What Arcade does

Arcade is a boutique Brazilian digital marketing and strategic communication agency headquartered in Canela, Rio Grande do Sul, in the Serra Gaúcha region. Founded in 2016, the firm serves small and mid-sized businesses across four primary verticals: hospitality, gastronomy, health/wellness, and real estate/B2B. Its service catalog spans social media management, branding, graphic design, content strategy, paid media on Meta platforms (Facebook and Instagram), and mentorship programs ("mentorias"). The agency's named client portfolio includes regional hotel chains such as Life Hotéis alongside local food, beverage, and wellness businesses, and the firm carries a 5.0 Google rating that suggests a relationship-driven, high-touch service model. Arcade is led by CEO Juliana Desian Cruz, who also represents the firm at regional industry events such as Gramado Summit.

The firm's primary differentiator is the proprietary ARCADE Method, a six-pillar engagement framework covering Authority, Result, Channels, Authenticity, Diagnosis, and Strategy. This methodology structures the agency's onboarding, campaign planning, and reporting processes, and underpins the newly introduced "mentorias" product line that monetizes the framework beyond direct client engagements. Arcade maintains an active blog covering AI-era marketing, SEO/GEO evolution, and brand positioning, indicating an effort to position the firm within the contemporary digital discourse. There is no evidence of in-house AI products, proprietary technology platforms, data flywheels, or significant R&D investment; the technology footprint is limited to standard marketing tooling, Meta Ads platform usage, and AI-assisted content workflows.

Commercially, Arcade operates on a project- and retainer-based model typical of regional creative agencies, with no publicly disclosed pricing, contract terms, or revenue figures. The firm is small — approximately five employees — and there is no evidence of outside investment, acquisitions, partnerships with major platforms, or geographic expansion beyond the Serra Gaúcha micro-market. The business is best characterized as a founder-led, services-only operation whose near-term trajectory depends on client retention and the firm's ability to convert its proprietary methodology into scaled advisory or productized offerings.

Name

Arcade

Legal name

Arcade

Website

https://arcade.ag

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Arcade is a boutique Brazilian digital marketing and strategic communication agency based in Canela, Rio Grande do Sul, serving SMBs in hospitality, gastronomy, health/wellness, and real estate through its proprietary ARCADE Method and integrated social, branding, and content services.

Ownership category

akta.pro rank

Headquarters

HQ city

Canela

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Marketing and Communication Services: Professional services revenue from providing integrated digital marketing services including social media management, branding, content creation, paid traffic management, image/video capture, commercial materials, campaigns, and marketing/sales consulting. Services are delivered as project-based or ongoing retainer engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Arcade is a digital marketing and strategic communication agency that helps brands move beyond improvised posting by building clear positioning and consistent digital presence. It sells integrated services — Social Media management, Branding, Design, Content Implementation, Meta Ads management, and strategic Mentoring — delivered under its proprietary "ARCADE Method" (Authority, Result, Channels, Authenticity, Diagnosis, Strategy). Offerings are delivered as project-based or ongoing retainer engagements to SMB and mid-market clients in hospitality, gastronomy, health and wellness, and B2B sectors primarily in southern Brazil.

Product overview

Arcade é uma agência de marketing digital e comunicação estratégica que oferece serviços integrados de presença digital. Seu portfólio inclui Social Media (planejamento, calendário editorial, legendas, design e gestão), Branding (posicionamento, identidade verbal e direção estética), Design (peças digitais, materiais comerciais, apresentações, cardápios, campanhas e impressos), Implantação de Conteúdo (criação de rotinas e processos), Gestão Meta Ads (campanhas de alcance e conversão) e Mentorias (direcionamento estratégico). A agência opera sob o Método ARCADE, uma metodologia proprietária de seis etapas (Autoridade, Resultado, Canais, Autenticidade, Diagnóstico e Estratégia) que orienta todo o trabalho de posicionamento e comunicação.

Differentiator

Problem solved

Functional benefit

Products and services

• Social Media Management Planning, editorial calendar, captions, design, and management of digital presence for brands. Sold as an ongoing service to businesses that need consistent social media output without in-house capacity.
• Branding Brand positioning, verbal identity, aesthetic direction, and brand organization for companies seeking a coherent brand foundation before content production.
• Design Digital pieces, commercial materials, presentations, menus, campaigns, and printed materials for brands needing a single source of design output across touchpoints.
• Content Implementation (Implantação de Conteúdo) Creation of routine, language, formats, and processes for brands that need to build content consistency. A structured onboarding service to establish repeatable content operations.
• Meta Ads Management Campaign management on Meta platforms (Facebook and Instagram) to generate reach, conversations, traffic, leads, and commercial opportunities for client brands.
• Mentoring (Mentorias) Strategic guidance for brands that need to organize communication, positioning, and sales. A consulting-style engagement that transfers strategic direction to client teams.
• Método ARCADE Proprietary six-step methodology (Authority, Result, Channels, Authenticity, Diagnosis, Strategy) that underpins all Arcade engagements. The method ensures positioning precedes content production and is sold as part of the agency's integrated service delivery rather than as a standalone product.

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• RD Station (Resultados Digitais): Major Brazilian marketing automation and digital marketing platform serving SMBs across Latin America. Comparable because it targets the same SMB customer base with digital marketing and lead generation tools, but operates as a scaled SaaS plus services incumbent rather than a boutique agency.
• F.biz: Large Brazilian digital creative and marketing agency (part of WPP) offering branding, content, and digital campaigns. Comparable in service mix (branding, social, content, campaigns) but operates at national scale with enterprise clients rather than regional SMBs.
• Locaweb: Major Brazilian digital services platform providing hosting, email marketing, and SMB-focused digital marketing tools. Comparable as it serves Brazilian SMBs' digital marketing needs, but as a broad technology platform rather than a boutique strategy-led agency.
• Wunderman Thompson Brasil: Global digital, branding, and marketing agency with significant Brazilian operations. Comparable in offering integrated branding and digital marketing services, but with enterprise clients and global resources far beyond Arcade's regional SMB focus.
• VMLY&R Brasil: Global creative agency with Brazilian operations offering branding, social media, content, and digital marketing. Comparable in service categories to Arcade, but serving enterprise brands at a national/international scale.
• Mirum Brasil: Brazilian arm of global digital agency Mirum (WPP) offering digital strategy, branding, social media, and content. Comparable service stack to Arcade's, but at a much larger scale and with broader geographic reach.

Emerging players

• BossaBox: Brazilian digital agency and innovation lab offering branding, digital marketing, and product design. Comparable as a Brazil-based creative/digital agency, though with a stronger product/innovation orientation and larger team.

Direct peers

• Rock Content: Brazilian-founded digital content and marketing services company that produces content, branding, and demand generation for SMB and mid-market clients. Directly comparable as a Brazilian digital marketing services provider with overlapping content, branding, and strategy offerings, though at significantly larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/arcade-ag
• Instagraminstagram.com/arcade.ag

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arcade