta.pro rank

Product category

Pool Maintenance Services

SIC

Services-Facilities Support Management Services (8744)

akta.pro primary industry

Routine Pool Cleaning (Skimming, Vacuuming, Brushing) (HSAIALAA)

akta.pro secondary industries

Water Testing & Chemical Balancing (HSAIALAB), Equipment Installation & Upgrades (Automation, Covers, Sanitizers) (HSAIALAJ), Pool Decking & Surrounds (HSAPALAK)

Keywords

• Pool maintenance services
• Commercial pool care
• Pool renovation services
• Residential pool service
• Pool equipment installation

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Recurring Pool Maintenance Services: Weekly and bi-weekly pool maintenance subscription services for residential and commercial customers. Revenue is recurring and predictable, billed monthly. Price varies based on pool size, foliage around pool area, and service tier selected.
2. Vacation Rental Turnover Services: One-time guest-ready pool turnover visits for Airbnb, VRBO, and vacation rental properties. Charged at $75 per visit, available Monday through Saturday.
3. Pool Renovation and Remodeling: One-time project-based pool renovation services including resurfacing, tile replacement, decking, and equipment upgrades. Custom quotes provided based on project scope.
4. Commercial Equipment Installation: Installation of commercial pool equipment (AquaWorx) for commercial facilities. Includes on-site training and ongoing service/support.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels2 records

Core offering

AquaServ Pool Service provides weekly and bi-weekly residential pool maintenance, vacation-rental pool turnover visits, custom commercial pool care for facilities such as hotels and HOAs, commercial AquaWorx pool equipment installation, and pool renovation services to customers in Pinellas County, Florida (St. Petersburg, Clearwater, Largo, Seminole and surrounding areas).

Product overview

AquaServ Pool Service is a family-founded residential and commercial pool service company serving Pinellas County, Florida. The company operates as a single unified service offering — not a software platform — structured around two main pillars: recurring maintenance services and project-based renovation/installation services. The recurring maintenance portfolio includes three residential service tiers (Premium Weekly Service at $175+/month, Vacation Rental Pool Service, and Basic Bi-Weekly Service at $150+/month) and one commercial pool service offering. The project services include AquaWorx Commercial Pool Equipment Installation and full Pool Renovation Services covering surfaces, tile, coping, decking, and equipment upgrades. All services are delivered by certified technicians and are priced and sold directly to end customers rather than through a product-plus-modules software architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Weekly Pool Service

Quantifiable outcome

• Service quality: 5-6 pools per day vs industry standard of 25-30 pools per day

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• AquaWorxcoreTechnology or IntegrationAquaServ specializes in delivering high-quality, reliable installations of AquaWorx commercial pool equipment for aquatic facilities of every size. AquaWorx provides industry-leading filtration vessels, chemical automation, and custom equipment solutions. AquaServ handles installation planning, electrical integration, startup testing, and ongoing service and maintenance for AquaWorx systems.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Pinch A Penny Pool Patio Spa: Florida-based franchisor and retailer of pool supplies with in-store service referral network; competes most directly with AquaServ for residential pool maintenance customers across Pinellas County and the broader Tampa Bay region.
• America's Swimming Pool Company (ASP): National pool service franchise offering residential and commercial pool maintenance, repairs, and renovations — closest scale and franchise-format analog to AquaServ's recurring residential + commercial model.
• Pool Scouts: Franchise-based residential pool cleaning service; competes for the same homeowner subscription dollars and uses a similar route-based technician model in select Florida markets.

Broad incumbents

• Leslie's Poolmart: Largest U.S. specialty retailer of pool supplies and chemicals with growing in-store service referral network; not a direct service competitor but the dominant consumer brand that anchors pool-care purchasing decisions AquaServ must overcome.
• American Pool Enterprises: Large commercial pool management operator serving hotels, HOAs, country clubs, and municipalities — direct overlap on AquaServ's commercial customer verticals (hotels, HOAs, fitness centers, schools).

Others

• PoolCorp: Largest global distributor of pool products and equipment to pool builders, retailers, and service companies; supplies AquaServ's industry-standard equipment and chemicals, and is the upstream partner that shapes margin economics for the entire service category.
• Jandy Pool Products: Manufacturer of pool automation, heaters, pumps, and filters whose equipment AquaServ installs and services; comparable as the technology ecosystem AquaServ builds its renovation and commercial-installation revenue on.

Regional players

• Premier Pool Service: Regional pool service and renovation operator with overlapping Florida footprint; comparable mix of recurring residential maintenance and project-based renovation work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AquaServ Pool Service