Ardiles

What Ardiles does

Ardiles is a privately held Indonesian footwear brand, founded in 1950 and headquartered in Surabaya, Jawa Timur, that designs, markets, and sells athletic and lifestyle shoes directly to Indonesian consumers through its owned e-commerce storefront at ardiles.co.id. The company operates exclusively on a direct-to-consumer basis, with no disclosed physical retail footprint, no marketplace presence, and no third-party distribution, shipping nationwide with promotional free shipping across the Indonesian archipelago. Its product portfolio spans performance running (Drive, Flash, Sense Pro, Metora, Runergize carbon-plate series), trail and outdoor (Gerbera, ATF Jasper), lifestyle sneakers (Studebaker, Coventry, Verwood, Olympian, Refraction, Gravela), kids' footwear (Marlocco, Tyxon, Atlanta, Studebaker Kid), and a small athletic apparel line (Arctic Frost collection), priced from Rp 179,800 for entry-level kids' sneakers to Rp 1,599,800 for premium carbon-plate racing shoes, with the majority of the running and lifestyle range concentrated in the Rp 400,000-Rp 800,000 mid-tier.

Underlying the product range is a set of proprietary midsole, plate, upper, and outsole technologies branded as NF Boom Foam Midsole, NF-Pro Lite Foam, NF-Fit Midsole, MoveFit Foam, Power Fly Carbon Plate, TPU Stability Plate, Enhanced Breathable Mesh Upper, Sky Mesh, Camo Grip Outsole, and a Quick-Lace System, which the company positions as performance, breathability, and durability differentiators tailored for tropical climate running and Indonesian road conditions. The primary customer segments are running enthusiasts and lifestyle/casual wearers (both flagged as primary), with secondary segments in kids and outdoor/lifestyle adventurers; the company has also pursued co-branded collaborations such as the 2025 Ardiles x Cleo Drive 2.0 release to broaden brand reach.

The business model is a one-time-purchase, unit-priced DTC model monetizing individual footwear transactions through the owned online store, with marketing executed primarily through the brand website, organic social media under the #BeneranRingan (Truly Light) hashtag, and paid digital advertising tied to exclusive releases and shipping promotions. There are no disclosed subscription, licensing, or recurring revenue streams; no disclosed funding rounds, acquisitions, or leadership changes; and no public ticker, leaving ownership and capital structure private. With roughly 80 employees, Ardiles is a small, founder-era footwear house that has shifted decisively toward a digitally native, performance-segment-led positioning within Indonesia's domestic athletic footwear market.

Name

Ardiles

Legal name

Ardiles

Website

https://ardiles.co.id

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Ardiles is a privately held Indonesian footwear brand, founded in 1950 and based in Surabaya, that designs and sells performance running, lifestyle, outdoor, and kids' shoes directly to Indonesian consumers through its owned e-commerce site ardiles.co.id at price points from Rp 179,800 to Rp 1,599,800.

Ownership category

akta.pro rank

Product category

Athletic Footwear

NAICS

Shoe Retailers (45821), Sporting Goods Retailers (45911)

SIC

Retail-Shoe Stores (5661)

akta.pro primary industry

Athletic Footwear & Sport Apparel Retail (CRAMABAC)

akta.pro secondary industries

Athletic & Performance Footwear Retail (CRAAADAA), Performance Footwear (Running, Training, Court) (CRAAAEAI), Outdoor Clothing & Footwear Retail (Camping/Hiking/Climbing) (CRAMAMAK)

Keywords

• Athletic footwear
• Running shoes
• Lifestyle sneakers
• Basketball shoes
• Sportswear apparel

Headquarters

HQ city

Not specified

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Footwear Sales: Direct-to-consumer sale of athletic and lifestyle footwear through owned e-commerce platform. One-time purchase model with products ranging from entry-level to premium performance running shoes. Revenue generated from individual product transactions.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Ardiles is an Indonesian footwear and sportswear brand that designs, manufactures, and sells performance running shoes, lifestyle sneakers, basketball shoes, outdoor/hiking shoes, and kids' shoes directly to consumers through its owned e-commerce platform at ardiles.co.id. The product line features proprietary midsole and cushioning technologies such as NF Boom, NF-Pro Lite Foam, carbon plates, and breathable mesh uppers. Athletic apparel such as shorts and tops complements the footwear lineup.

Product overview

Ardiles is an Indonesian footwear and sportswear brand offering a diverse portfolio of running, basketball, and lifestyle shoes across men's, women's, and children's categories. The product lineup includes performance running shoes (Drive series, Flash series, Sense Pro, Runergize, Metora, Gerbera trail series), lifestyle sneakers (Studebaker series, Coventry, Verwood, Olympian, Refraction, Gravela), outdoor/hiking shoes (ATF Jasper), and children's shoes (Marlocco, Tyxon, Atlanta). Key running technologies include NF Boom Midsole, NF-Pro Lite Foam, Carbon Plate propulsion, and Enhanced Breathable Mesh. The brand also offers apparel including Arctic Frost athletic shorts and tops. Products are sold primarily through the company's e-commerce platform at ardiles.co.id.

Differentiator

Problem solved

Functional benefit

Products and services

• Ardiles Drive 2.0 X Cleo Exclusive collaboration performance running shoe featuring NF Boom Midsole Technology, Enhanced Breathable Mesh upper, and Fast Speed Lace System; designed for daily running, road running, and everyday activity.
• Ardiles Drive 2.0 Daily running shoe with NF Boom Midsole, Enhanced Breathable Upper, and High-Grip Rubber Outsole; designed for comfort and stability during daily training.
• Ardiles Drive 1.5 Daily running shoe with NF Boom Midsole and Premium Upgraded Soft Mesh Upper in an all-black urban lifestyle design.
• Ardiles Drive 2.0 Women Women's daily running shoe with NF Boom Midsole, Evo Blast Insole, and Ultragrip Rubber Technology for comfort and stability.
• Ardiles Flash 2.0 Viperstrike Performance running shoe with NF-Pro Lite Foam and TPU Stability Plate for speed training, interval training, and race day.
• Ardiles Sense Pro 2.0 After Image Premium race shoe with Upgraded Power Fly Carbon Plate, Sky Mesh Upper, and NF Pro Double Layer Midsole for marathon and speed racing.
• Ardiles Metora 3.0 Daily trainer with NF-Fit Midsole and Skymesh Upper for stability, comfort, and support during daily training and gym workouts.
• Ardiles Gerbera 2.5 Trail running shoe with Metaskin Upper, Evoblast Eco-Friendly Insole, and Camo Grip Outsole for off-road terrain and outdoor activities.
• Ardiles ATF Jasper Outdoor hiking lifestyle shoe with MoveFit Foam Midsole, Quick-Lace System, and lugged outsole for hiking, trekking, and urban outdoor use.
• Ardiles Studebaker 2.0 Men's lifestyle sneakers from the Runway Series with Engineered Mesh Upper and Daily Foam Cushioning for daily wear and casual activities.
• Ardiles Studebaker 1.5 Men's lifestyle sneakers with Engineered Mesh Upper, Responsive Foam Cushioning, and Rubber Grip Anti-Slip outsole for daily activities.
• Ardiles Studebaker 2.0 Women Women's lifestyle sneakers with Movefit Foam Technology and Breathable Mesh Upper for daily activities and active lifestyle.
• Ardiles Verwood Casual sporty shoe with Cozy Insole Technology and breathable mesh upper for daily commuting and active lifestyle.
• Ardiles Olympian Slip-on casual shoes with Move Easy Technology and lightweight build for easy wear in daily activities and office casual settings.
• Ardiles Refraction Lifestyle performance shoe with Metaskin Engineered Mesh, Evoblast and Powershock Midsole for urban exploring and active mobility.
• Ardiles Gravela Trail-inspired casual sneakers with breathable mesh, synthetic leather overlays, and high-grip trail style outsole for streetwear and light outdoor activities.
• Ardiles Coventry 2.0 Casual sporty stylish shoe with modern design for everyday wear.
• Ardiles Speedy Weedy Retrodrive Retro-designed basketball shoe with new color options for sports and lifestyle use.
• Ardiles Runergize Carbon plate running shoe for performance and racing with advanced propulsion technology.
• Ardiles Elmore Corefit Lightweight comfortable sneakers for daily wear with corefit cushioning technology.
• Ardiles Scooxy Lightweight sporty walking shoes for active daily use.
• Ardiles Coventry Quantum Era Lifestyle sneakers with modern design for casual and sporty wear.
• Ardiles Flash 2.6 Speed training and race running shoe for performance runners.
• Ardiles Flash 2.6 Women Women's speed training and race running shoe for performance.
• Ardiles Drive 1.5 Metamorf Daily running shoe with new color options for daily training.
• Ardiles Gerbera Cross Jumper 1.5 Trail running shoe for cross-country and outdoor terrain.
• Ardiles Marlocco Kids' casual lightweight sneakers for daily wear.
• Ardiles Studebaker 1.5 Kid Kids' version of lightweight comfortable sneakers.
• Ardiles Tyxon Kids' casual lightweight sneakers with comfortable design.
• Ardiles Atlanta Kids' stylish casual sneakers with rubber grip anti-slip outsole.
• Ardiles Travis Retro-style lifestyle walking sneakers for casual wear.
• Ardiles Reign Retro lifestyle walking sneakers for everyday casual style.
• Ardiles Zuma Casual lifestyle sneakers for everyday wear.
• Ardiles Orzora Retro-style walking sneakers for lifestyle use.
• Ardiles Fusion Casual walking sneakers blending lifestyle and sporty aesthetics.
• Ardiles Glare Casual lifestyle sneakers for daily wear.
• Ardiles Arctic Frost Short (Men) Men's athletic shorts from the Arctic Frost collection for athletic and casual wear.
• Ardiles Arctic Frost Sleeveless T-shirt (Men) Sleeveless t-shirt from the Arctic Frost collection for athletic activities.
• Ardiles Arctic Frost Sleeveless Top (Men) Sleeveless top from the Arctic Frost collection for athletic wear.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature10 records

Partnerships

One partnership is on record.

• CleoflagshipStrategic or Co-development Partner · 1 January 2025Exclusive collaboration between Ardiles and Cleo resulted in Ardiles Drive 2.0 X Cleo, a performance running shoe featuring NF Boom Foam midsole, Enhanced Breathable Mesh, and Fast Speed Lace System. The collaboration emphasizes the #BeneranRingan (Truly Light) concept with a focus on lightweight, responsive cushioning for daily running. Each purchase includes bonus extra laces.

Scale indicators1 record

Recent moves2 records

Expansion highlights4 records

Direct peers

• ASICS: ASICS is a running-specialist brand (GEL-Nimbus, Metaspeed, Magic Speed) competing head-to-head with Ardiles' Drive, Flash, and Sense Pro series. Its GEL and FF Blast cushioning technologies set the performance standard Ardiles' NF Boom and NF-Pro Lite foams are designed to rival.
• New Balance: New Balance is a direct peer focused on performance running (Fresh Foam, FuelCell, SuperComp Elite) and lifestyle (530, 9060), with strong global momentum in the running category. Its tiered performance + lifestyle structure mirrors Ardiles' Drive/Studebaker segmentation.
• Brooks Running: Brooks is a pure-play running brand (Ghost, Glycerin, Hyperion) with DNA-based, midsole (DNA LOFT, DNA Flash) and carbon-plate racing (Hyperion Elite). Comparable as a running-focused specialist competing in the same performance tiers as Ardiles.

Broad incumbents

• Adidas: Adidas competes across running (Adios Pro, Ultraboost), lifestyle (Stan Smith, Samba), basketball, and outdoor. Its broad portfolio and Ultraboost/Adios Pro performance lines directly overlap with Ardiles' Drive, Flash, and lifestyle ranges.
• Nike: Nike is the global leader in athletic and running footwear (Pegasus, Vaporfly, Alphafly lines), directly comparable to Ardiles across daily trainers, racing, lifestyle, and trail categories. It is the dominant performance benchmark Ardiles competes against in Indonesia.

Emerging players

• Hoka: Hoka (owned by Deckers) has rapidly grown via maximalist cushioning (Clifton, Bondi) and carbon-plate racers (Cielo X1, Rocket X). It is a comparable emerging performance running peer that has disrupted the same category Ardiles targets with NF Boom foam technology.
• On Running: On is a Swiss performance running brand (Cloudmonster, Cloudboom, Cloudultra) using proprietary CloudTec and LightSpray technologies. Comparable as an emerging direct-to-consumer-leaning performance running brand pursuing similar carbon-plate and cushioning innovation paths.

Regional players

• Specs: Specs is a major Indonesian athletic footwear and sportswear retailer, the closest domestic peer to Ardiles in terms of category focus (running, basketball, training). Comparable as a regionally-dominant Indonesian active-lifestyle brand competing for the same value-conscious consumer.
• Brodo: Brodo is an Indonesian premium men's footwear brand selling sneakers, boots, and casual shoes direct-to-consumer. Comparable as a local Indonesian DTC footwear brand pursuing a design-and-quality-led positioning, though with a more fashion/casual than performance focus.
• Ventela: Ventela is an Indonesian heritage sneaker brand (founded 1987) producing affordable canvas and leather sneakers for the domestic market. Comparable as a long-established Indonesian footwear label competing on value-tier casual sneakers, an adjacent category to Ardiles' lifestyle line.

Market position

Strengths3 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ardilesfootwear

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ardiles