ARBÖ

What ARBÖ does

ARBÖ (Auto-, Motor- und Radfahrerbund Österreichs) is Austria's second-largest automobile club, organized as a membership association (Verein) and serving approximately 400,000 members with roughly 800 specialized employees. The organization is led by President Dr. Peter Rezar and Secretary General KommR Mag. Gerald Kumnig, with regional structures (Landesorganisationen) covering all nine Austrian federal states and a headquarters (Bundesorganisation) at Johann-Böhm-Platz 1, 1020 Vienna. ARBÖ's core service portfolio centers on 24/7 roadside assistance and towing (Pannenhilfe und Abschleppdienst) reachable via the dedicated 123 hotline, mandatory §57a vehicle inspections (Pickerl Begutachtung), technical diagnostics and repair services, three driver safety training centers (Fahrsicherheits-Zentren in Vienna, Salzburg, and Styria), free legal advice for members, and travel/route-planning utilities.

The operational footprint comprises approximately 90 Prüfzentren (testing/service centers) plus an integrated digital layer — the ARBÖ Pannen-App (available on iOS and Google Play), the Mein ARBÖ member portal, a Spritpreis- und E-Tankstellenfinder (fuel-price and EV-charging station finder), a Routenplaner, the Verkehrsradio traffic-information service, the FreieFahrt member journal, and an ARBÖ-Shop e-commerce site. Add-on insurance products include ARBÖ-Rechtsschutz (legal protection), Reiseversicherungen (travel insurance), Fahrradversicherung (bicycle insurance), and the Sicherheits-Pass. The technology stack is not publicly disclosed and the organization is not a technology-first company; digital tools are a complement to a primarily physical service network rather than a proprietary platform.

ARBÖ's revenue derives from three streams: recurring membership subscriptions (annual and half-year tiers), professional service fees from §57a vehicle inspections and technical diagnostics, and affiliate commissions from approximately 300 benefit partners (Klubvorteilspartner) across seven categories — abenteuer.welt, aktiv.sport, auto.mobil, erfahrungs.wert, gast.stätte, ruhe.puls, and shopping.meile. The GTM is direct-to-consumer via the website, ~90 service locations, the 123 hotline, mobile app, and member-referral programs; there are no disclosed enterprise customers, no parent company, no PE/VC investment, and no public listing. The organization also monetizes its online audience through an advertising-sales partnership with Content Performance Group GmbH and operates traffic-safety education programs subsidized by the federal states of Tirol and Vorarlberg.

Name

ARBÖ

Legal name

ARBÖ, Auto-, Motor- und Radfahrerbund Österreichs, Bundesorganisation

Website

https://arboe.at

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

ARBÖ is Austria's second-largest automobile club, serving approximately 400,000 members nationwide with 24/7 roadside assistance, mandatory §57a vehicle inspections, legal advice, driver safety training, and partner discounts via ~90 service centers and digital channels.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

Austria

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Membership subscriptions: Annual and half-year membership fees providing access to roadside assistance, legal advice, vehicle inspections, travel services, and member benefits including discounts at partner businesses. Memberships available in multiple tiers with different coverage levels.
2. Technical services: Revenue from §57a vehicle inspection (mandatory periodic vehicle inspection in Austria), technical services, and diagnostic services at ARBÖ testing centers.
3. Member benefits and partner commissions: Commission-based revenue from approximately 300 partner businesses offering discounts to ARBÖ members across categories including automotive, travel, dining, events, and shopping.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ARBÖ is Austria's second-largest automobile club, providing members with 24/7 roadside assistance and towing via the 123 hotline, mandatory §57a vehicle inspections at approximately 90 testing centers, technical diagnostics and repair services, legal advisory, travel insurance, and bicycle insurance. Membership tiers additionally grant access to discounts at around 300 partner businesses and three driving safety training centers.

Product overview

ARBÖ (Auto-, Motor- und Radfahrerbund Österreichs) is Austria's second-largest automobile club with approximately 400,000 members, offering a comprehensive suite of mobility services. The core offering centers on 24/7 roadside assistance ("Pannenhilfe und Abschleppdienst") via the 123 hotline, vehicle inspections (§57a Pickerl Begutachtung), and technical services. The product portfolio includes membership programs with tiered benefits, legal protection insurance, travel insurance, and bicycle insurance as add-on services. Digital offerings comprise the ARBÖ-Pannen-App, an online member portal (Mein ARBÖ), fuel price/EV charging station finder, route planner, and Verkehrsradio traffic information service. The organization operates approximately 90 inspection centers ("Prüfzentren") across Austria's nine federal states, three Fahrsicherheits-Zentren (driving safety centers), and provides traffic safety education programs. The FreieFahrt magazine serves as the club's member journal, while the ARBÖ-Shop offers automotive accessories and merchandise.

Differentiator

Problem solved

Functional benefit

Products and services

• ARBÖ-Mitgliedschaft (Club Membership) Annual or half-year automobile club membership that grants access to 24/7 roadside assistance, legal advice, vehicle inspections, travel insurance, bicycle insurance, and discounts at approximately 300 partner businesses. Sold to individual Austrian motorists, motorcyclists, and cyclists.
• Pannenhilfe und Abschleppdienst (Roadside Assistance & Towing) 24/7 roadside assistance and towing service reached through the 123 Pannen-Notruf hotline, providing emergency breakdown help to ARBÖ members across Austria. Dispatched from the nationwide service center network.
• §57a Pickerl Begutachtung (Mandatory Vehicle Inspection) Statutory periodic vehicle roadworthiness inspection (the Austrian §57a 'Pickerl') offered at ARBÖ's approximately 90 testing centers nationwide. Available to vehicle owners required to comply with Austrian inspection regulations.
• Technische Dienstleistungen (Technical Services) Technical diagnostic, repair, and maintenance-check services delivered by qualified ARBÖ technicians at service centers across Austria. Targeted at vehicle owners seeking expert technical support beyond the statutory inspection.
• Fahrsicherheits-Zentren (Driving Safety Centers) Defensive-driving and practical driver-safety training program operated at three dedicated ARBÖ centers in Vienna, Salzburg, and Styria. Offered to members and motorists seeking hands-on safety training.
• ARBÖ-Rechtsschutz (Legal Protection Insurance) Legal protection insurance and advisory services for members, covering traffic-law, accident, and related legal disputes. Available as an add-on to ARBÖ membership.
• Reiseversicherungen (Travel Insurance) Travel insurance offering trip-cancellation, medical, and travel-assistance coverage, sold as a membership benefit for ARBÖ members traveling domestically and abroad.
• Fahrradversicherung (Bicycle Insurance) Bicycle insurance covering theft, damage, and accidents, available as an add-on to ARBÖ membership for cyclists and e-bike users.
• Sicherheits-Pass (Security Pass) Supplementary security pass add-on to ARBÖ membership, providing emergency roadside assistance and related benefits.
• ARBÖ-Pannen-App (Mobile Application) Mobile application for ARBÖ members to request roadside assistance, access the digital membership card, locate nearby service centers, and receive traffic updates. Distributed via the Apple App Store and Google Play.
• Verkehrsradio (Traffic Radio) Real-time traffic-information broadcast service covering road conditions and travel updates across Austria, accessible to drivers as a free club media service.
• FreieFahrt (Club Magazine) ARBÖ's official club member magazine providing news, tips, member offers, and coverage of traffic, mobility, and vehicle topics.
• ARBÖ-Shop Online e-commerce shop offering automotive accessories, equipment, and club merchandise purchased by ARBÖ members and the wider Austrian public.

Named customers1 record

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Seven partnerships are on record, tiered core and minor.

• Approximately 300 Partner Businesses (Klubvorteilspartner)coreGTM or Marketing PartnerARBÖ partners with approximately 300 businesses across Austria and abroad to offer exclusive discounts and benefits to its 400,000+ members. Partners are categorized into: abenteuer.welt (adventure), aktiv.sport (sports), auto.mobil (automotive), erfahrungs.wert (experiences), gast.stätte (dining), ruhe.puls (wellness), and shopping.meile (shopping).
• Land Tirol (Tyrol State Government)coreOthersLand Tirol financially supports ARBÖ's traffic safety education workshops in schools, enabling free programs for approximately 1,320 students annually in Tyrol. The state government recognizes traffic education as important for reducing accidents among young people.
• Land Vorarlberg (Vorarlberg State Government)coreOthersLand Vorarlberg financially supports ARBÖ's 'Bevor ein Unfall passiert' (Before an accident happens) traffic safety workshops in schools, enabling free programs for approximately 440 students annually in Vorarlberg.
• Bildungsdirektion für Vorarlberg (Education Authority Vorarlberg)minorOthersEducation authority that supports ARBÖ's traffic safety workshops in Vorarlberg schools, recognizing the value of road safety education for students.
• Content Performance Group GmbHminorGTM or Marketing PartnerAdvertising sales partner for arboe.at website. Contact: Hainburgerstraße 33, 1030 Wien. Handles online advertising sales including classic banner ads, branded content, custom promotions, and sponsorship opportunities on the ARBÖ website.
• EAC (European Automobile Clubs)minorOthersARBÖ is a member of the European Automobile Clubs (EAC), an international network of automobile clubs providing cross-border assistance and cooperation.
• CCA - Camping- und Caravaningclub AustriaminorOthersARBÖ hosts the CCA (Austrian Camping and Caravanning Club) at its Vienna location, providing office space and partnership for camping-related services.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• RAC: UK roadside assistance provider offering breakdown cover, insurance, and member services. Directly comparable membership-driven roadside-assistance model with similar service portfolio to ARBÖ.
• ADAC: Germany's largest automobile club with ~21M members, providing roadside assistance, vehicle inspection, travel services, and member benefits. Closely comparable business model, product portfolio, and member-funded club structure to ARBÖ, though at much larger scale.
• RACC: Spanish automobile club offering roadside assistance, insurance, and member benefits. Comparable membership-driven club model with similar service portfolio to ARBÖ.
• ANWB: Dutch mobility organization offering roadside assistance, travel, and member benefits. Comparable membership-based mobility-club structure with similar roadside, insurance, and travel offerings to ARBÖ.
• The AA (UK): UK roadside assistance and insurance provider with membership model, offering breakdown cover, insurance, route planning, and member benefits. Directly comparable services to ARBÖ, though operating as a listed company with broader insurance offerings.
• ÖAMTC: Austria's largest automobile club with ~2.4M members, operating roadside assistance, §57a Prüfzentren, and member benefits. Direct competitor to ARBÖ in the same Austrian market with an identical membership-club and inspection-center model.
• AAA (American Automobile Association): US federation of automobile clubs providing roadside assistance, insurance, travel, and member benefits. Directly comparable membership-based model with similar service portfolio to ARBÖ.
• ACI (Automobile Club d'Italia): Italy's national automobile club offering roadside assistance, vehicle inspection, insurance, and member benefits. Closely analogous to ARBÖ in service mix and member-funded club structure.
• Touring Club Schweiz (TCS): Switzerland's largest mobility club with ~1.5M members, offering roadside assistance, vehicle inspection, driving-safety training, and member benefits. Closely analogous to ARBÖ in product mix, member-funded structure, and Fahrsicherheits-Zentren.
• CAA (Canadian Automobile Association): Canadian federation of automobile clubs offering roadside assistance, insurance, travel, and member benefits. Comparable membership-based model and service portfolio to ARBÖ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/arboe_at
• YouTubeyoutube.com/channel/UCn7-Z7OQkpXj8bZG6jJrKwg
• Facebookfacebook.com/arboe.at
• LinkedInlinkedin.com/company/arb%C3%B6
• Instagraminstagram.com/arboe_at

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARBÖ