What No Magic does

No Magic, Inc. is a systems engineering software provider founded in 1995 and headquartered in Allen, United States, that develops Model-Based Systems Engineering (MBSE) tools for organizations that must comply with international standards such as SysML, UML, BPMN, DoDAF, MODAF, NAF, and UPDM. The product architecture is platform-plus-modules: MagicDraw, Cameo Systems Modeler, and Cameo Enterprise Architecture form the core, supported by Teamwork Cloud for distributed collaboration and Cameo Collaborator for web-based model presentation, with an extensive plugin catalog (Cameo Simulation Toolkit on OMG fUML and W3C SCXML, Cameo Requirements Modeler, Cameo Safety & Reliability Analyzer, SysML, UPDM, UAF, TOGAF, Zachman, MARTE, SPEM, ALF, Paramagic, DDS Real-Time Communication, and others) that addresses simulation, requirements traceability, safety analysis, enterprise architecture, and classified-data workflows. The 2024x Refresh 2 release is certified to ISO 26262-8:2018 Tool Confidence Level 2 for automotive safety-critical development, and the 2026x Refresh 1 and the new CATIA SysML v2 Solution — positioned as the only offering with full two-way textual-graphical SysML v2 synchronization — represent ongoing platform investment.

No Magic operates as a brand and product line within Dassault Systèmes' CATIA portfolio, leveraging the parent's global enterprise sales motion to reach government, defense, automotive, financial services, enterprise architecture, and software engineering customers. Revenue is generated primarily through enterprise software licenses and subscriptions (perpetual and recurring models typical of MBSE platforms) supplemented by professional services — consulting, custom training, and methodology delivery — supplied directly or via certified partners. Sales is consultative enterprise field sales rather than self-serve: pricing is not publicly disclosed, and engagement is coordinated through Dassault's contact channel. Marketing leverages the parent CATIA blog, resource center, user communities (including the CATIA MBSE Cyber System User Community and Champions Program), Early Experience Programs (notably for SysML v2), and structured training/education programs through 3ds.com/edu and academic/student licensing initiatives. No independent revenue, funding events beyond a 2018 DN Capital entry, or standalone ownership metrics are disclosed; no M&A, divestiture, or leadership changes are recorded in the source material.

Name

No Magic

Legal name

No Magic

Website

https://nomagic.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

No Magic, founded 1995 in Allen, Texas, provides standards-compliant Model-Based Systems Engineering (MBSE) software — including MagicDraw, Cameo Systems Modeler, and Cameo Enterprise Architecture — to government, defense, automotive, and enterprise engineering organizations worldwide as a brand within Dassault Systèmes' CATIA portfolio.

Ownership category

akta.pro rank

Headquarters

HQ city

Allen

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Software Licenses and Subscriptions: No Magic products including MagicDraw, Cameo Systems Modeler, Cameo Enterprise Architecture, and related tools are sold as software licenses. Products are available as desktop clients with periodic releases (e.g., 2026x Refresh1, 2024x Refresh2). Revenue is generated through perpetual licenses and/or subscription models typical of enterprise software.
2. Professional Services: Expert consulting services provided for systems modeling and simulation, including thought-leadership, knowledge transfer, work product and process analysis. Services delivered on-site or remotely. Also includes tailored training programs blending theory into practical application for MagicDraw, UML, SysML, BPMN, UPDM, and general modeling methodologies.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

No Magic provides standards-based modeling software for analyzing, designing, and simulating systems of systems. Its portfolio centers on MagicDraw, Cameo Systems Modeler, and Cameo Enterprise Architecture, supported by the Teamwork Cloud collaboration platform and an extensive library of plugins covering simulation, requirements traceability, safety analysis, and architectural frameworks (DoDAF, MODAF, NAF, UPDM, UAF, TOGAF, Zachman). Revenue is generated from software licenses/subscriptions and complementary professional consulting and training services.

Product overview

No Magic is a systems engineering and model-based systems engineering (MBSE) software portfolio under Dassault Systèmes CATIA brand. The offering consists of a platform-plus-modules architecture centered around three core products: MagicDraw (award-winning business process, architecture, software and system modeling tool), Cameo Systems Modeler (systems engineering and modeling software), and Cameo Enterprise Architecture (enterprise architecture solution), all supported by the Teamwork Cloud collaborative platform. These core products are enhanced by an extensive library of specialized plugins including Cameo Simulation Toolkit (fUML/SCXML-based model execution), Cameo Requirements Modeler Plugin (requirements traceability), Cameo Safety & Reliability Analyzer Plugin (safety analysis), Cameo Data Modeler (data architecture), SysML Plugin (standards-compliant SysML modeling), UPDM Plugin (DoDAF/MODAF/NAF support), UAF Plugin (unified architecture framework), TOGAF Plugin, Zachman Plugin, and numerous others covering simulation, business modeling, process engineering, real-time communication, and data management. The portfolio also includes Cameo Collaborator for web-based model presentation and Cameo DataHub for data integration.

Differentiator

Problem solved

Functional benefit

Brands

• MagicDraw: Award-Winning Business Process, Architecture, Software and System Modeling Tool with Teamwork Support
• Cameo Enterprise Architecture
• Cameo Systems Modeler
• Teamwork Cloud
• Cameo Collaborator for Teamwork Cloud
• Cameo Simulation Toolkit
• CATIA Magic

Products and services

• MagicDraw Award-winning business process, architecture, software and system modeling tool with Teamwork support for collaborative modeling, used by systems engineering and software teams.
• Cameo Systems Modeler The software tool for systems engineering and modeling, enabling engineers to design and analyze complex systems using MBSE methodologies.
• Cameo Enterprise Architecture A comprehensive solution for organizations to create, analyze, and manage various aspects of enterprise architecture, supporting TOGAF, Zachman, and related frameworks.
• Teamwork Cloud A powerful collaborative environment providing shared model repository and concurrent editing for system engineers practicing MBSE with No Magic products.
• Cameo Collaborator for Teamwork Cloud A web-based product designed to present models in a simplified form for broader stakeholder review and consumption without a desktop client.
• Cameo Simulation Toolkit An extendable model execution framework for MagicDraw/Cameo that enables executable UML and SysML models based on OMG fUML and W3C SCXML standards.
• Cameo DataHub An integral part of No Magic's Cameo Suite providing data integration and management capabilities for modeling projects.
• CATIA SysML v2 Solution Standards-compliant SysML v2 modeling solution delivering two-way synchronization between textual and graphical model representations for software developers and system architects.
• No Magic Professional Services and Training Expert consulting, knowledge transfer, work product and process analysis, and tailored training programs on MagicDraw, UML, SysML, BPMN, UPDM, and modeling methodologies, delivered on-site or remotely to enterprise customers.

Quantifiable outcome

• 100% SysML v2 standard coverage with two-way synchronization
• +1 more outcomes

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• OMG (Object Management Group)coreTechnology or IntegrationNo Magic's Cameo Simulation Toolkit is built on the OMG fUML (Foundational Subset for Executable UML Models) standard, enabling model execution based on industry-standard foundational specifications.
• W3C (World Wide Web Consortium)coreTechnology or IntegrationNo Magic's simulation capabilities incorporate W3C SCXML (State Chart XML) standard for state machine execution, providing extendable model execution framework.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Emerging players

• Capella (Thales / Eclipse Foundation): Capella is an open-source Arcadia-based MBSE tool promoted by Thales and now under the Eclipse Foundation. It targets the same systems engineering buyers as Cameo Systems Modeler, particularly in defense and aerospace, with a free/lower-cost positioning.
• Ardoq: Ardoq is a cloud-native enterprise architecture modeling platform that overlaps with Cameo Enterprise Architecture in EA use cases (TOGAF, Zachman-style architecture), though it emphasizes collaboration and SaaS over standards-heavy modeling.
• Visure Solutions: Visure provides requirements management and MBSE tooling that overlaps with No Magic's Cameo Requirements Modeler and broader systems engineering workflow, particularly in safety-critical and regulated industries.
• InterCAX (ModelCenter / SysMLModeler): InterCAX offers MBSE integration and SysML plugins targeting the same systems engineering toolchains as No Magic. Smaller player focused on bridging MBSE with simulation and analysis, addressing adjacent needs.
• Bizzdesign (including MEGA International): Bizzdesign (formed via HOPEX/MEGA combination) provides enterprise architecture and business process modeling tools that overlap with Cameo Enterprise Architecture and BPMN-focused MagicDraw use cases in large enterprise buyers.

Direct peers

• Sparx Systems Enterprise Architect: Sparx Systems' Enterprise Architect is a widely deployed UML/SysML/BPMN modeling tool used for systems engineering and enterprise architecture, overlapping directly with No Magic's MagicDraw and Cameo Enterprise Architecture in standards-based modeling.
• IBM Engineering Systems Design Rhapsody: IBM's flagship MBSE modeling tool (formerly Rational Rhapsody), competing head-to-head with MagicDraw/Cameo Systems Modeler for SysML, UML, and systems engineering seats across defense, aerospace, and automotive. Most directly comparable enterprise MBSE competitor.

Broad incumbents

• Dassault Systèmes 3DEXPERIENCE: The parent's own 3DEXPERIENCE platform integrates CATIA Magic and No Magic products with broader PLM, CAD, and simulation capabilities. It is the broader platform context in which No Magic is sold, and competes as a full-stack alternative to Siemens/PTC ecosystems.
• Siemens Digital Industries Software (Teamcenter / Polarion): Siemens' Teamcenter and Polarion provide PLM and ALM with systems engineering capabilities that overlap with No Magic's MBSE and requirements management offerings. As a broad industrial software incumbent, Siemens competes in the same enterprise engineering tooling category.
• PTC: PTC offers Creo, Windchill, and Integrity Modeler (formerly MKS) covering systems engineering and PLM. As a broader PLM incumbent, PTC competes with No Magic in MBSE-adjacent workflows while selling into a much wider product portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/magicdraw
• Facebookfacebook.com/magicdraw
• LinkedInlinkedin.com/company/no-magic-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about No Magic