Arganic

What Arganic does

Arganic is a UK-incorporated private limited company founded in 2012 by Dana Elemara, specializing in organic argan oil-based cosmetic and culinary products. The company's catalog spans cold-pressed cosmetic argan oils, culinary-grade argan oil (1L priced at approximately $150), and argan-oil-infused slippers (priced from $19), positioning it as a niche single-origin beauty and food brand. Sourcing is anchored to Morocco, historically via a single supplier (Sidi Yassine), whose August 2025 shutdown left the company without a disclosed alternative source for its core ingredient.

The business operates a dual-channel go-to-market: direct-to-consumer sales through a Shopify storefront and wholesale distribution through premium UK and US retailers including Selfridges, Harrods, Whole Foods, and Planet Organic. Pricing spans roughly $19 to $150 per SKU, with higher-margin cosmetic oils serving as the core revenue driver. Arganic has never raised external capital, operating entirely on a bootstrapped basis, and remains founder-owned and operated. The company's lean structure and concentration in a single ingredient category create significant operational fragility, as evidenced by the recent supply chain disruption.

Name

Arganic

Legal name

Arganic Limited

Website

https://arganic.co.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Arganic is a UK-based, bootstrapped DTC and wholesale brand founded in 2012 by Dana Elemara, selling organic Moroccan argan oil cosmetics, culinary oil, and lifestyle accessories through Shopify and premium retailers such as Selfridges and Harrods.

Ownership category

akta.pro rank

Product category

Specialty Organic Argan Oil

NAICS

Fats and Oils Refining and Blending (311225), Soybean and Other Oilseed Processing (311224), Cosmetics, Beauty Supplies, and Perfume Retailers (456120), Spice and Extract Manufacturing (311942)

SIC

Fats & Oils (2070), Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro industry

PRIMARYAFAKAEAE

Specialty & Tropical Oils Processing (Avocado, Sesame, Peanut, Rice Bran, Grapeseed)

Agriculture & Food Production/Food Processing & Manufacturing/Edible Oils, Fats & Margarine Manufacturing

SECONDARYAFAJALAB

Virgin & Cold-Pressed Culinary Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

SECONDARYAFAJALAC

High-Oleic & Specialty Oilseed Oils

Agriculture & Food Production/Food Ingredients & Additives/Fats & Oils Ingredients (Edible Oils, Specialty Fats, Lipid Systems)

SECONDARYAFAJADAB

Natural Extracts & Essential Oils (Botanical/Citrus/Herb/Spice Extracts)

Agriculture & Food Production/Food Ingredients & Additives/Flavors & Flavor Enhancers (Natural/Artificial Flavors, Umami Enhancers)

SECONDARYAFAJANAJ

Extracts, Oleoresins & Essential Oils (Spice Extracts for Flavoring)

Agriculture & Food Production/Food Ingredients & Additives/Seasons & Spices

Keywords

• Organic argan oil
• Cold-pressed oils
• Single-origin beauty
• Natural skincare oils
• Culinary nut oils

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D

Revenue model

1. E-commerce Retail Sales: Direct-to-consumer sales of cosmetic and culinary argan oil products through Shopify storefront. Includes various sizes and product variants (cosmetic oil, culinary oil, beard oil, lifestyle products).
2. Wholesale to Retailers: Branded products sold to select retailers; unbranded bulk sales to product manufacturers, ingredient distributors and chefs in UK and worldwide. Supplying argan oil to product manufacturers for over seven years.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Arganic sources, brands and sells 100% pure, cold-pressed, single-origin organic Moroccan argan oil in cosmetic and culinary variants, sold directly to consumers via its Shopify storefront and to retailers/manufacturers through wholesale. The range is extended by a scented beard oil and a small lifestyle line of handcrafted Egyptian Baladi Slippers. All argan oil is sourced exclusively from the Sidi Yassine Ecocert-certified farm, with the company controlling production from seed extraction through bottling.

Product overview

Arganic is a specialty retailer of 100% pure, organic, single-origin Moroccan argan oil products, launched in 2012. The product portfolio centers on two core product lines: Cosmetic Organic Argan Oil (available in 15ml, 50ml, 100ml, and 250ml sizes) and Culinary Organic Argan Oil (available in 250ml and 1L sizes). These are supplemented by a scented beard oil variant (Beard Oil, Sandalwood & Frankincense 30ml) developed in partnership with The Herball, and a Lifestyle collection featuring handcrafted Egyptian Baladi Slippers in various colors. The company sources exclusively from a single Ecocert-certified partner farm in Morocco (Sidi Yassine) and is the only fully traceable argan oil brand in the UK, with Soil Association certification for cosmetic products.

Differentiator

Problem solved

Functional benefit

Products and services

• Cosmetic Organic Argan Oil 100% pure, raw, cold-pressed organic argan oil for cosmetic use on face, hair, body and nails; rich in Vitamin E and antioxidants. Available in 15ml, 50ml, 100ml and 250ml glass bottles with pipette. Certified organic by the Soil Association and targeted at consumers seeking natural skincare for dry skin, fine lines, stretch marks, scars, eczema, psoriasis and damaged hair.
• Culinary Organic Argan Oil 100% pure, lightly toasted, cold-pressed organic argan oil for culinary use; rich in Vitamin E, antioxidants and good fats. Available in 250ml dark green glass bottles and 1L gold tins. Voted Top 50 Best Tasting Foods by The Guild of Fine Food and awarded 3 stars by Great Taste. Targeted at home cooks, chefs and foodies for drizzling, dressings, dipping and cooking.
• Beard Oil, Sandalwood & Frankincense 30ml Argan oil-based beard oil infused with sandalwood and frankincense essential oils, formulated in partnership with Michael Isted of The Herball. Softens and tames beard hair while rejuvenating and repairing the underlying skin; 30ml bottle targeted at male consumers seeking premium beard care.
• Baladi Slippers Handcrafted leather slippers from Egypt, available in multiple colours (Ruby Red, Mustard Yellow, Sapphire Blue, Burnt Orange, Chocolate, Midnight Black) and sizes 4-5 and 6 (UK). Sold as part of the Arganic Lifestyle collection and via curated gifts.

Named customers18 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Sidi YassinecoreStrategic or Co-development PartnerFamily-owned organic certified farm in Morocco; sole source supplier for all argan oil products. Partnership spanning approximately 15 years. Ecocert certified. Supports 600+ local Berber women and their children. Production shut down in August 2025 due to affordability challenges, marking end of this partnership and production of argan oil for foreseeable future.
• The Herball (Michael Isted)minorStrategic or Co-development PartnerCollaboration with world leading Phytotherapist and Aromatherapist Michael Isted to produce scented beard oil product. The Herball provides Boswellia Sacra (frankincense) resin from Oman and Santalum album (sandalwood) heartwood oil from Indonesia as ingredients for the beard oil formulation.
• Berber Women Workers (Sidi Yassine)coreOthersOver 600 local Berber women and their children supported through argan oil production. Company provides free creche and classroom for children, cool indoor working spaces, above-average wages for the region, and literacy support. Partnership incentivizes preservation of argan trees.
• Soil AssociationminorOthersUK organic certification body that provides Soil Association certification for Arganic's cosmetic argan oil products.

Scale indicators3 records

Recent moves4 records

Expansion highlights3 records

Others

• Ottolenghi: Ottolenghi is a culinary brand and restaurant group that both endorses Arganic and stocks its products; a partner/retailer customer rather than direct competitor, but a meaningful adjacent presence in the premium culinary space.

Emerging players

• Lucy Bee: Lucy Bee sells organic single-ingredient oils (coconut, argan) via DTC e-commerce, overlapping with Arganic's culinary/health oil customer and product positioning but with broader category focus.

Broad incumbents

• Aesop: Aesop is a broader premium natural beauty brand sold at Selfridges and Harrods; overlapping retail footprint and customer demographic make it a broader incumbent in Arganic's premium beauty segment.
• Burt's Bees: Burt's Bees is a broad natural personal care incumbent with argan oil product lines; competes in the same natural beauty category but at mass premium scale rather than Arganic's niche single-origin positioning.

Direct peers

• Josie Maran Cosmetics: Josie Maran's flagship product line is built around argan oil, competing with Arganic in the cosmetic argan oil category; both brands emphasize 100% pure, cold-pressed Moroccan argan for skin and hair applications.
• Kahina Giving Beauty: Kahina is a direct competitor offering argan oil-based beauty products sourced from a single Moroccan women's cooperative, mirroring Arganic's single-origin, ethical-sourcing value proposition in the premium natural skincare segment.
• Pukka Herbs: Pukka is a UK-based premium organic herbal brand stocked in Wholefoods, Planet Organic, and similar channels, competing with Arganic for the same ethical, organic-conscious UK retail customer.
• Burlap & Barrel: Burlap & Barrel sources single-origin spices and specialty oils directly from smallholder farmers, sharing Arganic's direct-from-farm, ethically sourced, traceable supply chain philosophy in premium ingredients.
• La Tourangelle: La Tourangelle is a premium specialty culinary oils brand that competes with Arganic in the gourmet culinary oil category, including artisanal and single-origin oils sold through premium retail and DTC channels.
• Leven Rose: Leven Rose sells cold-pressed Moroccan argan oil for cosmetic and hair care use through e-commerce, directly overlapping with Arganic's core cosmetic argan oil offering and customer use cases.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Arganic
• Instagraminstagram.com/arganic
• LinkedInlinkedin.com/company/arganicltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Arganic