ARH Serrana - Associação Serrana de Recursos Humanos

Name

ARH Serrana - Associação Serrana de Recursos Humanos

Legal name

Associação Serrana de Recursos Humanos

Website

https://arhserrana.com.br

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Caxias do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership Fees: Annual and semi-annual membership fees collected from individuals, academics (undergraduate students), and legal entities (companies). Fees vary by membership type and company size. Corporate members pay between R$132 and R$459 per semester depending on number of employees. This is the primary recurring revenue stream.
2. Event Tickets and Training Programs: Revenue from paid events including the Meeting de Remuneração (R$425–R$590), Forum de Gestão de Pessoas, Formação Business Partner (R$1,450–R$1,950), and other courses, workshops, and seminars. Members receive discounts on all paid events.
3. Salary Survey and Benchmarking Reports: Companies pay to participate in the annual salary survey and gain access to the online remuneration portal with interactive reports, analytical data, and benchmarking against the broader market. Pricing varies by company size and selected package.
4. Credenciamento (Accredited Partner Program): Service providers associated with ARH Serrana can obtain an accreditation seal, gaining visibility within the HR community and access to the association's network. This generates networking and business referral opportunities for accredited partners.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ARH Serrana is a non-profit professional HR association founded in 1988 in Caxias do Sul, Brazil, that delivers tiered memberships, training programs, regional HR events (Forum de Gestão de Pessoas, Meeting de Remuneração, Sunset, ARH Tech People, ESARH), the proprietary PDA behavioral assessment tool, and the annual Pesquisa Salarial salary survey covering 600+ positions. It serves HR professionals, academics, and companies in the Serra Gaúcha region of Rio Grande do Sul through community-driven professional development and benchmarking.

Differentiator

Problem solved

Functional benefit

Brands

• Prêmio Destaques do Ano em RH: Annual award recognizing organizations, professionals, and academics who develop outstanding HR practices and initiatives in the Serra Gaúcha region. Created in 1992.
• ESARH
• Meeting de Remuneração
• Pensando no Futuro
• Sunset ARH Serrana
• Grupo de Estudos
• PDA Assessment
• Pesquisa Salarial
• Fórum de Gestão de Pessoas
• ARH Tech People

Products and services

• Corporate Membership (Pessoa Jurídica) Annual membership for companies in the Serra Gaúcha region (1 to 1,001+ employees), priced from R$132 to R$459 per semester by employee count, with a 12-month minimum commitment. Includes complimentary event tickets, staff discounts (30-35%), forum/meeting discounts (25-30%), salary survey access, and employer branding opportunities through the Prêmio Destaques do Ano em RH.
• Individual Membership (Pessoa Física) Semiannual membership at R$87/semester (12-month minimum) for individual HR professionals and practitioners in the Serra Gaúcha region. Provides access to events, forums, meetings, courses, study groups, and networking activities.
• Academic Membership (Acadêmico) Semiannual membership at R$40/semester (12-month minimum) valid for undergraduate students. Includes event discounts (25-30% off), birthday event access, end-of-year party, and study group participation.
• PDA Assessment – Avaliação de Perfil Comportamental

Quantifiable outcome

• 90%+ reliability claimed for PDA Assessment behavioral profiling results
• +5 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Carreira MullerminorGTM or Marketing Partner · 1 January 2025Carreira Muller is a talent and career consulting firm that co-promotes the Meeting de Remuneração with ARH Serrana. The partnership brings additional reach to the event's marketing and adds professional credibility to the remuneration-focused programming.
• Helena Brochado / Com PropósitocoreStrategic or Co-development Partner · 1 January 2025Helena Brochado, founder of Com Propósito consultancy, is the lead instructor for the ARH Serrana Business Partner Formation program. She is a renowned HR executive with 3 ABRH-RS Top Ser Humano awards and 1 national ABRH Brasil Top Ser Humano award. Her programs are promoted under the ARH Serrana brand and serve as a flagship professional development offering for members.
• SAP Consultoria em RHcoreStrategic or Co-development Partner · 1 January 2016SAP Consultoria em RH, based in Campinas, São Paulo, is the exclusive technology and methodology partner for ARH Serrana's annual Salary Survey (Pesquisa Salarial). With over 25 years of expertise in position, career, and compensation management, SAP structures, maps, and analyzes salary data using dedicated software while ensuring confidentiality. The partnership enables ARH Serrana to offer a survey covering 600+ positions to member companies.
• UCS – Universidade de Caxias do SulcoreStrategic or Co-development Partner · 29 April 1988UCS (Universidade de Caxias do Sul) is a key strategic partner of ARH Serrana. The university co-hosts the Simpósio de Pesquisa e Práticas para Gestores e Líderes and the Forum de Gestão de Pessoas (held at UCS Teatro). UCS also serves as a Credenciado (accredited partner) and co-develops academic content for ARH Serrana's programs, including the Formação Business Partner held at UCS-affiliated venues.
• CIC Caxias do SulminorStrategic or Co-development PartnerCIC (Centro Empresarial) Caxias do Sul is a venue partner for major ARH Serrana events including the Meeting de Remuneração and courses. The association operated from a CIC-provided office from 1991, marking an early institutional partnership.
• Randstad BrasilminorOthersARH Serrana's blog and articles cite Randstad Brasil research data on talent retention, workforce trends, and employee expectations in Brazil, using external research to support its thought leadership content.
• ABRH-RS (Associação Brasileira de Recursos Humanos – Rio Grande do Sul)coreStrategic or Co-development PartnerABRH-RS is a regional partner entity of ARH Serrana. ARH Serrana originated as a sub-section of ABRH (ABRH Subssecional Serrana) in 1988 before becoming an independent association in 1993. The two organizations maintain ongoing collaboration in the HR community.
• Entidades Parceiras (Partner Entities)minorStrategic or Co-development PartnerARH Serrana maintains formal partnerships with regional entities including: ABRH-RS, ADRHBG (Associção dos Dirigentes de Recursos Humanos da Serra Gaúcha), APEME, Centro Empresarial, Simecs, and Simplas. These partnerships facilitate knowledge sharing, cross-promotion of events, and joint initiatives in the HR community.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Regional players

• APEME: Listed as an Entidade Parceira of ARH Serrana. A regional business association that operates in overlapping Serra Gaúcha geography, providing cross-promotion and shared audience access, but focused on a different functional area (general business vs. HR).
• AHRI - Australian Human Resources Institute: Australia's national HR professional association. Comparable in model (national membership body for HR practitioners) but operates in a different geography and serves a single-country market rather than a sub-national region like ARH Serrana.

Broad incumbents

• ATD - Association for Talent Development: Global professional association focused on talent development and learning, with membership, certifications, and conferences. Comparable as a membership-based HR/L&D community organization, though broader in scope and global in reach.
• CIPD - Chartered Institute of Personnel & Development: UK-based chartered professional body for HR and people development, comparable in function as a membership organization for HR practitioners with credentials, research, and events, but operating in a different geography with a broader portfolio.
• SHRM - Society for Human Resource Management: The largest global HR professional association, offering membership, certification, and content to HR practitioners. Comparable as a membership-based HR professional body, but operating at national (US) scale with a much broader portfolio of products and credentials.
• WorldatWork: Global non-profit association focused on compensation, benefits, and total rewards. Comparable to ARH Serrana in offering proprietary compensation benchmarking data (similar to the Pesquisa Salarial) and member-driven professional development.

Direct peers

• ABRH-RS: Rio Grande do Sul chapter of ABRH Brasil, listed as an Entidade Parceira of ARH Serrana. Directly comparable as a regional HR association operating in overlapping geography and serving the same HR practitioner base.
• ADRHBG - Associação dos Dirigentes de Recursos Humanos da Serra Gaúcha: Regional HR association specifically focused on the Serra Gaúcha region, formally listed as an Entidade Parceira of ARH Serrana. Most direct regional peer due to overlapping membership, geography, and HR practitioner focus.
• ABRH Brasil - Associação Brasileira de Recursos Humanos: National Brazilian HR association of which ARH Serrana was originally a sub-section (ABRH Subssecional Serrana, 1988). Directly comparable as a membership-based HR professional body serving Brazilian practitioners, but at national rather than regional scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCypVnw0Q9z2vv1WcXTYpA5g
• Facebookfacebook.com/ARHSerrana
• LinkedInlinkedin.com/company/arhserranars
• Instagraminstagram.com/arhserrana

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ARH Serrana - Associação Serrana de Recursos Humanos