Aratu On
Aratu On is a Salvador-based regional digital news portal operated by Grupo Aratu de Comunicação, providing text, video, and live-streamed coverage of Bahia news, politics, and sports to local audiences via advertising-supported free access.
- Company typePrivate
- Founded2000
- HeadquartersSalvador, Bahia, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Aratu On does
Aratu On is a digital news portal operated by Grupo Aratu de Comunicação, headquartered in Salvador, Bahia, Brazil, with the operating entity registered as Portal AratuOn (CNPJ 15.199.136/0001-40). Founded in 2000 and operating with a headcount of 11-50 employees, the portal delivers regional news coverage of Salvador, the state of Bahia, and broader Brazilian national topics spanning security, politics, economy, sports (notably EC Bahia and EC Vitória), entertainment, health, education, and lifestyle. Its primary audience is the general news-consuming population of the Bahia region, with a horizontal segmentation approach that addresses local information needs across multiple topic verticals.
Aratu On firmographics
Firmographics- Name
- Aratu On
- Legal name
- Portal AratuOn
- Website
- https://aratuon.com.br
- Company type
- Private
- Founded year
- 2000
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aratu On is a Salvador-based regional digital news portal operated by Grupo Aratu de Comunicação, providing text, video, and live-streamed coverage of Bahia news, politics, and sports to local audiences via advertising-supported free access.
- Ownership category
- akta.pro rank
Aratu On industry classification
Industry- Product category
- Regional digital news media
- NAICS
- Broadcasting and Content Providers (516), Information (51)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- News & Content Aggregation Portals (BPAMAAAI)
- akta.pro secondary industry
- News OTT & Live News Streaming Channels (MPABAHAK)
Keywords
Where Aratu On is headquartered
LocationHeadquarters
- HQ city
- Salvador, Bahia
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Aratu On business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Digital Advertising: Revenue is generated through advertising, using cookies and pixel tags to serve targeted and segmented advertisements based on user navigation profiles.
Distribution channels1 record
Marketing channels4 records
Aratu On product offering
Product offeringCore offering
Aratu On operates a digital news portal that produces and publishes local and regional news about Bahia and Bahians for readers in Brazil and internationally. Its coverage includes Salvador and Bahia news, elections, sports, lottery results, employment listings, and multimedia/live content.\nIts offering is delivered through the Aratu On website and is integrated with Grupo Aratu de Comunicação’s TV Aratu and Alô Juca programs for live streaming of breaking-news events.
Product overview
Aratu On is a digital news portal operated by Grupo Aratu de Comunicação, offering a unified platform for news and multimedia content focused on Bahia and its people. The product portfolio centers on the Aratu On news portal as the core platform, supplemented by TV Aratu television broadcasts, the Alô Juca live program, and real-time streaming capabilities. The platform covers regional news categories including Salvador, Bahia state, Elections 2026, EC Bahia and EC Vitória sports teams, and lottery results. Together, these products provide comprehensive local news coverage across web, mobile, and broadcast channels.
Differentiator
Problem solved
Functional benefit
Products and services
- Aratu On News Portal (Aratu On Portal de Notícias) A free, reader-facing digital news portal that produces and publishes local and regional news about Bahia and Bahians, with categories covering Salvador, elections, sports, lottery results, employment listings, and multimedia content, including live streaming of TV Aratu programming and breaking-news events.
Companies that use Aratu On
Customer profileSegments1 record
Ideal customer profiles1 record
Aratu On technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Aratu On partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Grupo Aratu de ComunicaçãocoreAratu On is owned and operated by Grupo Aratu de Comunicação, which also encompasses TV Aratu, Chaves Outdoor, Ei Mídia Exterior, and Brasília Mídia Exterior. The group operates a multi-platform news and media presence focused on Bahia and Brazilian national news.
Scale indicators1 record
Recent moves5 records
Expansion highlights5 records
Aratu On competitors and assessment
Company assessmentDirect peers
- BNews (Bahia Notícias): Bahia-focused digital news portal covering politics, security, sports, and entertainment in Salvador and the state. Direct competitor in the regional digital news space with similar content verticals and ad-supported model.
- Bahia.ba: Independent Bahia digital news portal covering politics, economics, sports, and culture across Salvador and the state. Direct competitor to Aratu On in the same regional digital news niche, with similar ad-supported revenue model.
- iBahia: Bahia-focused digital news portal operated within the Aratu Grupo's broader media ecosystem historically, covering regional news, sports, and entertainment. Direct peer in the Salvador/Bahia regional news market.
- Correio 24 Horas: Long-standing Bahia-based newspaper and digital news portal serving Salvador and the broader Bahia region with local news, politics, sports, and multi-platform content. Most direct comparable to Aratu On in terms of geography, regional focus, and digital-first news delivery.
Broad incumbents
- O Globo: Major Brazilian national newspaper with strong digital presence. Sets the bar for digital ad rates and audience expectations that regional players like Aratu On must compete against in attracting national advertisers.
- G1 Bahia (Globo): National broadcaster Globo's digital news vertical covering Bahia. Larger scale and brand recognition, and competes for the same advertisers and audience in Bahia, but operates as part of a much broader national portfolio rather than a regional specialist.
- UOL Notícias: One of Brazil's largest digital news portals, with a Bahia vertical and extensive national reach. Competes for digital advertising dollars in the same market but serves a national audience rather than a regional-focus niche.
- Metrópoles: Large Brazilian digital-first news outlet with strong regional verticals and live coverage. Broader geographic footprint than Aratu On but competes in the same digital news and ad-supported content category.
- Folha de São Paulo: Major Brazilian national newspaper with a leading digital portal. Their dominance in digital advertising and content reach represents a competitive ceiling for any regional digital news outlet like Aratu On.
Regional players
- TV Bahia (Rede Bahia): Affiliated Globo TV broadcaster in Bahia with affiliated digital portal. Competes for Bahia audience attention and share of regional advertising, but with a broadcast-led rather than digital-first model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Aratu On social profiles
Digital presenceAratu On financial estimates
Financial estimateRevenue estimate
Valuation estimate
Aratu On leadership team
Management profileNumber of profiles
Aratu On funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Aratu On M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Aratu On
What does Aratu On do?
Aratu On operates a digital news portal that produces and publishes local and regional news about Bahia and Bahians for readers in Brazil and internationally. Its coverage includes Salvador and Bahia news, elections, sports, lottery results, employment listings, and multimedia/live content.\nIts offering is delivered through the Aratu On website and is integrated with Grupo Aratu de Comunicação’s TV Aratu and Alô Juca programs for live streaming of breaking-news events.
Is Aratu On a public or private company?
Aratu On is a private company. It is classified as corporate owned and is currently operating.
When was Aratu On founded?
Aratu On was founded in 2000. It employs 11 to 50 people.
Where is Aratu On based?
Aratu On is headquartered in Salvador, Bahia, Brazil, in the Latin America region.
How does Aratu On make money?
One revenue line is on record: digital Advertising.
Who are Aratu On's main competitors?
Direct peers on record are BNews (Bahia Notícias), Bahia.ba, iBahia and Correio 24 Horas. Broad incumbents are O Globo, G1 Bahia (Globo), UOL Notícias, Metrópoles and Folha de São Paulo. TV Bahia (Rede Bahia) is listed as a regional player.
Does Aratu On have an API?
No public API is recorded for Aratu On.
What industry is Aratu On in?
Aratu On's product category is Regional digital news media. Its primary akta.pro industry code is BPAMAAAI, News & Content Aggregation Portals, with a secondary code of MPABAHAK, News OTT & Live News Streaming Channels. Its NAICS code is 516 and its SIC code is 7310.