What Arbitrade does

Arbitrade (legally ALLIANCE VENDING S.L.U.) is a Spanish unattended food and beverage retail operator that installs, maintains, and restocks vending machines, coffee corners, SmartShops, micromarkets, and water dispensers at enterprise, institutional, and public client sites. Founded in 1985 (rebranded from Alliance Vending to Arbitrade in 2024), the company is headquartered in Getafe, Madrid, and operates nationwide through six owned regional delegations (Madrid/Gedemasa, Barcelona, Málaga, Granada/Caservén, Valencia/Levante, Canary Islands/AMFM) plus a network of regional partners. The company serves a broad vertical mix including offices and industrial sites, hospitals and healthcare (over 60 hospital centers managed), hotels, universities, sports centers, airports, and transport hubs, with named enterprise clients such as Amazon, BBVA, Mapfre, Real Madrid, Atlético de Madrid, Goodyear, Kia, Bayer, Knauf, Moeve, Bioparc, Centre Pompidou Málaga, and UNHCR Spain.

The core technology stack combines telemetry-enabled vending machines (Audit Vending system for real-time inventory and sales monitoring), logistics optimization for route planning, and multi-modal payment systems supporting coins, €5/€10 banknotes, RFID prepaid cards, and credit/debit cards via the proprietary AlliancePay mobile application. The company markets its own Maurice coffee brand (Fairtrade-certified, CO2-free production) and the Ollé! healthy vending program, and holds ISO 9001, ISO 14001, and ISO 22000 certifications alongside Madrid Excelente, Ecoembes, AQS/ANEDA, and Fairtrade credentials, with annual KPMG management audits. Arbitrade operates a private B2B e-commerce store (Arbitrade.tienda) for next-day delivery of snacks, water, and catering supplies to existing clients.

Revenue is generated almost entirely through product sales dispensed from company-owned equipment; the service of installing, maintaining, and restocking machines is provided at no cost to the client, with Arbitrade absorbing equipment, transport, installation, technician, route-manager, and civil liability insurance costs. The go-to-market motion combines a direct enterprise field-sales force supported by website, toll-free (900 264 134), and WhatsApp channels, with a tiered partner/reseller network (Arbitrade Partners) extending coverage into regions without owned delegations. The company has 95 employees and pursues a brand-building strategy that includes product placement in Spanish TV series (La Casa de Papel, 30 Monedas), corporate sponsorships (Málaga Tech Games 2026), and university outreach programs.

Name

Arbitrade

Legal name

ALLIANCE VENDING S.L.U.

Website

https://arbitrade.es

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

51–100 employees

Short description

Arbitrade is a Spanish unattended food and beverage retail operator that installs and operates free vending machines, coffee corners, smart shops, micromarkets, and water dispensers for enterprises, hospitals, hotels, and institutions across Spain.

Ownership category

akta.pro rank

Product category

Vending machine services and unattended food and beverage retail

NAICS

Vending Machine Operators (445132), Convenience Retailers and Vending Machine Operators (44513), Snack and Nonalcoholic Beverage Bars (722515)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Espresso Bars & Coffee Bars (THAFADAD)

akta.pro secondary industries

Specialty Coffee Adjacent Beverage Bars (Chai, Cacao, Alternative Lattes) (THAFAKAH), Functional & Wellness Beverage Shops (Shots, Adaptogens, Vitamin/Collagen Drinks) (THAFAKAJ)

Keywords

• Vending machine services
• Unattended food retail
• Office coffee service
• Smart vending solutions
• Micro market vending

Headquarters

HQ city

Getafe (Madrid)

HQ country

Spain

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Vending machine operator services: Arbitrade installs, maintains, and restocks vending machines at client sites (offices, hospitals, hotels, universities, sports centers, airports, industrial sites) at no cost to the client. The company generates revenue from the sale of food and beverage products dispensed through its machines. The service model is fully managed: Arbitrade handles procurement, installation, transport, maintenance, cleaning, restocking, and insurance.
2. Coffee Corner and SmartShop services: Arbitrade designs and operates premium coffee corners and SmartShop unmanned retail spaces for enterprise and hotel clients. These solutions combine proprietary coffee (Maurice brand) with grab-and-go food and beverage options. Revenue is generated through ongoing product sales within these dedicated spaces.
3. E-commerce (Arbitrade.tienda): Arbitrade operates an online store (arbitrade.tienda) offering hundreds of products including snacks, water, and catering supplies for meetings, HR departments, and events, with next-day delivery for existing clients.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

Arbitrade installs, operates, maintains, and restocks a full range of unattended food and beverage retail equipment (vending machines, Coffee Corners, SmartShops, micromarkets, and water dispensers) at enterprise, institutional, and public-sector sites across Spain at no cost to the client. The company generates revenue through product sales dispensed from its machines, supported by telemetry-enabled restocking, multi-method cashless payment systems, its proprietary Maurice Fairtrade coffee brand, and the Ollé! healthy vending program.

Product overview

Arbitrade (formerly Alliance Vending) is a Spanish company providing comprehensive unattended food and beverage retail solutions with over 30 years of experience. The core offering is a portfolio of complementary products: SmartShop (GRAB&Go smart fridges), Coffee Corners (premium coffee service), Micromarkets (integrated food spaces combining multiple solutions), vending machines (coffee, cold drinks, snacks), water dispensers, and an online store (Arbitrade.tienda). Technology layer includes AlliancePay App for cashless mobile payments, multi-method payment systems, Audit Vending telemetry, and logistics optimization. The company operates its own proprietary Maurice coffee brand with Fairtrade and ecological certifications, and offers a healthy vending program called 'Ollé!'.

Differentiator

Problem solved

Functional benefit

Brands

• Maurice: Coffee brand owned by Arbitrade, offering various coffee blends with Fairtrade certification. Includes varieties such as Maurice Grulla, Maurice Flamingo, Maurice Alicanto, Maurice Timanfaya, and Maurice Pinzón Azul.
• Ollé!
• AlliancePay
• ArbitradePay

Products and services

• SmartShop Arbitrade A Grab&Go smart fridge solution for unattended retail, enabling end users to autonomously access food and beverages through secure authentication and payment. Designed for enterprise offices, hotels, hospitals, and university campuses.
• Coffee Corner A premium fresh coffee service for offices and businesses that creates dedicated coffee spaces with Fairtrade-certified coffee integrated into the client's environment. Designed for enterprise offices and hotels seeking differentiated break-area experiences.
• Micromarket An integrated unattended food service combining vending machines, Coffee Corners, SmartShops, and water dispensers into a single tailored space. Marketed as the most comprehensive unattended food service solution for enterprise offices and larger sites.
• Hot Beverage Vending Machines High-technology vending machines dispensing coffee and other hot beverages made from beans ground on demand for maximum flavor retention. Installed free of charge at client sites across Spain.
• Cold Beverage Vending Machines Vending machines dispensing cold beverages including soft drinks, water, and other chilled refreshments. Installed free of charge at client sites.
• Snack Vending Machines Vending machines offering a wide range of snacks, including healthy, nutritious, and premium brand products. Installed free of charge at client sites.
• Water Dispensers (Fuentes de Agua) Water dispensers providing filtered water at different temperatures using BRITA filtration technology, promoting healthy and sustainable hydration. Installed free of charge at client sites.
• Arbitrade.tienda (Online Store) An online store for existing Arbitrade clients offering hundreds of products including snacks, water, and catering supplies for meetings, HR departments, and events, with next-day delivery.
• Maurice Coffee Arbitrade's proprietary Fairtrade-certified coffee brand with CO2-free production, offering blends including Maurice Grulla, Maurice Flamingo, Maurice Alicanto (ecological Fairtrade), Maurice Timanfaya, and Maurice Pinzón Azul. Distributed exclusively through Arbitrade's machines.
• AlliancePay App A mobile payment application enabling end users to make cashless payments at Arbitrade vending machines via smartphone, supporting prepaid card top-ups and contactless payment methods.
• Ollé! Healthy Vending A healthy vending program branded 'Ollé!' that promotes nutritious and balanced food choices in vending machines through carefully curated product selections for enterprise and institutional clients.

Quantifiable outcome

• Nearly 90% of Arbitrade's customers have recommended the company to others (per their last barometer).
• +2 more outcomes

Named customers37 records

Segments7 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered minor and core.

• La Sucursal MadridminorStrategic or Co-development PartnerLa Sucursal Madrid collaborated with Arbitrade on the 101 Hotel Madrid project, contributing to the development and implementation of the vending and foodtech solution at the hotel.
• Arbitrade Partners networkcoreChannel Partner/ Reseller/ DistributorArbitrade has a network of partners and collaborators distributed across the Spanish territory, enabling the company to serve clients in regions beyond its owned delegations. Partners operate under the Arbitrade brand, delivering the same quality standards and service model. The partner network is integral to Arbitrade's ability to develop large-scale projects nationwide.

Scale indicators4 records

Recent moves4 records

Expansion highlights6 records

Direct peers

• Selecta: Europe's largest unattended food and beverage operator (coffee, vending, micromarkets) with multi-country presence. Directly comparable to Arbitrade as a managed-services coffee and vending machine operator serving enterprise, healthcare and hospitality sites.

Broad incumbents

• JDE Professional (Jacobs Douwe Egberts): Major global coffee supplier with a Professional / OCS segment providing coffee beans, machines and service for offices and hospitality. Direct competitor to Arbitrade's Maurice coffee brand and Coffee Corner offering.
• Sodexo: Global food services and facilities management major, with on-site services and vending/coffee offerings for corporate, hospital and education clients. Overlaps with Arbitrade's enterprise coffee corner and vending services but at much broader portfolio scale.
• ISS A/S: Global facility services provider with workplace food, beverage and vending solutions for corporate clients. Comparable to Arbitrade on enterprise workplace food/beverage contracts, though as part of a much broader FM portfolio.
• Compass Group / Eurest: Global contract foodservice operator with significant vending, coffee and unattended retail capabilities across Spain and globally. Comparable customer base (offices, hospitals, education, sport/leisure) and similar service model breadth.
• Mars Drinks / Flavia (Lavazza Professional): Premium office coffee and beverage solutions provider operating across Europe, competing directly with Arbitrade's Coffee Corner and fresh-ground coffee vending in enterprise accounts.
• Coca-Cola Europacific Partners (CCEP) vending: Global bottler and operator of beverage vending solutions, including Coca-Cola branded vending machines in offices, hospitality and transport hubs. Overlaps with Arbitrade's cold beverage/soda vending operations.
• Nespresso Professional: Nestlé-owned premium office coffee solutions brand installed in enterprises, hotels and hospitality — directly competes with Arbitrade's Coffee Corner service in the corporate premium coffee segment.

Others

• Aneda (Asociación Nacional Española de Distribuidores Automáticos): Spanish vending industry trade association of which Arbitrade is a member. Relevant peer ecosystem touchpoint representing the broader Spanish vending operator base with which Arbitrade competes.
• EVA – European Vending Association: European trade association for the vending and unattended retail sector. Arbitrade is a member and benefits from pan-European industry advocacy, standards and benchmarking — useful for understanding the wider peer/competitor landscape Arbitrade operates within.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/arbitrade_es
• Facebookfacebook.com/arbitrade.es
• LinkedInlinkedin.com/company/arbitrade360
• Instagraminstagram.com/arbitrade.es

Compliance9 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arbitrade