ARAGO DE SÈTE

What ARAGO DE SÈTE does

ARAGO DE SÈTE is a historic French volleyball club founded in 1953 and headquartered at 50 rue des Fauvettes, Sète, France. Registered as a non-profit association under French law (loi 1901, SIREN 320751860) with 17 employees, the club operates a full volleyball ecosystem: a professional men's team competing in France's top volleyball league (Ligue A), a renowned Centre de Formation offering dual academic-athletic development through the Campus Connecté de Sète Agglopôle Méditerranée partnership, an amateur sector spanning all age groups and genders (M11, M15, M18, cadets, juniors, seniors), and specialty programs in beach, green, and soft volleyball. The professional roster draws international players from France, Argentina, Germany, Austria, Finland, the Netherlands, USA, Spain, and Brazil, and reached the Ligue A semi-finals in the 2025-2026 season. The club's trophy cabinet spans over 70 years, including the Trophée des As (1988), two Vice-champion de France Pro A finishes (2005, 2016), CEV Cup Final Four appearances (1983, 1988), 80 European matches, and numerous French youth championship titles.

The club's revenue model rests on three streams: ticketing for professional team home matches (including playoffs and European competition); merchandise sold through an official online boutique featuring team jerseys (€35-55), training apparel, and 70th anniversary commemorative items, delivered across France via Colissimo; and sponsorship revenue from commercial partners including Stadium Go (carpooling platform), Dalkia (RSO initiatives sponsor), and other local/national partners listed on the club's "Nos partenaires" page. Distribution is via direct sales at the Halle Louis Marty venue (under renovation, with matches delocalized), a regional training infrastructure across multiple gymnasiums (Gymnase Maurice Vié, Salle du Lido, Salle Clavel, Salle Ferrari), and an e-commerce storefront on aragodesete.fr.

The go-to-market motion is community-led, leveraging the amateur sector, youth academy, and grassroots programs as feeder pipelines. The club operates a multi-channel marketing approach through its website, Facebook, Instagram, X/Twitter, and YouTube (the latter for live match streaming), supplemented by participation in local community events such as the Forum des associations and a Responsible Sport Organization (RSO) program that includes anti-bullying conferences, toy drives, and youth arbitration training. Strategic posture is defined by ongoing capital investment in the Halle Louis Marty renovation, recent competitive highs (Ligue A semi-finals, Coupe de France M18 5th out of 280), and expansion into seasonal beach volleyball camps. There is no proprietary technology platform, no digital product offering beyond the e-commerce boutique, and no AI/ML capability evident in the data.

Name

ARAGO DE SÈTE

Legal name

ARAGO DE SÈTE

Website

https://aragodesete.fr

Company type

Private

Founded year

1953

Operating status

Operating

Headcount range

11–50 employees

Short description

ARAGO DE SÈTE is a historic French volleyball club founded in 1953 in Sète, operating a Ligue A men's professional team, a Centre de Formation youth academy, and an extensive amateur sector, serving players, members, and supporters across the Occitanie region.

Ownership category

akta.pro rank

Product category

Professional Volleyball Club

NAICS

Sports Teams and Clubs (711211), Spectator Sports (71121), Sports and Recreation Instruction (61162)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Volleyball Leagues (MPAKAAAL)

akta.pro secondary industries

Local Amateur Clubs & Community Sports Organizations (MPAKACAE), Club Sports Programs (EDALAIAB)

Keywords

• Professional volleyball club
• Youth volleyball academy
• Beach volleyball training
• Sports club membership
• Volleyball merchandise retail

Headquarters

HQ city

Sète

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Ticket sales (Billetterie): Revenue generated from selling tickets to professional team home matches, including playoff and European competition matches.
2. Merchandise and online boutique: The club operates an official online store selling team merchandise including jerseys, shorts, trackpants, T-shirts, pullovers, and hoodies. Products are available for the professional team (S24/25, S25/26 seasons) and anniversary items.
3. Sponsorships and partnerships: Revenue from commercial partners and sponsors including Stadium Go (carpooling), Dalkia (parental conference sponsorship), and other local/national sponsors. The club also references a partners page (Nos partenaires).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

L'Arago de Sète is a French non-profit volleyball club that fields a professional men's team in Ligue A and operates a comprehensive grassroots-to-professional ecosystem. Its core offerings include professional match delivery (home Ligue A and playoff games), a Centre de Formation (CFC) for elite youth development with academic support via Campus Connecté, an amateur sector covering all age categories from M11 to seniors in both genders, specialty beach/green/soft volleyball programs, and summer beach volleyball training camps. The club also distributes official team merchandise (jerseys, shorts, hoodies, trackpants) and commemorative items through an online boutique.

Product overview

Arago de Sète is a professional volleyball club based in Sète, France, offering a portfolio of official merchandise products (team jerseys, training apparel, commemorative items) and community programs. The merchandise line includes professional team jerseys for multiple seasons (S22/23 through S25/26), training wear, and commemorative 70th anniversary items. The club also operates training programs including beach volleyball summer camps and youth development initiatives, alongside its core professional volleyball team competing in French Ligue A.

Differentiator

Problem solved

Functional benefit

Products and services

• Maillot Équipe Pro S25/26 Official professional team jersey for the 2025-2026 season, featuring the official Arago de Sète design with player name/number customization, sold via the online boutique at €55 per unit.
• Maillot Équipe Pro S24/25 Official professional team jersey for the 2024-2025 season, offered at promotional discounted pricing (€55 down to €35 while stock lasts).
• Maillot Équipe Pro S23/24 Official professional team jersey for the 2023-2024 season, sold online through the official boutique.
• Maillot Équipe Pro S22/23 Official professional team jersey for the 2022-2023 season, sold at promotional discounted pricing through the boutique.
• Short Équipe Pro S25/26 Professional team shorts for the 2025-2026 season, available in colors rose, blanc, bleu, and sizes L/MS/XL/XXL at €30 per pair.
• Sweat à capuche Arago de Sète Hooded sweatshirt featuring Arago de Sète branding, available in sizes L/MS/XL/XXL at €48 per unit.
• Bas de survêtement Marine floqué Arago de Sète Navy blue jogging bottoms with embroidered Arago de Sète logo, made from 100% cotton, available in children's sizes (116/152/176) and adult 2XL at €10-€15 depending on size.
• T-shirt Roligan Supporter T-shirt featuring the Roligan design, sold at €15 per unit in the club boutique.
• Pull 1953 — 70ème anniversaire Commemorative sweater celebrating the club's 70th anniversary (1953-2023), made from 80% cotton and 20% polyester, sold at €35-€45 depending on size (child to adult XXL).
• T-shirt 1953 70ème anniversaire — Taille enfant Commemorative anniversary T-shirt for the club's 70th birthday, available in children's sizes (116-164), priced €20 originally and discounted to €15.
• Stages de Beach Volley (Summer Beach Volleyball Camps) Beach volleyball training camps offered during summer 2026 for youth and amateur players, run by club staff including coach Michel Meynard.
• Centre de Formation (CFC) — Elite Youth Academy Elite youth development program combining volleyball training with academic support via Campus Connecté de Sète Agglopôle Méditerranée, designed to prepare young athletes for professional careers or post-sport transitions.
• Secteur Amateur (Amateur Sector) Amateur volleyball program covering all age/gender categories from M11 through seniors (male and female), plus specialty variants — beach volley, green volley, and soft volley — providing grassroots entry and competitive pathways.
• Billetterie Matchs Ligue A (Match Tickets) Match-day tickets for the professional team's home Ligue A masculine fixtures and playoff games, sold via the club's online billetterie.

Quantifiable outcome

• 5th place out of 280 clubs in Coupe de France M18 competition
• +2 more outcomes

Segments4 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Campus Connecté de Sète Agglopôle MéditerranéecoreStrategic or Co-development PartnerPartnership with Campus Connecté de Sète Agglopôle Méditerranée provides educational support for players in the Centre de Formation. The program allows young athletes to pursue academic studies while training, with the objective of facilitating professional insertion in case of failure in sports career.
• Stadium GominorGTM or Marketing PartnerCarpooling platform partnership allowing supporters to offer or join carpooling for away matches and delocalized home games during the Louis Marty hall renovation period. Objective is to reduce carbon footprint and lower travel costs.
• DalkiaminorGTM or Marketing PartnerDalkia sponsored the 'Colosse aux pieds d'argile' conference at the club, a session on preventing sexual harassment in sports. Dalkia acts as a parental/patron sponsor for the club's RSO initiatives.
• Colosse aux pieds d'argileminorStrategic or Co-development PartnerAssociation founded by a rugby player that uses sport to raise awareness about sexual violence and bullying in sports clubs. Intervenes in sports clubs, training centers, and CREPS to sensitize young athletes to risks of sexual violence and hazing.
• Lance Sportive SétoiseminorOthersLocal Sète sports organization that runs the traditional jousting (joutes) competition. The club's Centre de Formation players participated in the first Arago de Sète challenge organized by the Lance Sportive Sétoise.
• Ville de SètecoreOthersThe city of Sète is a key local partner providing support for the club's operations, venues, and community initiatives. The city co-sponsored the Colosse aux pieds d'argile conference and is referenced as a key stakeholder in the club's community projects.

Scale indicators3 records

Recent moves8 records

Expansion highlights4 records

Direct peers

• Saint-Nazaire VB Atlantic: French professional men's volleyball club in the upper divisions with a comparable professional-plus-amateur operating model and youth development focus.
• Chaumont VB 52: Ligue A men's volleyball club with a strong academy and competitive roster; comparable professional-and-amateur volleyball ecosystem operating in the same top French league.
• Tours Volley-Ball: Top-tier French men's volleyball club competing in Ligue A; directly comparable as a multi-format volleyball organization with professional team, training center, and amateur development.
• Spacer's de Toulouse Volley-Ball: Occitanie-region Ligue A men's volleyball club; directly comparable as a regional professional volleyball organization with community engagement and youth academy operations similar to ARAGO DE SÈTE.
• Paris Volley: Historic French Ligue A men's volleyball club based in Paris; competes for the same titles and European qualification slots, with a comparable professional team plus youth academy model.
• Montpellier Castelnau UC: Direct Ligue A men's volleyball rival; defeated ARAGO DE SÈTE in the 2025-26 semi-finals and competes in the same French top-flight league with similar professional, youth, and amateur structures.
• Stade Poitevin Volley-Ball: Ligue A men's volleyball club with a longstanding professional team and youth development pipeline; directly competes with ARAGO DE SÈTE for league standings and French cup outcomes.
• Nice Volley-Ball: French men's volleyball club competing in the top professional divisions; shares with ARAGO DE SÈTE a similar model of professional team supported by youth academy and community programs.
• Nantes Rezé Volley-Ball: Ligue A men's volleyball club with a professional team and training center; comparable in scale, format mix (indoor + youth), and competitive positioning to ARAGO DE SÈTE.
• AS Cannes Volleyball: Historic French volleyball club competing in Ligue A with a comparable professional team plus amateur/youth structure; matches ARAGO DE SÈTE on long-standing heritage and multi-format development.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/aragodesete
• YouTubeyoutube.com/@aragodesete5559
• Facebookfacebook.com/AragoSete
• Instagraminstagram.com/aragodesete
• LinkedInlinkedin.com/company/arago-de-sete

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARAGO DE SÈTE