Arbeid & Inkludering i NHO

What Arbeid & Inkludering i NHO does

Arbeid & Inkludering i NHO is a Norwegian non-profit trade association operating within the NHO (Næringslivets Hovedorganisasjon) confederation and specifically under NHO Service og Handel. It represents 115 member companies that provide vocational rehabilitation and work-inclusion services nationwide, collectively covering roughly two-thirds of all pre-approved work and inclusion enterprises in Norway. The association's mandate is to support member companies that deliver NAV-contracted measures such as AFT (Arbeidsforberedende trening), VTA (Varig tilrettelagt arbeid), follow-up services, and work-oriented rehabilitation, and to advocate for labor-inclusion policy. In 2021 and 2022, member companies helped approximately 13,000–13,100 people transition into jobs or education.

The organization operates two notable digital platforms. aiLæring is a Moodle-based learning management system hosting more than 80 professionally produced courses co-developed with member companies, covering AFT, VTA, Supported Employment, Motivational Interviewing, career guidance, mental health, personal finance, and AI in the workplace; 39 member companies currently use it. Klara.ai is an AI-powered job-matching decision-support tool (built on Microsoft Azure OpenAI) that connects candidates and employers through task-based matching and inclusive job design; it has been classified as a "limited risk" AI system under the EU AI Act and the Nordic Trust Model, and has been deployed to 500+ job counselors across Norway. The association also manages the Jobpics visual career-guidance tool and the Ringer i Vannet recruitment strategy, a joint initiative with NHO that connects member companies as intermediaries between job seekers and employers.

The business model rests on three streams: (1) recurring member contributions from the 115 member companies, which unlock legal advice, consulting, statistics, tools, courses, and policy influence; (2) NAV government contracts flowing to member companies (not directly to the association) for vocational rehabilitation delivery; and (3) course, certification, and conference fees (e.g., AFT-dagen, Fagkonferansen, VTA-konferansen) sold to both members and non-members, with pricing tiers ranging from ~450 NOK for the IPS book to ~9,800 NOK for a Jobpics set. Pricing follows unit pricing with member discounts. The 11-person secretariat is led by Director Vibeke Johnsen, with the broader ecosystem supported by NHO funding (including 3.8 million NOK committed to Klara.ai) and partnerships with Compass Group, NAV, and the IA-avtalen (Inclusive Workplace Agreement 2025–2028).

Name

Arbeid & Inkludering i NHO

Legal name

Arbeid & Inkludering

Website

https://arbeidoginkludering.no

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Arbeid & Inkludering i NHO is a Norwegian non-profit trade association representing 115 vocational rehabilitation member companies, providing advocacy, training via the aiLæring platform, and the AI-powered Klara.ai job-matching tool to support labor inclusion.

Ownership category

akta.pro rank

Product category

Vocational Rehabilitation Services

NAICS

Vocational Rehabilitation Services (62431), Professional Organizations (81392), Employment Placement Agencies (561311), Educational Support Services (611710)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Career Assessment & Skills Profiling (Assessments for Transition) (BPACAOAG)

akta.pro secondary industries

Wellbeing, Mental Health & Employee Assistance (EAP) (BPACAPAO), Interviewing & Selection Skills (Behavioral, Technical, Assessment Centers) (EDAAAKAD)

Keywords

• Vocational rehabilitation services
• Work inclusion programs
• Professional training courses
• Job matching platforms
• Employment support services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member Contributions: Companies that provide vocational rehabilitation services pay membership fees to be part of the association. Membership includes access to legal advice, consulting, statistics, analyses, tools, courses, networks, and meeting places. Members also gain access to NHO and NHO Service og Handel's member benefits.
2. NAV Government Contracts: Member companies deliver services on behalf of NAV (Norwegian Labour and Welfare Administration), including vocational rehabilitation measures such as AFT (Arbeidsforberedende trening), VTA (Varig tilrettelagt arbeid), Follow-up measures, Clarification measures, and Work-oriented rehabilitation (ARR). The organization itself advocates for policies that support these arrangements.
3. Course and Conference Fees: The organization generates revenue through professional development courses, certification programs, and conferences such as AFT-dagen, Fagkonferansen, VTA-konferansen, and various training programs. Pricing varies by course type, with early bird rates and member discounts available.

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels10 records

Core offering

Arbeid & Inkludering is a member-based industry association for Norwegian companies providing vocational rehabilitation and work inclusion services. It delivers professional development, advocacy, and shared digital tools (aiLæring learning platform, Klara.ai AI job matching, Jobpics assessment tool) to its 115 member companies, while also running national recruitment strategies (Ringer i Vannet) and conference/training programs. Member companies themselves deliver NAV-funded employment measures (AFT, VTA, Supported Employment, follow-up services) to job seekers with reduced work capacity.

Product overview

Arbeid & Inkludering i NHO operates as a unified service portfolio offering both technology-enabled platforms and professional support services. The core digital products include aiLæring (a Moodle-based learning platform), Klara.ai (an AI-powered job matching platform), Jobpics (visual career guidance), Ringer i Vannet (recruitment strategy), and Inkluderende Jobbdesign (inclusive workplace methodology). These are complemented by professional services such as Supported Employment (SE), Karriereveiledning (career guidance), Ekspertbistand (expert consultancy), and Læringsnettverket (learning network). The ecosystem is designed to provide end-to-end support from skills development through job placement and workplace inclusion.

Differentiator

Problem solved

Functional benefit

Brands

• Inkluderende Jobbdesign: A methodology for staffing that analyzes and reorganizes work tasks based on employer needs
• aiLæring
• Ringer i Vannet
• Klara.ai
• Jobpics
• Ekspertbistand
• Supported Employment (SE)

Products and services

• aiLæring A shared Moodle-based learning management system for member companies providing digital courses with high professional and pedagogical quality covering vocational training (AFT), sheltered employment (VTA), Supported Employment (SE), Motivational Interviewing (MI), career guidance, mental health, personal finance, and artificial intelligence. Allows companies to assign courses, track progress, document training, and generate reports.
• Klara.ai An AI-based decision support tool for job matching that connects candidates and employers through task-based matching and inclusive job design. Provides real-time labor market data, trends, and educational opportunities. Classified as a 'limited risk' AI system under the EU AI Act and the Nordic Trust Model framework. Powered by Microsoft Azure OpenAI Service.
• Jobpics A visual tool for study and career choice, particularly useful for youth, adults with limited work experience, people with reading and writing difficulties, and multicultural individuals with poor Norwegian language skills. Available as a physical set with cards and manual.
• Ringer i Vannet A national recruitment strategy that connects member companies (as intermediaries) with employers needing workers and job seekers looking for employment. Available throughout Norway. The Ringer i Vannet Prize is awarded annually (e.g., REMA 1000 won in 2023).
• Inkluderende Jobbdesign A methodology for staffing that analyzes and reorganizes work tasks based on employer needs, enabling inclusive recruitment by breaking jobs into tasks and redesigning them to accommodate diverse candidate capabilities.
• Ekspertbistand Expert assistance subsidy provided by member companies to help prevent and reduce sick leave, as part of the IA Agreement (Inclusive Workplace Agreement) 2025-2028 between the government, employers, and employee organizations. Shows high employer satisfaction in sick leave follow-up.
• IPS Book (Individual Placement and Support) A publication providing an introduction to Individual Placement and Support (IPS) for professionals working with or interested in rehabilitation of people with severe mental illness. Priced at 450 NOK plus postage.
• AFT-dagen Conference Annual conference focused on AFT (Arbeidsforberedende trening / work preparation training) for vocational rehabilitation professionals. Registration deadline: September 1, 2026.

Quantifiable outcome

• In 2021 and 2022, member companies helped approximately 13,000-13,100 people transition into jobs or education
• +3 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• Den store arbeidskraftkonkurransen (The Great Labor Competition)coreStrategic or Co-development Partner · 11 June 2026A national competition to identify Norway's best solutions for getting people into work. Organized jointly by Arbeid & Inkludering, Samfunnsbedriftene, iArbeid, NHO Geneo, Virke, SosEnt Norge, and Kopano. Four categories: Municipal Prize, Employer Prize, Cooperation Prize, and Special Prize for youth solutions. Winner to be announced at Arendalsuka August 12.
• Compass GroupcoreStrategic or Co-development Partner · 7 April 2026Compass Group has joined as a pilot partner for the Klara.ai platform, providing their own canteens as test sites for the employer module. This collaboration marks an important milestone in developing Klara as a national AI-powered platform for inclusive recruitment. The partnership brings high competence and practical requirements that strengthen the platform's real-world applicability.
• EPR (European Platform of Rehabilitation)minorStrategic or Co-development PartnerArbeid & Inkludering participates in EPR (European Platform of Rehabilitation) through an international group open to all member companies. The partnership provides access to European networks, international conferences (Annual Conference), and opportunities to participate in EU programs such as Leonardo and Progress projects. Information is shared with group members and interested member companies.
• Telemark KompetansecoreStrategic or Co-development PartnerTelemark Kompetanse has been a key content producer for the aiLæring platform, particularly involved in developing courses based on industry developments. Kristine Hovden from Telemark Kompetanse serves as content producer on the platform and has led working groups in the development projects since 2023.
• NHO (Næringslivets Hovedorganisasjon)flagshipStrategic or Co-development PartnerArbeid & Inkludering is a branch association within NHO, the Confederation of Norwegian Enterprise. This umbrella relationship provides access to 15 regional offices across Norway, 18 industry associations, and comprehensive member benefits including insurance, pension schemes, and legal services. NHO has also supported Klara.ai development with 3.8 million NOK.
• NHO Service og HandelflagshipStrategic or Co-development PartnerArbeid & Inkludering falls under NHO Service og Handel, which provides legal advice, tariff negotiation, and other services to member companies. The relationship enables access to a comprehensive benefits package including the AIB collective agreement.
• NAV (Arbeids- og velferdsetaten)flagshipImplementation/ SI/ Consulting PartnerNAV is the primary government contracting body for vocational rehabilitation services. Member companies of Arbeid & Inkludering deliver services under NAV contracts including AFT, VTA, and other employment measures. The organization participates in expert groups reviewing NAV's future organization.
• IA-avtalen (Inclusive Workplace Agreement)coreStrategic or Co-development PartnerThe IA Agreement (Inclusive Workplace Agreement) 2025-2028 is a collaboration between the government, employers, and employee organizations. Ekspertbistand (Expert Assistance) is part of this agreement and is provided by member companies to help prevent and reduce sick leave. Arbeid & Inkludering provides training and coordination for this program.

Scale indicators9 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• iArbeid: Norwegian initiative focused on helping people with disabilities and gaps into work. Directly comparable mission to Arbeid & Inkludering's vocational rehabilitation work and a co-organizer of the Den store arbeidskraftkonkurransen.
• SosEnt Norge: National umbrella for social enterprises in Norway. Shares the work-inclusion and vocational-rehabilitation mission, and is a co-organizer of the Den store arbeidskraftkonkurransen, making it a closely aligned peer in advocacy and ecosystem-building.
• Samfunnsbedriftene: Norwegian employer's association for municipally owned and social-purpose enterprises. Directly collaborates with Arbeid & Inkludering on the Den store arbeidskraftkonkurransen national prize and represents an overlapping set of mission-driven service providers in welfare and labor-market inclusion.
• NHO Geneo: NHO sister association representing staffing, HR services, and personal services employers. Operates in overlapping labor-market and inclusive-employment territory and shares the same NHO confederation infrastructure.

Others

• NAV (Arbeids- og velferdsetaten): Norwegian Labour and Welfare Administration — the primary contracting body for the association's members. Strictly a customer/regulator, but its procurement choices and policy direction set the demand environment in which Arbeid & Inkludering operates.
• Abelia: NHO association for knowledge-intensive industries and employers. Shares NHO confederation infrastructure and policy advocacy channels but addresses a different vertical base; useful as a comparator for how NHO branch associations operate and scale member services.

Broad incumbents

• Virke: Norway's largest trade and service-sector employer confederation. Operates across many verticals (including service, retail, and welfare providers) and was the prior employer of Arbeid & Inkludering's current director — a structural adjacency rather than direct competition.
• Randstad Norway: Global staffing and HR services firm with a Norwegian operation that includes inclusive-hiring and outplacement offerings. Comparable as a broad incumbent with employer-facing recruitment capability that competes for the same employer-side budget that Arbeid & Inkludering's Ringer i Vannet seeks to unlock.

Emerging players

• Karriereverket: Norwegian career-guidance and outplacement provider serving job seekers and employers. Adjacent to Arbeid & Inkludering's Karriereveiledning offering and a useful comparator for downstream commercial career-services delivery.

Regional players

• European Platform of Rehabilitation (EPR): International network of vocational rehabilitation providers. Arbeid & Inkludering is a member through an international group, making EPR the most direct international peer for cross-border benchmarking of VR service models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arbinkludering
• Facebookfacebook.com/arbeidoginkludering
• LinkedInlinkedin.com/company/arbeid-&-inkludering-i-nho-service
• Instagraminstagram.com/arbeidoginkludering

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbeid & Inkludering i NHO