Matrack
Matrack is a North American fleet telematics provider offering GPS tracking, FMCSA-registered ELD compliance, AI dashcams, and asset tracking on a unified platform, primarily serving small and mid-sized commercial fleets across trucking, construction, and field service.
- Company typePrivate
- Founded2015
- HeadquartersSan Ramon, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Matrack does
Matrack Inc. is a privately held fleet telematics company headquartered in San Ramon, California, founded circa 2008–2015, that provides GPS tracking, FMCSA-registered Electronic Logging Device (ELD) compliance, AI-powered dashcam video telematics, and asset tracking solutions primarily for small and mid-sized fleets across the United States and Canada. Its core product portfolio includes the Matrack ELD (FMCSA registration ML2-001), plug-and-play OBD and hardwired GPS trackers with 10-second ping rates and sub-meter accuracy, the AI Dashcam M4000 with onboard dual-camera DMS (driver monitoring) and ADAS (advanced driver assistance) processing 12 event types, and multi-year battery-powered asset trackers with magnetic mounting and cell-tower fallback. Hardware ships pre-paired within 48 hours, integrates via REST API and webhooks with TMS, ERP, and payroll systems, and is supported by iOS and Android apps plus 24/7 US-based support with stated sub-2-hour response times.
The company monetizes through one-time hardware sales ($50–$149 per device) plus recurring monthly subscriptions ($11.95–$39.95 per vehicle per month) with no per-user seat fees, and operates two sub-brands: DealerPro, a vertical SaaS platform serving 500+ trailer dealerships with inventory, auto-listings, AI chatbot, and payment processing; and SecureView Pro, a dealer/installer channel program bundling AI dashcam and GPS with 24-month embedded subscriptions and tiered 30–38% partner margins. Distribution is primarily direct-to-customer via the company website with self-serve purchase flow and phone sales for larger fleets, supplemented by the SecureView Pro installer channel. Matrack has received Forbes Best Affordable ELD (2024), NATM 2024, NATDA 2025, and Tech.co recognitions, reports a customer base of 12,500+ fleets with a 98% annual renewal rate, and holds SOC 2 Type 2 and ISO 27001 certifications. The company is bootstrapped with no disclosed institutional funding rounds, operates exclusively in North America, and showcased at CES 2026 with connectivity partner Monogoto.
Matrack firmographics
Firmographics- Name
- Matrack
- Legal name
- Matrack Inc.
- Website
- https://matrackinc.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Matrack is a North American fleet telematics provider offering GPS tracking, FMCSA-registered ELD compliance, AI dashcams, and asset tracking on a unified platform, primarily serving small and mid-sized commercial fleets across trucking, construction, and field service.
- Ownership category
- akta.pro rank
Matrack industry classification
Industry- Product category
- Fleet Telematics
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Computer Communications Equipment (3576), Computer Peripheral Equipment, Nec (3577)
- akta.pro primary industry
- Fleet, Asset Tracking & Telematics Location Platforms (BPAMANAF)
- akta.pro secondary industries
- Video Telematics, ADAS & AI Dashcams (TLAEAFAG), Data Integration, APIs & Telematics Data Platforms (TLABAJAM), Telematics Hardware, Sensors & Installation Services (TLABAJAL)
Keywords
Where Matrack is headquartered
LocationHeadquarters
- HQ city
- San Ramon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Matrack business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Hardware Device Sales: One-time hardware purchases for GPS trackers (OBD, hardwired), ELD devices, dashcams, and asset trackers. Hardware ships with pre-activated SIM cards and is pre-paired to customer accounts. Device prices range from $50 to $149 depending on product type
- Monthly Subscription Services: Recurring monthly subscriptions for platform access and cellular connectivity. Plans range from $11.95/mo for basic asset tracking to $39.95/mo for premium combo bundles. No per-user seat fees. Billing cycles are monthly or prepaid quarterly/annually with discounts
- DealerPro Platform Fees: Platform subscription for trailer dealerships covering inventory management, auto-listings, AI chatbot, and payment processing. Transaction fees apply for payment processing at rates starting at 2.2%
- SecureView Pro Partner Program: Dealer/installer partner program with bundled AI dashcam and GPS tracker SKU. Partners earn margin (30-38%) on hardware and service subscriptions with 24-month subscription baked into the SKU
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | GPS Trackers (OBD and Hardwired) |
| Subscription | Monthly | Asset Trackers |
| Subscription | Monthly | Matrack ELD Plans |
| Subscription | Monthly | Dashcam + ELD Basic Combo |
| Subscription | Monthly | Dashcam + ELD Premium Combo |
| Subscription | Monthly | AI Dashcam M4000 (Standalone) |
| Subscription | Multi-year contract | SecureView Pro Dealer Bundle |
| Transaction based/ take rate | Pay-as-you-go | DealerPro Trailer Platform |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels5 records
Matrack product offering
Product offeringCore offering
Matrack sells a unified fleet telematics platform built on GPS vehicle tracking hardware, FMCSA-registered Electronic Logging Devices (ELDs), AI-powered dual-camera dashcams with onboard DMS/ADAS, and long-life battery asset trackers. Customers buy the hardware upfront and subscribe monthly to the cloud platform and cellular connectivity, with all devices, apps, and billing managed through a single Matrack account. The company also operates two sub-brand platforms: DealerPro (inventory and payment processing for trailer dealerships) and SecureView Pro (bundled dashcam and GPS reseller program for dealers and installers).
Product overview
Matrack offers a unified fleet telematics platform built around GPS tracking, ELD compliance, AI dashcam telematics, and asset tracking. The core product portfolio includes Matrack ELD (FMCSA-registered electronic logging device with HOS automation), GPS Trackers (OBD plug-in, MA Hardwire Classic, MA Hardwire Silver), Asset Trackers (MA Asset Classic with magnetic mount and multi-year battery), and AI Dashcam M4000 (dual-camera with DMS+ADAS). These products share one platform, one app, and one billing system. Bundled offerings include Dashcam + ELD Basic Combo and Dashcam + ELD Premium Combo. The company also operates two sub-brands: SecureView Pro (dealer program) and DealerPro (trailer dealership platform). Pricing is month-to-month with no contracts, hardware ships pre-paired within 48 hours, and free US-based support is included.
Differentiator
Problem solved
Functional benefit
Brands
- DealerPro: Trailer dealer platform for inventory management, listings, leads, and payment processing with up to 40% lower processing fees.
- SecureView Pro
Products and services
- Matrack ELD FMCSA-registered Electronic Logging Device (ML2-001) for commercial drivers, with HOS automation, IFTA reporting, DVIR with photo attachments, 8-year tamper-evident audit trail, and AOBRD legacy support. Ships free with subscription at $19.95/mo (Basic) or $24.95/mo (Premium with real-time GPS, unlimited geofences, Highway Portal, and 24/7 phone support).
- Matrack OBD GPS Tracker Plug-and-play OBD-II vehicle tracker that installs in under 30 seconds. Provides real-time GPS with 10-second pings, OBD vehicle health data (DTC codes, RPM, speed, fuel level, engine hours), driver behavior scoring, geofencing, and trip history. Sold for $85 hardware + $14.95/mo subscription.
- MA Hardwire Classic GPS Tracker Tamper-resistant hardwired GPS tracker connecting directly to vehicle power. Compact, concealable design with 10-second pings, sub-3m accuracy, geofencing, and driver behavior scoring. Sold for $50 hardware + $14.95/mo subscription.
- MA Hardwire Silver GPS Tracker IP67-rated rugged hardwired GPS tracker with internal backup battery that keeps pinging after power cut. MIL-STD-810G vibration rated, -30°C to +75°C operating range. Designed for heavy industrial fleets. Sold for $135 hardware + $14.95/mo subscription.
- MA Asset Classic Tracker Magnetic multi-year battery-powered asset tracker for trailers, equipment, and containers. IP67+ rated, 4G LTE-M with cell-tower fallback, geofence alerts, security mode with 30-second pings on unauthorized movement. Available at $50 device + $11.95/mo or as a 3-year pre-paid bundle at $149 one-time.
- AI Dashcam M4000 AI-powered fleet dashcam with dual 1080p cameras (road-facing 105° wide-angle + infrared driver-facing 100° with night vision). Onboard DMS and ADAS detect 12 event types including phone use, drowsiness, lane departure, forward collision, and tailgating, with real-time in-cab audio alerts. 4G LTE live streaming, up to 512GB local storage plus cloud retention. Sold at $99 hardware + $19.95/mo standalone.
- SecureView Pro Dealer Program Dealer and installer channel program bundling AI Dashcam (Matrack Viewmaster AI) + GPS asset tracker with 24-month subscription pre-loaded into one SKU. Targets dealers and installers with tiered partner margins (Authorized 30%, Premier 35% + 3% rebate, Elite 38% + 5% rebate), co-branded portal, dedicated account manager, and priority RMA queue. Starting at $299 per bundle.
- DealerPro Trailer Dealership Platform Trailer dealership platform with Ad Magic auto-listings (auto-sync with Facebook Marketplace and partner channels), smart inventory dashboard, AI chatbot for 24/7 lead qualification, in-platform quotes, and secure payments. Claims up to 40% lower processing fees than industry average, with payment processing starting at 2.2%, PCI compliant with 24-48 hour settlement.
Quantifiable outcome
- 21% reduction in empty miles for regional flatbed fleet (32 trucks)
- +4 more outcomes
Companies that use Matrack
Customer profileNamed customers9 records
Segments6 records
Ideal customer profiles6 records
Matrack technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability9 records
Feature5 records
Matrack partnerships and signals
Strategic signalScale indicators9 records
Recent moves5 records
Expansion highlights7 records
Matrack competitors and assessment
Company assessmentMarket position
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Matrack social profiles
Digital presenceMatrack compliance and trust
Trust signalCompliance5 records
Matrack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Matrack leadership team
Management profileNumber of profiles
Profiles1 record
Matrack funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Matrack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Matrack
What does Matrack do?
Matrack sells a unified fleet telematics platform built on GPS vehicle tracking hardware, FMCSA-registered Electronic Logging Devices (ELDs), AI-powered dual-camera dashcams with onboard DMS/ADAS, and long-life battery asset trackers. Customers buy the hardware upfront and subscribe monthly to the cloud platform and cellular connectivity, with all devices, apps, and billing managed through a single Matrack account. The company also operates two sub-brand platforms: DealerPro (inventory and payment processing for trailer dealerships) and SecureView Pro (bundled dashcam and GPS reseller program for dealers and installers).
Is Matrack a public or private company?
Matrack is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Matrack founded?
Matrack was founded in 2015. It employs 11 to 50 people.
Where is Matrack based?
Matrack is headquartered in San Ramon, United States, in the North America region.
How does Matrack make money?
Four revenue lines are on record. Hardware Device Sales are the primary driver. The others are monthly Subscription Services, dealerPro Platform Fees and secureView Pro Partner Program.
Does Matrack have an API?
Yes. Matrack offers REST API and webhooks integration. The API enables connection with TMS, ERP, and payroll systems. Supports data export in CSV, PDF, JSON, and Snowflake formats. Enterprise tier includes SAML 2.0 SSO. Developer documentation is at eld.matrackinc.com/adminNew/view/Login.php.
What industry is Matrack in?
Matrack's product category is Fleet Telematics. Its primary akta.pro industry code is BPAMANAF, Fleet, Asset Tracking & Telematics Location Platforms, with a secondary code of TLAEAFAG, Video Telematics, ADAS & AI Dashcams. Its NAICS code is 5182 and its SIC code is 3576.