University of Maryland - College of Arts and Humanities

Name

University of Maryland - College of Arts and Humanities

Legal name

University of Maryland

Website

https://arhu.umd.edu

Company type

Public

Operating status

Operating

Headcount range

51–100 employees

Short description

The University of Maryland College of Arts and Humanities (ARHU) is a public constituent college of UMD College Park, serving over 5,400 undergraduate and graduate majors across 14 departments and 30 majors, and delivering performing arts, research, and career programming to students, alumni, and community audiences.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Fine Arts Schools (611610)

akta.pro industry

PRIMARYEDAHACAO

Arts-Integrated Liberal Arts Colleges

Education/Higher Education (Colleges & Universities)/Liberal Arts Colleges

SECONDARYEDAHAJAI

Animation, Game Art & Digital Arts Colleges

Education/Higher Education (Colleges & Universities)/Arts, Music & Design Colleges

Keywords

• Higher education programs
• Liberal arts education
• Performing arts venue
• Academic research centers
• Graduate degree programs

Headquarters

HQ city

College Park

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Revenue from undergraduate and graduate tuition, with financial support mechanisms including fellowships, grants, and awards for graduate students.
2. Ticket Sales and Event Revenue: The Clarice Smith Performing Arts Center generates revenue through ticket sales for performances, with tiered pricing for different events. Student and youth discounts are available.
3. Philanthropy and Alumni Giving: The college receives donations through the alumni relations office, with giving campaigns and planned giving options. The college has over 50,000 alumni.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

The College of Arts and Humanities (ARHU) delivers arts and humanities higher-education programs across 14 academic departments and 30 majors, with more than 5,400 undergraduate and graduate students and 322 tenured/tenure-track faculty. Its offerings span undergraduate and graduate degrees, certificate programs, living-learning communities, performing arts programming through The Clarice Smith Performing Arts Center, and signature initiatives such as NextNOW Fest and the Arts for All initiative.

Product overview

The University of Maryland College of Arts and Humanities (ARHU) is an academic college with approximately 5,400 undergraduate and graduate majors across 14 departments and numerous research centers and institutes. Rather than a unified software product, ARHU offers a portfolio of academic programs (undergraduate majors, graduate degrees, certificates like the Museum Scholarship and Material Culture program), living-learning programs (Language House), and signature initiatives including the Arts for All initiative which encompasses NextNOW Fest and The Clarice Smith Performing Arts Center programming. Research centers include the Frederick Douglass Center, Michelle Smith Collaboratory for Visual Culture, and Studio for Literary Technology. ARHU is also pioneering new Human-Centered AI academic programs combining technology with humanities inquiry, and offers career-focused programs like the Penguin Random House Mentorship and the Career Initiative.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Degree Programs
• Graduate Degree Programs (MA, MFA, PhD)
• Museum Scholarship and Material Culture (MSMC) Certificate
• Language House Living-Learning Program
• Honors Humanities
• Design Cultures & Creativity
• Jiménez-Porter Writers' House
• Career Initiative (Be Worldwise, Get Worldready)
• Frederick Douglass Center for Leadership Through the Humanities
• Michelle Smith Collaboratory for Visual Culture
• Studio for Literary Technology
• The Clarice Smith Performing Arts Center (Clarice Presents)
• NextNOW Fest
• Jazz Jams at Busboys and Poets
• Arts for All Initiative

Quantifiable outcome

• 8:1 student-to-faculty ratio enables personalized attention and mentorship
• +1 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability12 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core and supporting.

• Busboys and PoetscoreStrategic or Co-development Partner · 23 September 2026Ongoing partnership between Clarice Presents and Busboys and Poets for the Jazz Jams series, bringing D.C.-based saxophonist Elijah Jamal Balbed to perform and lead community jam sessions. Free admission for community participation.
• Penguin Random HousecoreStrategic or Co-development Partner · 10 September 2026Partnership offering a competitive, paid six-month PRH Mentorship Program for UMD students. The program pairs undergraduate and graduate students with production editor mentors. Selected students are paid for manuscript work and receive academic internship credit (ENGL388G). Open to U.S. students graduating December 2026 and beyond.
• Terps After DarksupportingGTM or Marketing Partner · 9 September 2026NextNOW Fest is a partner of Terps After Dark, an initiative by UMD Division of Student Affairs that supports late-night, on-campus student programming. Terps After Dark provides additional funding support for the festival.
• HandshakesupportingTechnology or IntegrationOnline platform used by UMD Career Center for career fair registration, employer recruitment events, and student job/internship postings.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Carnegie Mellon University College of Fine Arts: R1 college focused specifically on fine and performing arts, intersecting ARHU's School of Music and School of Theatre, Dance, and Performance Studies; smaller scope but comparable in arts-creative depth.

Direct peers

• Indiana University College of Arts and Sciences: College of Arts and Sciences at a major public R1 university with similarly broad humanities, arts, and language departments; directly comparable in scale, mission, and public-university funding model to ARHU.
• Boston University College of Arts and Sciences: Private R1 arts & sciences college with substantial humanities departments and performing arts programs; comparable in size and disciplinary breadth to ARHU.
• University of Virginia College and Graduate School of Arts & Sciences: Flagship public R1 arts & sciences college with strong humanities, performing arts, and language departments; competes with ARHU for Mid-Atlantic humanities-interested applicants and faculty.
• University of Texas at Austin College of Liberal Arts: Major public R1 liberal arts college with extensive humanities, languages, and arts departments; serves a similar-sized student body to ARHU and competes nationally for humanities talent.
• Northwestern University Weinberg College of Arts & Sciences: Private R1 arts & sciences college with strong performing arts, humanities, and language programs; comparable in academic breadth to ARHU though operating under a private funding model.
• Penn State College of the Liberal Arts: Public R1 liberal arts college housing humanities, arts, performing arts and social sciences at a comparable scale; mirrors ARHU's public-research-university operating model and program breadth.
• University of Michigan College of Literature, Science, and the Arts: Large public R1 college spanning humanities, arts, and social sciences at a flagship university; closest direct structural peer to ARHU among Big Ten institutions, with comparable residential liberal arts mission.
• Emory University Emory College of Arts and Sciences: Private R1 undergraduate arts & sciences college combining humanities, social sciences, and arts at a similar student-body scale; competing peer for humanities-interested applicants.
• Tufts University School of Arts and Sciences: Private R1 arts & sciences school combining humanities, arts, and social sciences with strong performing arts; comparable academic scope to ARHU at a smaller private-research scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/umd_arhu
• YouTubeyoutube.com/channel/UCvg9yTerOCSQugzhWsoqdFw
• Facebookfacebook.com/arhu.umd
• Instagraminstagram.com/umd_arhu
• LinkedInlinkedin.com/school/university-of-maryland---college-of-arts-and-humanities

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about University of Maryland - College of Arts and Humanities