ARC Homes Realty Group, LLC

What ARC Homes Realty Group, LLC does

ARC Homes Realty Group, LLC is an independent residential and commercial real estate brokerage headquartered in Covington, Georgia, serving the greater Atlanta metropolitan area. The firm operates through a Georgia MLS-integrated platform that surfaces approximately 17 active listings spanning price points from $28,000 to $2,999,999 across single-family homes, condominiums, townhomes, land lots, multi-family units, and commercial properties, with active presence in nine Georgia counties (Fulton, DeKalb, Coweta, Rockdale, Clayton, Newton, Gwinnett, Henry, and Spalding).

The brokerage's technology footprint is built on top of the Georgia Multiple Listing Service (GAMLS) and consists of a listings portal, an interactive map-based search with radius filtering up to 20 miles, residential and commercial rental listings modules, and ancillary buyer-tools including a house affordability calculator, a mortgage calculator, county-level market activity reports, county public records links, and school information resources. The platform is operated by a team of eight — a Broker plus seven agents (Angela Campbell, Cynthia Butler, Andrene Cunningham, Tedra Ellison, LLewellyn Falcher, Kadian Lewis-Green, and Shamarius Mathis) — each with an individual direct phone line for client contact. The firm is an LLC domiciled in Georgia with no disclosed external investors, parent entity, or funding history.

ARC Homes earns revenue through traditional brokerage commissions on residential and commercial sales and on rental placements. The pricing model is standard transaction-based take-rate (industry-typical 5–6% total, split between listing and buyer's agents), with rates negotiated per transaction and not publicly disclosed. GTM is sales-led and agent-driven; marketing channels are limited to the GAMLS platform, a Facebook page, and content tools (calculators and market reports). The firm holds an Equal Housing Opportunity compliance designation, a minor GTM partnership with Ameris Bank for a $10,000 buyer-grant program, and a core technology partnership with GAMLS. No patents, awards, regulatory actions, or M&A activity are disclosed.

Name

ARC Homes Realty Group, LLC

Legal name

ARC Homes Realty Group, LLC

Website

https://archomesrealtygroup.georgiamls.com

Company type

Private

Operating status

Operating

Short description

ARC Homes Realty Group, LLC is an independent Georgia real estate brokerage in Covington, GA, serving residential and commercial buyers, sellers, and investors across nine counties in the greater Atlanta metropolitan area via a GAMLS-integrated platform and a team of eight agents.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE), Land & Development Site Brokerage (BPAJABAG)

Keywords

• Residential real estate brokerage
• Commercial real estate brokerage
• Property listing services
• Real estate rentals
• Buyer and seller representation

Headquarters

HQ city

Covington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property sales and purchases. Commission-based revenue model typical of real estate brokerages where agents earn a percentage of each transaction closed.
2. Rental Transaction Fees: Brokerage services for residential and commercial rental transactions, generating fees from rental placements.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

ARC Homes Realty Group, LLC is a Georgia-based real estate brokerage providing buyer representation, seller listing, and rental placement services across residential and commercial properties in the greater Atlanta metropolitan area. The firm operates a Georgia MLS-integrated website that enables property search, map-based browsing, and access to market activity data, supplemented by affordability and mortgage calculators. Transactions are facilitated by a multi-agent team offering personalized client service.

Product overview

ARC Homes Realty Group operates a Georgia MLS-powered real estate brokerage platform consisting of a primary listings portal, map-based search tool, rental listings service, and several auxiliary tools including mortgage and affordability calculators, market activity reports, county public records links, and school information resources. The core product is the residential and commercial property listings platform enabling search, display, and transaction facilitation. The integrated toolset includes geographic mapping, financial calculators, and market data reports powered by the Georgia MLS infrastructure.

Differentiator

Problem solved

Functional benefit

Products and services

• Buyer Representation Services Full-service buyer agency representation for individuals and families purchasing residential properties (single-family homes, condos, townhomes) and commercial properties across the greater Atlanta metropolitan area, including access to MLS listings, market activity data, and affordability/mortgage planning tools.
• Seller Listing Services Listing and marketing services for property owners selling residential homes, multi-family units, land lots, and commercial properties, with listings published to Georgia MLS for maximum market exposure to buyer agents and their clients.
• Rental Placement Services

Quantifiable outcome

• Home buying and selling services for clients across the greater Atlanta metropolitan area

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Georgia Multiple Listing Service (GAMLS)coreTechnology or IntegrationPrimary listing and data platform providing MLS access, property search functionality, market data, and agent collaboration tools. The company operates its website integrated with GAMLS for property listings and market activity tracking.
• Ameris BankminorGTM or Marketing Partner$10,000 grant opportunity offered through Ameris Bank for qualified buyers on certain properties listed with the brokerage, providing financing assistance to facilitate transactions.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Regional players

• Harry Norman Realtors: Long-established Atlanta-focused residential brokerage with deep metro presence and a traditional agent-led model; directly comparable to ARC as a same-geography, same-business-model traditional brokerage.
• Atlanta Fine Homes Sotheby's International Realty: Atlanta metro luxury-focused brokerage operating under the Sotheby's brand; comparable to ARC in being a regional residential brokerage but specializes in higher price tiers rather than ARC's broad price range.

Direct peers

• Virtual Properties Realty: Georgia-based residential and commercial brokerage serving the Atlanta metro and surrounding counties with a traditional commission model; comparable in scale, geography, and service mix to ARC Homes Realty Group.

Broad incumbents

• Compass: Large national real estate brokerage with significant Atlanta metro agent count and proprietary technology platform; comparable to ARC in offering residential brokerage services but operates at vastly greater scale with a tech-led differentiator.
• Keller Williams Realty: One of the largest residential real estate franchisors globally, with substantial Atlanta metro agent presence; comparable to ARC in core residential brokerage service but with national scale and a profit-sharing agent model.
• Coldwell Banker Realty: Established national residential real estate franchise with deep metro Atlanta coverage; directly overlaps ARC in residential buyer/seller representation and rental services across the same nine counties.
• RE/MAX: Global residential real estate franchise with extensive Atlanta-area agent network; directly comparable to ARC in commission-based brokerage services with broader geographic and brand reach.
• Berkshire Hathaway HomeServices: National residential brokerage franchise with active presence in the Atlanta metro; comparable in core residential services with substantially greater brand recognition and agent count.

Emerging players

• Redfin: Tech-enabled residential brokerage with Atlanta metro service area offering lower-commission or flat-fee models; comparable as a residential brokerage competitor but differentiates through technology and pricing structure rather than personalized service.
• eXp Realty: Cloud-based residential brokerage with national agent network and growing Atlanta presence; comparable as a residential brokerage but differentiates through a low-overhead agent model and tech-enabled collaboration platform.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/ARCHOMESREALTYGROUP

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARC Homes Realty Group, LLC